Visitor Use Survey of Golden Gate National Recreation Area Park Lands

INTERCEPT CONTACT SCRIPT & SURVEY LOG
Date:

to

Weather:

Park:

Hello. I am [name and affiliation]. We are undertaking a study on
behalf of the National Park Service to help improve this park site.
Have you already been approached and asked to participate in our
study?
If yes, “Thank you for your time.” If no, continue with script.
“Would you be willing to participate in an eight minute survey?”

Sampling site:

Participation is voluntary and your responses will be anonymous.
If yes, give them a survey.
If no, say “Thank you for your time. I hope you enjoyed the park today.”
Don’t forget to ask participants if they will also help with the followup survey. Keep a supply of contact cards handy.

[-----------Observable Characteristis---------]
Interviewer
initials, start &
stop times,
breaks

Interval
(every nth
person the
exiting site)

Time Already
rec'd Q.
√

Gender
Refuse Q. ID
number M | F
√
See
Codes

Peer
Group
√

Mixed # Kids in
Group
Age
< 18
√

# Sr.
Adults
65+

Group Active Bike or Beach
√
Gear
Ped
size
B | P OB | CF
#

COMMENTS
Refusal Reason, "other" group

1
2
3
4
5
6
7
8
9
10
11
12

TOTALS

Refusal Codes: 1 = No Time
Other comments by line #
1 of 20

Adapted from Visitor
Service Project, 6/07

2 = No Interest 3 = Weather 4 = Language Difficulty 5 = Personal Reason 6 = Other (describe)

INTERCEPT SURVEY

* These boxes will be used by the interceptor to annotate the completed intercept survey.

*Survey
ID

Site ID

Surveyor

Follow up

Day

Date

Time

Direction

Weather

Wind

Gender

International

Oral Introduction By Intercept Interviewer:
Hello. I am [name and affiliation]. We are undertaking a study on behalf of the National Park
Service to help improve this park site. Have you already been approached and asked to
participate in our study?
If yes, thank you for your time.
If no, continue with script.
Would you be willing to participate in an eight minute survey? Participation is voluntary and
your responses will be anonymous.
If yes, give them a survey.
If no, say “Thank you for your time. I hope you enjoyed the park today.”
Note. When this survey is approved it will be reproduced in a more visually appealing
manner and the topic area notes will be deleted. When [the national park site] appears in
this draft instrument it will be replaced with the site name (e.g., Crissy Field, Lands End,
Ocean Beach, Presidio). No Other Text Will Be Modified.
1.

Including today, how many times have you visited [this national park site] in the last 12
months? [1.VISHIS4]
___ Visits in the last 12 months (including today)
___ Not sure

2.

On this visit, how long did you and your group stay at[this national park site] today?
Please list partial hours as ¼, ½, or ¾. [3.TRIPC11]
_______ Number of hours, if 1 hour or more
OR
__________ Number of minutes, if less than 1 hour

3.

On this visit, what kind of personal group (not guided tour/school group/other organized
group) are you with? Please mark one. [1.GR5]
___

Alone

___

Friends

___

Family

___

Family and friends

___

Other (Please specify)

2 of 20

4.

a. How many people are in your personal group today, including yourself?[1.GR3] _____
b. Please place a number in each box, indicating the number of people in your group within
each of these age ranges. (Topic Area 1 – Individual Characteristics)
Under
age 6

6-12
years

13 – 18
years

19 – 24
years

25 – 34
years

35 – 44
years

45 – 54
years

55 – 64
years

65 or 74
years

75 or
older

5. Are you and your personal group with any of the following? Mark yes or no for each option.
[1.GR6]
a) Commercial guided tour group

___

Yes

___

No

b) School/educational group

___

Yes

___

No

c) Other organized group
(such as business group, scout group, etc.)

___

Yes

___

No

5.

What forms of transportation did you and your group use to arrive at [this national park
site] today? (please check all that apply) [3.TRANS1]
__ Drove/Rode in a vehicle
__ Walked
__ Rode a bicycle
__ Arrive by public transit. Transit Route (if known): ___
__ Group Bus (Check one →): ______Tour Bus or _____ School Bus
__ Arrived another way. Please describe, _________________

6.

On this trip did you visit any other park sites, museums, or attractions inside or outside of
[this national park site]. If so, please list below: [3.TRIPC29]
___ I did not visit other parks sites, museums, or attractions on this trip
___ I did visit other sites, and they are:
1.
2.
3.
4.
5.

7.

How did you and your group get information about [this national park site]?
(please list specific sources below)
1.
2.
3.
4.
5.

3 of 20

8.

On this visit, did you and your personal group attend a special event (such as cultural
events, music, movies, etc.)? [3.ACT7]
__ No __ Yes → Please name or describe: _______________________

9.

a. What activities did you participate in today while at [this NP site] (Check all that apply).
[3.ACT22]
Land-Based

ο Walk
ο Hike
ο Running/Jogging
ο Group Exercise
ο Bike on Trails
ο Bike on Roads
ο Play Sports
ο Ride Horses
Other, describe:

Water-Based

ο Relax on Beach
ο Beach Activities
ο Surfing/Boarding
ο Fishing
ο Sunbathing
ο Wading/Swimming
ο Tide-pooling
Other, describe:

Nature-Based

ο Relax Outdoors
ο Enjoy Family/Friends
ο Explore Outdoors
ο Bird Watching
ο Wildlife Viewing
ο Nature Walk
ο Photography/Art
ο Enjoy Views
Other, describe:

Other Activities

ο Picnicking
ο Camping
ο Take Scenic Drive
ο Walk Dog/Pet
ο Meditation/Solitude
ο Visit Historic Sites
ο Attend Event
ο Attend Program
Other, describe:

b. Which ONE activity that you participated in was your primary reason for visiting [NP
site] today? [3.ACT23]
10. On this visit to [NP site], did you use any park trails today? [3.TBACK12]
___ No, I did not use any park trails today.
___ Yes [If yes, please use the numbers from the trail map board to identify.]
Trail # : ____ Trail # : ____ Trail # : ____ Trail # : ____ Trail # : ____
(Topic Area 3 – Individual Activities and Uses of Park Resources)
11. Please list all the visitor services and facilities (e.g., historic sites, visitor centers,
restaurants, recreation facilities) that you used during your visit to [this national park site]
today?
___ Did not use any visitor services or facilities Æ Go to Question 12
___ Yes [If yes, please name.]
Facility:______________________ Facility:___________________________
Facility:______________________ Facility:___________________________
12. Overall, how would you rate the quality of the visitor facilities, services, and recreational
opportunities provided to you and your group at [this national park site] during this visit?
Please circle one. [6.EVALSERV1]
Very Poor
Poor
Average
Good
Very Good

4 of 20

13.

Please indicate how crowded you felt at [this national park site] today? (Please mark
only one response.) [5.CROWD1]
Not at all
crowded
ο
ο

14.

Slightly
crowded
ο
ο

ο

Moderately
crowded
ο
ο

Extremely
Crowded
ο
ο

What did you like most about your visit to [this national park site] today?
[6.EVALSERV25]
__________________________________________________________________
__________________________________________________________________

15.

What did you like least about your visit to [this national park site] today?
[6.EVALSERV24]
__________________________________________________________________
__________________________________________________________________

(Topic Area 6 – Individual Perceptions of their Park Experiences)
16. Do you have suggestions on how today’s experience [at this national park site] could be
improved?
__________________________________________________________________
__________________________________________________________________
Please answer a few more questions so we can better understand
who is coming to the parks. You are almost finished!
17. Do you live in the United States? [1.RES1]
___ Yes (What is the zip code of your primary residence? _______ )
___ No (What country do you live in? ________________)
(Topic Area1 – Individual Characteristics)
18. If you live in the city of San Francisco, what is the nearest intersection to your home? If
you do not live in San Francisco, please go to question 19.
Cross-street # 1: _________________________
Cross-street # 2: _________________________
(Topic Area1 – Individual Characteristics)
19. Do you currently have Internet/Web access in your home?
__ Yes
__ No
__ Don’t Know

5 of 20

20.

Are you Spanish, Hispanic or Latino? Check one. [1.RACE/ETH2]
___ Yes
___ No

21. What is your race? (check one or more) [1.RACE/ETH3]
American Indian/Alaska Native
Asian/Asian-American
Black/African American
White
Native Hawaiian/Pacific Islander
22. What language (if any other than English) is frequently spoken in your home? [1.LANG1]
__ English only
OR
Language (other than English): _________________
23.

Does anyone in your personal group have a physical condition that made it difficult to
access or participate in park activities or services? [1.GR2]
____ Yes _____ No → Please go to question 24.
23b) If YES, on this visit, what activities or services did the person(s) have difficulty
accessing or participating in? Please be specific.
__________________________________________________________________
__________________________________________________________________
23c) Because of the physical condition, what specific problems did the person(s) have?
Please mark all that apply.
__ Hearing (difficulty hearing ranger programs, bus drivers, audio-visual
exhibits or programs, or information desk staff, even with hearing aid)
__ Visual (difficulty seeing exhibits, directional signs, or visual aids that are
part of programs, even with prescribed glasses or due to blindness)
__ Mobility (difficulty accessing facilities, services, or programs, even with
walking aid and/or wheelchair)
__ Other (Please specify)
__________________________________________________________________
__________________________________________________________________

24. In what year were you born? [1.AGE1] __________

6 of 20

25. What is the highest level of formal education you have completed? Mark only one.[1.ED2]
Less than High School, no diploma
High school graduate/GED
Vocational/trade school certificate
Some college, no diploma
Two-year college degree
Four-year college degree
Graduate or professional degree
Prefer not to answer
(Topic Area 1 – Individual Characteristics)
26. Which of the following categories best describes your total annual household income for
the last calendar year? [1.INCOM1]
___ Less than $24,999
___ $25,000 to 49,999
___ $50,000 to $99,999
___ $100,000 to $149,999
___ $150,000 or more
___ Prefer not to answer

Thank you for sharing your ideas and information. Please return your
completed survey to the surveyor.
PRIVACY ACT and PAPERWORK REDUCTION ACT statement:
16 U.S.C. 1a-7 authorizes collection of this information. This information will be used by park managers to better
serve the public. Response to this request is voluntary. No action may be taken against you for refusing to supply
the information requested. Your name and telephone number are requested for follow-up purposes only. When
analysis of the questionnaire is completed, all name and address files will be destroyed. Thus permanent data will
be anonymous. An agency may not conduct or sponsor, and a person is not required to respond to, a collection of
information unless it displays a currently valid OMB control number.
OMB control number: _______________

Expiration Date: _________________

Burden estimate statement: Public reporting for this form is estimated to average 8 minutes per response. Direct
comments regarding the burden estimate or any other aspect of this form to: Mike Savidge, Golden Gate National
Recreation Area, Fort Mason, Building 201, San Francisco, CA 94123-0022. Email: [email protected]

Intercept Surveyor’s Close-Out Script
Thank you for completing our survey. We appreciate your input. Would you also participate in a
follow-up survey to help us better understand how we can improve the visitor experience at [this
national park site]? The follow up telephone interview will help us better understand what you
value about [this national park site]. It will take about 12 minutes to complete.

7 of 20

Offer the thank you card that includes the perforated Follow Up Survey Contact Form. Ask
respondents who agree to complete the Follow Up Survey to provide contact information on the
perforated card. For those who do not agree to complete the Follow Up Survey provide the card,
but detach the perforated portion.
Appreciation and Contact Information Card
Note. The perforated appreciation and contact information card has two parts. One part includes a note of
appreciation from the park superintendent, contact information for the park, and a Trails Forever lapel/hat
pin. (Trails Forever is a GGNRA- wide trail initiative.) The other portion provides space for the person
completing the intercept survey to provide contact information for the follow-up telephone survey. When
completed, the contact information portion is returned to the intercept surveyor. The respondent takes the
other portion of the card and pin as reminders to expect a follow-up contact.
Left Portion of Perforated Card:
Dear Visitor:
These are exciting times at the Golden Gate National Parks, and we are glad you came to the park
today.
Thank you for participating in this important study. Our goal is to learn more about your expectations,
opinions, and interests as a visitor to these national park sites. We want to serve you, the visitor, while
preserving natural and cultural resources throughout the parklands.
[shield/logo and website URLs].
Right Portion of Perforated Card – Preferred:
Please provide your contact information and preferences so we can schedule your the follow-up
survey.
Name:
Address:
City, State, Zip:
Telephone:
Email:
Most convenient time to call
Most convenient day to call

ο Morning or ο Afternoon or ο Evening
ο Weekday or

ο Weekend

Preferred language for follow-up is:
Survey Site:
Survey Number:

8 of 20

ο Crissy Field ο Lands End ο Ocean Beach ο Presidio

FOLLOW-UP SURVEY
Intercept Survey
Number:
Intercept Location:
Telephone Number:

Time Start:
Time End:
Interviewer ID:

Note. Respondents are adults who indicated a willingness to participate in a follow-up survey when they
completed an on-site intercept questionnaire at a national park site at the Golden Gate National Parks in San
Francisco County. This follow-up survey has been designed as a telephone interview conducted within 3 – 5
days of the on-site intercept questionnaire.
Initiating Contact Via Telephone
Hello, my name is (State your first and last name) and I am calling from [campus name]. May I speak with
[person’s name]?
IF PERSON IS NOT AVAILABLE SCHEDULE A CALL BACK.
I am not selling anything. We are following up with people who visited [name site where intercept survey
occurred] recently and completed a short on-site survey. You indicated an interest in sharing more about your
experiences at [name of the national park where the intercept survey was completed]. Is now a good time to
complete the survey? It will take about 12 minutes.
1.
2.

YES [Go to OPTION 1]
NO [SCHEDULE A CALL BACK TIME]

[OPTION 1]:
The Paperwork Reduction Act requires approval of all federal government surveys by the Office of
Management and Budget. If you would like to know more about the approval of this survey, I can provide
information upon request.*[See boxed information on next page.] All of your answers are voluntary. Your
name and telephone number will be kept on file until the conclusion of the study, at which point all personal
information will be destroyed. Final results and reports will be anonymous. If I should come to any question
you prefer not to answer, just let me know and I’ll skip over it, OK?
1.
2.

Yes
No

[Go to INTRO 1]
[PROBE: Is there a better time? When is that?].

*Additional Information Provided upon Request. (OMB information appears at the end of this file.

9 of 20

Introduction and Information About Your Recent Park Experience
INTRO1: SURVEYOR READS:
Before we begin the survey, I’d like to tell you something about the Golden Gate National Parks. The Golden
Gate National Parks span more than 80 miles and encompass more than 80,000 acres. They provide Bay Area
residents and visitors from around the world with opportunities to experience nature, explore our heritage, enjoy
views, or simply have fun and be healthy in the outdoors. They also serve as an oasis for hundred of plants and
animals.
(Topic Area 1 – Individual Characteristics)
1.
Have you been back to [site name] since you completed the on-site survey?
1.
YES
2.
NO
777.
DON’T KNOW
999.
REFUSED TO ANSWER
2.

People have many reasons for visiting National Park sites. I am going to read a list of reasons for visiting
[name the National Park site where intercept was completed]. As I read each reason, please tell me how it
affected your decision to visit the park site on the day you completed the intercept survey. Was it VERY
IMPORTANT, SOMEWHAT IMPORTANT, NEITHER IMPORTANT OR UNIMPORTANT,
SOMEWHAT UNIMPORTANT, OR VERY UNIMPORTANT to the decision to visit the park site?
[2.TPLAN6]

a
b
c
d
e
f
g
h
i
j
k
l
m
n

Convenient to where I
live or work
Connect with nature
Experience solitude
Enjoy safe environment
Be with family/friends
Experience scenic views
Improve physical fitness
and well-being
Learn about history &
culture
Learn about nature
To volunteer
Experience natural
sounds and quiet
For recreation and play
See a special event or
exhibit
Enjoy an affordable
outing
10 of 20

Refused

Don’t Know or
No Response

Very
Important

Somewhat
Important

Neither
Important or
Unimportant

Somewhat UNimportant

Very
Unimportant

[RECORD ANSWER. CODE 777 FOR DON’T KNOW/NO RESPONSE AND 999 FOR REFUSALS.]

1

2

3

4

5

777

999

1
1
1
1
1
1

2
2
2
2
2
2

3
3
3
3
3
3

4
4
4
4
4
4

5
5
5
5
5
5

777
777
777
777
777
777

999
999
999
999
999
999

1

2

3

4

5

777

999

1
1
1

2
2
2

3
3
3

4
4
4

5
5
5

777
777
777

999
999
999

1
1

2
2

3
3

4
4

5
5

777
777

999
999

1

2

3

4

5

777

999

3.

Now I’d like to know how satisfied you were with the different aspects of [national park site where
intercept occurred]. I am going to read a list of features within the park. Please indicate how satisfied you
were with each feature by saying whether you were Very Satisfied, Somewhat Satisfied, Neither Satisfied
Or Unsatisfied, Somewhat Unsatisfied, Very Unsatisfied with the feature. [6.EVALSERV21]
DO NOT OFFER “DON’T KNOW” AS A POSSIBLE RESPONSE BUT RECORD 777
FOR DON’T KNOW AND 999 FOR REFUSAL.]
Elements of Park
Experience – Part 1

a.
b.
c.
d.

e.

f.

g.

h.
i.
j.
k.

Directional signage at the
site
Trail connections to other
parts of the park.
Condition of trails
Availability of bicycling
trails, bike lanes and bike
parking/bike racks
Availability of park
amenities such as benches,
water fountains, and trash
cans
Availability of places to
congregate, picnic or share
time together
Camping opportunities
[note: only asked where
camping is available]
Availability of restrooms
Cleanliness of the restrooms
Condition of natural
resources at the site
Condition of historic
resources at the site

11 of 20

Very
Unsatisfied

Somewhat
Neither
Unsatisfied Satisfield or
Unsatisfied

Somewhat Very Satisfied
Satisfied

Don’t
Know

Refused

1

2

3

4

5

777

999

1

2

3

4

5

777

999

1
1

2
2

3
3

4
4

5
5

777
777

999
999

1

2

3

4

5

777

999

1

2

3

4

5

777

999

1

2

3

4

5

777

999

1
1
1

2
2
2

3
3
3

4
4
4

5
5
5

777
777
777

999
999
999

1

2

3

4

5

777

999

4.
Now I’d like to know how satisfied you were with the staffing, activities and events at [national park site
where intercept occurred]. I am going to read another list. Please indicate if you were Very Satisfied, Somewhat
Satisfied, Neither Satisfied Or Unsatisfied, Somewhat Unsatisfied, Very Unsatisfied with each item on the list.]
[6.EVALSERV21]
DO NOT OFFER “DON’T KNOW” AS A POSSIBLE RESPONSE BUT RECORD 777 FOR DON’T KNOW
AND 999 FOR REFUSAL.]
Elements of Park
Experience – Part 2
a.
b.
c.
d.

e.

f.
g.
h.

i.

Availability of site staff
Availability of food and
retail service providers
Availability of park visitor
or information center
Availability of indoor
exhibits about the natural
and cultural history of the
site
Availability of outdoor
exhibits about the natural
and cultural history of the
site
Availability of public
programs about the park site
Availability of special
events
Your experience of public
safety and/or personal
security at the site
Availability of park
information, brochures and
maps

12 of 20

Very
Unsatisfied

Somewhat
Unsatisfied

Neither
Satisfied or
Unsatisfied

1
1

2
2

3
3

4
4

1

2

3

1

2

1

Somewhat Very Satisfied
Satisfied

Don’t
Know

Refused

5
5

777
777

999
999

4

5

777

999

3

4

5

777

999

2

3

4

5

777

999

1

2

3

4

5

777

999

1

2

3

4

5

777

999

1

2

3

4

5

777

999

1

2

3

4

5

777

999

Serious
Problem

Don’t Know

Refused

f
g
h
j
k
l
m

Dogs off-leash
Too many visitors at viewing points
Number of visitors encountered on trail
Off-trail erosion
Lack of information about the site’s fragile plant and
animal habitats
Trail conflicts between different types of users
Lack of transit to sites
Limited parking near site
Visitor-caused noise
Waiting times for restrooms
Waiting times for transit at park site
Trash/litter at park site

Moderate
Problem

a
b
c
d
e

Slight
Problem

Next, I am going to read a list of issues that sometimes concern park visitors. Please indicate whether each
item was NOT A PROBLEM, a SLIGHT PROBLEM, a MODERATE PROBLEM, or a SERIOUS
PROBLEM at the site you visited. [VARIATION OF 6.OPMGMT2]
Not a
Problem

5.

1
1
1
1
1

2
2
2
2
2

3
3
3
3
3

4
4
4
4
4

777
777
777
777
777

999
999
999
999
999

1
1
1
1
1
1
1

2
2
2
2
2
2
2

3
3
3
3
3
3
3

4
4
4
4
4
4
4

777
777
777
777
777
777
777

999
999
999
999
999
999
999

Enjoying Park Programs and Learning About Parks
6.

What was the most important information that you learned about [this NPS site] during your recent visit?
[3.LEARN3]
1.
666.
777.
888.
999.

7.

I learned: SPECIFY>_______________________________________________
I DID NOT LEARN ANYTHING
DON’T KNOW
NOT APPLICABLE
REFUSED TO ANSWER

Will you visit [the national park site where survey occurred] again? [3.FVIS1]
1.
YES If yes, go to question 7a.
2.
NO
If no, go to question 7a.
777.
DON’T KNOW
999.
REFUSED
7a. Why or why not? [3.FVIS2]SPECIFY > _____________________________________________

13 of 20

Ideas and Enhancements for the Future
TRANSITION:
We hope that your connection to the parks will continue to grow in the years ahead. We would like to hear from
you about how your experience at [site where intercept survey occurred] could be improved. To that end we
would like your ideas about how to improve [site where intercept survey occurred] in the future.
(Topic Area 6 – Individual Perceptions of their Park Experiences)
8.
Are there any special qualities about [this national park site] that make it important to you?
1.
YES (If yes, go to Q 8a)
2.
NO
777.
DON’T KNOW
999.
REFUSED TO ANSWER
8a. What are these special qualities?
1.
SPECIFY >
2.
SPECIFY >
3.
SPECIFY >
4.
SPECIFY >
5.
SPECIFY >

(Topic Area 7 – Individual Opinions on Park Management)
9. Please list up to five amenities or facility improvements that would enhance your visit to [site name].
IF RESPONDENT SAYS “I LIKE IT JUST THE WAY IT IS” THEN CODE 666 AND GO TO
QUESTION 10.
1.
2.
3.
4.
5.
666.
777.
999.

SPECIFY >
SPECIFY >
SPECIFY >
SPECIFY >
SPECIFY >
NOTHING, I LIKE IT JUST THE WAY IT IS
DON’T KNOW, CAN’T SAY
REFUSED

10. On a future visit to [the NP site], what types of services or programs would you and your group like to
have available? I will read you 9 services and please indicate whether or not you would be interested in
each program or activity. [3FVIS7].
IF RESPONDENT SAYS S/HE IS NOT INTERESTED IN ANY TYPE OF PROGRAM OR ACTIVITY,
CODE 666 AND GO TO QUESTION 12.
DON’T
NOT
REFUSED
YES
NO
a.
b.

Children’s or youth programs
Family Activities (e.g.,
tidepooling, nature quests, all-age
volunteer programs)

14 of 20

1
1

2
2

KNOW

APPLICABLE

777
777

888
888

999
999

c.
d.
e.
f.
g.
h.
i.

Outdoor Evening Programs (e.g.,
1
2
777
campfire, night sky programs)
Indoor Evening Programs (e.g.,
1
2
777
performing arts, lectures, exhibits)
Special Events/Festivals/Outdoor
1
2
777
Concerts
History tours
1
2
777
Nature Walks
1
2
777
Sport or fitness clinics
1
2
777
Art/Photography classes
1
2
777
FOR NOT INTERESTED IN PROGRAMS OR ACTIVITIES CODE 666

888

999

888

999

888

999

888
888
888
888

999
999
999
999

11. On a future visit to [this national park site], which of the following facilities or services would you like to
have? [3.FVIS8]
[IF RESPONDENT INDICATES THAT S/HE IS NOT INTERESTED IN LEARNING MORE ABOUT THE
PARK, CODE 666 AND SKIP TO QUESTIONS 13.]

a.
b.
c.

d.
e.
f.

g.

Visitor/Information centers
Outdoor exhibits/kiosks
Digital Information (e.g., on-site
electronic kiosks, downloadable
pda or mp3 files)
Ranger/Staff Talks or Walks
Self-guided tours
Programs about [site name]
provided in my community or
neighborhood
Personal Audio/Video Guides
NOT INTERESTED IN
LEARNING MORE ABOUT THE
PARK

WOULD

WOULD
NOT

DON’T
KNOW

REFUSED

1
1
1

2
2
2

777
777
777

999
999
999

1
1
1

2
2
2

777
777
777

999
999
999

1
666

2

777

999

(Topic Area 2 – Trip/Visit Characteristics)
12. What are your primary sources of information when you choose recreation or leisure activities or events to
participate in?
a.
SPECIFY >
b.
SPECIFY >
c.
SPECIFY >
777. DON’T KNOW
888. NOT APPLICABLE
999. REFUSED

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Strengthening Connections To The Parks
TRANSITION:
[Park site where intercept occurred] is in the midst of a transformation and there are many opportunities for you
to play an active role in shaping its future or learning more about the park. I am going to read a short list of
ways that you might get more involved. Please answer “yes” or “no” on these three ways to get more involved.
(Topic Area 3 – Individual Activities and Uses of Park Resources)
13.
Would you be interested in:
a. Attending a public meeting or
workshop about shaping the
park’s future?
b. Volunteering in the parks?
c. Getting more information about
events and activities at the park?

YES

NO

DON’T
KNOW

REFUSED

1

2

777

999

1
1

2
2

777
777

999
999

[IF INTERCEPT OCCURRED AT OCEAN BEACH, CRISSY FIELD, OR LANDS END ASK
14A. IF INTERCEPT OCCURRED AT THE PRESIDIO ASK QUESTION 14B.]
14a. Prior to this visit, were you and your group aware that [NPS site where intercept occurred] is managed by
the National Park Service (NPS)? [1.KNOW2]
1.
YES
2.
NO
777.
NOT SURE
999.
REFUSED
OR
14b. Prior to your visit, were you aware of the Presidio Trust? [1.KNOW1]
1.
YES
2.
NO
777.
NOT SURE
999.
REFUSED
(Topic Area 5 – Individual Evaluation of Park Services)
15. The Golden Gate National Parks Conservancy (Parks Conservancy) is a non-profit organization that
supports the parks by providing programs, community engagement and fundraising support. Are you
interested in learning more about the Parks Conservancy?
1.
YES
2.
NO
777.
DON’T KNOW
999.
REFUSED
16.

Is there any else you would like to tell us about your recent visit to [park site]? [6.OPMGMT7]
1.
SPECIFY >_______________________________________________________

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CLOSING:
That is all the questions I have. Thank you for taking the time to complete this interview. Your time is valuable
and we appreciate your help. We hope you will continue to visit the parks and participate in efforts to make
[park site] a park that is welcoming and engaging, and one that continues to inspire many generations to come.
TERMINATE CALL.
The Paperwork Reduction Act requires approval of all federal government surveys by the Office of Management and
Budget. This survey has been approved under this Act. The Office of Management and Budget control number and
expiration date is available at your request. Additional information about this survey and its approval is available at your
request.* The questions I would like to ask will only take about twelve minutes to complete. All of your answers are
voluntary.
*Additional Information Provided upon Request.
OMB Approval number:
Expiration Date:
Person Collecting and Analyzing Information:

(Not yet assigned)
(Not yet assigned)
PI Name, Address, & Phone

16 U.S.C. 1a-7 authorizes collection of this information. This information will be used by park managers to better serve
the public. Response to this request is voluntary. No action may be taken against you for refusing to supply the
information requested. The permanent data will not have your telephone number recorded.
You may direct comments on the number of minutes required to respond, or on any other aspect of this survey to: Mike
Savidge, Golden Gate National Recreation Area, Fort Mason, Building 201, San Francisco, CA 94123-0022. Email:
[email protected]

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Follow-up Contact Script & Refusal Conversion/Non-response
Hello, my name is (State your first and last name) and I am calling from [campus name].
May I speak with [person’s name]?
IF PERSON IS NOT AVAILABLE SCHEDULE A CALL BACK.
I am not selling anything. We are following up with people who visited [name site where
intercept survey occurred] recently and completed a short on-site survey. You indicated
an interest in sharing more about your experiences at [name of the national park where
the intercept survey was completed]. Is now a good time to complete the survey? It will
take about 12 minutes.
1.
2.

YES [Go to OPTION 1]
NO [SCHEDULE A CALL BACK TIME]

[OPTION 1]:
The Paperwork Reduction Act requires approval of all federal government surveys by the
Office of Management and Budget. If you would like to know more about the approval
of this survey, I can provide information upon request.*[See boxed information on next
page.] All of your answers are voluntary. Your name and telephone number will be kept
on file until the conclusion of the study, at which point all personal information will be
destroyed. Final results and reports will be anonymous. If I should come to any question
you prefer not to answer, just let me know and I’ll skip over it, OK?
1.
2.

Yes
No

[Go to INTRO 1]
[PROBE: Is there a better time? When is that?].

*Additional Information Provided upon Request. (OMB information appears at the end
of this file.

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Refusal Conversion Protocol for the Follow-up Survey
The telephone survey script that appears at the beginning of the follow up survey will be
followed during the initial telephone follow-up survey exchange. If the respondent agrees
to complete the follow up survey, the interview will proceed. If the respondent is willing
to complete the interview at a different time, an appointment will be scheduled at a more
convenient time for the respondent. If the respondent declines to participate in the followup survey, interviewers attempt to clarify or allay any misconceptions expressed by
respondents before terminating the interview or scheduling a refusal conversion attempt.
In an effort to maintain the integrity of the original sampling framework and to minimize
non-response bias in sampling, one or more attempts will be made to persuade those who
initially decline to participate to complete the follow-up survey. These additional
attempts, called refusal conversions, are common and necessary in survey research.
Refusal conversion protocols must balance respondents’ right to decline participation
with investigators’ need to ensure sample validity. To that end, experienced telephone
interviewers with special training in non-coercive refusal conversion techniques will
attempt to complete the follow-up interview with any respondent who initially declines to
participate.
The following refusal conversion protocol will be used if a respondent expresses an
initial disinterest in participation:
• If the first attempt to complete the follow up interview is unsuccessful, and if, in
the supervisor’s judgment there is a 50 percent chance the respondent can be
successfully converted, the interviewer codes the attempt as an initial (soft)
refusal. A second attempt is made, at a different time of day and within 7 – 10
days, to complete the interview.
• If the second attempt is unsuccessful, the respondent is coded as a “hard refusal”
and the respondent is then asked if s/he will simply answer four questions (see
below) rather than the whole survey; if they refuse, the call is terminated and the
record is closed.
• Note. If a respondent asks explicitly to be removed from the call list for any
reason, the interviewer codes the attempt as a “hard refusal” and terminates the
interview. No further attempt contact attempts are made and a notation is recorded
in the calling log.
Four questions will be asked prior to coding a respondent as a “hard refusal” and
terminating the call and future attempts to contact. Responses to these questions will be
compared to the responses provided by persons completing the entire follow-up survey to
determine non-response patterns. These questions appear as questions 7 and 8 on the
complete follow-up survey.
1.

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Will you visit [the national park site where survey occurred] again? [3.FVIS1]
1.
YES If yes, go to question 1a.
2.
NO
If no, go to question 1a.
777.
DON’T KNOW

999.

REFUSED

1a. Why or why not? [3.FVIS2] SPECIFY >
SPECIFY >
SPECIFY >

(Topic Area 6 – Individual Perceptions of their Park Experiences)
2.
Are there any special qualities about [this national park site] that make it important
to you?
1.
YES (If yes, go to Q 8a)
2.
NO
777.
DON’T KNOW
999.
REFUSED TO ANSWER
2a. What are these special qualities?
1.
SPECIFY >
2.
SPECIFY >
3.
SPECIFY >
4.
SPECIFY >
5.
SPECIFY >
TERMINATE CALL.

The Paperwork Reduction Act requires approval of all federal government surveys by the Office
of Management and Budget. This survey has been approved under this Act. The Office of
Management and Budget control number and expiration date is available at your request.
Additional information about this survey and its approval is available at your request.* The
questions I would like to ask will only take about twelve minutes to complete. All of your
answers are voluntary.
*Additional Information Provided upon Request.
OMB Approval number:
Expiration Date:
Person Collecting and Analyzing Information:

(Not yet assigned)
(Not yet assigned)
PI Name, Address, & Phone

16 U.S.C. 1a-7 authorizes collection of this information. This information will be used by park
managers to better serve the public. Response to this request is voluntary. No action may be
taken against you for refusing to supply the information requested. The permanent data will not
have your telephone number recorded.
You may direct comments on the number of minutes required to respond, or on any other aspect
of this survey to: Mike Savidge, Golden Gate National Recreation Area, Fort Mason, Building
201, San Francisco, CA 94123-0022. Email: [email protected]

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