Mental Models Study of Food Terrorism Risk Awareness

ICR 200707-0910-007

OMB: 0910-0618

Federal Form Document

IC Document Collections
ICR Details
0910-0618 200707-0910-007
Historical Active
Mental Models Study of Food Terrorism Risk Awareness
New collection (Request for a new OMB Control Number)   No
Approved with change 02/01/2008
Retrieve Notice of Action (NOA) 07/31/2007
This information collection request is approved as supplemented by FDA's responses to further questions on methodology and revised supporting statement attached as a supplementary document. The clearance is consistent with FDA's statement that "FDA intends this collection to be used as formative research... the results of this formative research will provide direction toward potential areas of focus. Further research would be necessary to test messages crafted from these results."
  Inventory as of this Action Requested Previously Approved
02/28/2011 36 Months From Approved
45 0 0
34 0 0
0 0 0

The Project Officers will use Mental Modeling, a qualitative research method, to elicit and explore consumer and expert beliefs relating to awareness of the potential for a food terrorism event in the United States and the decisions surrounding the response to a U.S. Dept. of Homeland Security raised threat advisory level for the food sector. The goal of Mental Modeling is to compare an expert-elicited model of factors important to consumer decision-making with a consumer-elicited model to provide the experts and policy makers with a greater understanding about how consumers perceive the risks of food terrorism; their awareness of the potential for an event; how they would respond to a raised threat advisory level; and, how consumer beliefs on the issue differ from experts' beliefs. The goal of the research is to identify strategies for communicating messages to consumers about awareness of a global food terrorism event, a raised threat advisory level and what actions they can take to prepare. The "expert model" reveals experts' perceptions of a very strong media influence on communicating food terrorism. Another finding is experts' belief that communicating with consumers about food terrorism in the absence of a food terrorism event will create fear and panic among consumers. Comparing these results with consumers' decision-making models will help inform a food terrorism risk communication strategy for consumers.

PL: Pub.L. 107 - 188 III Name of Law: Public Health Security and Bioterrorism Preparedness and Response Act of 2002

Not associated with rulemaking

  72 FR 15140 03/30/2007
72 FR 40309 07/24/2007

IC Title Form No. Form Name
Mental Models Study of Food Bioterrorism Risk Awareness

  Total Approved Previously Approved Change Due to New Statute Change Due to Agency Discretion Change Due to Adjustment in Estimate Change Due to Potential Violation of the PRA
Annual Number of Responses 45 0 0 0 45 0
Annual Time Burden (Hours) 34 0 0 0 34 0
Annual Cost Burden (Dollars) 0 0 0 0 0 0

Jonnalynn Capezzuto 3018274659


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