Resident survey versions 2 a-d

Socioeconomic Research and Monitoring Program for the Florida Keys National Marine Sanctuary: Recreation/Tourism in the Florida Keys - A Ten-year Replication

FKNMS resident survey v2a_d

Resident surveys

OMB: 0648-0572

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Expiration Date:
Version 2a

Monroe County Resident Survey

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Your name will never be released to anyone unless otherwise required by law. After the completion
of the project all materials identifying you as an individual will be destroyed.

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and Atmospheric Administration. Public reporting burden for this collection of information is estimated to average 1 hour
including time for reviewing instructions, searching existing data sources, gathering and maintaining the data
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any person be subject to penalty for failure to comply with, a collection of information subject to requirements of the
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Resident Survey
1.	

Overall, how would you rate Monroe County as a place to live?

			
			
			
			

a.	
b.	
c.	
d.	

Excellent
Good
Fair
Poor
Please circle letter corresponding to your answer

2.	
	

There are many reasons that people choose to live where they do in Florida. What are the two 	
most important reasons you chose to live in Monroe County?

	
		
			
			
			
			
			
			
			
			
			
			

a.	
b.	
c.	
d.	
e.	
f.	
g.	
h.	
i.	
j.	
k.	

No special reason
Born here
Job or business
Climate
Environment
Access to natural resources, such as natural settings and wildlife
Opportunities for water activities, such as fishing or diving
Low crime rate
Cultural activities
Retirement
Some other reason (specify)

Please circle letters corresponding to the two most important reasons
3.	

In the past 12 months, have you done any outdoor recreation activities in the Florida Keys?

			
			

a.	
b.	

Yes	
No	

(Go to Part A)
(Go to Part G)

Please use the enclosed White Card-Activities List to see what we mean by outdoor recreation

Page 

Part A: Outdoor recreation activities during the past 12 months in the Florida Keys
Please use the enclosed Activities List and map to help you answer the questions in this section
A1.	
	

Which of the activities on the enclosed Activities List did you or someone in your household do 	
in the Florida Keys during the last 12 months?

A2.	
	

Pleas fill in the circle for each activity you, yourself did during the past 12 months in the Upper 	
Keys, Islamorada, Marathon, Lower Keys and Key West? 	

A3.	
	

On how many different days did you, yourself participate in each activity in the Upper Keys, 	
Islamorada, Marathon, Lower Keys and Key West? 	
Only answer for those activities you listed with an A on the end of the activity number

A4.	
	

How many others (excluding yourself) in your household did each activity in the Upper Keys, 	
Islamorada, Marathon, Lower Keys and Key West? 	

A1

Activity

Page 

Upper Keys	
A2

Islamorada	

Marathon	

Lower Keys	

Key West

A3
A4
A2
A3
A4
A2
A3
A4
A2
A3
A4
A2
A3
A4
#	
#
#	
#
#	
#
#	
#
#	
#
Resp. days others	 Resp. days others	 Resp. days others	 Resp. days others	 Resp. days others	

A5.	

What would you say is the most important activity you did in the Florida Keys?

		

Most Important Activity				

		

No Activity Most Important (fill in box)

A6.	
	

Page 

(Activity List Number)

On how many different days did you participate in outdoor recreation activities outside the 	
Florida Keys during the past 12 months?
(# of days)

Part B: Reef use in the Florida Keys during the past 12 months. Both artificial and 	
	
natural reefs.
Please use Blue Card with Activities List for reef use and map of the Florida Keys in answering Part B
B1.	
	

Which activities did you or someone in your household do on either artificial or natural reefs 	
during the past 12 months in the Upper Keys, Isalmorada, Marathon, Lower Keys and Key West?
If you did not do anything in a region, check the box indicating no reef use in the region

B2.	
	

Please fill in the circle for each activity you, yourself, did during the past 12 months in the Upper 	
Keys, Islamorada, Marathon, Lower Keys and Key West.

B3.	
	

How many others in your household did each activity on the reefs in the Upper Keys, Islamorada,	
Marathon, Lower Keys and Key West during the past 12 months?

B4.	
	

On how many different days did you, yourself, participate in each activity on the reefs in the
Upper Keys, Islamorada, Marathon, Lower Keys and Key West during the past 12 months?

B5.	
	

On how many different days did you, yourself, participate in each activity on the artificial reefs in 	
the Upper Keys, Islamorada, Marathon, Lower Keys and Key West during the past 12 months?

B6.	
	

On how many different days did you, yourself, participate in each activity on the natural reefs in 	
the Upper Keys, Islamorada, Marathon, Lower Keys and Key West during the past 12 months?
Note: If you did part of a day on an artificial reef and part of a day
on a natural reef, count one whole day on each type of reef

B7.	
	
	

How many different dives did you, yourself, make for each type of diving activity you did on the 	
reefs in the Upper Keys, Islamorada, Marathon, Lower Keys and Key West during the past 12 	
months?
Diving activities include all snorkeling and scuba diving activities on the Blue Card-Activities List (Reef)
A dive is defined as an entry and exit from the water to snorkel or scuba dive

B8.	
	
	

How many different dives did you, yourself, make for each type of diving activity you did on the 	
artificial reefs in the Upper Keys, Islamorada, Marathon, Lower Keys and Key West during the 	
past 12 months?

B9.	
	
	

How many different dives did you, yourself, make for each type of diving activity you did on the 	
natural reefs in the Upper Keys, Islamorada, Marathon, Lower Keys and Key West during the past 	
12 months?
Please refer to Questions B1 - B9 when filling in the tables on the following two pages
There is one table for each of the five regions of the Florida Keys
(Upper Keys, Islamorada, Marathon, Lower Keys and Key West)

Page 

	

No Reef Use			
B1		

		
Activity

	

B2	
	

Resp.

B3		
#	
Others

Upper Keys
B4	

B5	

B6	

Respondent
# of days

# days
artificial

# days
natural

No Reef Use			
B1		

		
Activity

	

B2	
	

Resp.

B3		
#	
Others

		
Activity

Page 

B2	
	

Resp.

B3		
#	
Others

Respondent
# dives

B8		
# dives
artificial

B9
# dives
natural

Islamorada
B4	

B5	

B6	

Respondent
# of days

# days
artificial

# days
natural

No Reef Use			
B1		

B7	

B7	
Respondent
# dives

B8		
# dives
artificial

B9
# dives
natural

Marathon
B4	

B5	

B6	

Respondent
# of days

# days
artificial

# days
natural

B7	
Respondent
# dives

B8		
# dives
artificial

B9
# dives
natural

	

No Reef Use			
B1		

		
Activity

	

B2	
	

Resp.

B3		
#	
Others

Lower Keys
B4	

B5	

B6	

Respondent
# of days

# days
artificial

# days
natural

No Reef Use			
B1		

		
Activity

Page 

B2	
	

Resp.

B3		
#	
Others

B7	
Respondent
# dives

B8		
# dives
artificial

B9
# dives
natural

Key West
B4	

B5	

B6	

Respondent
# of days

# days
artificial

# days
natural

B7	
Respondent
# dives

B8		
# dives
artificial

B9
# dives
natural

Part C: Specialization
In this section, we are interested in learning more about your primary activity. Please answer
the following questions based on the response you gave to QUESTION A5.
For the four questions below, please read the four choices and circle the one answer that best	
fits you for that question.

C1. When I participate in my primary activity, I feel like:
1	
2	
	
3	
4	

a beginner. I don’t really feel like I am part of the activity scene.
an occasional or irregular participant. Sometimes it is fun, entertaining or rewarding
to do my activity.
a habitual and regular participant in the activity.
an insider to the sport. The activity is an important part of who I am.

C2. During my activity, I can best be described as:
1	
	
2	
	
3	
	
4	
	

having very little understanding of the activity. I am often unsure about how to do certain 	
things when I go.
having some understanding of the activity, but still in the process of learning 			
more about the sport. I am becoming more familiar and comfortable with the activity.
being comfortable with the sport. I have a good understanding of what I can do, 			
and how to do it.
a knowledgeable expert in the sport. I encourage, teach and enhance opportunities for others 	
who are interested in the activity.

C3. My relationships with others who do the activity are:
1	
2	
	
3	
4	
	

not established. I really don’t know any other people who do the activity.
very limited. I know some others in the activity by sight and sometimes talk with them, but I 	
don’t know their names.
one of familiarity. I know the names of others who do the activity, and often speak with them.
close. I have personal and close relationships with others in the activity. These friendships 	
often revolve around the activity.

C4. My commitment to the activity is:
1	
	
2	
3	
	
4	
	

very slight. I have very little connection to the activity. I may or may not continue to participate 	
in the sport in the future.
moderate. I will continue to do it as it is entertaining and provides the benefits I want.
fairly strong. I have a sense of being a member of the activity, and it is likely that I will continue 	
to do it for a long time.
very strong. I am totally committed to the activity. I encourage others to participate in the sport 	
and seek to ensure the activity continues into the future.

C5. If you had to replace all of the equipment that you currently own for your primary activity
with similar equipment, how much would it cost to replace?
		

Page 

$______________AMOUNT TO REPLACE PRIMARY ACTIVITY EQUIPMENT

A little use

Some use

A lot of use

Talking with others who participate in the
activity...................................................................... 1	
Magazines…………………………………….............	 1	
Government agency publications……………...........	1	
Conservation organization publications……............	 1	
Newspapers…………………………………..............	 1	
Diving shops/companies…………………….............	 1	
Club meetings………………………………...............	1	
Television……………………………………...............	1	
Radio…………………………………………..............	 1	
Internet………………………………………...............	1	

Almost no use

a.	
	
b.	
c.	
d.	
e.	
f.	
g.	
h.	
i.	
j.	

No Use

C6. To what extent do you make use of the following for current information about your
primary activity? Please circle number that indicates your extent of use for each source of
information.

2	
2	
2	
2	
2	
2	
2	
2	
2	
2	

3	
3	
3	
3	
3	
3	
3	
3	
3	
3	

4	
4	
4	
4	
4	
4	
4	
4	
4	
4	

5
5
5
5
5
5
5
5
5
5

Page 

Slightly important

Moderately important

Very important

Extremely important

a.	
b.	
c.	
d.	
e.	
f.	
g.	
h.	
i.	
j.	
k.	

Not at all important

C7. Below is a list of reasons why people engage in recreation activities. Please circle the
number that indicates how important each item is to you as a reason for participating in your
primary activity.

To be outdoors………………………………..............	 1	
For family recreation…………………………............	 1	
To experience new and different things……............	 1	
For relaxation…………………………………............	 1	
To be close to the water………………………	..........	 1	
To get away from the demands of other people…...	 1	
To be with friends…………………………….............	 1	
To develop my skills………………………….............	 1	
To get away from the regular routine……….............	1	
To experience adventure and excitement…….........	 1	
To experience natural surroundings…………...........	1	

2	
2	
2	
2	
2	
2	
2	
2	
2	
2	
2	

3	
3	
3	
3	
3	
3	
3	
3	
3	
3	
3	

4	
4	
4	
4	
4	
4	
4	
4	
4	
4	
4	

5
5
5
5
5
5
5
5
5
5
5

Part D: Importance and satisfaction with facilities, services, and natural resources in 	
	
the Florida Keys
In this section we are interested in identifying the recreation site information which is important to you.
Please read each statement and rate the importance of each item as it contributes to an ideal recreation/tourism
setting for the activities you did in the Florida Keys. If an item does not apply, indicate by circling 9 (NA).
Likewise, if you don’t know, circle 8 (DK).
1 = Not Important (NI), 2 = Somewhat Important (SI), 3 = Important (I),
4 = Very Important (VI), 5 = Extremely Important (EI), 8 = Don’t Know (DK), or 9 = NA
						
							
NI
SI
I	
VI	
EI DK NA
								
1
2	
3	
4	
5
8
9
D1.	

Clear water (high visibility) . . . . . . . . . . . . . . . . . ..	

1

2	

3	

4	

5

8

9

D2.	

Amount of living coral on reefs . . . . . . . . . . . . . . 	

1

2	

3	

4	

5

8

9

D3.	

Public transportation . . . . . . . . . . . . . . . . . . . . . . . 	

1

2	

3	

4	

5

8

9

D4.	

Parking . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 	

1

2	

3	

4	

5

8

9

D5.	

Many different kind of fish and sea life to view . . 	

1

2	

3	

4	

5

8

9

D6.	

Many different kind of fish and sea life to catch . 	

1

2	

3	

4	

5

8

9

D7.	

Large numbers of fish . . . . . . . . . . . . . . . . . . . . . . 	

1

2	

3	

4	

5

8

9

D8.	
	

Opportunity to view large wildlife: (manatees,
whales, dolphins, sea turtles) . . . . . . . . . . . . . . . . 	

1

2	

3	

4	

5

8

9

D9.	

Uncrowded conditions . . . . . . . . . . . . . . . . . . . . . . 	 1

2	

3	

4	

5

8

9

D10.	

Maps, brochures, and other tourist information . 	

1

2	

3	

4	

5

8

9

D11.	

Boat ramps/launching facilities . . . . . . . . . . . . . . 	

1

2	

3	

4	

5

8

9

D12.	

Marina facilities . . . . . . . . . . . . . . . . . . . . . . . . . . . 	

1

2	

3	

4	

5

8

9

D13.	

Directional signs, street signs, mile markers . . . 	

1

2	

3	

4	

5

8

9

D14.	

Condition of roads and streets . . . . . . . . . . . . . . . 	

1

2	

3	

4	

5

8

9

D15.	

Cleanliness of streets and sidewalks . . . . . . . . . .	

1

2	

3	

4	

5

8

9

D16.	
	

Condition of bike paths and sidewalks/walking 	
paths . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 	

1

2	

3	

4	

5

8

9

D17.	

Shoreline access . . . . . . . . . . . . . . . . . . . . . . . . . . 	

1

2	

3	

4	

5

8

9

D18.	

Designated swimming/beach areas . . . . . . . . . . . 	

1

2	

3	

4	

5

8

9

D19.	

Quality of beaches . . . . . . . . . . . . . . . . . . . . . . . . . 	

1

2	

3	

4	

5

8

9

D20.	

Customer service and friendliness of people . . . 	

1

2	

3	

4	

5

8

9

D21.	
	

Historic preservation (historic landmarks, 		
houses, etc.) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .	

1

2	

3	

4	

5

8

9

D22.	

Availability of public restrooms . . . . . . . . . . . . . . 	

1

2	

3	

4	

5

8

9

D23.	

Value for the price . . . . . . . . . . . . . . . . . . . . . . . . . 	

1

2	

3	

4	

5

8

9

D24.	

Parks and specially protected areas . . . . . . . . . . 	

1

2	

3	

4	

5

8

9

D25.	

Mooring buoys near coral reefs . . . . . . . . . . . . . . 	

1

2	

3	

4	

5

8

9

Page 

On the previous page you indicated the importance of a list of items to your recreational/tourist experiences.
Now read each of the items on this list and rate how satisfied you were with each at the places you did your
activities in the Florida Keys. If an item does not apply, indicate by circling 9 (NA). Likewise, if you don’t know,
circle 8 (DK).
1 = Terrible (T), 2 = Unhappy/Dissatisfied (UH), 3 = Mixed (M), 4 = Happy/Satisfied (H),
5 = Delighted (D), 8 = Don’t Know (DK), or 9 = NA
						
							
								

T
1

UH
2	

M	
3	

H	
4	

D
5

DK
8

NA
9

D26.	

Clear water (high visibility) . . . . . . . . . . . . . . . . . . 	

1

2	

3	

4	

5

8

9

D27.	

Amount of living coral on reefs . . . . . . . . . . . . . . 	

1

2	

3	

4	

5

8

9

D28.	

Public transportation . . . . . . . . . . . . . . . . . . . . . . . 	

1

2	

3	

4	

5

8

9

D29.	

Parking . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 	

1

2	

3	

4	

5

8

9

D30.	

Many different kind of fish and sea life to view . . 	

1

2	

3	

4	

5

8

9

D31.	

Many different kind of fish and sea life to catch . 	

1

2	

3	

4	

5

8

9

D32.	

Large numbers of fish . . . . . . . . . . . . . . . . . . . . . . 	

1

2	

3	

4	

5

8

9

D33.	
	

Opportunity to view large wildlife: (manatees,
whales, dolphins, sea turtles) . . . . . . . . . . . . . . . . 	

1

2	

3	

4	

5

8

9

D34.	

Uncrowded conditions . . . . . . . . . . . . . . . . . . . . . . 	 1

2	

3	

4	

5

8

9

D35.	

Maps, brochures, and other tourist information . 	

1

2	

3	

4	

5

8

9

D36.	

Boat ramps/launching facilities . . . . . . . . . . . . . . . 	

1

2	

3	

4	

5

8

9

D37.	

Marina facilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . 	

1

2	

3	

4	

5

8

9

D38.	

Directional signs, street signs, mile markers . . . .	

1

2	

3	

4	

5

8

9

D39.	

Condition of roads and streets . . . . . . . . . . . . . . . 	

1

2	

3	

4	

5

8

9

D40.	

Cleanliness of streets and sidewalks . . . . . . . . . .	

1

2	

3	

4	

5

8

9

D41.	
	

Condition of bike paths and sidewalks/walking 	
paths . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .	

1

2	

3	

4	

5

8

9

D42.	

Shoreline access . . . . . . . . . . . . . . . . . . . . . . . . . . .	

1

2	

3	

4	

5

8

9

D43.	

Designated swimming/beach areas . . . . . . . . . . . 	

1

2	

3	

4	

5

8

9

D44.	

Quality of beaches . . . . . . . . . . . . . . . . . . . . . . . . . 	

1

2	

3	

4	

5

8

9

D45.	

Customer service and friendliness of people . . . 	

1

2	

3	

4	

5

8

9

D46.	
	

Historic preservation (historic landmarks, 		
houses, etc.) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .	

1

2	

3	

4	

5

8

9

D47.	

Availability of public restrooms . . . . . . . . . . . . . . .	

1

2	

3	

4	

5

8

9

D48.	

Value for the price . . . . . . . . . . . . . . . . . . . . . . . . . .	

1

2	

3	

4	

5

8

9

D49.	

Parks and specially protected areas . . . . . . . . . . .	

1

2	

3	

4	

5

8

9

D50.	

Mooring buoys near coral reefs . . . . . . . . . . . . . . 	

1

2	

3	

4	

5

8

9

Page 10

D51.	 Had you lived-in or visited the Florida Keys more than five years ago?
			
Yes		
> Continue to question D52.
			
No		
> Skip to next page, Part E
Now read each of the items on this list and rate how satisfied you were with each when you were in the Florida
Keys more than five years ago. If an item does not apply, indicate by circling 9 (NA). Likewise, if you don’t
know, circle 8 (DK).
1 = Terrible (T), 2 = Unhappy/Dissatisfied (UH), 3 = Mixed (M), 4 = Happy/Satisfied (H),
5 = Delighted (D), 8 = Don’t Know (DK), or 9 = NA
						
							
								

T
1

UH
2	

M	
3	

H	
4	

D
5

DK
8

NA
9

D52.	

Clear water (high visibility) . . . . . . . . . . . . . . . . . . 	

1

2	

3	

4	

5

8

9

D53.	

Amount of living coral on reefs . . . . . . . . . . . . . . 	

1

2	

3	

4	

5

8

9

D54. 	 Many different kind of fish and sea life to view . . 	

1

2	

3	

4	

5

8

9

D55.	

Large numbers of fish . . . . . . . . . . . . . . . . . . . . . . 	

1

2	

3	

4	

5

8

9

D56.	
	

Opportunity to view large wildlife: (manatees,
whales, dolphins, sea turtles) . . . . . . . . . . . . . . . . 	

1

2	

3	

4	

5

8

9

D57.	

Uncrowded conditions . . . . . . . . . . . . . . . . . . . . . . 	 1

2	

3	

4	

5

8

9

D58.	

Condition of roads and streets . . . . . . . . . . . . . . . 	

1

2	

3	

4	

5

8

9

D59.	

Shoreline access . . . . . . . . . . . . . . . . . . . . . . . . . . .	

1

2	

3	

4	

5

8

9

D60.	

Quality of beaches . . . . . . . . . . . . . . . . . . . . . . . . . 	

1

2	

3	

4	

5

8

9

D61.	

Customer service and friendliness of people . . . 	

1

2	

3	

4	

5

8

9

D62.	
	

Historic preservation (historic landmarks, 		
houses, etc.) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .	

1

2	

3	

4	

5

8

9

D63.	

Parks and specially protected areas . . . . . . . . . . .	

1

2	

3	

4	

5

8

9

D64.	

Mooring buoys near coral reefs . . . . . . . . . . . . . . 	

1

2	

3	

4	

5

8

9

Page 11

Part E: Environmental Issues
In this section we are interested in learning about your feelings regarding various environmental issues. Below
is a list of statements.
For each statement, please circle the response that best reflects your opinion about the statement.
1 = Strongly Agree (SA), 2 = Agree (A), 3 = Neutral (N), 4 = Disagree (D),
5 = Strongly Disagree (SD), and 8 = Don’t Know or No Opinion (DK)
							
								

SA	
1	

A	
2	

N	
3	

D	
4	

SD	
5	

DK
8

E1.	
	
	

The federal government will have to introduce
harsh measures to halt pollution since few
people will regulate themselves . . . . . . . . . . . . . . . . 	 1	

2	

3	

4	

5	

8

E2.	
	
	

We should not worry about killing too many
game animals because in the long run things
will balance out . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 	 1	

2	

3	

4	

5	

8

E3.	
	
	
	

I’d be willing to make personal sacrifices for
the sake of slowing down pollution even though
the immediate results might not seem
significant . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 	 1	

2	

3	

4	

5	

8

E4.	

Pollution is not personally affecting my life . . . . . . 	1	

2	

3	

4	

5	

8

E5.	
	
	

The benefits of modern consumer products are
more important than the pollution that results
from their production and use . . . . . . . . . . . . . . . . . 	 1	

2	

3	

4	

5	

8

E6.	
	
	

We must prevent any type of animal from
becoming extinct, even if it means sacrificing
some things for ourselves . . . . . . . . . . . . . . . . . . . . 	 1	

2	

3	

4	

5	

8

E7.	
	
	

Courses focusing on the conservation of
natural resources should be taught in the
public schools . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 	 1	

2	

3	

4	

5	

8

E8.	
	
	

Although there is continual contamination of
our lakes, streams, and air, nature’s purifying
process will soon return them to normal . . . . . . . . 	 1	

2	

3	

4	

5	

8

E9.	
	
	
	

Because the government has such good
inspection and control agencies, it’s very
unlikely that pollution due to energy
production will become excessive . . . . . . . . . . . . . . 	 1	

2	

3	

4	

5	

8

Page 12

For each statement, please circle the response that best reflects your opinion about the statement.
1 = Strongly Agree (SA), 2 = Agree (A), 3 = Neutral (N), 4 = Disagree (D),
5 = Strongly Disagree (SD), and 8 = Don’t Know or No Opinion (DK)

							
								

SA	
1	

A	
2	

N	
3	

D	
4	

SD	
5	

DK
8

E10.	
	
	
	

The government should provide each citizen
with a list of agencies and organizations to
which the citizen could report grievances
concerning pollution . . . . . . . . . . . . . . . . . . . . . . . . . 	 1	

2	

3	

4	

5	

8

E11.	
	
	

Predators such as hawks, crows, skunks, and
coyotes which prey on farmers’ grain crops and
poultry should be eliminated . . . . . . . . . . . . . . . . . . 	 1	

2	

3	

4	

5	

8

E12.	
	
	

The currently active anti-pollution organizations
are really more interested in disrupting society
than they are in fighting pollution . . . . . . . . . . . . . . 	 1	

2	

3	

4	

5	

8

E13.	
	

Even if public transportation was more efficient
than it is, I would prefer to drive my car to work . . 	 1	

2	

3	

4	

5	

8

E14.	
	

Industry is trying its best to develop effective
anti-pollution technology . . . . . . . . . . . . . . . . . . . . . 	 1	

2	

3	

4	

5	

8

E15.	
	
	

If asked, I would contribute time, money, or both
to an organization like the Sierra Club that works
to improve the quality of the environment . . . . . . . 	 1	

2	

3	

4	

5	

8

E16.	
	
	

I would be willing to accept an increase in my
family’s expenses of $100 next year to promote
the wise use of natural resources . . . . . . . . . . . . . . 	 1	

2	

3	

4	

5	

8

Page 13

Part F: Coral Reefs
Coral reefs are sensitive ecosystems. The Florida Keys, the world’s third-largest barrier reef and the
only coral reef system along the US mainland coast, is no exception. It has long been recognized that
human use of coral reefs and adjacent coastal activities inflict strains on these systems. Non-local
factors associated with global human use of the planet’s resources add to the strain through their
impact on air and sea temperatures.
The Florida Keys National Marine Sanctuary (FKNMS) was founded through a Federal Act to manage
issues such as the above. It is managed cooperatively by the National Oceanic and Atmospheric
Administration (NOAA) and the State of Florida, with significant input from local government,
businesses, non-government organizations and the general public. Your views are valuable in the
formulation of FKNMS action plans and management strategies.
In this section we have a few special issues questions we would like to ask you.
F1. What do you think are the greatest threats to the reefs in the Florida Keys in the following
list? Please rank greatest threat=1, second-greatest threat=2, third-greatest threat=3, and so on for
as many factors as you consider important threats. Leave blank those you consider unimportant.
	

Spear fishers ………………………………….........................................................

	

Scuba divers ……………………………….............................................................

	

Urban development ………………………………….………...................................

	

Ships and boats grounding on reefs, discharging pollutants................................

	

Hurricanes ...........................................................................................................

	

Solid waste disposal (sewage) …..…………………………...................................

	

Climate change (global warming etc) ………………………..................................

	

Stormwater and wastewater runoff ....…………………….....................................

	
Overfishing by commercial and recreational fishers …….....................................
		
	
Number of tourists ……………………………………......…...................................
		
	
Chemical runoff (pesticides, herbicides, fertilizers) .............................................		
		
	
People collecting coral and live rock …..……………….…....................................
F2. Any other important factors we have omitted from the list?
If any, write in ____________________________________________________________________

Page 14

F3. What in your opinion should the Marine Sanctuary (FKNMS) do to reduce the main stress
factors on the reef? 	
Please rank your first recommendation=1, second=2, and so on for all recommendations you consider
important. Leave those blank that you consider unimportant.
		
	
Stringent control of pollutants to preserve water quality....................................................
	

Enforced training/certification of scuba divers and snorkelers..........................................

	

Prohibiting spear fishing....................................................................................................

	

Stronger shipping regulations............................................................................................

	

Training, workshops and school programs........................................................................

	

Better management of waterways.....................................................................................

	

More no-catch fishing zones in the FKNMS......................................................................

F4. Do you have any other important recommendations on how FKNMS could reduce the main
stress factors on the reef?
If any, write in ____________________________________________________________________
________________________________________________________________________________

Page 15

• The main signs of coral stress are coral diseases and coral bleaching.
• The coral organism lives in a mutually dependent (symbiotic) relationship with tiny algae known
as zooxanthellae. Their health is highly dependent on temperature and the coral expels them when
the sea temperature gets above a certain level. This causes the coral to turn white and weaken, the
phenomenon known as coral bleaching.
• There is general agreement among scientists that the world’s climate is getting warmer and that this
may cause large sections of the world’s coral reefs to die.
• There is also a general consensus that control of other stress factors can make the coral organisms
more resilient (able to resist and/or recover from stressful events).
F5. Are you aware of coral bleaching and if so to what extent?
	
Highly aware
	
Conscious but not highly aware
	
Not aware (IF “Not aware”, go to Question F7.)
		
All other answers proceed to Question F6.
F6. What in your opinion is the primary cause of coral bleaching? 		
	
	
	
	
	

(Check one only)

Local factors exclusively
Non-local factors such as global warming/climate change, exclusively
Non-local factors aggravated by local factors
Local factors aggravated by non-local factors
I don’t know

3	

po
Im
ly

me
tre

Ex

Ve
ry

Im

rta
po

Im

2	

po

nt

at
wh

me
So

1	

dk	

rta

Im

nt
rta

No

t Im

po

ow
Kn
n’t
Do

	

nt

po

rta

rta

nt

nt

F7. How important do you consider climate change to be for the world of the 21st century?
Circle the number that corresponds to your answer.

4	

5

3	

po

rta

4	

Im
ly

me

Ex

tre

po
Im

Ve
ry

rta
n
po

2	

Im

1	

t

at
wh

So

me

po
t Im

No

dk	

Page 16

rta

Im

nt
rta

w
no
’t K
Do
n

	
	

nt

po

	

nt

rta
n

t

F8. And how important do you consider climate change to be for the future of the coral reefs in
the Florida Keys?

5	

The final part of this section explores a number of alternative management actions that might
be applied to protect the Florida Keys. There is general agreement among scientists that the
impact of these actions will be to reduce coral bleaching, but not to eliminate it.
	

• Coral reefs are affected by global and local forces.

	
	

• Global climate change and resulting rises in seawater temperatures are considered a	
major factor in coral bleaching.

	

• When corals bleach, the corals die and live coral cover is reduced.

	
	

• Scientists have found that more coral cover and complexity of corals is associated 	
with more abundant and larger fish, and many different kinds of fish and sealife.

	
	

• Emissions of greenhouse gases are considered the main source of global climate 	
change and coral bleaching.

	
	
	

• Water pollution can stress corals and make them more susceptible to disease or	
reduce their ability to recover from stressful events such as storms or bleaching 		
events.

	

• Excess nutrients can lead to algal growth, which smothers the corals and kills them.

We present three global alternatives for coral health measured by the amount of live coral
cover, before considering local management policies that could be applied to lessen the
impact of each global scenario. In the absence of local management policies, living coral
cover of comparable quality to what exists today is reduced by (a) a massive 95% in 20
years (by 2027) in the worst case scenario, (b) by 80% (intermediate case) or (c) by 50%
(best case). Case (a) assumes that there is no further change in global strategies to reduce
global warming, and that the average global temperature will increase by 6-8oC by the year
2100. In the intermediate case (b), the increase over the 21st century will be 4oC, and (c) using
the most efficient policies nationally and internationally, there will be a 2oC increase in the
average global temperature.
	

• Local forces also affect the health of coral reefs.

	

• Users can touch, step on, or drop their anchors on the corals.

	
	

• Fishermen can overfish a reef and remove fish species that eat algae that can 		
smother and kill the corals.

Page 17

Local Management Strategies
There are four local strategies included in the FKNMS management plan designed to protect
the health of the coral reefs. For each strategy, we present three levels of protection. The no
change from current policy is always the low cost strategy.
1. Education and outreach are important activities in the FKNMS. The goal is to promote
protection and sustainable use of Sanctuary reserves, and public understanding of the nature
of marine sanctuaries. Activities include school programs, local community meetings, signage
and exhibits in visitor centers, brochures, and TV and radio announcements. Team Ocean, a
group of local volunteers, is provided with a FKNMS boat and fuel. They patrol the FKNMS
and when they observe someone violating FKNMS rules and regulations, they educate them
about how their activity harms the corals. Team Ocean and education and outreach staff also
visit local businesses and distribute information on how users can better interact with corals to
avoid damages. Education is also an integral element of other programs in the management
plan and is considered a low-cost alternative to enforcement.
2. Enforcement includes a wide range of measures such as introducing no-anchor zones for
vessels above a certain length, reinforcement of bans on spear fishing and touching corals,
educating scuba divers and snorkelers about the reefs and enforcing reef protection, and
restricting the use of personal vessels on or near the reef. It also involves the mooring buoy
program set up around the restricted areas within the Sanctuary.
3. Water quality is a crucial issue as reflected by the FKNMS management plan: “Declining
water quality continues to be a major concern for the Sanctuary.” Remedies include the
development and implementation of wastewater and stormwater plans, efficient options to
reduce loading of sediment, toxics and nutrients which damage water quality and the reef,
targeting hot spots of industrial and commercial facilities, and reducing pollution from vessels
and marinas. Improving water quality is a significantly higher-cost activity than the other items
in this list.
4. Zoning: There are currently 24 no-take zones in the FKNMS. They cover less than five
percent of FKNMS waters, but protect about 60% of the corals. Scientific monitoring of these
zones has determined that coral health, fish abundance, size and diversity of fish and sea life
have improved in protected areas versus non protected areas. The three levels of protection
are (a) no change; or (b) 25% increase in coral cover protected, from 60% to 75%: or (c) 50%
increase in coral cover protected, from 60% to 90%.
Reflecting current FKNMS management principles of running several parallel strategies,
we have reduced these four policy options to two by combining education and outreach,
enforcement, and water quality management into one group, with the options of (a) no
change, (b) 5% increase in annual spending, and (c) 10% increase in annual spending.
Zoning remains a separate strategy, with three possible levels of protection as shown above.

Page 18

	
• A combination of global and local management strategies is required to save the health of
the coral reefs.
	
• Scientists believe that global policies to minimize the increase in greenhouse gases are
required to lower sea water temperatures from what they would otherwise have been, and 		
so reduce coral bleaching.
	
• The more efficient the global strategy to reduce greenhouse gases, the more cost-efficient
will be local management actions to protect the reef.
	
• If local forces are not addressed, the corals will not recover from coral bleaching when or if
cooler waters return.
	
• Policies to reduce the increase in greenhouse gases will	 result in increased costs to your
household through higher utility bills and the costs of products or services.
	
• Local management strategies will result in increased costs to your household if you are
a resident or visitor to the Florida Keys. Costs will be passed on in terms of higher State and local
taxes, local water/sewage bills and the costs of local goods and services purchased in the Florida
Keys.
	
• We have worked with scientists and managers to estimate the approximate annual costs to
your household for the different mixes of global and local management strategies	which scientists
think will deliver some protection to the corals. The costs to your household are stated in dollars per
year.
Questions F9 - F14 contain six multiple-choice situations to which you are asked to state your preferences
and provide a brief explanation for your choices. Each choice presents different mixes of global and local
management strategies and has an estimated cost to your household. Each choice always includes
the option of choosing the status quo or NO CHANGE (Alt A). This alternative will cost your household
$0, but will result in 95% reduction in the amount of live coral cover in 20 years, and local actions
such as improving water quality and increasing the no-take areas will become much less efficient.
Each choice will be similar to the following example. Alt A is always the no-change situation as
just explained. Alt B assumes an intermediate global policy for greenhouse gas reduction, and Alt C is
based on a stronger and costlier global policy. In each Alt B and C case, different combinations of local
management strategies have been designed which yield different coral cover outcomes at different
costs to your household, giving you three choices.
We can’t help you state your preferences, which depend on your own experience and attitudes. We
don’t know the extent of your concern about future climate change, how much value you put on the
quality of the coral reefs relative to other attractions of the Florida Keys, and the main activities that
attracted you there including fishing, boating, snorkeling, and land-based activities. So the example
below is purely illustrative, and has nothing whatever to do with what you actually think. It’s just an
example to assist you in answering questions F9 - F14.

Page 19

Global policy for reductions in greenhouse gases
(compared with no change in policy as in Alt A.)

Alt A

Alt B

Alt C

No change

Medium
reductions

Large
reductions

Local Florida Keys Management Strategies
Added spending on water quality, education and
outreach, and enforcement
Increase in no-take zoning of coral reef areas
(percent of coral reefs protected)

Coral cover loss by 2027, Florida Keys
Total annual cost to your household for global
and local strategies
Your most preferred alternative (check one)?

No change

+10%

No change

No change

From 60% to
75%

From 60% to 90%

95%

75%

44%

$0

$67

$80

(60%)

X

Your least preferred alternative (check one)?

X

Please explain briefly why you made this choice (for example): “I like to fish, and clear water
is important. But I would prefer to have more open area to fish on the reefs.”
Please note the following general assumptions when you make your choices:
• The most efficient local management strategy is centered on improving water quality, 		
supplemented by efficient education and enforcement policies. This strategy is also the 		
most expensive local strategy.
• Protecting the reef by increasing the area of no-take zones is also efficient but less 	 so.
This relatively low-cost option will reduce reef-fishing activities (but fishing opportunities may
be unaffected or may even increase elsewhere in the FKNMS).
• The less efficient the global greenhouse gas strategy to control the rise in sea
temperatures, the less efficient the local management strategies will also be.
• Making a choice to spend money on protecting the amount of living coral on the reefs will
mean that you have less money to spend on other goods and services.

Page 20

F9. Suppose you could only choose between the following three alternative combinations of global and local
strategies, which would be your most preferred alternative and which would be your least preferred alternative?

Global policy for reductions in greenhouse gases
(compared with no change in policy as in Alt A.)

Alt A

Alt B

Alt C

No change

Medium
reductions

Large
reductions

No change

+10%

No change

No change

No change

(60%)

(60%)

From 60%
to 90%

95%

76%

44%

$0

$65

$80

Local Florida Keys Management Strategies
Added spending on water quality, education and outreach,
and enforcement
Increase in no-take zoning of coral reef areas (percent of
coral reefs protected)

Coral cover loss by 2027, Florida Keys
Total annual cost to your household for global and
local strategies
Your most preferred alternative (check one)?
Your least preferred alternative (check one)?

Please explain briefly why you made this choice (for example): _______________________________________
_________________________________________________________________________________________
F10. Suppose you could only choose between the following three alternative combinations of global and local
strategies, which would be your most preferred alternative and which would be your least preferred alternative?

Global policy for reductions in greenhouse gases
(compared with no change in policy as in Alt A.)

Alt A

Alt B

Alt C

No change

Medium
reductions

Large
reductions

No change

No change

+10%

No change

From 60% to
90%

No change

95%

78%

40%

$0

$30

$115

Local Florida Keys Management Strategies
Added spending on water quality, education and outreach,
and enforcement
Increase in no-take zoning of coral reef areas (percent of
coral reefs protected)
Coral cover loss by 2027, Florida Keys
Total annual cost to your household for global and
local strategies

(60%)

(60%)

Your most preferred alternative (check one)?
Your least preferred alternative (check one)?
Please explain briefly why you made this choice (for example): _______________________________________
___________________________________________________________________________________________________

Page 21

F11. Suppose you could only choose between the following three alternative combinations of global and local
strategies, which would be your most preferred alternative and which would be your least preferred alternative?

Global policy for reductions in greenhouse gases
(compared with no change in policy as in Alt A.)

Alt A

Alt B

Alt C

No change

Medium
reductions

Large
reductions

No change

+10%

+5%

No change

From 60% to
75%

From 60% to
75%

95%

75%

40%

$0

$67

$97

Local Florida Keys Management Strategies
Added spending on water quality, education and outreach,
and enforcement
Increase in no-take zoning of coral reef areas (percent of
coral reefs protected)

Coral cover loss by 2027, Florida Keys
Total annual cost to your household for global and
local strategies

(60%)

Your most preferred alternative (check one)?
Your least preferred alternative (check one)?
Please explain briefly why you made this choice (for example): _______________________________________
_________________________________________________________________________________________
F12. Suppose you could only choose between the following three alternative combinations of global and local
strategies, which would be your most preferred alternative and which would be your least preferred alternative?

Global policy for reductions in greenhouse gases
(compared with no change in policy as in Alt A.)

Alt A

Alt B

Alt C

No change

Medium
reductions

Large
reductions

No change

+10%

No change

No change

From 60% to
90%

From 60% to
90%

95%

76%

44%

$0

$70

$80

Local Florida Keys Management Strategies
Added spending on water quality, education and outreach,
and enforcement
Increase in no-take zoning of coral reef areas (percent of
coral reefs protected)

Coral cover loss by 2027, Florida Keys
Total annual cost to your household for global and
local strategies

(60%)

Your most preferred alternative (check one)?
Your least preferred alternative (check one)?
Please explain briefly why you made this choice (for example): _______________________________________
_________________________________________________________________________________________

Page 22

F13. Suppose you could only choose between the following three alternative combinations of global and local
strategies, which would be your most preferred alternative and which would be your least preferred alternative?

Global policy for reductions in greenhouse gases
(compared with no change in policy as in Alt A.)

Alt A

Alt B

Alt C

No change

Medium
reductions

Large
reductions

No change

+10%

+5%

No change

From 60% to
90%

No change

95%

75%

44%

$0

$70

$95

Local Florida Keys Management Strategies
Added spending on water quality, education and outreach,
and enforcement
Increase in no-take zoning of coral reef areas (percent of
coral reefs protected)

Coral cover loss by 2027, Florida Keys
Total annual cost to your household for global and
local strategies

(60%)

(60%)

Your most preferred alternative (check one)?
Your least preferred alternative (check one)?
Please explain briefly why you made this choice (for example): _______________________________________
_________________________________________________________________________________________
F14. Suppose you could only choose between the following three alternative combinations of global and local
strategies, which would be your most preferred alternative and which would be your least preferred alternative?

Global policy for reductions in greenhouse gases
(compared with no change in policy as in Alt A.)

Alt A

Alt B

Alt C

No change

Medium
reductions

Large
reductions

No change

No change

+10%

No change

From 60% to
75%

From 60% to
75%

95%

78%

36%

$0

$27

$117

Local Florida Keys Management Strategies
Added spending on water quality, education and outreach,
and enforcement
Increase in no-take zoning of coral reef areas (percent of
coral reefs protected)

Coral cover loss by 2027, Florida Keys
Total annual cost to your household for global and
local strategies

(60%)

Your most preferred alternative (check one)?
Your least preferred alternative (check one)?
Please explain briefly why you made this choice (for example): _______________________________________
_________________________________________________________________________________________
Page 23

In Part A, you told us how many days you yourself participated in outdoor recreation
activities during the past 12 months in the Florida Keys. You also told us how many days you
participated in such activities outside the Florida Keys during the past 12 months (Part A, A6),
if any.

F15. Please confirm whether you did any outdoor recreation activities in the Florida
Keys during the past 12 months:
					
Yes		
> Continue to question F16.
	
			
No		
> Skip to Part G.
F16. Currently, 6% of the entire water area in the FKNMS is covered with living coral. If
the living coral cover were only 3% (half the current cover), how would that affect the
number of days you would spend on outdoor recreation activities in the Florida Keys
during a 12-month period?
	

No change		

____ (#days less)		

Would cease activities	

Don’t know

F17. And how would this reduction in living coral cover affect the number of days you
would spend on outdoor recreation activities outside the Florida Keys?
	

No change		

_____ (#days more)		

Don’t know

F18. If there were no living coral cover or 0% cover, how would that affect the number
of days you would spend on outdoor recreation activities in the Florida Keys during a
12-month period?
	

No change		

____ (#days less)		

Would cease activities	

Don’t know

	
F19. And how would the disappearance of living coral cover affect the number of days
you would spend on outdoor recreation activities outside the Florida Keys?
	

No change		

Page 24

_____ (#days more)		

Don’t know

	

[This page intentionally left blank. Proceed to next page.]

Page 25

Part G: Demographic Profile
In this final section, we need to know information about you and your household to make sure we have a
representative sample of Monroe County residents.
Again, your privacy will be protected and any information identifying you or your household will not be revealed
to anyone.
G1.	

How many people in your household are permanent residents of Monroe County, Florida?

								

number of people

G2.	

How many of these people are at least 16 years of age?		

G3.	

What is the closest mile marker to your residence?		

G4.	

Do you have access to the water from your residence?	

G5.	

Do you own a boat?	

G6.	

How many years have you lived in Monroe County?		

G7.	

In what year were you born?		

G8.	

Are you Spanish, Hispanic, or Latino?	

G9.	

What race do you consider yourself?

	

Yes	

number of people
mile marker number
Yes	

No

No
number of years

year
Yes	

No

Please circle one or more of the letter(s) that best describes you
		
		
		
		
		
G10.	

A	
B	
C	
D	
E	

White
Black or African American
American Indian or Alaskan Native
Asian
Native Hawaiian or Other Pacific Islander

What is the highest level of education that you have completed?
Please circle the letter of the category that best describes you

		
		
		
		
		
		

Page 26

A	
B	
C	
D	
E	
F	

8th Grade or Less
9th to 11th Grade
12th Grade, HIgh School Grad, GED
13 to 15 Years (some college or vocational training)
College Graduate
Graduate School, Law School, Medical School

G11.	

What is your employment status?
Please circle the letter or letters of all those that apply

		
		
		
		

A	
B	
C	
D	

Unemployed			
E	
Employed full-time		
F	
Employed part-time		
G	
Retired					

G12.	

Do you work outside Monroe County?	

G13.	

What is your zip code?

G14.	

What is your total household income, before taxes.

Yes	

Student
Homemaker
None of the above
(specify)
No

Please circle the letter corresponding to the category that best describes your household
		
		
		
		
		
		
		
		

Page 27

A	
B	
B	
D	
E	
F	
G	
H	

Under $5,000			
$5,000 to $9,999		
$10,000 to $14,999		
$15,000 to $19,999		
$20,000 to $24,999		
$25,000 to $29,999		
$30,000 to $34,999		
$35,000 to $39,999

I	
J	
K	
L	
M	
N	
O	

$40,000 to $44,999
$45,000 to $49,999
$50,000 to $59,999
$60,000 to $74,999
$75,000 to $99,999
$100,000 to $149,999
$150,000 or More

OMB Approval #: 0648-xxxx
Expiration Date:
Version 2b

Monroe County Resident Survey

Your answers are voluntary and confidential.
Your name will never be released to anyone unless otherwise required by law. After the completion
of the project all materials identifying you as an individual will be destroyed.

This is a cooperative research project of the Monroe County Tourist Development Council and the National Oceanic
and Atmospheric Administration. Public reporting burden for this collection of information is estimated to average 1 hour
including time for reviewing instructions, searching existing data sources, gathering and maintaining the data
need, and completing and reviewing the collection of information. Send comments regarding this burden estimate or
any other aspect of this collection of information, including suggestions for reducing this burden, to U.S. Department
of Commerce, Clearance Officer, Office of Chief Information Officer, Rm. 6625, 14th and Constitution Avenue NW,
Washington, DC 20230. Notwithstanding any other provisions of the law, no person is required to respond to, nor shall
any person be subject to penalty for failure to comply with, a collection of information subject to requirements of the
Paperwork Reduction Act, unless that collection of information displays a currently valid OMB Control Number.

Resident Survey
1.	

Overall, how would you rate Monroe County as a place to live?

			
			
			
			

a.	
b.	
c.	
d.	

Excellent
Good
Fair
Poor
Please circle letter corresponding to your answer

2.	
	

There are many reasons that people choose to live where they do in Florida. What are the two 	
most important reasons you chose to live in Monroe County?

	
		
			
			
			
			
			
			
			
			
			
			

a.	
b.	
c.	
d.	
e.	
f.	
g.	
h.	
i.	
j.	
k.	

No special reason
Born here
Job or business
Climate
Environment
Access to natural resources, such as natural settings and wildlife
Opportunities for water activities, such as fishing or diving
Low crime rate
Cultural activities
Retirement
Some other reason (specify)

Please circle letters corresponding to the two most important reasons
3.	

In the past 12 months, have you done any outdoor recreation activities in the Florida Keys?

			
			

a.	
b.	

Yes	
No	

(Go to Part A)
(Go to Part G)

Please use the enclosed White Card-Activities List to see what we mean by outdoor recreation

Page 

Part A: Outdoor recreation activities during the past 12 months in the Florida Keys
Please use the enclosed Activities List and map to help you answer the questions in this section
A1.	
	

Which of the activities on the enclosed Activities List did you or someone in your household do 	
in the Florida Keys during the last 12 months?

A2.	
	

Pleas fill in the circle for each activity you, yourself did during the past 12 months in the Upper 	
Keys, Islamorada, Marathon, Lower Keys and Key West? 	

A3.	
	

On how many different days did you, yourself participate in each activity in the Upper Keys, 	
Islamorada, Marathon, Lower Keys and Key West? 	
Only answer for those activities you listed with an A on the end of the activity number

A4.	
	

How many others (excluding yourself) in your household did each activity in the Upper Keys, 	
Islamorada, Marathon, Lower Keys and Key West? 	

A1

Activity

Page 

Upper Keys	
A2

Islamorada	

Marathon	

Lower Keys	

Key West

A3
A4
A2
A3
A4
A2
A3
A4
A2
A3
A4
A2
A3
A4
#	
#
#	
#
#	
#
#	
#
#	
#
Resp. days others	 Resp. days others	 Resp. days others	 Resp. days others	 Resp. days others	

A5.	

What would you say is the most important activity you did in the Florida Keys?

		

Most Important Activity				

		

No Activity Most Important (fill in box)

A6.	
	

Page 

(Activity List Number)

On how many different days did you participate in outdoor recreation activities outside the 	
Florida Keys during the past 12 months?
(# of days)

Part B: Reef use in the Florida Keys during the past 12 months. Both artificial and 	
	
natural reefs.
Please use Blue Card with Activities List for reef use and map of the Florida Keys in answering Part B
B1.	
	

Which activities did you or someone in your household do on either artificial or natural reefs 	
during the past 12 months in the Upper Keys, Isalmorada, Marathon, Lower Keys and Key West?
If you did not do anything in a region, check the box indicating no reef use in the region

B2.	
	

Please fill in the circle for each activity you, yourself, did during the past 12 months in the Upper 	
Keys, Islamorada, Marathon, Lower Keys and Key West.

B3.	
	

How many others in your household did each activity on the reefs in the Upper Keys, Islamorada,	
Marathon, Lower Keys and Key West during the past 12 months?

B4.	
	

On how many different days did you, yourself, participate in each activity on the reefs in the
Upper Keys, Islamorada, Marathon, Lower Keys and Key West during the past 12 months?

B5.	
	

On how many different days did you, yourself, participate in each activity on the artificial reefs in 	
the Upper Keys, Islamorada, Marathon, Lower Keys and Key West during the past 12 months?

B6.	
	

On how many different days did you, yourself, participate in each activity on the natural reefs in 	
the Upper Keys, Islamorada, Marathon, Lower Keys and Key West during the past 12 months?
Note: If you did part of a day on an artificial reef and part of a day
on a natural reef, count one whole day on each type of reef

B7.	
	
	

How many different dives did you, yourself, make for each type of diving activity you did on the 	
reefs in the Upper Keys, Islamorada, Marathon, Lower Keys and Key West during the past 12 	
months?
Diving activities include all snorkeling and scuba diving activities on the Blue Card-Activities List (Reef)
A dive is defined as an entry and exit from the water to snorkel or scuba dive

B8.	
	
	

How many different dives did you, yourself, make for each type of diving activity you did on the 	
artificial reefs in the Upper Keys, Islamorada, Marathon, Lower Keys and Key West during the 	
past 12 months?

B9.	
	
	

How many different dives did you, yourself, make for each type of diving activity you did on the 	
natural reefs in the Upper Keys, Islamorada, Marathon, Lower Keys and Key West during the past 	
12 months?
Please refer to Questions B1 - B9 when filling in the tables on the following two pages
There is one table for each of the five regions of the Florida Keys
(Upper Keys, Islamorada, Marathon, Lower Keys and Key West)

Page 

	

No Reef Use			
B1		

		
Activity

	

B2	
	

Resp.

B3		
#	
Others

Upper Keys
B4	

B5	

B6	

Respondent
# of days

# days
artificial

# days
natural

No Reef Use			
B1		

		
Activity

	

B2	
	

Resp.

B3		
#	
Others

		
Activity

Page 

B2	
	

Resp.

B3		
#	
Others

Respondent
# dives

B8		
# dives
artificial

B9
# dives
natural

Islamorada
B4	

B5	

B6	

Respondent
# of days

# days
artificial

# days
natural

No Reef Use			
B1		

B7	

B7	
Respondent
# dives

B8		
# dives
artificial

B9
# dives
natural

Marathon
B4	

B5	

B6	

Respondent
# of days

# days
artificial

# days
natural

B7	
Respondent
# dives

B8		
# dives
artificial

B9
# dives
natural

	

No Reef Use			
B1		

		
Activity

	

B2	
	

Resp.

B3		
#	
Others

Lower Keys
B4	

B5	

B6	

Respondent
# of days

# days
artificial

# days
natural

No Reef Use			
B1		

		
Activity

Page 

B2	
	

Resp.

B3		
#	
Others

B7	
Respondent
# dives

B8		
# dives
artificial

B9
# dives
natural

Key West
B4	

B5	

B6	

Respondent
# of days

# days
artificial

# days
natural

B7	
Respondent
# dives

B8		
# dives
artificial

B9
# dives
natural

Part C: Specialization
In this section, we are interested in learning more about your primary activity. Please answer
the following questions based on the response you gave to QUESTION A5.
For the four questions below, please read the four choices and circle the one answer that best	
fits you for that question.

C1. When I participate in my primary activity, I feel like:
1	
2	
	
3	
4	

a beginner. I don’t really feel like I am part of the activity scene.
an occasional or irregular participant. Sometimes it is fun, entertaining or rewarding
to do my activity.
a habitual and regular participant in the activity.
an insider to the sport. The activity is an important part of who I am.

C2. During my activity, I can best be described as:
1	
	
2	
	
3	
	
4	
	

having very little understanding of the activity. I am often unsure about how to do certain 	
things when I go.
having some understanding of the activity, but still in the process of learning 			
more about the sport. I am becoming more familiar and comfortable with the activity.
being comfortable with the sport. I have a good understanding of what I can do, 			
and how to do it.
a knowledgeable expert in the sport. I encourage, teach and enhance opportunities for others 	
who are interested in the activity.

C3. My relationships with others who do the activity are:
1	
2	
	
3	
4	
	

not established. I really don’t know any other people who do the activity.
very limited. I know some others in the activity by sight and sometimes talk with them, but I 	
don’t know their names.
one of familiarity. I know the names of others who do the activity, and often speak with them.
close. I have personal and close relationships with others in the activity. These friendships 	
often revolve around the activity.

C4. My commitment to the activity is:
1	
	
2	
3	
	
4	
	

very slight. I have very little connection to the activity. I may or may not continue to participate 	
in the sport in the future.
moderate. I will continue to do it as it is entertaining and provides the benefits I want.
fairly strong. I have a sense of being a member of the activity, and it is likely that I will continue 	
to do it for a long time.
very strong. I am totally committed to the activity. I encourage others to participate in the sport 	
and seek to ensure the activity continues into the future.

C5. If you had to replace all of the equipment that you currently own for your primary activity
with similar equipment, how much would it cost to replace?
		

Page 

$______________AMOUNT TO REPLACE PRIMARY ACTIVITY EQUIPMENT

A little use

Some use

A lot of use

Talking with others who participate in the
activity...................................................................... 1	
Magazines…………………………………….............	 1	
Government agency publications……………...........	1	
Conservation organization publications……............	 1	
Newspapers…………………………………..............	 1	
Diving shops/companies…………………….............	 1	
Club meetings………………………………...............	1	
Television……………………………………...............	1	
Radio…………………………………………..............	 1	
Internet………………………………………...............	1	

Almost no use

a.	
	
b.	
c.	
d.	
e.	
f.	
g.	
h.	
i.	
j.	

No Use

C6. To what extent do you make use of the following for current information about your
primary activity? Please circle number that indicates your extent of use for each source of
information.

2	
2	
2	
2	
2	
2	
2	
2	
2	
2	

3	
3	
3	
3	
3	
3	
3	
3	
3	
3	

4	
4	
4	
4	
4	
4	
4	
4	
4	
4	

5
5
5
5
5
5
5
5
5
5

Page 

Slightly important

Moderately important

Very important

Extremely important

a.	
b.	
c.	
d.	
e.	
f.	
g.	
h.	
i.	
j.	
k.	

Not at all important

C7. Below is a list of reasons why people engage in recreation activities. Please circle the
number that indicates how important each item is to you as a reason for participating in your
primary activity.

To be outdoors………………………………..............	 1	
For family recreation…………………………............	 1	
To experience new and different things……............	 1	
For relaxation…………………………………............	 1	
To be close to the water………………………	..........	 1	
To get away from the demands of other people…...	 1	
To be with friends…………………………….............	 1	
To develop my skills………………………….............	 1	
To get away from the regular routine……….............	1	
To experience adventure and excitement…….........	 1	
To experience natural surroundings…………...........	1	

2	
2	
2	
2	
2	
2	
2	
2	
2	
2	
2	

3	
3	
3	
3	
3	
3	
3	
3	
3	
3	
3	

4	
4	
4	
4	
4	
4	
4	
4	
4	
4	
4	

5
5
5
5
5
5
5
5
5
5
5

Part D: Importance and satisfaction with facilities, services, and natural resources in 	
	
the Florida Keys
In this section we are interested in identifying the recreation site information which is important to you.
Please read each statement and rate the importance of each item as it contributes to an ideal recreation/tourism
setting for the activities you did in the Florida Keys. If an item does not apply, indicate by circling 9 (NA).
Likewise, if you don’t know, circle 8 (DK).
1 = Not Important (NI), 2 = Somewhat Important (SI), 3 = Important (I),
4 = Very Important (VI), 5 = Extremely Important (EI), 8 = Don’t Know (DK), or 9 = NA
						
							
NI
SI
I	
VI	
EI DK NA
								
1
2	
3	
4	
5
8
9
D1.	

Clear water (high visibility) . . . . . . . . . . . . . . . . . . .	

1

2	

3	

4	

5

8

9

D2.	

Amount of living coral on reefs . . . . . . . . . . . . . . 	

1

2	

3	

4	

5

8

9

D3.	

Public transportation . . . . . . . . . . . . . . . . . . . . . . . 	

1

2	

3	

4	

5

8

9

D4.	

Parking . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 	

1

2	

3	

4	

5

8

9

D5.	

Many different kind of fish and sea life to view . . 	

1

2	

3	

4	

5

8

9

D6.	

Many different kind of fish and sea life to catch . 	

1

2	

3	

4	

5

8

9

D7.	

Large numbers of fish . . . . . . . . . . . . . . . . . . . . . . 	

1

2	

3	

4	

5

8

9

D8.	
	

Opportunity to view large wildlife: (manatees,
whales, dolphins, sea turtles) . . . . . . . . . . . . . . . . 	

1

2	

3	

4	

5

8

9

D9.	

Uncrowded conditions . . . . . . . . . . . . . . . . . . . . . . 	 1

2	

3	

4	

5

8

9

D10.	

Maps, brochures, and other tourist information . 	

1

2	

3	

4	

5

8

9

D11.	

Boat ramps/launching facilities . . . . . . . . . . . . . . . 	

1

2	

3	

4	

5

8

9

D12.	

Marina facilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . 	

1

2	

3	

4	

5

8

9

D13.	

Directional signs, street signs, mile markers . . . .	

1

2	

3	

4	

5

8

9

D14.	

Condition of roads and streets . . . . . . . . . . . . . . . 	

1

2	

3	

4	

5

8

9

D15.	

Cleanliness of streets and sidewalks . . . . . . . . . .	

1

2	

3	

4	

5

8

9

D16.	
	

Condition of bike paths and sidewalks/walking 	
paths . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .	

1

2	

3	

4	

5

8

9

D17.	

Shoreline access . . . . . . . . . . . . . . . . . . . . . . . . . . .	

1

2	

3	

4	

5

8

9

D18.	

Designated swimming/beach areas . . . . . . . . . . . 	

1

2	

3	

4	

5

8

9

D19.	

Quality of beaches . . . . . . . . . . . . . . . . . . . . . . . . . 	

1

2	

3	

4	

5

8

9

D20.	

Customer service and friendliness of people . . .	

1

2	

3	

4	

5

8

9

D21.	
	

Historic preservation (historic landmarks, 		
houses, etc.) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .	

1

2	

3	

4	

5

8

9

D22.	

Availability of public restrooms . . . . . . . . . . . . . . .	

1

2	

3	

4	

5

8

9

D23.	

Value for the price . . . . . . . . . . . . . . . . . . . . . . . . . .	

1

2	

3	

4	

5

8

9

D24.	

Parks and specially protected areas . . . . . . . . . . .	

1

2	

3	

4	

5

8

9

D25.	

Mooring buoys near coral reefs . . . . . . . . . . . . . . 	

1

2	

3	

4	

5

8

9

Page 

On the previous page you indicated the importance of a list of items to your recreational/tourist experiences.
Now read each of the items on this list and rate how satisfied you were with each at the places you did your
activities in the Florida Keys. If an item does not apply, indicate by circling 9 (NA). Likewise, if you don’t know,
circle 8 (DK).
1 = Terrible (T), 2 = Unhappy/Dissatisfied (UH), 3 = Mixed (M), 4 = Happy/Satisfied (H),
5 = Delighted (D), 8 = Don’t Know (DK), or 9 = NA
						
							
								

T
1

UH
2	

M	
3	

H	
4	

D
5

DK
8

NA
9

D26.	

Clear water (high visibility) . . . . . . . . . . . . . . . . . . 	

1

2	

3	

4	

5

8

9

D27.	

Amount of living coral on reefs . . . . . . . . . . . . . . 	

1

2	

3	

4	

5

8

9

D28.	

Public transportation . . . . . . . . . . . . . . . . . . . . . . . 	

1

2	

3	

4	

5

8

9

D29.	

Parking . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 	

1

2	

3	

4	

5

8

9

D30.	

Many different kind of fish and sea life to view . . 	

1

2	

3	

4	

5

8

9

D31.	

Many different kind of fish and sea life to catch . 	

1

2	

3	

4	

5

8

9

D32.	

Large numbers of fish . . . . . . . . . . . . . . . . . . . . . . 	

1

2	

3	

4	

5

8

9

D33.	
	

Opportunity to view large wildlife: (manatees,
whales, dolphins, sea turtles) . . . . . . . . . . . . . . . . 	

1

2	

3	

4	

5

8

9

D34.	

Uncrowded conditions . . . . . . . . . . . . . . . . . . . . . . 	 1

2	

3	

4	

5

8

9

D35.	

Maps, brochures, and other tourist information . 	

1

2	

3	

4	

5

8

9

D36.	

Boat ramps/launching facilities . . . . . . . . . . . . . . . 	

1

2	

3	

4	

5

8

9

D37.	

Marina facilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . 	

1

2	

3	

4	

5

8

9

D38.	

Directional signs, street signs, mile markers . . . .	

1

2	

3	

4	

5

8

9

D39.	

Condition of roads and streets . . . . . . . . . . . . . . . 	

1

2	

3	

4	

5

8

9

D40.	

Cleanliness of streets and sidewalks . . . . . . . . . .	

1

2	

3	

4	

5

8

9

D41.	
	

Condition of bike paths and sidewalks/walking 	
paths . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .	

1

2	

3	

4	

5

8

9

D42.	

Shoreline access . . . . . . . . . . . . . . . . . . . . . . . . . . .	

1

2	

3	

4	

5

8

9

D43.	

Designated swimming/beach areas . . . . . . . . . . . 	

1

2	

3	

4	

5

8

9

D44.	

Quality of beaches . . . . . . . . . . . . . . . . . . . . . . . . . 	

1

2	

3	

4	

5

8

9

D45.	

Customer service and friendliness of people . . .	

1

2	

3	

4	

5

8

9

D46.	
	

Historic preservation (historic landmarks, 		
houses, etc.) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .	

1

2	

3	

4	

5

8

9

D47.	

Availability of public restrooms . . . . . . . . . . . . . . .	

1

2	

3	

4	

5

8

9

D48.	

Value for the price . . . . . . . . . . . . . . . . . . . . . . . . . .	

1

2	

3	

4	

5

8

9

D49.	

Parks and specially protected areas . . . . . . . . . . .	

1

2	

3	

4	

5

8

9

D50.	

Mooring buoys near coral reefs . . . . . . . . . . . . . . 	

1

2	

3	

4	

5

8

9

Page 10

D51.	 Had you lived-in or visited the Florida Keys more than five years ago?
			
Yes		
> Continue to question D52.
			
No		
> Skip to next page, Part E
Now read each of the items on this list and rate how satisfied you were with each when you were in the Florida
Keys more than five years ago. If an item does not apply, indicate by circling 9 (NA). Likewise, if you don’t
know, circle 8 (DK).
1 = Terrible (T), 2 = Unhappy/Dissatisfied (UH), 3 = Mixed (M), 4 = Happy/Satisfied (H),
5 = Delighted (D), 8 = Don’t Know (DK), or 9 = NA
						
							
								

T
1

UH
2	

M	
3	

H	
4	

D
5

DK
8

NA
9

D52.	

Clear water (high visibility) . . . . . . . . . . . . . . . . . . 	

1

2	

3	

4	

5

8

9

D53.	

Amount of living coral on reefs . . . . . . . . . . . . . . 	

1

2	

3	

4	

5

8

9

D54. 	 Many different kind of fish and sea life to view . . 	

1

2	

3	

4	

5

8

9

D55.	

Large numbers of fish . . . . . . . . . . . . . . . . . . . . . . 	

1

2	

3	

4	

5

8

9

D56.	
	

Opportunity to view large wildlife: (manatees,
whales, dolphins, sea turtles) . . . . . . . . . . . . . . . . 	

1

2	

3	

4	

5

8

9

D57.	

Uncrowded conditions . . . . . . . . . . . . . . . . . . . . . . 	 1

2	

3	

4	

5

8

9

D58.	

Condition of roads and streets . . . . . . . . . . . . . . . 	

1

2	

3	

4	

5

8

9

D59.	

Shoreline access . . . . . . . . . . . . . . . . . . . . . . . . . . .	

1

2	

3	

4	

5

8

9

D60.	

Quality of beaches . . . . . . . . . . . . . . . . . . . . . . . . . 	

1

2	

3	

4	

5

8

9

D61.	

Customer service and friendliness of people . . . 	

1

2	

3	

4	

5

8

9

D62.	
	

Historic preservation (historic landmarks, 		
houses, etc.) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .	

1

2	

3	

4	

5

8

9

D63.	

Parks and specially protected areas . . . . . . . . . . .	

1

2	

3	

4	

5

8

9

D64.	

Mooring buoys near coral reefs . . . . . . . . . . . . . . 	

1

2	

3	

4	

5

8

9

Page 11

Part E: Environmental Issues
In this section we are interested in learning about your feelings regarding various environmental issues. Below
is a list of statements.
For each statement, please circle the response that best reflects your opinion about the statement.
1 = Strongly Agree (SA), 2 = Agree (A), 3 = Neutral (N), 4 = Disagree (D),
5 = Strongly Disagree (SD), and 8 = Don’t Know or No Opinion (DK)
							
								

SA	
1	

A	
2	

N	
3	

D	
4	

SD	
5	

DK
8

E1.	
	
	

The federal government will have to introduce
harsh measures to halt pollution since few
people will regulate themselves . . . . . . . . . . . . . . . . 	 1	

2	

3	

4	

5	

8

E2.	
	
	

We should not worry about killing too many
game animals because in the long run things
will balance out . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 	 1	

2	

3	

4	

5	

8

E3.	
	
	
	

I’d be willing to make personal sacrifices for
the sake of slowing down pollution even though
the immediate results might not seem
significant . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 	 1	

2	

3	

4	

5	

8

E4.	

Pollution is not personally affecting my life . . . . . . 	1	

2	

3	

4	

5	

8

E5.	
	
	

The benefits of modern consumer products are
more important than the pollution that results
from their production and use . . . . . . . . . . . . . . . . . 	 1	

2	

3	

4	

5	

8

E6.	
	
	

We must prevent any type of animal from
becoming extinct, even if it means sacrificing
some things for ourselves . . . . . . . . . . . . . . . . . . . . 	 1	

2	

3	

4	

5	

8

E7.	
	
	

Courses focusing on the conservation of
natural resources should be taught in the
public schools . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 	 1	

2	

3	

4	

5	

8

E8.	
	
	

Although there is continual contamination of
our lakes, streams, and air, nature’s purifying
process will soon return them to normal . . . . . . . . 	 1	

2	

3	

4	

5	

8

E9.	
	
	
	

Because the government has such good
inspection and control agencies, it’s very
unlikely that pollution due to energy
production will become excessive . . . . . . . . . . . . . . 	 1	

2	

3	

4	

5	

8

Page 12

For each statement, please circle the response that best reflects your opinion about the statement.
1 = Strongly Agree (SA), 2 = Agree (A), 3 = Neutral (N), 4 = Disagree (D),
5 = Strongly Disagree (SD), and 8 = Don’t Know or No Opinion (DK)

							
								

SA	
1	

A	
2	

N	
3	

D	
4	

SD	
5	

DK
8

E10.	
	
	
	

The government should provide each citizen
with a list of agencies and organizations to
which the citizen could report grievances
concerning pollution . . . . . . . . . . . . . . . . . . . . . . . . . 	 1	

2	

3	

4	

5	

8

E11.	
	
	

Predators such as hawks, crows, skunks, and
coyotes which prey on farmers’ grain crops and
poultry should be eliminated . . . . . . . . . . . . . . . . . . 	 1	

2	

3	

4	

5	

8

E12.	
	
	

The currently active anti-pollution organizations
are really more interested in disrupting society
than they are in fighting pollution . . . . . . . . . . . . . . 	 1	

2	

3	

4	

5	

8

E13.	
	

Even if public transportation was more efficient
than it is, I would prefer to drive my car to work . . 	 1	

2	

3	

4	

5	

8

E14.	
	

Industry is trying its best to develop effective
anti-pollution technology . . . . . . . . . . . . . . . . . . . . . 	 1	

2	

3	

4	

5	

8

E15.	
	
	

If asked, I would contribute time, money, or both
to an organization like the Sierra Club that works
to improve the quality of the environment . . . . . . . 	 1	

2	

3	

4	

5	

8

E16.	
	
	

I would be willing to accept an increase in my
family’s expenses of $100 next year to promote
the wise use of natural resources . . . . . . . . . . . . . . 	 1	

2	

3	

4	

5	

8

Page 13

Part F: Coral Reefs
Coral reefs are sensitive ecosystems. The Florida Keys, the world’s third-largest barrier reef and the
only coral reef system along the US mainland coast, is no exception. It has long been recognized that
human use of coral reefs and adjacent coastal activities inflict strains on these systems. Non-local
factors associated with global human use of the planet’s resources add to the strain through their
impact on air and sea temperatures.
The Florida Keys National Marine Sanctuary (FKNMS) was founded through a Federal Act to manage
issues such as the above. It is managed cooperatively by the National Oceanic and Atmospheric
Administration (NOAA) and the State of Florida, with significant input from local government,
businesses, non-government organizations and the general public. Your views are valuable in the
formulation of FKNMS action plans and management strategies.

In this section we have a few special issues questions we would like to ask you.
F1. What do you think are the greatest threats to the reefs in the Florida Keys in the following
list? Please rank greatest threat=1, second-greatest threat=2, third-greatest threat=3, and so on for
as many factors as you consider important threats. Leave blank those you consider unimportant.
	

Spear fishers ………………………………….........................................................

	

Scuba divers ……………………………….............................................................

	

Urban development ………………………………….………...................................

	

Ships and boats grounding on reefs, discharging pollutants................................

	

Hurricanes ...........................................................................................................

	

Solid waste disposal (sewage) …..…………………………...................................

	

Climate change (global warming etc) ………………………..................................

	

Stormwater and wastewater runoff ....…………………….....................................

	
Overfishing by commercial and recreational fishers …….....................................
		
	
Number of tourists ……………………………………......…...................................
		
	
Chemical runoff (pesticides, herbicides, fertilizers) .............................................		
		
	
People collecting coral and live rock …..……………….…....................................
F2. Any other important factors we have omitted from the list?
If any, write in ____________________________________________________________________

Page 14

F3. What in your opinion should the Marine Sanctuary (FKNMS) do to reduce the main stress
factors on the reef? 	
Please rank your first recommendation=1, second=2, and so on for all recommendations you consider
important. Leave those blank that you consider unimportant.
		
	
Stringent control of pollutants to preserve water quality....................................................
	

Enforced training/certification of scuba divers and snorkelers..........................................

	

Prohibiting spear fishing....................................................................................................

	

Stronger shipping regulations............................................................................................

	

Training, workshops and school programs........................................................................

	

Better management of waterways.....................................................................................

	

More no-catch fishing zones in the FKNMS......................................................................

F4. Do you have any other important recommendations on how FKNMS could reduce the main
stress factors on the reef?
If any, write in ____________________________________________________________________
________________________________________________________________________________

Page 15

• The main signs of coral stress are coral diseases and coral bleaching.
• The coral organism lives in a mutually dependent (symbiotic) relationship with tiny algae known
as zooxanthellae. Their health is highly dependent on temperature and the coral expels them when
the sea temperature gets above a certain level. This causes the coral to turn white and weaken, the
phenomenon known as coral bleaching.
• There is general agreement among scientists that the world’s climate is getting warmer and that this
may cause large sections of the world’s coral reefs to die.
• There is also a general consensus that control of other stress factors can make the coral organisms
more resilient (able to resist and/or recover from stressful events).
F5. Are you aware of coral bleaching and if so to what extent?
	
Highly aware
	
Conscious but not highly aware
	
Not aware (IF “Not aware”, go to Question F7.)
		
All other answers proceed to Question F6.
F6. What in your opinion is the primary cause of coral bleaching? 		
	
	
	
	
	

(Check one only)

Local factors exclusively
Non-local factors such as global warming/climate change, exclusively
Non-local factors aggravated by local factors
Local factors aggravated by non-local factors
I don’t know

po
Im
ly

me
tre

Ex

Ve
ry

3	

Im

rta
po

Im

2	

po

nt

at
wh

me

1	

rta

Im

nt
rta
So

t Im
No

dk	

po

ow
Kn
n’t
Do

	

nt

po

rta

rta

nt

nt

F7. How important do you consider climate change to be for the world of the 21st century?
Circle the number that corresponds to your answer.

4	

5

t

F8. And how important do you consider climate change to be for the future of the coral reefs in
the Florida Keys?
rta
po
Im
ly
me

Ex

Ve
ry

4	

tre

po

rta

3	

Im

t
rta
n

po

2	

Im

1	

nt

po
Im

wh
me

So

t Im

at

rta

nt
Page 16

No

dk	

po

ow
Kn
n’t
Do

	
	

nt

rta
n

	

5	

The final part of this section explores a number of alternative management actions that might
be applied to protect the Florida Keys. There is general agreement among scientists that the
impact of these actions will be to reduce coral bleaching, but not to eliminate it.
	

• Coral reefs are affected by global and local forces.

	
	

• Global climate change and resulting rises in seawater temperatures are considered a	
major factor in coral bleaching.

	

• When corals bleach, the corals die and live coral cover is reduced.

	
	

• Scientists have found that more coral cover and complexity of corals is associated 	
with more abundant and larger fish, and many different kinds of fish and sealife.

	
	

• Emissions of greenhouse gases are considered the main source of global climate 	
change and coral bleaching.

	
	
	

• Water pollution can stress corals and make them more susceptible to disease or	
reduce their ability to recover from stressful events such as storms or bleaching 		
events.

	

• Excess nutrients can lead to algal growth, which smothers the corals and kills them.

We present three global alternatives for coral health measured by the amount of live coral
cover, before considering local management policies that could be applied to lessen the
impact of each global scenario. In the absence of local management policies, living coral
cover of comparable quality to what exists today is reduced by (a) a massive 95% in 20
years (by 2027) in the worst case scenario, (b) by 80% (intermediate case) or (c) by 50%
(best case). Case (a) assumes that there is no further change in global strategies to reduce
global warming, and that the average global temperature will increase by 6-8oC by the year
2100. In the intermediate case (b), the increase over the 21st century will be 4oC, and (c) using
the most efficient policies nationally and internationally, there will be a 2oC increase in the
average global temperature.
	

• Local forces also affect the health of coral reefs.

	

• Users can touch, step on, or drop their anchors on the corals.

	
	

• Fishermen can overfish a reef and remove fish species that eat algae that can 		
smother and kill the corals.

Page 17

Local Management Strategies
There are four local strategies included in the FKNMS management plan designed to protect
the health of the coral reefs. For each strategy, we present three levels of protection. The no
change from current policy is always the low cost strategy.
1. Education and outreach are important activities in the FKNMS. The goal is to promote
protection and sustainable use of Sanctuary reserves, and public understanding of the nature
of marine sanctuaries. Activities include school programs, local community meetings, signage
and exhibits in visitor centers, brochures, and TV and radio announcements. Team Ocean, a
group of local volunteers, is provided with a FKNMS boat and fuel. They patrol the FKNMS
and when they observe someone violating FKNMS rules and regulations, they educate them
about how their activity harms the corals. Team Ocean and education and outreach staff also
visit local businesses and distribute information on how users can better interact with corals to
avoid damages. Education is also an integral element of other programs in the management
plan and is considered a low-cost alternative to enforcement.
2. Enforcement includes a wide range of measures such as introducing no-anchor zones for
vessels above a certain length, reinforcement of bans on spear fishing and touching corals,
educating scuba divers and snorkelers about the reefs and enforcing reef protection, and
restricting the use of personal vessels on or near the reef. It also involves the mooring buoy
program set up around the restricted areas within the Sanctuary.
3. Water quality is a crucial issue as reflected by the FKNMS management plan: “Declining
water quality continues to be a major concern for the Sanctuary.” Remedies include the
development and implementation of wastewater and stormwater plans, efficient options to
reduce loading of sediment, toxics and nutrients which damage water quality and the reef,
targeting hot spots of industrial and commercial facilities, and reducing pollution from vessels
and marinas. Improving water quality is a significantly higher-cost activity than the other items
in this list.
4. Zoning: There are currently 24 no-take zones in the FKNMS. They cover less than five
percent of FKNMS waters, but protect about 60% of the corals. Scientific monitoring of these
zones has determined that coral health, fish abundance, size and diversity of fish and sea life
have improved in protected areas versus non protected areas. The three levels of protection
are (a) no change; or (b) 25% increase in coral cover protected, from 60% to 75%: or (c) 50%
increase in coral cover protected, from 60% to 90%.
Reflecting current FKNMS management principles of running several parallel strategies,
we have reduced these four policy options to two by combining education and outreach,
enforcement, and water quality management into one group, with the options of (a) no
change, (b) 5% increase in annual spending, and (c) 10% increase in annual spending.
Zoning remains a separate strategy, with three possible levels of protection as shown above.

Page 18

	
• A combination of global and local management strategies is required to save the health of
the coral reefs.
	
• Scientists believe that global policies to minimize the increase in greenhouse gases are
required to lower sea water temperatures from what they would otherwise have been, and 		
so reduce coral bleaching.
	
• The more efficient the global strategy to reduce greenhouse gases, the more cost-efficient
will be local management actions to protect the reef.
	
• If local forces are not addressed, the corals will not recover from coral bleaching when or if
cooler waters return.
	
• Policies to reduce the increase in greenhouse gases will	 result in increased costs to your
household through higher utility bills and the costs of products or services.
	
• Local management strategies will result in increased costs to your household if you are
a resident or visitor to the Florida Keys. Costs will be passed on in terms of higher State and local
taxes, local water/sewage bills and the costs of local goods and services purchased in the Florida
Keys.
	
• We have worked with scientists and managers to estimate the approximate annual costs to
your household for the different mixes of global and local management strategies	which scientists
think will deliver some protection to the corals. The costs to your household are stated in dollars per
year.
Questions F9 - F14 contain six multiple-choice situations to which you are asked to state your preferences
and provide a brief explanation for your choices. Each choice presents different mixes of global and local
management strategies and has an estimated cost to your household. Each choice always includes
the option of choosing the status quo or NO CHANGE (Alt A). This alternative will cost your household
$0, but will result in 95% reduction in the amount of live coral cover in 20 years, and local actions
such as improving water quality and increasing the no-take areas will become much less efficient.
Each choice will be similar to the following example. Alt A is always the no-change situation as
just explained. Alt B assumes an intermediate global policy for greenhouse gas reduction, and Alt C is
based on a stronger and costlier global policy. In each Alt B and C case, different combinations of local
management strategies have been designed which yield different coral cover outcomes at different
costs to your household, giving you three choices.
We can’t help you state your preferences, which depend on your own experience and attitudes. We
don’t know the extent of your concern about future climate change, how much value you put on the
quality of the coral reefs relative to other attractions of the Florida Keys, and the main activities that
attracted you there including fishing, boating, snorkeling, and land-based activities. So the example
below is purely illustrative, and has nothing whatever to do with what you actually think. It’s just an
example to assist you in answering questions F9 - F14.

Page 19

Global policy for reductions in greenhouse gases
(compared with no change in policy as in Alt A.)

Alt A

Alt B

Alt C

No change

Medium
reductions

Large
reductions

Local Florida Keys Management Strategies
Added spending on water quality, education and
outreach, and enforcement
Increase in no-take zoning of coral reef areas
(percent of coral reefs protected)

Coral cover loss by 2027, Florida Keys
Total annual cost to your household for global
and local strategies
Your most preferred alternative (check one)?

No change

+10%

No change

No change

From 60% to
75%

From 60% to 90%

95%

75%

44%

$0

$134

$160

(60%)

X

Your least preferred alternative (check one)?

X

Please explain briefly why you made this choice (for example): “I like to fish, and clear water
is important. But I would prefer to have more open area to fish on the reefs.”
Please note the following general assumptions when you make your choices:
• The most efficient local management strategy is centered on improving water quality, 		
supplemented by efficient education and enforcement policies. This strategy is also the 		
most expensive local strategy.
• Protecting the reef by increasing the area of no-take zones is also efficient but less 	 so.
This relatively low-cost option will reduce reef-fishing activities (but fishing opportunities may
be unaffected or may even increase elsewhere in the FKNMS).
• The less efficient the global greenhouse gas strategy to control the rise in sea
temperatures, the less efficient the local management strategies will also be.
• Making a choice to spend money on protecting the amount of living coral on the reefs will
mean that you have less money to spend on other goods and services.

Page 20

F9. Suppose you could only choose between the following three alternative combinations of global and local
strategies, which would be your most preferred alternative and which would be your least preferred alternative?

Global policy for reductions in greenhouse gases
(compared with no change in policy as in Alt A.)

Alt A

Alt B

Alt C

No change

Medium
reductions

Large
reductions

No change

+5%

+5%

No change

From 60% to
75%

From 60%
to 75%

95%

77%

40%

$0

$94

$194

Local Florida Keys Management Strategies
Added spending on water quality, education and outreach,
and enforcement
Increase in no-take zoning of coral reef areas (percent of
coral reefs protected)

Coral cover loss by 2027, Florida Keys
Total annual cost to your household for global and
local strategies

(60%)

Your most preferred alternative (check one)?
Your least preferred alternative (check one)?
Please explain briefly why you made this choice (for example): _______________________________________
_________________________________________________________________________________________
F10. Suppose you could only choose between the following three alternative combinations of global and local
strategies, which would be your most preferred alternative and which would be your least preferred alternative?

Global policy for reductions in greenhouse gases
(compared with no change in policy as in Alt A.)

Alt A

Alt B

Alt C

No change

Medium
reductions

Large
reductions

No change

+5%

+5%

No change

No change

(60%)

(60%)

From 60%
to 75%

95%

78%

40%

$0

$90

$194

Local Florida Keys Management Strategies
Added spending on water quality, education and outreach,
and enforcement
Increase in no-take zoning of coral reef areas (percent of
coral reefs protected)
Coral cover loss by 2027, Florida Keys
Total annual cost to your household for global and
local strategies
Your most preferred alternative (check one)?
Your least preferred alternative (check one)?
Please explain briefly why you made this choice (for example): _______________________________________
___________________________________________________________________________________________________

Page 21

F11. Suppose you could only choose between the following three alternative combinations of global and local
strategies, which would be your most preferred alternative and which would be your least preferred alternative?

Global policy for reductions in greenhouse gases
(compared with no change in policy as in Alt A.)

Alt A

Alt B

Alt C

No change

Medium
reductions

Large
reductions

No change

+10%

+5%

No change

No change

(60%)

(60%)

From 60% to
90%

95%

76%

38%

$0

$130

$200

Local Florida Keys Management Strategies
Added spending on water quality, education and outreach,
and enforcement
Increase in no-take zoning of coral reef areas (percent of
coral reefs protected)

Coral cover loss by 2027, Florida Keys
Total annual cost to your household for global and
local strategies
Your most preferred alternative (check one)?
Your least preferred alternative (check one)?

Please explain briefly why you made this choice (for example): _______________________________________
_________________________________________________________________________________________
F12. Suppose you could only choose between the following three alternative combinations of global and local
strategies, which would be your most preferred alternative and which would be your least preferred alternative?

Global policy for reductions in greenhouse gases
(compared with no change in policy as in Alt A.)

Alt A

Alt B

Alt C

No change

Medium
reductions

Large
reductions

No change

+10%

+5%

No change

No change

(60%)

(60%)

From 60% to
75%

95%

76%

40%

$0

$130

$194

Local Florida Keys Management Strategies
Added spending on water quality, education and outreach,
and enforcement
Increase in no-take zoning of coral reef areas (percent of
coral reefs protected)

Coral cover loss by 2027, Florida Keys
Total annual cost to your household for global and
local strategies
Your most preferred alternative (check one)?
Your least preferred alternative (check one)?

Please explain briefly why you made this choice (for example): _______________________________________
_________________________________________________________________________________________

Page 22

F13. Suppose you could only choose between the following three alternative combinations of global and local
strategies, which would be your most preferred alternative and which would be your least preferred alternative?

Global policy for reductions in greenhouse gases
(compared with no change in policy as in Alt A.)

Alt A

Alt B

Alt C

No change

Medium
reductions

Large
reductions

No change

+5%

+5%

No change

No change

(60%)

(60%)

From 60% to
90%

95%

78%

38%

$0

$90

$200

Local Florida Keys Management Strategies
Added spending on water quality, education and outreach,
and enforcement
Increase in no-take zoning of coral reef areas (percent of
coral reefs protected)

Coral cover loss by 2027, Florida Keys
Total annual cost to your household for global and
local strategies
Your most preferred alternative (check one)?
Your least preferred alternative (check one)?

Please explain briefly why you made this choice (for example): _______________________________________
_________________________________________________________________________________________
F14. Suppose you could only choose between the following three alternative combinations of global and local
strategies, which would be your most preferred alternative and which would be your least preferred alternative?

Global policy for reductions in greenhouse gases
(compared with no change in policy as in Alt A.)

Alt A

Alt B

Alt C

No change

Medium
reductions

Large
reductions

No change

+5%

+10%

No change

From 60% to
75%

No change

95%

77%

40%

$0

$94

$230

Local Florida Keys Management Strategies
Added spending on water quality, education and outreach,
and enforcement
Increase in no-take zoning of coral reef areas (percent of
coral reefs protected)

Coral cover loss by 2027, Florida Keys
Total annual cost to your household for global and
local strategies

(60%)

(60%)

Your most preferred alternative (check one)?
Your least preferred alternative (check one)?
Please explain briefly why you made this choice (for example): _______________________________________
_________________________________________________________________________________________
Page 23

In Part A, you told us how many days you yourself participated in outdoor recreation
activities during the past 12 months in the Florida Keys. You also told us how many days you
participated in such activities outside the Florida Keys during the past 12 months (Part A, A6),
if any.

F15. Please confirm whether you did any outdoor recreation activities in the Florida
Keys during the past 12 months:
					
Yes		
> Continue to question F16.
	
			
No		
> Skip to Part G.
F16. Currently, 6% of the entire water area in the FKNMS is covered with living coral. If
the living coral cover were only 3% (half the current cover), how would that affect the
number of days you would spend on outdoor recreation activities in the Florida Keys
during a 12-month period?
	

No change		

____ (#days less)		

Would cease activities	

Don’t know

F17. And how would this reduction in living coral cover affect the number of days you
would spend on outdoor recreation activities outside the Florida Keys?
	

No change		

_____ (#days more)		

Don’t know

F18. If there were no living coral cover or 0% cover, how would that affect the number
of days you would spend on outdoor recreation activities in the Florida Keys during a
12-month period?
	

No change		

____ (#days less)		

Would cease activities	

Don’t know

	
F19. And how would the disappearance of living coral cover affect the number of days
you would spend on outdoor recreation activities outside the Florida Keys?
	

No change		

Page 24

_____ (#days more)		

Don’t know

	

[This page intentionally left blank. Proceed to next page.]

Page 25

Part G: Demographic Profile
In this final section, we need to know information about you and your household to make sure we have a
representative sample of Monroe County residents.
Again, your privacy will be protected and any information identifying you or your household will not be revealed
to anyone.
G1.	

How many people in your household are permanent residents of Monroe County, Florida?

								

number of people

G2.	

How many of these people are at least 16 years of age?		

G3.	

What is the closest mile marker to your residence?		

G4.	

Do you have access to the water from your residence?	

G5.	

Do you own a boat?	

G6.	

How many years have you lived in Monroe County?		

G7.	

In what year were you born?		

G8.	

Are you Spanish, Hispanic, or Latino?	

G9.	

What race do you consider yourself?

	

Yes	

number of people
mile marker number
Yes	

No

No
number of years

year
Yes	

No

Please circle one or more of the letter(s) that best describes you
		
		
		
		
		
G10.	

A	
B	
C	
D	
E	

White
Black or African American
American Indian or Alaskan Native
Asian
Native Hawaiian or Other Pacific Islander

What is the highest level of education that you have completed?
Please circle the letter of the category that best describes you

		
		
		
		
		
		

Page 26

A	
B	
C	
D	
E	
F	

8th Grade or Less
9th to 11th Grade
12th Grade, HIgh School Grad, GED
13 to 15 Years (some college or vocational training)
College Graduate
Graduate School, Law School, Medical School

G11.	

What is your employment status?
Please circle the letter or letters of all those that apply

		
		
		
		

A	
B	
C	
D	

Unemployed			
E	
Employed full-time		
F	
Employed part-time		
G	
Retired					

G12.	

Do you work outside Monroe County?	

G13.	

What is your zip code?

G14.	

What is your total household income, before taxes.

Yes	

Student
Homemaker
None of the above
(specify)
No

Please circle the letter corresponding to the category that best describes your household
		
		
		
		
		
		
		
		

Page 27

A	
B	
B	
D	
E	
F	
G	
H	

Under $5,000			
$5,000 to $9,999		
$10,000 to $14,999		
$15,000 to $19,999		
$20,000 to $24,999		
$25,000 to $29,999		
$30,000 to $34,999		
$35,000 to $39,999

I	
J	
K	
L	
M	
N	
O	

$40,000 to $44,999
$45,000 to $49,999
$50,000 to $59,999
$60,000 to $74,999
$75,000 to $99,999
$100,000 to $149,999
$150,000 or More

OMB Approval #: 0648-xxxx
Expiration Date:
Version 2c

Monroe County Resident Survey

Your answers are voluntary and confidential.
Your name will never be released to anyone unless otherwise required by law. After the completion
of the project all materials identifying you as an individual will be destroyed.

This is a cooperative research project of the Monroe County Tourist Development Council and the National Oceanic
and Atmospheric Administration. Public reporting burden for this collection of information is estimated to average 1 hour
including time for reviewing instructions, searching existing data sources, gathering and maintaining the data
need, and completing and reviewing the collection of information. Send comments regarding this burden estimate or
any other aspect of this collection of information, including suggestions for reducing this burden, to U.S. Department
of Commerce, Clearance Officer, Office of Chief Information Officer, Rm. 6625, 14th and Constitution Avenue NW,
Washington, DC 20230. Notwithstanding any other provisions of the law, no person is required to respond to, nor shall
any person be subject to penalty for failure to comply with, a collection of information subject to requirements of the
Paperwork Reduction Act, unless that collection of information displays a currently valid OMB Control Number.

Resident Survey
1.	

Overall, how would you rate Monroe County as a place to live?

			
			
			
			

a.	
b.	
c.	
d.	

Excellent
Good
Fair
Poor
Please circle letter corresponding to your answer

2.	
	

There are many reasons that people choose to live where they do in Florida. What are the two 	
most important reasons you chose to live in Monroe County?

	
		
			
			
			
			
			
			
			
			
			
			

a.	
b.	
c.	
d.	
e.	
f.	
g.	
h.	
i.	
j.	
k.	

No special reason
Born here
Job or business
Climate
Environment
Access to natural resources, such as natural settings and wildlife
Opportunities for water activities, such as fishing or diving
Low crime rate
Cultural activities
Retirement
Some other reason (specify)

Please circle letters corresponding to the two most important reasons
3.	

In the past 12 months, have you done any outdoor recreation activities in the Florida Keys?

			
			

a.	
b.	

Yes	
No	

(Go to Part A)
(Go to Part G)

Please use the enclosed White Card-Activities List to see what we mean by outdoor recreation

Page 

Part A: Outdoor recreation activities during the past 12 months in the Florida Keys
Please use the enclosed Activities List and map to help you answer the questions in this section
A1.	
	

Which of the activities on the enclosed Activities List did you or someone in your household do 	
in the Florida Keys during the last 12 months?

A2.	
	

Pleas fill in the circle for each activity you, yourself did during the past 12 months in the Upper 	
Keys, Islamorada, Marathon, Lower Keys and Key West? 	

A3.	
	

On how many different days did you, yourself participate in each activity in the Upper Keys, 	
Islamorada, Marathon, Lower Keys and Key West? 	
Only answer for those activities you listed with an A on the end of the activity number

A4.	
	

How many others (excluding yourself) in your household did each activity in the Upper Keys, 	
Islamorada, Marathon, Lower Keys and Key West? 	

A1

Activity

Page 

Upper Keys	
A2

Islamorada	

Marathon	

Lower Keys	

Key West

A3
A4
A2
A3
A4
A2
A3
A4
A2
A3
A4
A2
A3
A4
#	
#
#	
#
#	
#
#	
#
#	
#
Resp. days others	 Resp. days others	 Resp. days others	 Resp. days others	 Resp. days others	

A5.	

What would you say is the most important activity you did in the Florida Keys?

		

Most Important Activity				

		

No Activity Most Important (fill in box)

A6.	
	

Page 

(Activity List Number)

On how many different days did you participate in outdoor recreation activities outside the 	
Florida Keys during the past 12 months?
(# of days)

Part B: Reef use in the Florida Keys during the past 12 months. Both artificial and 	
	
natural reefs.
Please use Blue Card with Activities List for reef use and map of the Florida Keys in answering Part B
B1.	
	

Which activities did you or someone in your household do on either artificial or natural reefs 	
during the past 12 months in the Upper Keys, Isalmorada, Marathon, Lower Keys and Key West?
If you did not do anything in a region, check the box indicating no reef use in the region

B2.	
	

Please fill in the circle for each activity you, yourself, did during the past 12 months in the Upper 	
Keys, Islamorada, Marathon, Lower Keys and Key West.

B3.	
	

How many others in your household did each activity on the reefs in the Upper Keys, Islamorada,	
Marathon, Lower Keys and Key West during the past 12 months?

B4.	
	

On how many different days did you, yourself, participate in each activity on the reefs in the
Upper Keys, Islamorada, Marathon, Lower Keys and Key West during the past 12 months?

B5.	
	

On how many different days did you, yourself, participate in each activity on the artificial reefs in 	
the Upper Keys, Islamorada, Marathon, Lower Keys and Key West during the past 12 months?

B6.	
	

On how many different days did you, yourself, participate in each activity on the natural reefs in 	
the Upper Keys, Islamorada, Marathon, Lower Keys and Key West during the past 12 months?
Note: If you did part of a day on an artificial reef and part of a day
on a natural reef, count one whole day on each type of reef

B7.	
	
	

How many different dives did you, yourself, make for each type of diving activity you did on the 	
reefs in the Upper Keys, Islamorada, Marathon, Lower Keys and Key West during the past 12 	
months?
Diving activities include all snorkeling and scuba diving activities on the Blue Card-Activities List (Reef)
A dive is defined as an entry and exit from the water to snorkel or scuba dive

B8.	
	
	

How many different dives did you, yourself, make for each type of diving activity you did on the 	
artificial reefs in the Upper Keys, Islamorada, Marathon, Lower Keys and Key West during the 	
past 12 months?

B9.	
	
	

How many different dives did you, yourself, make for each type of diving activity you did on the 	
natural reefs in the Upper Keys, Islamorada, Marathon, Lower Keys and Key West during the past 	
12 months?
Please refer to Questions B1 - B9 when filling in the tables on the following two pages
There is one table for each of the five regions of the Florida Keys
(Upper Keys, Islamorada, Marathon, Lower Keys and Key West)

Page 

	

No Reef Use			
B1		

		
Activity

	

B2	
	

Resp.

B3		
#	
Others

Upper Keys
B4	

B5	

B6	

Respondent
# of days

# days
artificial

# days
natural

No Reef Use			
B1		

		
Activity

	

B2	
	

Resp.

B3		
#	
Others

		
Activity

Page 

B2	
	

Resp.

B3		
#	
Others

Respondent
# dives

B8		
# dives
artificial

B9
# dives
natural

Islamorada
B4	

B5	

B6	

Respondent
# of days

# days
artificial

# days
natural

No Reef Use			
B1		

B7	

B7	
Respondent
# dives

B8		
# dives
artificial

B9
# dives
natural

Marathon
B4	

B5	

B6	

Respondent
# of days

# days
artificial

# days
natural

B7	
Respondent
# dives

B8		
# dives
artificial

B9
# dives
natural

	

No Reef Use			
B1		

		
Activity

	

B2	
	

Resp.

B3		
#	
Others

Lower Keys
B4	

B5	

B6	

Respondent
# of days

# days
artificial

# days
natural

No Reef Use			
B1		

		
Activity

Page 

B2	
	

Resp.

B3		
#	
Others

B7	
Respondent
# dives

B8		
# dives
artificial

B9
# dives
natural

Key West
B4	

B5	

B6	

Respondent
# of days

# days
artificial

# days
natural

B7	
Respondent
# dives

B8		
# dives
artificial

B9
# dives
natural

Part C: Specialization
In this section, we are interested in learning more about your primary activity. Please answer
the following questions based on the response you gave to QUESTION A5.
For the four questions below, please read the four choices and circle the one answer that best	
fits you for that question.

C1. When I participate in my primary activity, I feel like:
1	
2	
	
3	
4	

a beginner. I don’t really feel like I am part of the activity scene.
an occasional or irregular participant. Sometimes it is fun, entertaining or rewarding
to do my activity.
a habitual and regular participant in the activity.
an insider to the sport. The activity is an important part of who I am.

C2. During my activity, I can best be described as:
1	
	
2	
	
3	
	
4	
	

having very little understanding of the activity. I am often unsure about how to do certain 	
things when I go.
having some understanding of the activity, but still in the process of learning 			
more about the sport. I am becoming more familiar and comfortable with the activity.
being comfortable with the sport. I have a good understanding of what I can do, 			
and how to do it.
a knowledgeable expert in the sport. I encourage, teach and enhance opportunities for others 	
who are interested in the activity.

C3. My relationships with others who do the activity are:
1	
2	
	
3	
4	
	

not established. I really don’t know any other people who do the activity.
very limited. I know some others in the activity by sight and sometimes talk with them, but I 	
don’t know their names.
one of familiarity. I know the names of others who do the activity, and often speak with them.
close. I have personal and close relationships with others in the activity. These friendships 	
often revolve around the activity.

C4. My commitment to the activity is:
1	
	
2	
3	
	
4	
	

very slight. I have very little connection to the activity. I may or may not continue to participate 	
in the sport in the future.
moderate. I will continue to do it as it is entertaining and provides the benefits I want.
fairly strong. I have a sense of being a member of the activity, and it is likely that I will continue 	
to do it for a long time.
very strong. I am totally committed to the activity. I encourage others to participate in the sport 	
and seek to ensure the activity continues into the future.

C5. If you had to replace all of the equipment that you currently own for your primary activity
with similar equipment, how much would it cost to replace?
		

Page 

$______________AMOUNT TO REPLACE PRIMARY ACTIVITY EQUIPMENT

A little use

Some use

A lot of use

Talking with others who participate in the
activity...................................................................... 1	
Magazines…………………………………….............	 1	
Government agency publications……………...........	1	
Conservation organization publications……............	 1	
Newspapers…………………………………..............	 1	
Diving shops/companies…………………….............	 1	
Club meetings………………………………...............	1	
Television……………………………………...............	1	
Radio…………………………………………..............	 1	
Internet………………………………………...............	1	

Almost no use

a.	
	
b.	
c.	
d.	
e.	
f.	
g.	
h.	
i.	
j.	

No Use

C6. To what extent do you make use of the following for current information about your
primary activity? Please circle number that indicates your extent of use for each source of
information.

2	
2	
2	
2	
2	
2	
2	
2	
2	
2	

3	
3	
3	
3	
3	
3	
3	
3	
3	
3	

4	
4	
4	
4	
4	
4	
4	
4	
4	
4	

5
5
5
5
5
5
5
5
5
5

Page 

Slightly important

Moderately important

Very important

Extremely important

a.	
b.	
c.	
d.	
e.	
f.	
g.	
h.	
i.	
j.	
k.	

Not at all important

C7. Below is a list of reasons why people engage in recreation activities. Please circle the
number that indicates how important each item is to you as a reason for participating in your
primary activity.

To be outdoors………………………………..............	 1	
For family recreation…………………………............	 1	
To experience new and different things……............	 1	
For relaxation…………………………………............	 1	
To be close to the water………………………	..........	 1	
To get away from the demands of other people…...	 1	
To be with friends…………………………….............	 1	
To develop my skills………………………….............	 1	
To get away from the regular routine……….............	1	
To experience adventure and excitement…….........	 1	
To experience natural surroundings…………...........	1	

2	
2	
2	
2	
2	
2	
2	
2	
2	
2	
2	

3	
3	
3	
3	
3	
3	
3	
3	
3	
3	
3	

4	
4	
4	
4	
4	
4	
4	
4	
4	
4	
4	

5
5
5
5
5
5
5
5
5
5
5

Part D: Importance and satisfaction with facilities, services, and natural resources in 	
	
the Florida Keys
In this section we are interested in identifying the recreation site information which is important to you.
Please read each statement and rate the importance of each item as it contributes to an ideal recreation/tourism
setting for the activities you did in the Florida Keys. If an item does not apply, indicate by circling 9 (NA).
Likewise, if you don’t know, circle 8 (DK).
1 = Not Important (NI), 2 = Somewhat Important (SI), 3 = Important (I),
4 = Very Important (VI), 5 = Extremely Important (EI), 8 = Don’t Know (DK), or 9 = NA
						
							
NI
SI
I	
VI	
EI DK NA
								
1
2	
3	
4	
5
8
9
D1.	

Clear water (high visibility) . . . . . . . . . . . . . . . . . . .	

1

2	

3	

4	

5

8

9

D2.	

Amount of living coral on reefs . . . . . . . . . . . . . . 	

1

2	

3	

4	

5

8

9

D3.	

Public transportation . . . . . . . . . . . . . . . . . . . . . . . 	

1

2	

3	

4	

5

8

9

D4.	

Parking . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 	

1

2	

3	

4	

5

8

9

D5.	

Many different kind of fish and sea life to view . . 	

1

2	

3	

4	

5

8

9

D6.	

Many different kind of fish and sea life to catch . 	

1

2	

3	

4	

5

8

9

D7.	

Large numbers of fish . . . . . . . . . . . . . . . . . . . . . . 	

1

2	

3	

4	

5

8

9

D8.	
	

Opportunity to view large wildlife: (manatees,
whales, dolphins, sea turtles) . . . . . . . . . . . . . . . . 	

1

2	

3	

4	

5

8

9

D9.	

Uncrowded conditions . . . . . . . . . . . . . . . . . . . . . . 	 1

2	

3	

4	

5

8

9

D10.	

Maps, brochures, and other tourist information . 	

1

2	

3	

4	

5

8

9

D11.	

Boat ramps/launching facilities . . . . . . . . . . . . . . . 	

1

2	

3	

4	

5

8

9

D12.	

Marina facilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . 	

1

2	

3	

4	

5

8

9

D13.	

Directional signs, street signs, mile markers . . . .	

1

2	

3	

4	

5

8

9

D14.	

Condition of roads and streets . . . . . . . . . . . . . . . 	

1

2	

3	

4	

5

8

9

D15.	

Cleanliness of streets and sidewalks . . . . . . . . . .	

1

2	

3	

4	

5

8

9

D16.	
	

Condition of bike paths and sidewalks/walking 	
paths . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .	

1

2	

3	

4	

5

8

9

D17.	

Shoreline access . . . . . . . . . . . . . . . . . . . . . . . . . . .	

1

2	

3	

4	

5

8

9

D18.	

Designated swimming/beach areas . . . . . . . . . . . 	

1

2	

3	

4	

5

8

9

D19.	

Quality of beaches . . . . . . . . . . . . . . . . . . . . . . . . . 	

1

2	

3	

4	

5

8

9

D20.	

Customer service and friendliness of people . . .	

1

2	

3	

4	

5

8

9

D21.	
	

Historic preservation (historic landmarks, 		
houses, etc.) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .	

1

2	

3	

4	

5

8

9

D22.	

Availability of public restrooms . . . . . . . . . . . . . . .	

1

2	

3	

4	

5

8

9

D23.	

Value for the price . . . . . . . . . . . . . . . . . . . . . . . . . .	

1

2	

3	

4	

5

8

9

D24.	

Parks and specially protected areas . . . . . . . . . . .	

1

2	

3	

4	

5

8

9

D25.	

Mooring buoys near coral reefs . . . . . . . . . . . . . . 	

1

2	

3	

4	

5

8

9

Page 

On the previous page you indicated the importance of a list of items to your recreational/tourist experiences.
Now read each of the items on this list and rate how satisfied you were with each at the places you did your
activities in the Florida Keys. If an item does not apply, indicate by circling 9 (NA). Likewise, if you don’t know,
circle 8 (DK).
1 = Terrible (T), 2 = Unhappy/Dissatisfied (UH), 3 = Mixed (M), 4 = Happy/Satisfied (H),
5 = Delighted (D), 8 = Don’t Know (DK), or 9 = NA
						
							
								

T
1

UH
2	

M	
3	

H	
4	

D
5

DK
8

NA
9

D26.	

Clear water (high visibility) . . . . . . . . . . . . . . . . . . 	

1

2	

3	

4	

5

8

9

D27.	

Amount of living coral on reefs . . . . . . . . . . . . . . 	

1

2	

3	

4	

5

8

9

D28.	

Public transportation . . . . . . . . . . . . . . . . . . . . . . . 	

1

2	

3	

4	

5

8

9

D29.	

Parking . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 	

1

2	

3	

4	

5

8

9

D30.	

Many different kind of fish and sea life to view . . 	

1

2	

3	

4	

5

8

9

D31.	

Many different kind of fish and sea life to catch . 	

1

2	

3	

4	

5

8

9

D32.	

Large numbers of fish . . . . . . . . . . . . . . . . . . . . . . 	

1

2	

3	

4	

5

8

9

D33.	
	

Opportunity to view large wildlife: (manatees,
whales, dolphins, sea turtles) . . . . . . . . . . . . . . . . 	

1

2	

3	

4	

5

8

9

D34.	

Uncrowded conditions . . . . . . . . . . . . . . . . . . . . . . 	 1

2	

3	

4	

5

8

9

D35.	

Maps, brochures, and other tourist information . 	

1

2	

3	

4	

5

8

9

D36.	

Boat ramps/launching facilities . . . . . . . . . . . . . . . 	

1

2	

3	

4	

5

8

9

D37.	

Marina facilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . 	

1

2	

3	

4	

5

8

9

D38.	

Directional signs, street signs, mile markers . . . .	

1

2	

3	

4	

5

8

9

D39.	

Condition of roads and streets . . . . . . . . . . . . . . . 	

1

2	

3	

4	

5

8

9

D40.	

Cleanliness of streets and sidewalks . . . . . . . . . .	

1

2	

3	

4	

5

8

9

D41.	
	

Condition of bike paths and sidewalks/walking 	
paths . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .	

1

2	

3	

4	

5

8

9

D42.	

Shoreline access . . . . . . . . . . . . . . . . . . . . . . . . . . .	

1

2	

3	

4	

5

8

9

D43.	

Designated swimming/beach areas . . . . . . . . . . . 	

1

2	

3	

4	

5

8

9

D44.	

Quality of beaches . . . . . . . . . . . . . . . . . . . . . . . . . 	

1

2	

3	

4	

5

8

9

D45.	

Customer service and friendliness of people . . . .	

1

2	

3	

4	

5

8

9

D46.	
	

Historic preservation (historic landmarks, 		
houses, etc.) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .	

1

2	

3	

4	

5

8

9

D47.	

Availability of public restrooms . . . . . . . . . . . . . . .	

1

2	

3	

4	

5

8

9

D48.	

Value for the price . . . . . . . . . . . . . . . . . . . . . . . . . .	

1

2	

3	

4	

5

8

9

D49.	

Parks and specially protected areas . . . . . . . . . . .	

1

2	

3	

4	

5

8

9

D50.	

Mooring buoys near coral reefs . . . . . . . . . . . . . . 	

1

2	

3	

4	

5

8

9

Page 10

D51.	 Had you lived-in or visited the Florida Keys more than five years ago?
			
Yes		
> Continue to question D52.
			
No		
> Skip to next page, Part E
Now read each of the items on this list and rate how satisfied you were with each when you were in the Florida
Keys more than five years ago. If an item does not apply, indicate by circling 9 (NA). Likewise, if you don’t
know, circle 8 (DK).
1 = Terrible (T), 2 = Unhappy/Dissatisfied (UH), 3 = Mixed (M), 4 = Happy/Satisfied (H),
5 = Delighted (D), 8 = Don’t Know (DK), or 9 = NA
						
							
								

T
1

UH
2	

M	
3	

H	
4	

D
5

DK
8

NA
9

D52.	

Clear water (high visibility) . . . . . . . . . . . . . . . . . . 	

1

2	

3	

4	

5

8

9

D53.	

Amount of living coral on reefs . . . . . . . . . . . . . . 	

1

2	

3	

4	

5

8

9

D54. 	 Many different kind of fish and sea life to view . . 	

1

2	

3	

4	

5

8

9

D55.	

Large numbers of fish . . . . . . . . . . . . . . . . . . . . . . 	

1

2	

3	

4	

5

8

9

D56.	
	

Opportunity to view large wildlife: (manatees,
whales, dolphins, sea turtles) . . . . . . . . . . . . . . . . 	

1

2	

3	

4	

5

8

9

D57.	

Uncrowded conditions . . . . . . . . . . . . . . . . . . . . . . 	 1

2	

3	

4	

5

8

9

D58.	

Condition of roads and streets . . . . . . . . . . . . . . . 	

1

2	

3	

4	

5

8

9

D59.	

Shoreline access . . . . . . . . . . . . . . . . . . . . . . . . . . .	

1

2	

3	

4	

5

8

9

D60.	

Quality of beaches . . . . . . . . . . . . . . . . . . . . . . . . . 	

1

2	

3	

4	

5

8

9

D61.	

Customer service and friendliness of people . . . 	

1

2	

3	

4	

5

8

9

D62.	
	

Historic preservation (historic landmarks, 		
houses, etc.) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .	

1

2	

3	

4	

5

8

9

D63.	

Parks and specially protected areas . . . . . . . . . . .	

1

2	

3	

4	

5

8

9

D64.	

Mooring buoys near coral reefs . . . . . . . . . . . . . . 	

1

2	

3	

4	

5

8

9

Page 11

Part E: Environmental Issues
In this section we are interested in learning about your feelings regarding various environmental issues. Below
is a list of statements.
For each statement, please circle the response that best reflects your opinion about the statement.
1 = Strongly Agree (SA), 2 = Agree (A), 3 = Neutral (N), 4 = Disagree (D),
5 = Strongly Disagree (SD), and 8 = Don’t Know or No Opinion (DK)
							
								

SA	
1	

A	
2	

N	
3	

D	
4	

SD	
5	

DK
8

E1.	
	
	

The federal government will have to introduce
harsh measures to halt pollution since few
people will regulate themselves . . . . . . . . . . . . . . . . 	 1	

2	

3	

4	

5	

8

E2.	
	
	

We should not worry about killing too many
game animals because in the long run things
will balance out . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 	 1	

2	

3	

4	

5	

8

E3.	
	
	
	

I’d be willing to make personal sacrifices for
the sake of slowing down pollution even though
the immediate results might not seem
significant . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 	 1	

2	

3	

4	

5	

8

E4.	

Pollution is not personally affecting my life . . . . . . 	1	

2	

3	

4	

5	

8

E5.	
	
	

The benefits of modern consumer products are
more important than the pollution that results
from their production and use . . . . . . . . . . . . . . . . . 	 1	

2	

3	

4	

5	

8

E6.	
	
	

We must prevent any type of animal from
becoming extinct, even if it means sacrificing
some things for ourselves . . . . . . . . . . . . . . . . . . . . 	 1	

2	

3	

4	

5	

8

E7.	
	
	

Courses focusing on the conservation of
natural resources should be taught in the
public schools . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 	 1	

2	

3	

4	

5	

8

E8.	
	
	

Although there is continual contamination of
our lakes, streams, and air, nature’s purifying
process will soon return them to normal . . . . . . . . 	 1	

2	

3	

4	

5	

8

E9.	
	
	
	

Because the government has such good
inspection and control agencies, it’s very
unlikely that pollution due to energy
production will become excessive . . . . . . . . . . . . . . 	 1	

2	

3	

4	

5	

8

Page 12

For each statement, please circle the response that best reflects your opinion about the statement.
1 = Strongly Agree (SA), 2 = Agree (A), 3 = Neutral (N), 4 = Disagree (D),
5 = Strongly Disagree (SD), and 8 = Don’t Know or No Opinion (DK)

							
								

SA	
1	

A	
2	

N	
3	

D	
4	

SD	
5	

DK
8

E10.	
	
	
	

The government should provide each citizen
with a list of agencies and organizations to
which the citizen could report grievances
concerning pollution . . . . . . . . . . . . . . . . . . . . . . . . . 	 1	

2	

3	

4	

5	

8

E11.	
	
	

Predators such as hawks, crows, skunks, and
coyotes which prey on farmers’ grain crops and
poultry should be eliminated . . . . . . . . . . . . . . . . . . 	 1	

2	

3	

4	

5	

8

E12.	
	
	

The currently active anti-pollution organizations
are really more interested in disrupting society
than they are in fighting pollution . . . . . . . . . . . . . . 	 1	

2	

3	

4	

5	

8

E13.	
	

Even if public transportation was more efficient
than it is, I would prefer to drive my car to work . . 	 1	

2	

3	

4	

5	

8

E14.	
	

Industry is trying its best to develop effective
anti-pollution technology . . . . . . . . . . . . . . . . . . . . . 	 1	

2	

3	

4	

5	

8

E15.	
	
	

If asked, I would contribute time, money, or both
to an organization like the Sierra Club that works
to improve the quality of the environment . . . . . . . 	 1	

2	

3	

4	

5	

8

E16.	
	
	

I would be willing to accept an increase in my
family’s expenses of $100 next year to promote
the wise use of natural resources . . . . . . . . . . . . . . 	 1	

2	

3	

4	

5	

8

Page 13

Part F: Coral Reefs
Coral reefs are sensitive ecosystems. The Florida Keys, the world’s third-largest barrier reef and the
only coral reef system along the US mainland coast, is no exception. It has long been recognized that
human use of coral reefs and adjacent coastal activities inflict strains on these systems. Non-local
factors associated with global human use of the planet’s resources add to the strain through their
impact on air and sea temperatures.
The Florida Keys National Marine Sanctuary (FKNMS) was founded through a Federal Act to manage
issues such as the above. It is managed cooperatively by the National Oceanic and Atmospheric
Administration (NOAA) and the State of Florida, with significant input from local government,
businesses, non-government organizations and the general public. Your views are valuable in the
formulation of FKNMS action plans and management strategies.

In this section we have a few special issues questions we would like to ask you.
F1. What do you think are the greatest threats to the reefs in the Florida Keys in the following
list? Please rank greatest threat=1, second-greatest threat=2, third-greatest threat=3, and so on for
as many factors as you consider important threats. Leave blank those you consider unimportant.
	

Spear fishers ………………………………….........................................................

	

Scuba divers ……………………………….............................................................

	

Urban development ………………………………….………...................................

	

Ships and boats grounding on reefs, discharging pollutants................................

	

Hurricanes ...........................................................................................................

	

Solid waste disposal (sewage) …..…………………………...................................

	

Climate change (global warming etc) ………………………..................................

	

Stormwater and wastewater runoff ....…………………….....................................

	
Overfishing by commercial and recreational fishers …….....................................
		
	
Number of tourists ……………………………………......…...................................
		
	
Chemical runoff (pesticides, herbicides, fertilizers) .............................................		
		
	
People collecting coral and live rock …..……………….…....................................
F2. Any other important factors we have omitted from the list?
If any, write in ____________________________________________________________________

Page 14

F3. What in your opinion should the Marine Sanctuary (FKNMS) do to reduce the main stress
factors on the reef? 	
Please rank your first recommendation=1, second=2, and so on for all recommendations you consider
important. Leave those blank that you consider unimportant.
		
	
Stringent control of pollutants to preserve water quality....................................................
	

Enforced training/certification of scuba divers and snorkelers..........................................

	

Prohibiting spear fishing....................................................................................................

	

Stronger shipping regulations............................................................................................

	

Training, workshops and school programs........................................................................

	

Better management of waterways.....................................................................................

	

More no-catch fishing zones in the FKNMS......................................................................

F4. Do you have any other important recommendations on how FKNMS could reduce the main
stress factors on the reef?
If any, write in ____________________________________________________________________
________________________________________________________________________________

Page 15

• The main signs of coral stress are coral diseases and coral bleaching.
• The coral organism lives in a mutually dependent (symbiotic) relationship with tiny algae known
as zooxanthellae. Their health is highly dependent on temperature and the coral expels them when
the sea temperature gets above a certain level. This causes the coral to turn white and weaken, the
phenomenon known as coral bleaching.
• There is general agreement among scientists that the world’s climate is getting warmer and that this
may cause large sections of the world’s coral reefs to die.
• There is also a general consensus that control of other stress factors can make the coral organisms
more resilient (able to resist and/or recover from stressful events).
F5. Are you aware of coral bleaching and if so to what extent?
	
Highly aware
	
Conscious but not highly aware
	
Not aware (IF “Not aware”, go to Question F7.)
		
All other answers proceed to Question F6.
F6. What in your opinion is the primary cause of coral bleaching? 		
	
	
	
	
	

(Check one only)

Local factors exclusively
Non-local factors such as global warming/climate change, exclusively
Non-local factors aggravated by local factors
Local factors aggravated by non-local factors
I don’t know

po
Im

tre

me

ly

po
Im

rta

3	

Ex

2	

Ve
ry

1	

po

dk	

Im

So

me

wh

nt

at

rta

Im

nt
rta

No

t Im

po

ow
Kn
n’t
Do

	

nt

po

rta

rta

nt

nt

F7. How important do you consider climate change to be for the world of the 21st century?
Circle the number that corresponds to your answer.

4	

5

3	

po

rta

4	

Im
ly

me

Ex

tre

po
Im

Ve
ry

rta
n
po

2	

Im

1	

t

at
wh

me
So

dk	

Page 16

rta

Im

nt
rta

No

t Im

po

ow
Kn
n’t
Do

	
	

nt

po

	

nt

rta
n

t

F8. And how important do you consider climate change to be for the future of the coral reefs in
the Florida Keys?

5	

The final part of this section explores a number of alternative management actions that might
be applied to protect the Florida Keys. There is general agreement among scientists that the
impact of these actions will be to reduce coral bleaching, but not to eliminate it.
	

• Coral reefs are affected by global and local forces.

	
	

• Global climate change and resulting rises in seawater temperatures are considered a	
major factor in coral bleaching.

	

• When corals bleach, the corals die and live coral cover is reduced.

	
	

• Scientists have found that more coral cover and complexity of corals is associated 	
with more abundant and larger fish, and many different kinds of fish and sealife.

	
	

• Emissions of greenhouse gases are considered the main source of global climate 	
change and coral bleaching.

	
	
	

• Water pollution can stress corals and make them more susceptible to disease or	
reduce their ability to recover from stressful events such as storms or bleaching 		
events.

	

• Excess nutrients can lead to algal growth, which smothers the corals and kills them.

We present three global alternatives for coral health measured by the amount of live coral
cover, before considering local management policies that could be applied to lessen the
impact of each global scenario. In the absence of local management policies, living coral
cover of comparable quality to what exists today is reduced by (a) a massive 95% in 20
years (by 2027) in the worst case scenario, (b) by 80% (intermediate case) or (c) by 50%
(best case). Case (a) assumes that there is no further change in global strategies to reduce
global warming, and that the average global temperature will increase by 6-8oC by the year
2100. In the intermediate case (b), the increase over the 21st century will be 4oC, and (c) using
the most efficient policies nationally and internationally, there will be a 2oC increase in the
average global temperature.
	

• Local forces also affect the health of coral reefs.

	

• Users can touch, step on, or drop their anchors on the corals.

	
	

• Fishermen can overfish a reef and remove fish species that eat algae that can 		
smother and kill the corals.

Page 17

Local Management Strategies
There are four local strategies included in the FKNMS management plan designed to protect
the health of the coral reefs. For each strategy, we present three levels of protection. The no
change from current policy is always the low cost strategy.
1. Education and outreach are important activities in the FKNMS. The goal is to promote
protection and sustainable use of Sanctuary reserves, and public understanding of the nature
of marine sanctuaries. Activities include school programs, local community meetings, signage
and exhibits in visitor centers, brochures, and TV and radio announcements. Team Ocean, a
group of local volunteers, is provided with a FKNMS boat and fuel. They patrol the FKNMS
and when they observe someone violating FKNMS rules and regulations, they educate them
about how their activity harms the corals. Team Ocean and education and outreach staff also
visit local businesses and distribute information on how users can better interact with corals to
avoid damages. Education is also an integral element of other programs in the management
plan and is considered a low-cost alternative to enforcement.
2. Enforcement includes a wide range of measures such as introducing no-anchor zones for
vessels above a certain length, reinforcement of bans on spear fishing and touching corals,
educating scuba divers and snorkelers about the reefs and enforcing reef protection, and
restricting the use of personal vessels on or near the reef. It also involves the mooring buoy
program set up around the restricted areas within the Sanctuary.
3. Water quality is a crucial issue as reflected by the FKNMS management plan: “Declining
water quality continues to be a major concern for the Sanctuary.” Remedies include the
development and implementation of wastewater and stormwater plans, efficient options to
reduce loading of sediment, toxics and nutrients which damage water quality and the reef,
targeting hot spots of industrial and commercial facilities, and reducing pollution from vessels
and marinas. Improving water quality is a significantly higher-cost activity than the other items
in this list.
4. Zoning: There are currently 24 no-take zones in the FKNMS. They cover less than five
percent of FKNMS waters, but protect about 60% of the corals. Scientific monitoring of these
zones has determined that coral health, fish abundance, size and diversity of fish and sea life
have improved in protected areas versus non protected areas. The three levels of protection
are (a) no change; or (b) 25% increase in coral cover protected, from 60% to 75%: or (c) 50%
increase in coral cover protected, from 60% to 90%.
Reflecting current FKNMS management principles of running several parallel strategies,
we have reduced these four policy options to two by combining education and outreach,
enforcement, and water quality management into one group, with the options of (a) no
change, (b) 5% increase in annual spending, and (c) 10% increase in annual spending.
Zoning remains a separate strategy, with three possible levels of protection as shown above.

Page 18

	
• A combination of global and local management strategies is required to save the health of
the coral reefs.
	
• Scientists believe that global policies to minimize the increase in greenhouse gases are
required to lower sea water temperatures from what they would otherwise have been, and 		
so reduce coral bleaching.
	
• The more efficient the global strategy to reduce greenhouse gases, the more cost-efficient
will be local management actions to protect the reef.
	
• If local forces are not addressed, the corals will not recover from coral bleaching when or if
cooler waters return.
	
• Policies to reduce the increase in greenhouse gases will	 result in increased costs to your
household through higher utility bills and the costs of products or services.
	
• Local management strategies will result in increased costs to your household if you are
a resident or visitor to the Florida Keys. Costs will be passed on in terms of higher State and local
taxes, local water/sewage bills and the costs of local goods and services purchased in the Florida
Keys.
	
• We have worked with scientists and managers to estimate the approximate annual costs to
your household for the different mixes of global and local management strategies	which scientists
think will deliver some protection to the corals. The costs to your household are stated in dollars per
year.
Questions F9 - F14 contain six multiple-choice situations to which you are asked to state your preferences
and provide a brief explanation for your choices. Each choice presents different mixes of global and local
management strategies and has an estimated cost to your household. Each choice always includes
the option of choosing the status quo or NO CHANGE (Alt A). This alternative will cost your household
$0, but will result in 95% reduction in the amount of live coral cover in 20 years, and local actions
such as improving water quality and increasing the no-take areas will become much less efficient.
Each choice will be similar to the following example. Alt A is always the no-change situation as
just explained. Alt B assumes an intermediate global policy for greenhouse gas reduction, and Alt C is
based on a stronger and costlier global policy. In each Alt B and C case, different combinations of local
management strategies have been designed which yield different coral cover outcomes at different
costs to your household, giving you three choices.
We can’t help you state your preferences, which depend on your own experience and attitudes. We
don’t know the extent of your concern about future climate change, how much value you put on the
quality of the coral reefs relative to other attractions of the Florida Keys, and the main activities that
attracted you there including fishing, boating, snorkeling, and land-based activities. So the example
below is purely illustrative, and has nothing whatever to do with what you actually think. It’s just an
example to assist you in answering questions F9 - F14.

Page 19

Global policy for reductions in greenhouse gases
(compared with no change in policy as in Alt A.)

Alt A

Alt B

Alt C

No change

Medium
reductions

Large
reductions

Local Florida Keys Management Strategies
Added spending on water quality, education and
outreach, and enforcement
Increase in no-take zoning of coral reef areas
(percent of coral reefs protected)

Coral cover loss by 2027, Florida Keys
Total annual cost to your household for global
and local strategies
Your most preferred alternative (check one)?

No change

+10%

No change

No change

From 60% to
75%

From 60% to 90%

95%

75%

44%

$0

$201

$240

(60%)

X

Your least preferred alternative (check one)?

X

Please explain briefly why you made this choice (for example): “I like to fish, and clear water
is important. But I would prefer to have more open area to fish on the reefs.”
Please note the following general assumptions when you make your choices:
• The most efficient local management strategy is centered on improving water quality, 		
supplemented by efficient education and enforcement policies. This strategy is also the 		
most expensive local strategy.
• Protecting the reef by increasing the area of no-take zones is also efficient but less 	 so.
This relatively low-cost option will reduce reef-fishing activities (but fishing opportunities may
be unaffected or may even increase elsewhere in the FKNMS).
• The less efficient the global greenhouse gas strategy to control the rise in sea
temperatures, the less efficient the local management strategies will also be.
• Making a choice to spend money on protecting the amount of living coral on the reefs will
mean that you have less money to spend on other goods and services.

Page 20

F9. Suppose you could only choose between the following three alternative combinations of global and local
strategies, which would be your most preferred alternative and which would be your least preferred alternative?

Global policy for reductions in greenhouse gases
(compared with no change in policy as in Alt A.)

Alt A

Alt B

Alt C

No change

Medium
reductions

Large
reductions

No change

+10%

+5%

No change

From 60% to
75%

No change

95%

75%

44%

$0

$201

$285

Local Florida Keys Management Strategies
Added spending on water quality, education and outreach,
and enforcement
Increase in no-take zoning of coral reef areas (percent of
coral reefs protected)

Coral cover loss by 2027, Florida Keys
Total annual cost to your household for global and
local strategies

(60%)

(60%)

Your most preferred alternative (check one)?
Your least preferred alternative (check one)?
Please explain briefly why you made this choice (for example): _______________________________________
_________________________________________________________________________________________
F10. Suppose you could only choose between the following three alternative combinations of global and local
strategies, which would be your most preferred alternative and which would be your least preferred alternative?

Global policy for reductions in greenhouse gases
(compared with no change in policy as in Alt A.)

Alt A

Alt B

Alt C

No change

Medium
reductions

Large
reductions

No change

No change

+5%

No change

No change

(60%)

(60%)

From 60%
to 75%

95%

80%

40%

$0

$75

$291

Local Florida Keys Management Strategies
Added spending on water quality, education and outreach,
and enforcement
Increase in no-take zoning of coral reef areas (percent of
coral reefs protected)
Coral cover loss by 2027, Florida Keys
Total annual cost to your household for global and
local strategies
Your most preferred alternative (check one)?
Your least preferred alternative (check one)?
Please explain briefly why you made this choice (for example): _______________________________________
___________________________________________________________________________________________________

Page 21

F11. Suppose you could only choose between the following three alternative combinations of global and local
strategies, which would be your most preferred alternative and which would be your least preferred alternative?

Global policy for reductions in greenhouse gases
(compared with no change in policy as in Alt A.)

Alt A

Alt B

Alt C

No change

Medium
reductions

Large
reductions

No change

+10%

+10%

No change

From 60% to
75%

From 60% to
90%

95%

75%

34%

$0

$201

$360

Local Florida Keys Management Strategies
Added spending on water quality, education and outreach,
and enforcement
Increase in no-take zoning of coral reef areas (percent of
coral reefs protected)

Coral cover loss by 2027, Florida Keys
Total annual cost to your household for global and
local strategies

(60%)

Your most preferred alternative (check one)?
Your least preferred alternative (check one)?
Please explain briefly why you made this choice (for example): _______________________________________
_________________________________________________________________________________________
F12. Suppose you could only choose between the following three alternative combinations of global and local
strategies, which would be your most preferred alternative and which would be your least preferred alternative?

Global policy for reductions in greenhouse gases
(compared with no change in policy as in Alt A.)

Alt A

Alt B

Alt C

No change

Medium
reductions

Large
reductions

No change

+5%

+10%

No change

No change

No change

(60%)

(60%)

(60%)

95%

78%

40%

$0

$135

$345

Local Florida Keys Management Strategies
Added spending on water quality, education and outreach,
and enforcement
Increase in no-take zoning of coral reef areas (percent of
coral reefs protected)

Coral cover loss by 2027, Florida Keys
Total annual cost to your household for global and
local strategies
Your most preferred alternative (check one)?
Your least preferred alternative (check one)?

Please explain briefly why you made this choice (for example): _______________________________________
_________________________________________________________________________________________

Page 22

F13. Suppose you could only choose between the following three alternative combinations of global and local
strategies, which would be your most preferred alternative and which would be your least preferred alternative?

Global policy for reductions in greenhouse gases
(compared with no change in policy as in Alt A.)

Alt A

Alt B

Alt C

No change

Medium
reductions

Large
reductions

No change

No change

No change

No change

From 60% to
75%

From 60% to
90%

95%

79%

44%

$0

$81

$240

Local Florida Keys Management Strategies
Added spending on water quality, education and outreach,
and enforcement
Increase in no-take zoning of coral reef areas (percent of
coral reefs protected)

Coral cover loss by 2027, Florida Keys
Total annual cost to your household for global and
local strategies

(60%)

Your most preferred alternative (check one)?
Your least preferred alternative (check one)?
Please explain briefly why you made this choice (for example): _______________________________________
_________________________________________________________________________________________
F14. Suppose you could only choose between the following three alternative combinations of global and local
strategies, which would be your most preferred alternative and which would be your least preferred alternative?

Global policy for reductions in greenhouse gases
(compared with no change in policy as in Alt A.)

Alt A

Alt B

Alt C

No change

Medium
reductions

Large
reductions

No change

+10%

No change

No change

From 60% to
75%

From 60% to
90%

95%

75%

44%

$0

$201

$240

Local Florida Keys Management Strategies
Added spending on water quality, education and outreach,
and enforcement
Increase in no-take zoning of coral reef areas (percent of
coral reefs protected)

Coral cover loss by 2027, Florida Keys
Total annual cost to your household for global and
local strategies

(60%)

Your most preferred alternative (check one)?
Your least preferred alternative (check one)?
Please explain briefly why you made this choice (for example): _______________________________________
_________________________________________________________________________________________
Page 23

In Part A, you told us how many days you yourself participated in outdoor recreation
activities during the past 12 months in the Florida Keys. You also told us how many days you
participated in such activities outside the Florida Keys during the past 12 months (Part A, A6),
if any.

F15. Please confirm whether you did any outdoor recreation activities in the Florida
Keys during the past 12 months:
					
Yes		
> Continue to question F16.
	
			
No		
> Skip to Part G.
F16. Currently, 6% of the entire water area in the FKNMS is covered with living coral. If
the living coral cover were only 3% (half the current cover), how would that affect the
number of days you would spend on outdoor recreation activities in the Florida Keys
during a 12-month period?
	

No change		

____ (#days less)		

Would cease activities	

Don’t know

F17. And how would this reduction in living coral cover affect the number of days you
would spend on outdoor recreation activities outside the Florida Keys?
	

No change		

_____ (#days more)		

Don’t know

F18. If there were no living coral cover or 0% cover, how would that affect the number
of days you would spend on outdoor recreation activities in the Florida Keys during a
12-month period?
	

No change		

____ (#days less)		

Would cease activities	

Don’t know

	
F19. And how would the disappearance of living coral cover affect the number of days
you would spend on outdoor recreation activities outside the Florida Keys?
	

No change		

Page 24

_____ (#days more)		

Don’t know

	

[This page intentionally left blank. Proceed to next page.]

Page 25

Part G: Demographic Profile
In this final section, we need to know information about you and your household to make sure we have a
representative sample of Monroe County residents.
Again, your privacy will be protected and any information identifying you or your household will not be revealed
to anyone.
G1.	

How many people in your household are permanent residents of Monroe County, Florida?

								

number of people

G2.	

How many of these people are at least 16 years of age?		

G3.	

What is the closest mile marker to your residence?		

G4.	

Do you have access to the water from your residence?	

G5.	

Do you own a boat?	

G6.	

How many years have you lived in Monroe County?		

G7.	

In what year were you born?		

G8.	

Are you Spanish, Hispanic, or Latino?	

G9.	

What race do you consider yourself?

	

Yes	

number of people
mile marker number
Yes	

No

No
number of years

year
Yes	

No

Please circle one or more of the letter(s) that best describes you
		
		
		
		
		
G10.	

A	
B	
C	
D	
E	

White
Black or African American
American Indian or Alaskan Native
Asian
Native Hawaiian or Other Pacific Islander

What is the highest level of education that you have completed?
Please circle the letter of the category that best describes you

		
		
		
		
		
		

Page 26

A	
B	
C	
D	
E	
F	

8th Grade or Less
9th to 11th Grade
12th Grade, HIgh School Grad, GED
13 to 15 Years (some college or vocational training)
College Graduate
Graduate School, Law School, Medical School

G11.	

What is your employment status?
Please circle the letter or letters of all those that apply

		
		
		
		

A	
B	
C	
D	

Unemployed			
E	
Employed full-time		
F	
Employed part-time		
G	
Retired					

G12.	

Do you work outside Monroe County?	

G13.	

What is your zip code?

G14.	

What is your total household income, before taxes.

Yes	

Student
Homemaker
None of the above
(specify)
No

Please circle the letter corresponding to the category that best describes your household
		
		
		
		
		
		
		
		

Page 27

A	
B	
B	
D	
E	
F	
G	
H	

Under $5,000			
$5,000 to $9,999		
$10,000 to $14,999		
$15,000 to $19,999		
$20,000 to $24,999		
$25,000 to $29,999		
$30,000 to $34,999		
$35,000 to $39,999

I	
J	
K	
L	
M	
N	
O	

$40,000 to $44,999
$45,000 to $49,999
$50,000 to $59,999
$60,000 to $74,999
$75,000 to $99,999
$100,000 to $149,999
$150,000 or More

OMB Approval #: 0648-xxxx
Expiration Date:
Version 2d

Monroe County Resident Survey

Your answers are voluntary and confidential.
Your name will never be released to anyone unless otherwise required by law. After the completion
of the project all materials identifying you as an individual will be destroyed.

This is a cooperative research project of the Monroe County Tourist Development Council and the National Oceanic
and Atmospheric Administration. Public reporting burden for this collection of information is estimated to average 1 hour
including time for reviewing instructions, searching existing data sources, gathering and maintaining the data
need, and completing and reviewing the collection of information. Send comments regarding this burden estimate or
any other aspect of this collection of information, including suggestions for reducing this burden, to U.S. Department
of Commerce, Clearance Officer, Office of Chief Information Officer, Rm. 6625, 14th and Constitution Avenue NW,
Washington, DC 20230. Notwithstanding any other provisions of the law, no person is required to respond to, nor shall
any person be subject to penalty for failure to comply with, a collection of information subject to requirements of the
Paperwork Reduction Act, unless that collection of information displays a currently valid OMB Control Number.

Resident Survey
1.	

Overall, how would you rate Monroe County as a place to live?

			
			
			
			

a.	
b.	
c.	
d.	

Excellent
Good
Fair
Poor
Please circle letter corresponding to your answer

2.	
	

There are many reasons that people choose to live where they do in Florida. What are the two 	
most important reasons you chose to live in Monroe County?

	
		
			
			
			
			
			
			
			
			
			
			

a.	
b.	
c.	
d.	
e.	
f.	
g.	
h.	
i.	
j.	
k.	

No special reason
Born here
Job or business
Climate
Environment
Access to natural resources, such as natural settings and wildlife
Opportunities for water activities, such as fishing or diving
Low crime rate
Cultural activities
Retirement
Some other reason (specify)

Please circle letters corresponding to the two most important reasons
3.	

In the past 12 months, have you done any outdoor recreation activities in the Florida Keys?

			
			

a.	
b.	

Yes	
No	

(Go to Part A)
(Go to Part G)

Please use the enclosed White Card-Activities List to see what we mean by outdoor recreation

Page 

Part A: Outdoor recreation activities during the past 12 months in the Florida Keys
Please use the enclosed Activities List and map to help you answer the questions in this section
A1.	
	

Which of the activities on the enclosed Activities List did you or someone in your household do 	
in the Florida Keys during the last 12 months?

A2.	
	

Pleas fill in the circle for each activity you, yourself did during the past 12 months in the Upper 	
Keys, Islamorada, Marathon, Lower Keys and Key West? 	

A3.	
	

On how many different days did you, yourself participate in each activity in the Upper Keys, 	
Islamorada, Marathon, Lower Keys and Key West? 	
Only answer for those activities you listed with an A on the end of the activity number

A4.	
	

How many others (excluding yourself) in your household did each activity in the Upper Keys, 	
Islamorada, Marathon, Lower Keys and Key West? 	

A1

Activity

Page 

Upper Keys	
A2

Islamorada	

Marathon	

Lower Keys	

Key West

A3
A4
A2
A3
A4
A2
A3
A4
A2
A3
A4
A2
A3
A4
#	
#
#	
#
#	
#
#	
#
#	
#
Resp. days others	 Resp. days others	 Resp. days others	 Resp. days others	 Resp. days others	

A5.	

What would you say is the most important activity you did in the Florida Keys?

		

Most Important Activity				

		

No Activity Most Important (fill in box)

A6.	
	

Page 

(Activity List Number)

On how many different days did you participate in outdoor recreation activities outside the 	
Florida Keys during the past 12 months?
(# of days)

Part B: Reef use in the Florida Keys during the past 12 months. Both artificial and 	
	
natural reefs.
Please use Blue Card with Activities List for reef use and map of the Florida Keys in answering Part B
B1.	
	

Which activities did you or someone in your household do on either artificial or natural reefs 	
during the past 12 months in the Upper Keys, Isalmorada, Marathon, Lower Keys and Key West?
If you did not do anything in a region, check the box indicating no reef use in the region

B2.	
	

Please fill in the circle for each activity you, yourself, did during the past 12 months in the Upper 	
Keys, Islamorada, Marathon, Lower Keys and Key West.

B3.	
	

How many others in your household did each activity on the reefs in the Upper Keys, Islamorada,	
Marathon, Lower Keys and Key West during the past 12 months?

B4.	
	

On how many different days did you, yourself, participate in each activity on the reefs in the
Upper Keys, Islamorada, Marathon, Lower Keys and Key West during the past 12 months?

B5.	
	

On how many different days did you, yourself, participate in each activity on the artificial reefs in 	
the Upper Keys, Islamorada, Marathon, Lower Keys and Key West during the past 12 months?

B6.	
	

On how many different days did you, yourself, participate in each activity on the natural reefs in 	
the Upper Keys, Islamorada, Marathon, Lower Keys and Key West during the past 12 months?
Note: If you did part of a day on an artificial reef and part of a day
on a natural reef, count one whole day on each type of reef

B7.	
	
	

How many different dives did you, yourself, make for each type of diving activity you did on the 	
reefs in the Upper Keys, Islamorada, Marathon, Lower Keys and Key West during the past 12 	
months?
Diving activities include all snorkeling and scuba diving activities on the Blue Card-Activities List (Reef)
A dive is defined as an entry and exit from the water to snorkel or scuba dive

B8.	
	
	

How many different dives did you, yourself, make for each type of diving activity you did on the 	
artificial reefs in the Upper Keys, Islamorada, Marathon, Lower Keys and Key West during the 	
past 12 months?

B9.	
	
	

How many different dives did you, yourself, make for each type of diving activity you did on the 	
natural reefs in the Upper Keys, Islamorada, Marathon, Lower Keys and Key West during the past 	
12 months?
Please refer to Questions B1 - B9 when filling in the tables on the following two pages
There is one table for each of the five regions of the Florida Keys
(Upper Keys, Islamorada, Marathon, Lower Keys and Key West)

Page 

	

No Reef Use			
B1		

		
Activity

	

B2	
	

Resp.

B3		
#	
Others

Upper Keys
B4	

B5	

B6	

Respondent
# of days

# days
artificial

# days
natural

No Reef Use			
B1		

		
Activity

	

B2	
	

Resp.

B3		
#	
Others

		
Activity

Page 

B2	
	

Resp.

B3		
#	
Others

Respondent
# dives

B8		
# dives
artificial

B9
# dives
natural

Islamorada
B4	

B5	

B6	

Respondent
# of days

# days
artificial

# days
natural

No Reef Use			
B1		

B7	

B7	
Respondent
# dives

B8		
# dives
artificial

B9
# dives
natural

Marathon
B4	

B5	

B6	

Respondent
# of days

# days
artificial

# days
natural

B7	
Respondent
# dives

B8		
# dives
artificial

B9
# dives
natural

	

No Reef Use			
B1		

		
Activity

	

B2	
	

Resp.

B3		
#	
Others

Lower Keys
B4	

B5	

B6	

Respondent
# of days

# days
artificial

# days
natural

No Reef Use			
B1		

		
Activity

Page 

B2	
	

Resp.

B3		
#	
Others

B7	
Respondent
# dives

B8		
# dives
artificial

B9
# dives
natural

Key West
B4	

B5	

B6	

Respondent
# of days

# days
artificial

# days
natural

B7	
Respondent
# dives

B8		
# dives
artificial

B9
# dives
natural

Part C: Specialization
In this section, we are interested in learning more about your primary activity. Please answer
the following questions based on the response you gave to QUESTION A5.
For the four questions below, please read the four choices and circle the one answer that best	
fits you for that question.

C1. When I participate in my primary activity, I feel like:
1	
2	
	
3	
4	

a beginner. I don’t really feel like I am part of the activity scene.
an occasional or irregular participant. Sometimes it is fun, entertaining or rewarding
to do my activity.
a habitual and regular participant in the activity.
an insider to the sport. The activity is an important part of who I am.

C2. During my activity, I can best be described as:
1	
	
2	
	
3	
	
4	
	

having very little understanding of the activity. I am often unsure about how to do certain 	
things when I go.
having some understanding of the activity, but still in the process of learning 			
more about the sport. I am becoming more familiar and comfortable with the activity.
being comfortable with the sport. I have a good understanding of what I can do, 			
and how to do it.
a knowledgeable expert in the sport. I encourage, teach and enhance opportunities for others 	
who are interested in the activity.

C3. My relationships with others who do the activity are:
1	
2	
	
3	
4	
	

not established. I really don’t know any other people who do the activity.
very limited. I know some others in the activity by sight and sometimes talk with them, but I 	
don’t know their names.
one of familiarity. I know the names of others who do the activity, and often speak with them.
close. I have personal and close relationships with others in the activity. These friendships 	
often revolve around the activity.

C4. My commitment to the activity is:
1	
	
2	
3	
	
4	
	

very slight. I have very little connection to the activity. I may or may not continue to participate 	
in the sport in the future.
moderate. I will continue to do it as it is entertaining and provides the benefits I want.
fairly strong. I have a sense of being a member of the activity, and it is likely that I will continue 	
to do it for a long time.
very strong. I am totally committed to the activity. I encourage others to participate in the sport 	
and seek to ensure the activity continues into the future.

C5. If you had to replace all of the equipment that you currently own for your primary activity
with similar equipment, how much would it cost to replace?
		

Page 

$______________AMOUNT TO REPLACE PRIMARY ACTIVITY EQUIPMENT

A little use

Some use

A lot of use

Talking with others who participate in the
activity...................................................................... 1	
Magazines…………………………………….............	 1	
Government agency publications……………...........	1	
Conservation organization publications……............	 1	
Newspapers…………………………………..............	 1	
Diving shops/companies…………………….............	 1	
Club meetings………………………………...............	1	
Television……………………………………...............	1	
Radio…………………………………………..............	 1	
Internet………………………………………...............	1	

Almost no use

a.	
	
b.	
c.	
d.	
e.	
f.	
g.	
h.	
i.	
j.	

No Use

C6. To what extent do you make use of the following for current information about your
primary activity? Please circle number that indicates your extent of use for each source of
information.

2	
2	
2	
2	
2	
2	
2	
2	
2	
2	

3	
3	
3	
3	
3	
3	
3	
3	
3	
3	

4	
4	
4	
4	
4	
4	
4	
4	
4	
4	

5
5
5
5
5
5
5
5
5
5

Page 

Slightly important

Moderately important

Very important

Extremely important

a.	
b.	
c.	
d.	
e.	
f.	
g.	
h.	
i.	
j.	
k.	

Not at all important

C7. Below is a list of reasons why people engage in recreation activities. Please circle the
number that indicates how important each item is to you as a reason for participating in your
primary activity.

To be outdoors………………………………..............	 1	
For family recreation…………………………............	 1	
To experience new and different things……............	 1	
For relaxation…………………………………............	 1	
To be close to the water………………………	..........	 1	
To get away from the demands of other people…...	 1	
To be with friends…………………………….............	 1	
To develop my skills………………………….............	 1	
To get away from the regular routine……….............	1	
To experience adventure and excitement…….........	 1	
To experience natural surroundings…………...........	1	

2	
2	
2	
2	
2	
2	
2	
2	
2	
2	
2	

3	
3	
3	
3	
3	
3	
3	
3	
3	
3	
3	

4	
4	
4	
4	
4	
4	
4	
4	
4	
4	
4	

5
5
5
5
5
5
5
5
5
5
5

Part D: Importance and satisfaction with facilities, services, and natural resources in 	
	
the Florida Keys
In this section we are interested in identifying the recreation site information which is important to you.
Please read each statement and rate the importance of each item as it contributes to an ideal recreation/tourism
setting for the activities you did in the Florida Keys. If an item does not apply, indicate by circling 9 (NA).
Likewise, if you don’t know, circle 8 (DK).
1 = Not Important (NI), 2 = Somewhat Important (SI), 3 = Important (I),
4 = Very Important (VI), 5 = Extremely Important (EI), 8 = Don’t Know (DK), or 9 = NA
						
							
NI
SI
I	
VI	
EI DK NA
								
1
2	
3	
4	
5
8
9
D1.	

Clear water (high visibility) . . . . . . . . . . . . . . . . . ..	

1

2	

3	

4	

5

8

9

D2.	

Amount of living coral on reefs . . . . . . . . . . . . . . 	

1

2	

3	

4	

5

8

9

D3.	

Public transportation . . . . . . . . . . . . . . . . . . . . . . . 	

1

2	

3	

4	

5

8

9

D4.	

Parking . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 	

1

2	

3	

4	

5

8

9

D5.	

Many different kind of fish and sea life to view . . 	

1

2	

3	

4	

5

8

9

D6.	

Many different kind of fish and sea life to catch . 	

1

2	

3	

4	

5

8

9

D7.	

Large numbers of fish . . . . . . . . . . . . . . . . . . . . . . 	

1

2	

3	

4	

5

8

9

D8.	
	

Opportunity to view large wildlife: (manatees,
whales, dolphins, sea turtles) . . . . . . . . . . . . . . . . 	

1

2	

3	

4	

5

8

9

D9.	

Uncrowded conditions . . . . . . . . . . . . . . . . . . . . . . 	 1

2	

3	

4	

5

8

9

D10.	

Maps, brochures, and other tourist information . 	

1

2	

3	

4	

5

8

9

D11.	

Boat ramps/launching facilities . . . . . . . . . . . . . . 	

1

2	

3	

4	

5

8

9

D12.	

Marina facilities . . . . . . . . . . . . . . . . . . . . . . . . . . . 	

1

2	

3	

4	

5

8

9

D13.	

Directional signs, street signs, mile markers . . . 	

1

2	

3	

4	

5

8

9

D14.	

Condition of roads and streets . . . . . . . . . . . . . . . 	

1

2	

3	

4	

5

8

9

D15.	

Cleanliness of streets and sidewalks . . . . . . . . . .	

1

2	

3	

4	

5

8

9

D16.	
	

Condition of bike paths and sidewalks/walking 	
paths . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 	

1

2	

3	

4	

5

8

9

D17.	

Shoreline access . . . . . . . . . . . . . . . . . . . . . . . . . . 	

1

2	

3	

4	

5

8

9

D18.	

Designated swimming/beach areas . . . . . . . . . . . 	

1

2	

3	

4	

5

8

9

D19.	

Quality of beaches . . . . . . . . . . . . . . . . . . . . . . . . . 	

1

2	

3	

4	

5

8

9

D20.	

Customer service and friendliness of people . . . 	

1

2	

3	

4	

5

8

9

D21.	
	

Historic preservation (historic landmarks, 		
houses, etc.) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .	

1

2	

3	

4	

5

8

9

D22.	

Availability of public restrooms . . . . . . . . . . . . . . 	

1

2	

3	

4	

5

8

9

D23.	

Value for the price . . . . . . . . . . . . . . . . . . . . . . . . . 	

1

2	

3	

4	

5

8

9

D24.	

Parks and specially protected areas . . . . . . . . . . 	

1

2	

3	

4	

5

8

9

D25.	

Mooring buoys near coral reefs . . . . . . . . . . . . . . 	

1

2	

3	

4	

5

8

9

Page 

On the previous page you indicated the importance of a list of items to your recreational/tourist experiences.
Now read each of the items on this list and rate how satisfied you were with each at the places you did your
activities in the Florida Keys. If an item does not apply, indicate by circling 9 (NA). Likewise, if you don’t know,
circle 8 (DK).
1 = Terrible (T), 2 = Unhappy/Dissatisfied (UH), 3 = Mixed (M), 4 = Happy/Satisfied (H),
5 = Delighted (D), 8 = Don’t Know (DK), or 9 = NA
						
							
								

T
1

UH
2	

M	
3	

H	
4	

D
5

DK
8

NA
9

D26.	

Clear water (high visibility) . . . . . . . . . . . . . . . . . . 	

1

2	

3	

4	

5

8

9

D27.	

Amount of living coral on reefs . . . . . . . . . . . . . . 	

1

2	

3	

4	

5

8

9

D28.	

Public transportation . . . . . . . . . . . . . . . . . . . . . . . 	

1

2	

3	

4	

5

8

9

D29.	

Parking . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 	

1

2	

3	

4	

5

8

9

D30.	

Many different kind of fish and sea life to view . . 	

1

2	

3	

4	

5

8

9

D31.	

Many different kind of fish and sea life to catch . 	

1

2	

3	

4	

5

8

9

D32.	

Large numbers of fish . . . . . . . . . . . . . . . . . . . . . . 	

1

2	

3	

4	

5

8

9

D33.	
	

Opportunity to view large wildlife: (manatees,
whales, dolphins, sea turtles) . . . . . . . . . . . . . . . . 	

1

2	

3	

4	

5

8

9

D34.	

Uncrowded conditions . . . . . . . . . . . . . . . . . . . . . . 	 1

2	

3	

4	

5

8

9

D35.	

Maps, brochures, and other tourist information . 	

1

2	

3	

4	

5

8

9

D36.	

Boat ramps/launching facilities . . . . . . . . . . . . . . . 	

1

2	

3	

4	

5

8

9

D37.	

Marina facilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . 	

1

2	

3	

4	

5

8

9

D38.	

Directional signs, street signs, mile markers . . . .	

1

2	

3	

4	

5

8

9

D39.	

Condition of roads and streets . . . . . . . . . . . . . . . 	

1

2	

3	

4	

5

8

9

D40.	

Cleanliness of streets and sidewalks . . . . . . . . . .	

1

2	

3	

4	

5

8

9

D41.	
	

Condition of bike paths and sidewalks/walking 	
paths . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .	

1

2	

3	

4	

5

8

9

D42.	

Shoreline access . . . . . . . . . . . . . . . . . . . . . . . . . . .	

1

2	

3	

4	

5

8

9

D43.	

Designated swimming/beach areas . . . . . . . . . . . 	

1

2	

3	

4	

5

8

9

D44.	

Quality of beaches . . . . . . . . . . . . . . . . . . . . . . . . . 	

1

2	

3	

4	

5

8

9

D45.	

Customer service and friendliness of people . . . .	

1

2	

3	

4	

5

8

9

D46.	
	

Historic preservation (historic landmarks, 		
houses, etc.) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .	

1

2	

3	

4	

5

8

9

D47.	

Availability of public restrooms . . . . . . . . . . . . . . .	

1

2	

3	

4	

5

8

9

D48.	

Value for the price . . . . . . . . . . . . . . . . . . . . . . . . . .	

1

2	

3	

4	

5

8

9

D49.	

Parks and specially protected areas . . . . . . . . . . .	

1

2	

3	

4	

5

8

9

D50.	

Mooring buoys near coral reefs . . . . . . . . . . . . . . 	

1

2	

3	

4	

5

8

9

Page 10

D51.	 Had you lived-in or visited the Florida Keys more than five years ago?
			
Yes		
> Continue to question D52.
			
No		
> Skip to next page, Part E
Now read each of the items on this list and rate how satisfied you were with each when you were in the Florida
Keys more than five years ago. If an item does not apply, indicate by circling 9 (NA). Likewise, if you don’t
know, circle 8 (DK).
1 = Terrible (T), 2 = Unhappy/Dissatisfied (UH), 3 = Mixed (M), 4 = Happy/Satisfied (H),
5 = Delighted (D), 8 = Don’t Know (DK), or 9 = NA
						
							
								

T
1

UH
2	

M	
3	

H	
4	

D
5

DK
8

NA
9

D52.	

Clear water (high visibility) . . . . . . . . . . . . . . . . . . 	

1

2	

3	

4	

5

8

9

D53.	

Amount of living coral on reefs . . . . . . . . . . . . . . 	

1

2	

3	

4	

5

8

9

D54. 	 Many different kind of fish and sea life to view . . 	

1

2	

3	

4	

5

8

9

D55.	

Large numbers of fish . . . . . . . . . . . . . . . . . . . . . . 	

1

2	

3	

4	

5

8

9

D56.	
	

Opportunity to view large wildlife: (manatees,
whales, dolphins, sea turtles) . . . . . . . . . . . . . . . . 	

1

2	

3	

4	

5

8

9

D57.	

Uncrowded conditions . . . . . . . . . . . . . . . . . . . . . . 	 1

2	

3	

4	

5

8

9

D58.	

Condition of roads and streets . . . . . . . . . . . . . . . 	

1

2	

3	

4	

5

8

9

D59.	

Shoreline access . . . . . . . . . . . . . . . . . . . . . . . . . . .	

1

2	

3	

4	

5

8

9

D60.	

Quality of beaches . . . . . . . . . . . . . . . . . . . . . . . . . 	

1

2	

3	

4	

5

8

9

D61.	

Customer service and friendliness of people . . . 	

1

2	

3	

4	

5

8

9

D62.	
	

Historic preservation (historic landmarks, 		
houses, etc.) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .	

1

2	

3	

4	

5

8

9

D63.	

Parks and specially protected areas . . . . . . . . . . .	

1

2	

3	

4	

5

8

9

D64.	

Mooring buoys near coral reefs . . . . . . . . . . . . . . 	

1

2	

3	

4	

5

8

9

Page 11

Part E: Environmental Issues
In this section we are interested in learning about your feelings regarding various environmental issues. Below
is a list of statements.
For each statement, please circle the response that best reflects your opinion about the statement.
1 = Strongly Agree (SA), 2 = Agree (A), 3 = Neutral (N), 4 = Disagree (D),
5 = Strongly Disagree (SD), and 8 = Don’t Know or No Opinion (DK)
							
								

SA	
1	

A	
2	

N	
3	

D	
4	

SD	
5	

DK
8

E1.	
	
	

The federal government will have to introduce
harsh measures to halt pollution since few
people will regulate themselves . . . . . . . . . . . . . . . . 	 1	

2	

3	

4	

5	

8

E2.	
	
	

We should not worry about killing too many
game animals because in the long run things
will balance out . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 	 1	

2	

3	

4	

5	

8

E3.	
	
	
	

I’d be willing to make personal sacrifices for
the sake of slowing down pollution even though
the immediate results might not seem
significant . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 	 1	

2	

3	

4	

5	

8

E4.	

Pollution is not personally affecting my life . . . . . . 	1	

2	

3	

4	

5	

8

E5.	
	
	

The benefits of modern consumer products are
more important than the pollution that results
from their production and use . . . . . . . . . . . . . . . . . 	 1	

2	

3	

4	

5	

8

E6.	
	
	

We must prevent any type of animal from
becoming extinct, even if it means sacrificing
some things for ourselves . . . . . . . . . . . . . . . . . . . . 	 1	

2	

3	

4	

5	

8

E7.	
	
	

Courses focusing on the conservation of
natural resources should be taught in the
public schools . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 	 1	

2	

3	

4	

5	

8

E8.	
	
	

Although there is continual contamination of
our lakes, streams, and air, nature’s purifying
process will soon return them to normal . . . . . . . . 	 1	

2	

3	

4	

5	

8

E9.	
	
	
	

Because the government has such good
inspection and control agencies, it’s very
unlikely that pollution due to energy
production will become excessive . . . . . . . . . . . . . . 	 1	

2	

3	

4	

5	

8

Page 12

For each statement, please circle the response that best reflects your opinion about the statement.
1 = Strongly Agree (SA), 2 = Agree (A), 3 = Neutral (N), 4 = Disagree (D),
5 = Strongly Disagree (SD), and 8 = Don’t Know or No Opinion (DK)

							
								

SA	
1	

A	
2	

N	
3	

D	
4	

SD	
5	

DK
8

E10.	
	
	
	

The government should provide each citizen
with a list of agencies and organizations to
which the citizen could report grievances
concerning pollution . . . . . . . . . . . . . . . . . . . . . . . . . 	 1	

2	

3	

4	

5	

8

E11.	
	
	

Predators such as hawks, crows, skunks, and
coyotes which prey on farmers’ grain crops and
poultry should be eliminated . . . . . . . . . . . . . . . . . . 	 1	

2	

3	

4	

5	

8

E12.	
	
	

The currently active anti-pollution organizations
are really more interested in disrupting society
than they are in fighting pollution . . . . . . . . . . . . . . 	 1	

2	

3	

4	

5	

8

E13.	
	

Even if public transportation was more efficient
than it is, I would prefer to drive my car to work . . 	 1	

2	

3	

4	

5	

8

E14.	
	

Industry is trying its best to develop effective
anti-pollution technology . . . . . . . . . . . . . . . . . . . . . 	 1	

2	

3	

4	

5	

8

E15.	
	
	

If asked, I would contribute time, money, or both
to an organization like the Sierra Club that works
to improve the quality of the environment . . . . . . . 	 1	

2	

3	

4	

5	

8

E16.	
	
	

I would be willing to accept an increase in my
family’s expenses of $100 next year to promote
the wise use of natural resources . . . . . . . . . . . . . . 	 1	

2	

3	

4	

5	

8

Page 13

Part F: Coral Reefs
Coral reefs are sensitive ecosystems. The Florida Keys, the world’s third-largest barrier reef and the
only coral reef system along the US mainland coast, is no exception. It has long been recognized that
human use of coral reefs and adjacent coastal activities inflict strains on these systems. Non-local
factors associated with global human use of the planet’s resources add to the strain through their
impact on air and sea temperatures.
The Florida Keys National Marine Sanctuary (FKNMS) was founded through a Federal Act to manage
issues such as the above. It is managed cooperatively by the National Oceanic and Atmospheric
Administration (NOAA) and the State of Florida, with significant input from local government,
businesses, non-government organizations and the general public. Your views are valuable in the
formulation of FKNMS action plans and management strategies.

In this section we have a few special issues questions we would like to ask you.
F1. What do you think are the greatest threats to the reefs in the Florida Keys in the following
list? Please rank greatest threat=1, second-greatest threat=2, third-greatest threat=3, and so on for
as many factors as you consider important threats. Leave blank those you consider unimportant.
	

Spear fishers ………………………………….........................................................

	

Scuba divers ……………………………….............................................................

	

Urban development ………………………………….………...................................

	

Ships and boats grounding on reefs, discharging pollutants................................

	

Hurricanes ...........................................................................................................

	

Solid waste disposal (sewage) …..…………………………...................................

	

Climate change (global warming etc) ………………………..................................

	

Stormwater and wastewater runoff ....…………………….....................................

	
Overfishing by commercial and recreational fishers …….....................................
		
	
Number of tourists ……………………………………......…...................................
		
	
Chemical runoff (pesticides, herbicides, fertilizers) .............................................		
		
	
People collecting coral and live rock …..……………….…....................................
F2. Any other important factors we have omitted from the list?
If any, write in ____________________________________________________________________

Page 14

F3. What in your opinion should the Marine Sanctuary (FKNMS) do to reduce the main stress
factors on the reef? 	
Please rank your first recommendation=1, second=2, and so on for all recommendations you consider
important. Leave those blank that you consider unimportant.
		
	
Stringent control of pollutants to preserve water quality....................................................
	

Enforced training/certification of scuba divers and snorkelers..........................................

	

Prohibiting spear fishing....................................................................................................

	

Stronger shipping regulations............................................................................................

	

Training, workshops and school programs........................................................................

	

Better management of waterways.....................................................................................

	

More no-catch fishing zones in the FKNMS......................................................................

F4. Do you have any other important recommendations on how FKNMS could reduce the main
stress factors on the reef?
If any, write in ____________________________________________________________________
________________________________________________________________________________

Page 15

• The main signs of coral stress are coral diseases and coral bleaching.
• The coral organism lives in a mutually dependent (symbiotic) relationship with tiny algae known
as zooxanthellae. Their health is highly dependent on temperature and the coral expels them when
the sea temperature gets above a certain level. This causes the coral to turn white and weaken, the
phenomenon known as coral bleaching.
• There is general agreement among scientists that the world’s climate is getting warmer and that this
may cause large sections of the world’s coral reefs to die.
• There is also a general consensus that control of other stress factors can make the coral organisms
more resilient (able to resist and/or recover from stressful events).
F5. Are you aware of coral bleaching and if so to what extent?
	
Highly aware
	
Conscious but not highly aware
	
Not aware (IF “Not aware”, go to Question F7.)
		
All other answers proceed to Question F6.
F6. What in your opinion is the primary cause of coral bleaching? 		
	
	
	
	
	

(Check one only)

Local factors exclusively
Non-local factors such as global warming/climate change, exclusively
Non-local factors aggravated by local factors
Local factors aggravated by non-local factors
I don’t know

po
Im

tre

me

ly

po
Im

rta

3	

Ex

2	

Ve
ry

1	

po

dk	

Im

So

me

wh

nt

at

rta

Im

nt
rta

No

t Im

po

ow
Kn
n’t
Do

	

nt

po

rta

rta

nt

nt

F7. How important do you consider climate change to be for the world of the 21st century?
Circle the number that corresponds to your answer.

4	

5

3	

po

rta

4	

Im
ly

me

Ex

tre

po
Im

Ve
ry

rta
n
po

2	

Im

1	

t

at
wh

me
So

dk	

Page 16

rta

Im

nt
rta

No

t Im

po

ow
Kn
n’t
Do

	
	

nt

po

	

nt

rta
n

t

F8. And how important do you consider climate change to be for the future of the coral reefs in
the Florida Keys?

5	

The final part of this section explores a number of alternative management actions that might
be applied to protect the Florida Keys. There is general agreement among scientists that the
impact of these actions will be to reduce coral bleaching, but not to eliminate it.
	

• Coral reefs are affected by global and local forces.

	
	

• Global climate change and resulting rises in seawater temperatures are considered a	
major factor in coral bleaching.

	

• When corals bleach, the corals die and live coral cover is reduced.

	
	

• Scientists have found that more coral cover and complexity of corals is associated 	
with more abundant and larger fish, and many different kinds of fish and sealife.

	
	

• Emissions of greenhouse gases are considered the main source of global climate 	
change and coral bleaching.

	
	
	

• Water pollution can stress corals and make them more susceptible to disease or	
reduce their ability to recover from stressful events such as storms or bleaching 		
events.

	

• Excess nutrients can lead to algal growth, which smothers the corals and kills them.

We present three global alternatives for coral health measured by the amount of live coral
cover, before considering local management policies that could be applied to lessen the
impact of each global scenario. In the absence of local management policies, living coral
cover of comparable quality to what exists today is reduced by (a) a massive 95% in 20
years (by 2027) in the worst case scenario, (b) by 80% (intermediate case) or (c) by 50%
(best case). Case (a) assumes that there is no further change in global strategies to reduce
global warming, and that the average global temperature will increase by 6-8oC by the year
2100. In the intermediate case (b), the increase over the 21st century will be 4oC, and (c) using
the most efficient policies nationally and internationally, there will be a 2oC increase in the
average global temperature.
	

• Local forces also affect the health of coral reefs.

	

• Users can touch, step on, or drop their anchors on the corals.

	
	

• Fishermen can overfish a reef and remove fish species that eat algae that can 		
smother and kill the corals.

Page 17

Local Management Strategies
There are four local strategies included in the FKNMS management plan designed to protect
the health of the coral reefs. For each strategy, we present three levels of protection. The no
change from current policy is always the low cost strategy.
1. Education and outreach are important activities in the FKNMS. The goal is to promote
protection and sustainable use of Sanctuary reserves, and public understanding of the nature
of marine sanctuaries. Activities include school programs, local community meetings, signage
and exhibits in visitor centers, brochures, and TV and radio announcements. Team Ocean, a
group of local volunteers, is provided with a FKNMS boat and fuel. They patrol the FKNMS
and when they observe someone violating FKNMS rules and regulations, they educate them
about how their activity harms the corals. Team Ocean and education and outreach staff also
visit local businesses and distribute information on how users can better interact with corals to
avoid damages. Education is also an integral element of other programs in the management
plan and is considered a low-cost alternative to enforcement.
2. Enforcement includes a wide range of measures such as introducing no-anchor zones for
vessels above a certain length, reinforcement of bans on spear fishing and touching corals,
educating scuba divers and snorkelers about the reefs and enforcing reef protection, and
restricting the use of personal vessels on or near the reef. It also involves the mooring buoy
program set up around the restricted areas within the Sanctuary.
3. Water quality is a crucial issue as reflected by the FKNMS management plan: “Declining
water quality continues to be a major concern for the Sanctuary.” Remedies include the
development and implementation of wastewater and stormwater plans, efficient options to
reduce loading of sediment, toxics and nutrients which damage water quality and the reef,
targeting hot spots of industrial and commercial facilities, and reducing pollution from vessels
and marinas. Improving water quality is a significantly higher-cost activity than the other items
in this list.
4. Zoning: There are currently 24 no-take zones in the FKNMS. They cover less than five
percent of FKNMS waters, but protect about 60% of the corals. Scientific monitoring of these
zones has determined that coral health, fish abundance, size and diversity of fish and sea life
have improved in protected areas versus non protected areas. The three levels of protection
are (a) no change; or (b) 25% increase in coral cover protected, from 60% to 75%: or (c) 50%
increase in coral cover protected, from 60% to 90%.
Reflecting current FKNMS management principles of running several parallel strategies,
we have reduced these four policy options to two by combining education and outreach,
enforcement, and water quality management into one group, with the options of (a) no
change, (b) 5% increase in annual spending, and (c) 10% increase in annual spending.
Zoning remains a separate strategy, with three possible levels of protection as shown above.

Page 18

	
• A combination of global and local management strategies is required to save the health of
the coral reefs.
	
• Scientists believe that global policies to minimize the increase in greenhouse gases are
required to lower sea water temperatures from what they would otherwise have been, and 		
so reduce coral bleaching.
	
• The more efficient the global strategy to reduce greenhouse gases, the more cost-efficient
will be local management actions to protect the reef.
	
• If local forces are not addressed, the corals will not recover from coral bleaching when or if
cooler waters return.
	
• Policies to reduce the increase in greenhouse gases will	 result in increased costs to your
household through higher utility bills and the costs of products or services.
	
• Local management strategies will result in increased costs to your household if you are
a resident or visitor to the Florida Keys. Costs will be passed on in terms of higher State and local
taxes, local water/sewage bills and the costs of local goods and services purchased in the Florida
Keys.
	
• We have worked with scientists and managers to estimate the approximate annual costs to
your household for the different mixes of global and local management strategies	which scientists
think will deliver some protection to the corals. The costs to your household are stated in dollars per
year.
Questions F9 - F14 contain six multiple-choice situations to which you are asked to state your preferences
and provide a brief explanation for your choices. Each choice presents different mixes of global and local
management strategies and has an estimated cost to your household. Each choice always includes
the option of choosing the status quo or NO CHANGE (Alt A). This alternative will cost your household
$0, but will result in 95% reduction in the amount of live coral cover in 20 years, and local actions
such as improving water quality and increasing the no-take areas will become much less efficient.
Each choice will be similar to the following example. Alt A is always the no-change situation as
just explained. Alt B assumes an intermediate global policy for greenhouse gas reduction, and Alt C is
based on a stronger and costlier global policy. In each Alt B and C case, different combinations of local
management strategies have been designed which yield different coral cover outcomes at different
costs to your household, giving you three choices.
We can’t help you state your preferences, which depend on your own experience and attitudes. We
don’t know the extent of your concern about future climate change, how much value you put on the
quality of the coral reefs relative to other attractions of the Florida Keys, and the main activities that
attracted you there including fishing, boating, snorkeling, and land-based activities. So the example
below is purely illustrative, and has nothing whatever to do with what you actually think. It’s just an
example to assist you in answering questions F9 - F14.

Page 19

Global policy for reductions in greenhouse gases
(compared with no change in policy as in Alt A.)

Alt A

Alt B

Alt C

No change

Medium
reductions

Large
reductions

Local Florida Keys Management Strategies
Added spending on water quality, education and
outreach, and enforcement
Increase in no-take zoning of coral reef areas
(percent of coral reefs protected)

Coral cover loss by 2027, Florida Keys
Total annual cost to your household for global
and local strategies
Your most preferred alternative (check one)?

No change

+10%

No change

No change

From 60% to
75%

From 60% to 90%

95%

75%

44%

$0

$268

$320

(60%)

X

Your least preferred alternative (check one)?

X

Please explain briefly why you made this choice (for example): “I like to fish, and clear water
is important. But I would prefer to have more open area to fish on the reefs.”
Please note the following general assumptions when you make your choices:
• The most efficient local management strategy is centered on improving water quality, 		
supplemented by efficient education and enforcement policies. This strategy is also the 		
most expensive local strategy.
• Protecting the reef by increasing the area of no-take zones is also efficient but less 	 so.
This relatively low-cost option will reduce reef-fishing activities (but fishing opportunities may
be unaffected or may even increase elsewhere in the FKNMS).
• The less efficient the global greenhouse gas strategy to control the rise in sea
temperatures, the less efficient the local management strategies will also be.
• Making a choice to spend money on protecting the amount of living coral on the reefs will
mean that you have less money to spend on other goods and services.

Page 20

F9. Suppose you could only choose between the following three alternative combinations of global and local
strategies, which would be your most preferred alternative and which would be your least preferred alternative?

Global policy for reductions in greenhouse gases
(compared with no change in policy as in Alt A.)

Alt A

Alt B

Alt C

No change

Medium
reductions

Large
reductions

No change

+5%

+10%

No change

From 60% to
75%

From 60%
to 90%

95%

77%

34%

$0

$188

$480

Local Florida Keys Management Strategies
Added spending on water quality, education and outreach,
and enforcement
Increase in no-take zoning of coral reef areas (percent of
coral reefs protected)

Coral cover loss by 2027, Florida Keys
Total annual cost to your household for global and
local strategies

(60%)

Your most preferred alternative (check one)?
Your least preferred alternative (check one)?
Please explain briefly why you made this choice (for example): _______________________________________
_________________________________________________________________________________________
F10. Suppose you could only choose between the following three alternative combinations of global and local
strategies, which would be your most preferred alternative and which would be your least preferred alternative?

Global policy for reductions in greenhouse gases
(compared with no change in policy as in Alt A.)

Alt A

Alt B

Alt C

No change

Medium
reductions

Large
reductions

No change

+5%

+5%

No change

From 60% to
75%

No change

95%

77%

44%

$0

$188

$380

Local Florida Keys Management Strategies
Added spending on water quality, education and outreach,
and enforcement
Increase in no-take zoning of coral reef areas (percent of
coral reefs protected)
Coral cover loss by 2027, Florida Keys
Total annual cost to your household for global and
local strategies

(60%)

(60%)

Your most preferred alternative (check one)?
Your least preferred alternative (check one)?
Please explain briefly why you made this choice (for example): _______________________________________
___________________________________________________________________________________________________

Page 21

F11. Suppose you could only choose between the following three alternative combinations of global and local
strategies, which would be your most preferred alternative and which would be your least preferred alternative?

Global policy for reductions in greenhouse gases
(compared with no change in policy as in Alt A.)

Alt A

Alt B

Alt C

No change

Medium
reductions

Large
reductions

No change

No change

No change

No change

From 60% to
75%

From 60% to
75%

95%

79%

46%

$0

$108

$308

Local Florida Keys Management Strategies
Added spending on water quality, education and outreach,
and enforcement
Increase in no-take zoning of coral reef areas (percent of
coral reefs protected)

Coral cover loss by 2027, Florida Keys
Total annual cost to your household for global and
local strategies

(60%)

Your most preferred alternative (check one)?
Your least preferred alternative (check one)?
Please explain briefly why you made this choice (for example): _______________________________________
_________________________________________________________________________________________
F12. Suppose you could only choose between the following three alternative combinations of global and local
strategies, which would be your most preferred alternative and which would be your least preferred alternative?

Global policy for reductions in greenhouse gases
(compared with no change in policy as in Alt A.)

Alt A

Alt B

Alt C

No change

Medium
reductions

Large
reductions

No change

No change

+5%

No change

From 60% to
90%

No change

95%

78%

44%

$0

$120

$380

Local Florida Keys Management Strategies
Added spending on water quality, education and outreach,
and enforcement
Increase in no-take zoning of coral reef areas (percent of
coral reefs protected)

Coral cover loss by 2027, Florida Keys
Total annual cost to your household for global and
local strategies

(60%)

(60%)

Your most preferred alternative (check one)?
Your least preferred alternative (check one)?
Please explain briefly why you made this choice (for example): _______________________________________
_________________________________________________________________________________________

Page 22

F13. Suppose you could only choose between the following three alternative combinations of global and local
strategies, which would be your most preferred alternative and which would be your least preferred alternative?

Global policy for reductions in greenhouse gases
(compared with no change in policy as in Alt A.)

Alt A

Alt B

Alt C

No change

Medium
reductions

Large
reductions

No change

+5%

No change

No change

From 60% to
75%

From 60% to
75%

95%

77%

46%

$0

$188

$308

Local Florida Keys Management Strategies
Added spending on water quality, education and outreach,
and enforcement
Increase in no-take zoning of coral reef areas (percent of
coral reefs protected)

Coral cover loss by 2027, Florida Keys
Total annual cost to your household for global and
local strategies

(60%)

Your most preferred alternative (check one)?
Your least preferred alternative (check one)?
Please explain briefly why you made this choice (for example): _______________________________________
_________________________________________________________________________________________
F14. Suppose you could only choose between the following three alternative combinations of global and local
strategies, which would be your most preferred alternative and which would be your least preferred alternative?

Global policy for reductions in greenhouse gases
(compared with no change in policy as in Alt A.)

Alt A

Alt B

Alt C

No change

Medium
reductions

Large
reductions

No change

+5%

+5%

No change

From 60% to
75%

From 60% to
90%

95%

77%

38%

$0

$188

$400

Local Florida Keys Management Strategies
Added spending on water quality, education and outreach,
and enforcement
Increase in no-take zoning of coral reef areas (percent of
coral reefs protected)

Coral cover loss by 2027, Florida Keys
Total annual cost to your household for global and
local strategies

(60%)

Your most preferred alternative (check one)?
Your least preferred alternative (check one)?
Please explain briefly why you made this choice (for example): _______________________________________
_________________________________________________________________________________________
Page 23

In Part A, you told us how many days you yourself participated in outdoor recreation
activities during the past 12 months in the Florida Keys. You also told us how many days you
participated in such activities outside the Florida Keys during the past 12 months (Part A, A6),
if any.

F15. Please confirm whether you did any outdoor recreation activities in the Florida
Keys during the past 12 months:
					
Yes		
> Continue to question F16.
	
			
No		
> Skip to Part G.
F16. Currently, 6% of the entire water area in the FKNMS is covered with living coral. If
the living coral cover were only 3% (half the current cover), how would that affect the
number of days you would spend on outdoor recreation activities in the Florida Keys
during a 12-month period?
	

No change		

____ (#days less)		

Would cease activities	

Don’t know

F17. And how would this reduction in living coral cover affect the number of days you
would spend on outdoor recreation activities outside the Florida Keys?
	

No change		

_____ (#days more)		

Don’t know

F18. If there were no living coral cover or 0% cover, how would that affect the number
of days you would spend on outdoor recreation activities in the Florida Keys during a
12-month period?
	

No change		

____ (#days less)		

Would cease activities	

Don’t know

	
F19. And how would the disappearance of living coral cover affect the number of days
you would spend on outdoor recreation activities outside the Florida Keys?
	

No change		

Page 24

_____ (#days more)		

Don’t know

	

[This page intentionally left blank. Proceed to next page.]

Page 25

Part G: Demographic Profile
In this final section, we need to know information about you and your household to make sure we have a
representative sample of Monroe County residents.
Again, your privacy will be protected and any information identifying you or your household will not be revealed
to anyone.
G1.	

How many people in your household are permanent residents of Monroe County, Florida?

								

number of people

G2.	

How many of these people are at least 16 years of age?		

G3.	

What is the closest mile marker to your residence?		

G4.	

Do you have access to the water from your residence?	

G5.	

Do you own a boat?	

G6.	

How many years have you lived in Monroe County?		

G7.	

In what year were you born?		

G8.	

Are you Spanish, Hispanic, or Latino?	

G9.	

What race do you consider yourself?

	

Yes	

number of people
mile marker number
Yes	

No

No
number of years

year
Yes	

No

Please circle one or more of the letter(s) that best describes you
		
		
		
		
		
G10.	

A	
B	
C	
D	
E	

White
Black or African American
American Indian or Alaskan Native
Asian
Native Hawaiian or Other Pacific Islander

What is the highest level of education that you have completed?
Please circle the letter of the category that best describes you

		
		
		
		
		
		

Page 26

A	
B	
C	
D	
E	
F	

8th Grade or Less
9th to 11th Grade
12th Grade, HIgh School Grad, GED
13 to 15 Years (some college or vocational training)
College Graduate
Graduate School, Law School, Medical School

G11.	

What is your employment status?
Please circle the letter or letters of all those that apply

		
		
		
		

A	
B	
C	
D	

Unemployed			
E	
Employed full-time		
F	
Employed part-time		
G	
Retired					

G12.	

Do you work outside Monroe County?	

G13.	

What is your zip code?

G14.	

What is your total household income, before taxes.

Yes	

Student
Homemaker
None of the above
(specify)
No

Please circle the letter corresponding to the category that best describes your household
		
		
		
		
		
		
		
		

Page 27

A	
B	
B	
D	
E	
F	
G	
H	

Under $5,000			
$5,000 to $9,999		
$10,000 to $14,999		
$15,000 to $19,999		
$20,000 to $24,999		
$25,000 to $29,999		
$30,000 to $34,999		
$35,000 to $39,999

I	
J	
K	
L	
M	
N	
O	

$40,000 to $44,999
$45,000 to $49,999
$50,000 to $59,999
$60,000 to $74,999
$75,000 to $99,999
$100,000 to $149,999
$150,000 or More


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