ATTACHMENT C:
FRONT PANEL CLAIMS AND STATEMENT CONDITIONS BY PRODUCT
MARGARINE
1. Control (no claims) [three profiles]
2. “Trans Fat Free” [three profiles]
3. “0 grams Trans Fat” [three profiles]
4. “Reduced Trans Fat” plus
“25 percent less trans fat than our regular margarine” [three profiles]
5. “Trans Fat Free”…plus disclosure statement:
Low Profile Margarine—“Contains less than 1 gram of saturated fat and no cholesterol”
Medium Profile Margarine—“Contains 1 gram of saturated fat and no cholesterol”
High Profile Margarine—“Contains 2.5 grams of saturated fat and no cholesterol”
6. “Trans Fat Free”…plus referral statement
“See back panel for important information about saturated fat and cholesterol content” [three profiles]
7. “Trans Fat Free”….plus guidance
“Keep your intake of saturated fat, trans fat and cholesterol low” [three profiles]
8. “Trans Fat Free”…plus disclosure and guidance statements:
Low Profile Margarine—“Contains less than 1 gram of saturated fat and no cholesterol. Keep your intake of saturated fat, trans fat and cholesterol low.”
Medium Profile Margarine—“Contains 2 grams saturated fat and no cholesterol. Keep your intake of saturated fat, trans fat and cholesterol low.”
High Profile Margarine—“Contains 3.5 grams of saturated fat and no cholesterol. Keep your intake of saturated fat, trans fat and cholesterol low.”
POUND CAKE
1. Control (no claims) [three profiles]
2. “Trans Fat Free” [three profiles]
3. “0 grams Trans Fat” [three profiles]
4. “Reduced Trans Fat” plus
“33 percent less trans fat than our regular pound cake” [three profiles]
5. “Trans Fat Free” plus disclosure statement:
Low Profile Pound Cake—“Contains less than 1 gram of saturated fat and 40 milligrams of cholesterol”
Medium Profile Pound Cake—“Contains 2 grams of saturated fat and no cholesterol”
High Profile Pound Cake—“Contains 2.5 grams of saturated fat and no cholesterol”
6. “Trans Fat Free”…plus referral statement:
“See back panel for important information about saturated fat and cholesterol content” [three profiles]
7. “Trans Fat Free”….plus guidance statement:
“Keep your intake of saturated fat, trans fat and cholesterol low” [three profiles]
8. “Trans Fat Free”…plus disclosure and guidance statements:
Low Profile Pound Cake—“Contains less than 1 gram of saturated fat and no cholesterol. Keep your intake of saturated fat, trans fat and cholesterol low.”
Medium Profile Pound Cake—“Contains 2 grams of saturated fat and no cholesterol. Keep your intake of saturated fat, trans fat and cholesterol low.”
High Profile Pound Cake—“Contains 3.5 grams of saturated fat
and 64 milligrams of cholesterol. Keep your intake of saturated fat, trans fat and cholesterol low.”
CRACKERS
1. Control (no claims) [three profiles]
2. “Trans Fat Free” [three profiles]
3. “0 grams Trans Fat” [three profiles]
4. “Reduced Trans Fat” plus
“40 percent less trans fat than our regular crackers” [three profiles]
5. “Trans Fat Free”…plus disclosure statement:
Low Profile Crackers—“Contains less than 1 gram of saturated fat and no cholesterol”
Medium Profile Crackers—“Contains 1.5 grams of saturated fat and no cholesterol”
High Profile Crackers—“Contains 3 grams of saturated fat and no cholesterol”
6. “Trans Fat Free”…plus referral statement
“See back panel for important information about saturated fat and cholesterol content” [three profiles]
7. “Trans Fat Free”….plus guidance
“Keep your intake of saturated fat, trans fat and cholesterol low” [three profiles]
8. “Trans fat free”…plus disclosure and guidance statements:
Low Profile Crackers—“Contains less than 1 gram of saturated fat and no cholesterol. Keep your intake of saturated fat, trans fat and cholesterol low.”
Medium Profile Crackers—“Contains 1.5 grams of saturated fat and no cholesterol. Keep your intake of saturated fat, trans fat and cholesterol low.”
High Profile Crackers—“Contains 3 grams of saturated fat and no cholesterol. Keep your intake of saturated fat, trans fat and cholesterol low.”
| File Type | application/msword |
| File Title | ATTACHMENT C: |
| Author | Jonna Capezzuto |
| Last Modified By | Jonna Capezzuto |
| File Modified | 2006-12-07 |
| File Created | 2006-12-07 |