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pdfSummary of Public Comments Received on the Information Collection
U.S. Election Assistance Commission
Study of the Feasibility and Advisability of Establishing a Program of Free Return
or Reduced Postage for Absentee Ballots
Survey of Registered Voters
Public Comment Summary:
The EAC published a notice in the Federal Register on January 23, 2007, at 72 FR 2875
soliciting comments for a period of sixty (60) days. A second notice was published on
May 21, 2007, at 72 FR 28037 soliciting comments for a period of thirty (30) days. This
information collection request received only one comment. The comment asked how the
accuracy of the sample would be harmed through the exclusion of respondents who could
only be reached through a cell phone, and it suggested that the sample include
respondents that could be reached both through landline telephones and cell phones.
Action Taken:
Research was conducted to evaluate this claim and determine if it was necessary to
include cell phone users in this study. Based upon this research, it has been determined
that the study will still be conducted using only random digit dialing technology (RDD).
Previous research on this issue of reaching cell phone respondents reveals that the
exclusion of this group of people does not have a significant impact on the data. In March
2006, the Pew Research Center conducted a survey to evaluate the accuracy of surveys
that only rely on a sample of a population of landline telephone users are accurate. Using
a sample of 1,503 adults, the project interviewed 752 landline users and 751 cell phone
users. The survey revealed that “the absence of this [cell-only] group has only a minimal
impact on the results.” 1 In fact, the study found that the inclusion of cell phone
respondents “changes the overall results of the poll by no more than one percentage point
on any of the nine key political questions included in the study.” 2 This report suggests
that the inclusion of cell phone respondents may have little affect on the results, and
subsequently it may be applicable to conduct a survey with a population of landline
telephone users in order to achieve a truly representative survey.
Additionally, contacting cell phone users can increase the cost of the survey. In the
March 2006 Pew Research Center Survey, the cost of contacting cell phone users was 2.4
times higher than the cost of contacting landline users. Additional costs for the cell phone
users include, providing a cash incentive to offset cell phone minute charges, and
1
National Polls Not Undermined by Growing Cell-Only Population: The Cell Phone Challenge to Survey Research (2006,
May 15). The Pew Research Center. March 9, 2007, from: http://people-press.org/reports/pdf/276.pdf
2
Ibid
conducting manual dialing to call respondents as it is prohibited by federal law to use
automated dialing devices when calling cell phones. 3
Significantly, this report points out that most cell phone-only users are between the ages
of 18-34. 4 A similar report in 2004 suggests that the pre-election surveys that weighted
the data for age was not “significantly biased by the absence of the cell-only voters.” 5
Therefore, it was determined that it is possible to conduct a telephone survey without
contacting cell-phone users.
3
Ibid
Ibid.
5
Keeter, Scott. “The Impact of cell phone noncoverage bias on polling in the 2004 presidential election.” Public Opinion
Quartelyl. 70 (Spring 2006): 88-99.
4
File Type | application/pdf |
File Title | Summary of Public Comments Received on the Information Collection Materials for the Study of the Feasibility and Advisability of |
Author | kholzwart |
File Modified | 2007-05-18 |
File Created | 2007-05-18 |