Mental Models Study of Food Terrorism Risk Awareness

Forms and Documents

Document Name	Status
Response to Jan 2 2008 OMB Comments on Mental Models Study of Food Terrorism Risk Awareness 1-25-08 (2).doc Supplementary Document	2008-02-01
Supporting Statement Mental Models 01-25-08.doc Supplementary Document	2008-02-01
Mental Modeling attachment TITLE III of the PHS and Bioterrorism Preparedness and Response Act.doc Supplementary Document	2007-07-11
Mental Modeling ss 7-10-2007.doc Supporting Statement A	2007-07-11

IC Document Collections

IC ID	Document Title	Status
181379	Mental Models Study of Food Bioterrorism Risk Awareness Other-Protocol	New

ICR Details

OMB Control No: 0910-0618	ICR Reference No: 200707-0910-007
Status: Historical Active	Previous ICR Reference No:
Agency/Subagency: HHS/FDA	Agency Tracking No:
Title: Mental Models Study of Food Terrorism Risk Awareness
Type of Information Collection: New collection (Request for a new OMB Control Number)	Common Form ICR:  No
Type of Review Request: Regular
OIRA Conclusion Action: Approved with change	Conclusion Date: 02/01/2008
	Date Received in OIRA: 07/31/2007
Terms of Clearance: This information collection request is approved as supplemented by FDA's responses to further questions on methodology and revised supporting statement attached as a supplementary document. The clearance is consistent with FDA's statement that "FDA intends this collection to be used as formative research... the results of this formative research will provide direction toward potential areas of focus. Further research would be necessary to test messages crafted from these results."

	Inventory as of this Action	Requested	Previously Approved
Expiration Date	02/28/2011	36 Months From Approved
Responses	45	0	0
Time Burden (Hours)	34	0	0
Cost Burden (Dollars)	0	0	0

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Abstract: The Project Officers will use Mental Modeling, a qualitative research method, to elicit and explore consumer and expert beliefs relating to awareness of the potential for a food terrorism event in the United States and the decisions surrounding the response to a U.S. Dept. of Homeland Security raised threat advisory level for the food sector. The goal of Mental Modeling is to compare an expert-elicited model of factors important to consumer decision-making with a consumer-elicited model to provide the experts and policy makers with a greater understanding about how consumers perceive the risks of food terrorism; their awareness of the potential for an event; how they would respond to a raised threat advisory level; and, how consumer beliefs on the issue differ from experts' beliefs. The goal of the research is to identify strategies for communicating messages to consumers about awareness of a global food terrorism event, a raised threat advisory level and what actions they can take to prepare. The "expert model" reveals experts' perceptions of a very strong media influence on communicating food terrorism. Another finding is experts' belief that communicating with consumers about food terrorism in the absence of a food terrorism event will create fear and panic among consumers. Comparing these results with consumers' decision-making models will help inform a food terrorism risk communication strategy for consumers.

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Authorizing Statute(s): PL: Pub.L. 107 - 188 III Name of Law: Public Health Security and Bioterrorism Preparedness and Response Act of 2002
  

Citations for New Statutory Requirements: None

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Associated Rulemaking Information
RIN:	Stage of Rulemaking:	Federal Register Citation:	Date:
	Not associated with rulemaking

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Federal Register Notices & Comments
60-day Notice:	Federal Register Citation:	Citation Date:
	72 FR 15140	03/30/2007
30-day Notice:	Federal Register Citation:	Citation Date:
	72 FR 40309	07/24/2007
Did the Agency receive public comments on this ICR? No

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Number of Information Collection (IC) in this ICR: 1

IC Title	Form No.	Form Name
Mental Models Study of Food Bioterrorism Risk Awareness

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ICR Summary of Burden

	Total Approved	Previously Approved	Change Due to New Statute	Change Due to Agency Discretion	Change Due to Adjustment in Estimate	Change Due to Potential Violation of the PRA
Annual Number of Responses	45	0	0	0	45	0
Annual Time Burden (Hours)	34	0	0	0	34	0
Annual Cost Burden (Dollars)	0	0	0	0	0	0

Burden increases because of Program Change due to Agency Discretion: No

Burden Increase Due to:

Burden decreases because of Program Change due to Agency Discretion: No

Burden Reduction Due to:

Short Statement:

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Annual Cost to Federal Government: $125,000

Does this IC contain surveys, censuses, or employ statistical methods? No

Is the Supporting Statement intended to be a Privacy Impact Assessment required by the E-Government Act of 2002? No

Is this ICR related to the Affordable Care Act [Pub. L. 111-148 & 111-152]? Uncollected

Is this ICR related to the Dodd-Frank Wall Street Reform and Consumer Protection Act, [Pub. L. 111-203]? Uncollected

Is this ICR related to the American Recovery and Reinvestment Act of 2009 (ARRA)? Uncollected

Is this ICR related to the Pandemic Response? Uncollected

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Common Form ICR:  No

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On behalf of this Federal agency, I certify that the collection of information encompassed by this request complies with 5 CFR 1320.9 and the related provisions of 5 CFR 1320.8(b)(3).

The following is a summary of the topics, regarding the proposed collection of information, that the certification covers:

(a) It is necessary for the proper performance of agency functions;

(b) It avoids unnecessary duplication;

(c) It reduces burden on small entities;

(d) It uses plain, coherent, and unambiguous language that is understandable to respondents;

(e) Its implementation will be consistent and compatible with current reporting and recordkeeping practices;

(f) It indicates the retention periods for recordkeeping requirements;

(g) It informs respondents of the information called for under 5 CFR 1320.8 (b)(3) about:

(i) Why the information is being collected;

(ii) Use of information;

(iii) Burden estimate;

(iv) Nature of response (voluntary, required for a benefit, or mandatory);

(v) Nature and extent of confidentiality; and

(vi) Need to display currently valid OMB control number;

(h) It was developed by an office that has planned and allocated resources for the efficient and effective management and use of the information to be collected.

(i) It uses effective and efficient statistical survey methodology (if applicable); and

(j) It makes appropriate use of information technology.

If you are unable to certify compliance with any of these provisions, identify the item by leaving the box unchecked and explain the reason in the Supporting Statement.

Certification Date: 07/31/2007

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