CUSTOMER onsite survey

Socioeconomic Research and Monitoring Program for the Florida Keys National Marine Sanctuary: Recreation/Tourism in the Florida Keys - A Ten-year Replication

FKNMS customer_onsite survey

Visitor CUSTOMER surveys

OMB: 0648-0572

Document [pdf]
Download: pdf | pdf
VISITOR: CUSTOMER SURVEY
•

On-site Survey
- Questionnaire
- Respondent Card (Yellow Card)
- Activities List (White Card)
- Activities List – Reefs (Blue Card)
- Specialization Question Responses - Main or Primary Activity (Orange Card)

•

Knowledge, Attitudes & Perceptions of Sanctuary Management Strategies and
Regulations/Reef Valuation Mailback
- Questionnaire

•

Global Climate Change/Coral Bleaching Mailback
- Questionnaire
- Version 1
- Version 2
- Version 3
- Version 4

The Global Climate Change/Coral Bleaching Mailback has four versions. The difference in the
versions is the choice questions. Each version has six (6) choice questions. Across the four
versions there are 24 different choice questions. All four versions include the Satisfaction
Module, choice questions and contingent behavior questions.
•

Substitution/Management Alternatives Mailback
- Questionnaire
- Version 1
- Version 2
- Version 3
- Version 4
- Version 5
- Version 6

The Substitution/Management Alternatives Mailback has six versions. The difference in
versions is the Management Alternatives choice questions. Each version includes eight (8)
choice questions for each of two activities (fishing and diving). Across the six versions, there are
48 different choice questions.

430

CUSTOMER SURVEY

Florida Keys

SURVEY #

OMB Approval #: 0648-xxxx
Expiration Date:
To be read to interviewee:
This is a cooperative research project of the Monroe County Tourist Development
Council and the National Oceanic and Atmospheric Administration. Public reporting
burden for this collection of information is estimated to average 15 minutes including
time for reviewing instructions, searching existing data sources, gathering and
maintaining the data need, and completing and reviewing the collection of information.
Send comments regarding this burden estimate or any other aspect of this collection of
information, including suggestions for reducing this burden, to U.S. Department of
Commerce, Clearance Officer, Office of Chief Information Officer, Rm. 6625, 14th and
Constitution Avenue NW, Washington, DC 20230. Notwithstanding any other provisions
of the law, no person is required to respond to, nor shall any person be subject to penalty
for failure to comply with, a collection of information subject to requirements of the
Paperwork Reduction Act, unless that collection of information displays a currently valid
OMB Control Number.

OMB Approval #: 0648-xxxx
Expiration Date:

CUSTOMER SURVEY
Interviewer Name:

LOCATION CODE	

AGENCY		

INTERVIEW SITE		

DATE
Number of
intervening
vehicles or
groups since
last interview

1 Jan
1 Resort
1 FS
SPECIFIC
STATE
Day
Year
2 Feb
2 Campground
2 BLM
200
3 Mar
3 Marina
3 COE
4 Apr
4 Museum
4 TVA
												
5 May
5 Historic Area
5 NOAA
6 Jun
6 Natural Area
6 Other
7 Jul
7 Dive Shop
8 Aug
8 Beach
9 Sep
9 Park
10 Oct
10 Other (specify)
11 Nov
12 Dec

VEHICLES

TYPE OF DAY
1 Weekday
2 Weekend
3 Holiday

INTRODUCTION AND QUALIFYING QUESTIONS
Interviewer: Refer to Introduction and Qualifying Questions on your clipboard
TRIP PROFILE
We would first like to ask you some questions about the trip you are on and your visit to  .
To answer these questions, please consider your “visit” to have started when you entered 
and your “trip” to have begun when you left your primary residence, or where you live most of the time
throughout the year.
1. Where is your primary residence?
	

Zip code:
Country		
		
		
		

City or nearest city				

1
2
3
4

USA				
Canada			
Mexico			
Central Am./South Am.	

Country				

5
6
7
8

State

Australia/Oceania		
Japan			
Other Far East		
United Kingdom		

9
10
11
12

Other Europe
Middle East
Africa
Other

2. Please look at Section 1 on the yellow card and tell me which reason listed there best describes the
primary purpose for the trip you are on?
		
		
		

A Recreation or Vacation		
B Visit Family or Friends		
C Business Trip	

3. When did you first arrive at		
 ?			
					
					

Page 

?

1
2
3
4

Jan		
Feb		
Mar		
Apr		

D Business/Pleasure Combined
E Other (specify):

5
6
7
8

May		
Jun		
Jul		
Aug		

9 Sep
10 Oct
11 Nov
12 Dec

?

DATE

?

TIME (military)

ABANDON INTERVIEW

OMB Approval #: 0648-xxxx
Expiration Date:

4. When will you be leaving at the end of	
your visit to  ?			
?
						
Must be before noon next day
						
from time of interview

1
2
3
4

Jan	
Feb	
Mar	
Apr	

5. How many miles and hours did you
travel, from your primary residence to
 , including travel to
other places you have visited?

?

Miles:

6. How much time did you spend or do
you plan to spend visiting areas other
than the  , during this trip,
not including travel time?

?

Hours:

7. Is  , your primary			
destination?					
8. How far away from  is
your primary destination in miles and
hours?

?

5
6
7
8

May	
Jun	
Jul	
Aug	

9 Sep
10 Oct
11 Nov
12 Dec

?

?

Yes		
No

?

?

TIME (military)

Hours:

> if answer
is zero, leave blank
and go to Q. 12

> GO TO Q. 9

?

Hours:

9. Did you travel to  from a temporary		
Yes		
residence (such as a hotel, campground or friends	
No		
house) located outside  ?
?
										

11. How far away in miles and hours is this
temporary residence from  ?

DATE

Days:

Miles:

10. After your visit to  , will you be			
returning to the temporary residence			

?

Yes
No

> GO TO Q. 10
> GO TO Q. 12
> GO TO Q. 12
?
?

Miles:

Hours:

Next we would like to ask you some questions about your visit, the people you are travelling with, and your recreational activities.

12. Have you ever been to  			
before?							

Yes		
No		

> GO TO Q. 13
> GO TO Q. 15

?
										

> GO TO Q. 15

13. What year did you first come here?

?

Year:

14. Including this visit, how many times have you
been to  where you participated in at
least one recreation activity in the last twelve (12)
months, that is, since (date last year)?

?

Times:

15. Including this trip, how many days have you spent
in  during the past 12 months, that is,
since (date last year)?

?

Days:

Page 

ABANDON INTERVIEW

OMB Approval #: 0648-xxxx
Expiration Date:

Interviewer: Hand respondent map of Florida Keys and white card with activities list
I would like to ask you about some of the recreation activities in which you (or someone in your group)
participated during this trip in different parts of the Florida Keys. Please refer to the map and the white
activity card.
16.	
	

In which of these activities did you or someone in your group participate anywhere in the Florida 	
Keys?

17.	
	

Did you, yourself, participate in (activity) in the Upper Keys, Islamorada, Marathon, Lower Keys, 	
Key West?

18.	
	

On how many different days did you, yourself, participate in (activity) in the Upper Keys,
Islamorada, Marathon, Lower Keys, Key West?

19.	
	

How many others in your group participated in (activity) in the Upper Keys, Islamorada,
Marathon, Lower Keys, Key West?
Interviewer: Ask # of days for only those activities with A suffix

Activity

Page 

Upper Keys	

Islamorada	

Marathon	

Lower Keys	

Key West

#	
#
#	
#
#	
#
#	
#
#	
#
Resp. days others	 Resp. days others	 Resp. days others	 Resp. days others	 Resp. days others	

ABANDON INTERVIEW

OMB Approval #: 0648-xxxx
Expiration Date:

This next set of questions focuses on use of both the artificial reefs and natural reefs in the Florida
Keys.
Interviewer: Hand respondent map of Florida Keys and blue card with activities list for reefs
Again, I want you to focus on the use of the reefs on this trip.
20. In which of the regions of the Florida Keys did you or someone in your group do any activities on
artificial or natural reefs?
Interviewer: Mark boxes on each page for each region in which they did activities
Interviewer: Start with first region in which they did activities
Interviewer: If no reef activities, GO TO Q. 29
21. Please look at the blue card with the activities list for reefs and tell me in which activities you or
someone in your group participated in  on either artificial or natural reefs. Please read me
the number for each activity.
22. As I read each activity, please tell me how many others in your group, who are not permanent
residents of Monroe County, participated in the activity in  ?
23. As I read each activity, please tell me how many days you participated in the activity in  ?
24. How many of the days of  were on artificial reefs in  ?
25. How many of the days of  were on natural reefs in  ?
Interviewer: If no Scuba Diving or Snorkelling in any region, GO TO Q. 29
26. How many dives did you make  (a dive is a water entry and exit) in  ?
27. How many dives did you make  on artificial reefs in  ?
28. How many dives did you make  on natural reefs in  ?

	

Upper Keys - Reef Use

		
Activity

Page 

	

Resp.

#	
Others

Respondent
# of days

# days
artificial

# days
natural

Respondent
# dives

# dives
artificial

# dives
natural

ABANDON INTERVIEW

OMB Approval #: 0648-xxxx
Expiration Date:

Interviewer: Repeat Q. 22 - 28 for each region.
22. As I read each activity, please tell me how many others in your group, who are not permanent
residents of Monroe County, participated in the activity in  ?
23. As I read each activity, please tell me how many days you participated in the activity in  ?
24. How many of the days of  were on artificial reefs in  ?
25. How many of the days of  were on natural reefs in  ?
Interviewer: If no Scuba Diving or Snorkelling in any region, GO TO Q. 29
26. How many dives did you make  (a dive is a water entry and exit) in  ?
27. How many dives did you make  on artificial reefs in  ?
28. How many dives did you make  on natural reefs in  ?

	

Islamorada - Reef Use

		
Activity

	

Resp.

#	
Others

Respondent
# of days

# days
artificial

# days
natural

Respondent
# dives

# dives
artificial

# dives
natural

Respondent
# of days

# days
artificial

# days
natural

Respondent
# dives

# dives
artificial

# dives
natural

Marathon - Reef Use

		
Activity

Page 

	

	

Resp.

#	
Others

ABANDON INTERVIEW

OMB Approval #: 0648-xxxx
Expiration Date:

Interviewer: Repeat Q. 22 - 28 for each region.
22. As I read each activity, please tell me how many others in your group, who are not permanent
residents of Monroe County, participated in the activity in  ?
23. As I read each activity, please tell me how many days you participated in the activity in  ?
24. How many of the days of  were on artificial reefs in  ?
25. How many of the days of  were on natural reefs in  ?
Interviewer: If no Scuba Diving or Snorkelling in any region, GO TO Q. 29
26. How many dives did you make  (a dive is a water entry and exit) in  ?
27. How many dives did you make  on artificial reefs in  ?
28. How many dives did you make  on natural reefs in  ?

	

Lower Keys - Reef Use

		
Activity

	

Resp.

#	
Others

Respondent
# of days

# days
artificial

# days
natural

Respondent
# dives

# dives
artificial

# dives
natural

Respondent
# of days

# days
artificial

# days
natural

Respondent
# dives

# dives
artificial

# dives
natural

Key West - Reef Use

		
Activity

Page 

	

	

Resp.

#	
Others

ABANDON INTERVIEW

OMB Approval #: 0648-xxxx
Expiration Date:

29. Please look at the activity list on the white card
and tell me which (if any) activity was the main
reason for your visit to  .
30. Consider for a moment, the total number of visits you
have made to  in which you did at least one
of the activities on the list during the past twelve (12)
months. Including this visit, how many of these visits
were particularly for (main activity)?
31. How many visits over the past twelve (12) months have
you made to any site for (main activity)?

?

Main Activity:
No main activity

?

Visits:

?

Visits:

Interviewer: If answer to Question 29 (main activity) is “no main activity” or Main activity is not fishing
or diving (activities 100 to 410) then skip to Question 39.
In this section, we are interested in learning more about your main or primary activity.
You told me your main or primary activity was 
. (from Q29) Hand respondent the orange card. For the next four questions, please read the four choices and give me the number of the one answer that best fits you for that question. 32. When I participate in my primary activity, I feel like: 1 2 3 4 33. During my activity, I can best be described as: 1 2 3 4 34. My relationships with others who do the activity are: 1 2 3 4 35. My commitment to the activity is: 1 2 3 4 36. If you had to replace all of the equipment that you currently own for your main or primary activity with similar equipment, how much would it cost to replace? Page  $______________AMOUNT TO REPLACE PRIMARY ACTIVITY EQUIPMENT ABANDON INTERVIEW OMB Approval #: 0648-xxxx Expiration Date: For the next two questions, I will first read the question. For each lettered item, please respond with the letter and the number for the one answer that best fits you for that question. Almost no use A little use Some use A lot of use a. b. c. d. e. f. g. h. i. j. No Use 37. To what extent do you make use of the following for current information about your primary activity? Talking with others who participate in the activity...................... 1 Magazines……………………………………............................... 1 Government agency publications……………........................... 1 Conservation organization publications……............................. 1 Newspapers…………………………………............................... 1 Diving shops/companies……………………............................... 1 Club meetings………………………………................................. 1 Television……………………………………................................. 1 Radio…………………………………………................................ 1 Internet…………………………………………................................ 1 2 2 2 2 2 2 2 2 2 2 3 3 3 3 3 3 3 3 3 3 4 4 4 4 4 4 4 4 4 4 5 5 5 5 5 5 5 5 5 5 a. b. c. d. e. f. g. h. i. j. k. To be outdoors………………………………............................... For family recreation…………………………............................. To experience new and different things……............................. For relaxation………………………………….............................. To be close to the water………………………............................ To get away from the demands of other people......................... To be with friends……………………………................................ To develop my skills…………………………............................... To get away from the regular routine……….............................. To experience adventure and excitement……........................... To experience natural surroundings…………............................. Page  1 1 1 1 1 1 1 1 1 1 1 2 2 2 2 2 2 2 2 2 2 2 3 3 3 3 3 3 3 3 3 3 3 4 4 4 4 4 4 4 4 4 4 4 Extremely important Very important Moderately important Slightly important Not at all important 38. Below is a list of reasons why people engage in recreation activities. 5 5 5 5 5 5 5 5 5 5 5 ABANDON INTERVIEW OMB Approval #: 0648-xxxx Expiration Date: 39. On this trip, are you paying your own expenses, sharing expenses, or is someone else paying your expenses? > Beside your own expenses, how many other people are you Own expenses paying for on this trip? Shared expenses Someone else paying expenses > With how many people are you sharing expenses? 40. During this trip to the Florida Keys, were you giving up any income earning activities? Yes No How much income, before taxes, do you estimate you lost during this trip to the Florida Keys? $ 41. Looking at Section 5 of the yellow card, how did you get to the Florida Keys? Please give the letters of all that apply. (Circle all that apply) A Automobile - Private I Air - Orlando B Automobile - Rental J Air - Other Florida (specify) C Air - Key West K Cruise Ship D Air - Marathon L Own Boat E Air - Miami M Ferry F Air - Ft. Lauderdale/Hollywood N Bus / Shuttle G Air - West Palm Beach O Train - Miami H Air - Tampa P Other (specify) Page  ABANDON INTERVIEW OMB Approval #: 0648-xxxx Expiration Date: GROUP DEMOGRAPHIC INFORMATION The next group of questions refers to the people who are recreating with you on this visit. 42. How many people are recreating with you on this visit, including yourself? 43. Looking at Section 2 of the yellow card, which best describes the group recreating with you, on this visit? 44. How would you best describe your household? Looking at Section 3 of the yellow card, please give the letter on the yellow card that is closest to the description of your household. ? A B C D People: Group of family members Group of 2 or more families Group of family and friends Organized group or club A B C D E F AGE SEX ETHNICITY Tour group Unrelated friends (2 or more) One person travelling alone Other (specify) Single adult with no children 18 or under Single adult with children 18 or under Two adults with no children 18 or under Two adults with children 18 or under More than two adults with no children 18 or under More than two adults with children 18 or under 45. Please refer to the yellow card again and tell me which of the income categories in Section 4 best describes your annual household income last year before taxes. Please give me the letter on the card that is closest. We would now like to ask you wome questions about yourself and the group who are recreating with you on this visit. E F G H A B C D E F G H I J K L M N O Refuse to answer Don’t know RESPONDENT Years Male Female Spanish, Hispanic, or Latino White Black or African American RACE American Indian or Alaska Native Asian Native Hawaiian or Other Pacific Islander 8th grade or less 9th - 11th grade EDUCATION COMPLETED 12th grade 13 - 15 years 16 years (college grad) 17 or more years (grad. school) Hearing impaired Visually impaired DISABILITY Mobility impaired Mentally or learning impaired None of the above Unemployed Employed full-time Employed part-time EMPLOYMENT Retired Student Homemaker None of the above Page 10 ABANDON INTERVIEW OMB Approval #: 0648-xxxx Expiration Date: Interviewer: Mailback Information We would like to collect some additional information on your opinions about the management of the natural resources in the Florida Keys. Please take these two questionnaires and return them to us in the mail. The questionnaires will have a business reply page, and postage is pre-paid. It will cost you nothing to return them to us. The information gained from these questions is very important to all those responsible for making your trip to the Florida Keys an enjoyable experience. As an incentive to return your questionnaires, a sweepstakes has been organized by the local business community. Hand brochure describing sweepstakes. By returning both questionnaires with your name and address, we will enter you with two chances in the sweepstakes. Reminder: Your answers are voluntary and confidential. After the survey is completed and the sweepstakes prizes awarded, all name and address information will be destroyed. No one will be allowed to use this information for contacting you about any promotions. 46. Will you complete the questionnaire? Yes No > This concludes our interview. Thank you for your time. In appreciation for your participation, we would like to offer you this gift. 47. Please give us your name and address, so that we may send you the questionnaire. Name and address Name: Address: City: State: Zip: COMMENTS: THIS CONCLUDES OUR INTERVIEW. THANK YOU FOR YOUR TIME. Page 11 ABANDON INTERVIEW Yellow Card RESPONDENT CARD CONFIDENTIALITY STATEMENT Your participation in this interview is voluntary. There are no penalties for not answering some or all of the questions, but since each interviewed person will represent many others not interviewed, your cooperation is extremely important. This study is being conducted by the University of Massachusetts-Amherst for the Monroe County Tourist Development Council and the National Oceanic and Atmospheric Administration. Uses of the information include the evaluation of present recreation uses and planning for future visitation. At the end of the study any materials identifying you as an individual will be destroyed. SECTION 1: Primary Purpose of Trip to Florida Keys A B Recreation or vacation Visit family or friends C Business trip D Business and Pleasure SECTION 2: Group Description A A group of family members B A group of 2 or more families C A group of family and friends D An organized group or club E F G H E Other (specify) Tour Group Unrelated friends (2 or more) One person traveling alone Other SECTION 3: HOUSEHOLD A Single adult with no children 18 or under B Single adult with children 18 or under C Two adults with no children 18 or under D Two adults with children 18 or under E More than two adults with no children 18 or under F More than two adults with children 18 or under SECTION 4: HOUSEHOLD INCOME CATEGORIES (Annual Income before taxes) A Less than $5,000 I $40,000 to $44,999 B $5,000 to $9,999 J $45,000 to $49,999 C $10,000 to $14,999 K $50,000 to $59,999 D $15,000 to $19,999 L $60,000 to $74,999 E $20,000 to $24,999 M $75,000 to $99,999 F $25,000 to $29,999 N $100,000 to $149,999 G $30,000 to $34,999 O $150,000 or More H $35,000 to $39,999 SECTION 5: TRANSPORTATION (Please give letter of ALL that apply) A B C D E F G H Automobile – Private Automobile – Rental Air – Key West Air – Marathon Air – Miami Air – Ft. Lauderdale/Hollywood Air – West Palm Beach Air – Tampa I J K L M N O P Air – Orlando Air – Other Florida (Specify) Cruise Ship Own boat Ferry – Fort Myers (may have Miami ferry soon) Bus/Shuttle Train - Miami Other (Specify) White Card ACTIVITIES LIST Number 100A 101A 102A ____________________Activities Using Boats and Personal Watercraft_______________________ Snorkeling Snorkeling from charter/party boat (pay operation) Snorkeling from a rental boat Snorkeling from private boat (your boat or friend or relatives boat) 200A 201A 202A Scuba Diving Scuba diving from charter/party boat (pay operation) Scuba diving from a rental boat Scuba diving from a private boat (your boat or friend or relatives boat) 300 301 302 303 Special Activities while Snorkeling or Scuba Diving Diving for lobsters Underwater photography Wreck diving Spear fishing 400A 401A 402A 403A Fishing – Offshore Fishing from charter boat (pay operation, usually six persons or less) - offshore Fishing from party or head boat (pay operation, charge per person) - offshore Fishing from a rental boat – off shore Fishing from a private boat (your boat or friend or relatives boat) – offshore 404A 405A 406A Fishing – Flats or Back Country Fishing from charter/party boat or guide (pay operation) – flats or back country Fishing from rental boat – flats or back country Fishing from a private boat (your boat or friend or relatives boat) – flats or back country 407A 408A 409A 410A Other Fishing Other fishing from charter boat (pay operation, usually six persons or less) Other fishing from party or head boat (pay operation, charge per person) Other fishing from a rental boat Other fishing from a private boat (your boat or friends or relatives boat) 500A 501A 502A Viewing Nature and Wildlife Glass bottom boat rides (pay operation) Back country boat excursions (pay operation/guided service/NOT FISHING) Viewing nature and wildlife from private or rental boat 600A 601A Personal Watercraft (jet skis, wave runners, etc.) Personal watercraft – rental Personal watercraft – Private (your boat or friend or relatives boat) 700A 701A 702A Sailing Sailing charter/party boat (pay operation) Sailing rental boat Sailing private boat (your boat or friend or relatives boat) 800A 801A 802A Other Activities NOT MENTIONED ABOVE (parasailing, hang gliding, water-skiing, sunset cruises) Other activities from a charter/party boat (pay operation) Other activities from a rental boat Other activities from a private boat (your boat or friend or relatives boat) ------------ OVER ------------------ White Card 10A 11A ACTIVITIES LIST Other Water-Based Activities – NO BOATS ____________________________________________________________________________________ Snorkeling and Scuba Diving Snorkeling from shore Scuba diving from shore 12 13 Special Activities while Diving from Shore Diving for lobsters Underwater photography 14A Fishing from shore (beach, bank, pier, bridge, jetty, dock) 15A 16A 17 18A Swimming at Beaches (not in pool) Swimming in Outdoor Pool Swimming with Dolphins Windsurfing, sail boarding or kite surfing Number ______ 19A 20A 21 Land-Based Activities ____________________________________________________________________________________ Nature Study – Wildlife Observation – Photography Wildlife observation or wildlife photography Other nature study and observation Photography – Natural landscapes/scenery (not including wildlife) 22 23 24 25 26 27 28 Camping – Backpacking – Hiking – Picnicking Backpacking Camping in developed campgrounds Camping in primitive campgrounds Day Hiking Attending ranger guided walk Self-guided nature or historic trail Picnicking 29A 30 31 32 33 34 35 36A 37 Cultural, Historic and Tourist Attractions Visiting historic areas, sites, buildings or memorials Attending special events (fairs, festivals, ceremonies, etc.) Attending outdoor concerts, plays, or other outdoor performances Attending indoor concerts, plays, performances, or events Sight-seeing tours and tourist attractions (paid) Sight-seeing (not paid tours) Reading roadside exhibits or markers Visiting a museum, education facility, or information center Attending outdoor sports events (sailing or boat races; spectator at fishing tournament) 38 39 40 Outdoor Sports Golf Tennis Participation in other outdoor sports and games 41 42 43 Bicycling – Horseback Riding – Driving for Pleasure Bicycling Horseback riding Driving for Pleasure (mopeds, motorcycles) 44A 45 Beach Activities – Sunbathing All Beach Activities (other than swimming) Sunbathing (not at beach) 46 47 48 Spa, Health & Wellness Spa Treatments (massage, esthetician services, body treatment) Fitness activities (fitness classes, visited gym/health center, personal trainer) Healthy cuisine (specialty dining for health or diet) Number ______ Blue Card ACTIVITIES LIST (REEFS) Number ___________Activities Using Boats on Artificial and Natural Reefs_____________ 100A 101A 102A Snorkeling Snorkeling from charter/party boat (pay operation) Snorkeling from a rental boat Snorkeling from private boat (your boat or friend or relatives boat) 200A 201A 202A Scuba Diving Scuba diving from charter/party boat (pay operation) Scuba diving from a rental boat Scuba diving from a private boat (your boat or friend or relatives boat) 300 301 302 303 Special Activities while Snorkeling or Scuba Diving Diving for lobsters Underwater photography Wreck diving Spear fishing 407A 408A 409A 410A Fishing on Artificial or Natural Reefs Other fishing from charter boat (pay operation, usually six persons or less) Other fishing from party or head boat (pay operation, charge per person) Other fishing from a rental boat Other fishing from a private boat (your boat or friends or relatives boat) 500A 502A Viewing Nature and Wildlife Glass bottom boat rides (pay operation) Viewing nature and wildlife from private or rental boat Number Other Water-Based Activities – NO BOATS – On Artificial or Natural Reefs ______ _____________________________________________________________________ 10A 11A Snorkeling and Scuba Diving Snorkeling from shore Scuba diving from shore 12 13 Special Activities while Diving from Shore Diving for lobsters Underwater photography Orange Card Main or Primary Activity In this section, we are interested in learning more about your main or primary activity. For the next four questions below, the Interviewer will read the questions to you. Please respond with the number of the one answer that best fits you for that question. 32. When I participate in my primary activity, I feel like: 1 2 3 4 a beginner. I don’t really feel like I am part of the activity scene. an occasional or irregular participant. Sometimes it is fun, entertaining or rewarding to do my activity. a habitual and regular participant in the activity. an insider to the sport. The activity is an important part of who I am. 33. During my activity, I can best be described as: 1 2 3 4 having very little understanding of the activity. I am often unsure about how to do certain things when I go. having some understanding of the activity, but still in the process of learning more about the sport. I am becoming more familiar and comfortable with the activity. being comfortable with the sport. I have a good understanding of what I can do, and how to do it. a knowledgeable expert in the sport. I encourage, teach and enhance opportunities for others who are interested in the activity. 34. My relationships with others who do the activity are: 1 2 3 4 not established. I really don’t know any other people who do the activity. very limited. I know some others in the activity by sight and sometimes talk with them, but I don’t know their names. one of familiarity. I know the names of others who do the activity, and often speak with them. close. I have personal and close relationships with others in the activity. These friendships often revolve around the activity. 35. My commitment to the activity is: 1 2 3 4 very slight. I have very little connection to the activity. I may or may not continue to participate in the sport in the future. moderate. I will continue to do it as it is entertaining and provides the benefits I want. fairly strong. I have a sense of being a member of the activity, and it is likely that I will continue to do it for a long time. very strong. I am totally committed to the activity. I encourage others to participate in the sport and seek to ensure the activity continues into the future. 36. If you had to replace all of the equipment that you currently own for your primary activity with similar equipment, how much would it cost to replace? $______________AMOUNT TO REPLACE PRIMARY ACTIVITY EQUIPMENT -----OVER----- Orange Card Main or Primary Activity For the next two questions below, the Interviewer will read the questions to you. For each lettered item, please respond with the letter and the number for the one answer that best fits you for that question. No Use Almost no use A little use Some use A lot of use Talking with others who participate in the activity...................... 1 Magazines……………………………………............................... 1 Government agency publications……………........................... 1 Conservation organization publications……............................. 1 Newspapers…………………………………............................... 1 Diving shops/companies……………………............................... 1 Club meetings………………………………................................. 1 Television……………………………………................................. 1 Radio…………………………………………................................ 1 Internet…………………………………………................................ 1 2 2 2 2 2 2 2 2 2 2 3 3 3 3 3 3 3 3 3 3 4 4 4 4 4 4 4 4 4 4 5 5 5 5 5 5 5 5 5 5 Slightly important Moderately important a. b. c. d. e. f. g. h. i. j. Not at all important 37. To what extent do you make use of the following for current information about your primary activity? 1 1 1 1 1 1 1 1 1 1 1 2 2 2 2 2 2 2 2 2 2 2 3 3 3 3 3 3 3 3 3 3 3 a. b. c. d. e. f. g. h. i. j. k. To be outdoors………………………………............................... For family recreation…………………………............................. To experience new and different things……............................. For relaxation………………………………….............................. To be close to the water………………………............................ To get away from the demands of other people......................... To be with friends……………………………................................ To develop my skills…………………………............................... To get away from the regular routine……….............................. To experience adventure and excitement……........................... To experience natural surroundings…………............................. 4 4 4 4 4 4 4 4 4 4 4 Extremely important Very important 38. Below is a list of reasons why people engage in recreation activities. 5 5 5 5 5 5 5 5 5 5 5
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