Two focus groups will be conducted in [insert city and state].
Recruit [insert number of participants] men and women [insert age] years old (12/group for an expected 8-10 to show).
• No more than 2 under age 21 in each group
• At least 4 over age 55 in each group
• At least 4 men in each group
Recruit people with high school education or less for one group in each city; recruit people with some college or higher to other group in each city
Participants must not have participated in a focus group in the last 6 months
Each group discussion is expected to require approximately 90 minutes
Each participant will receive $75.
Calverton
|
Date & Time |
Education |
Group I |
|
High school or less |
Group II |
|
Some College or more |
|
Date & Time |
Education |
Group I |
|
High school or less |
Group II |
|
Some College or more |
What is your date of birth?
Under age 18 eliminate [thank respondent politely]
Over age 18 continue
Have you participated in a focus group within the past 6 months?
[Interviewer: participation in telephone surveys is OK]
Yes eliminate [thank respondent politely]
No continue
Can you read English?
Yes continue
No eliminate [thank respondent politely]
Note gender:
Male
Female
[Interviewer: Recruit at least 4 males per group]
What level of education have you reached?
Less than high school
High school graduate
Some college
College graduate
Advanced degree
[Interviewer: Recruit “high school graduate or less” for one group in each city and “some college or more” for the other group in each city]
What is your ethnic background?
White, not Hispanic or Latino Origin
Black or African American
Hispanic or Latino
American Indian or Alaska Native
Asian
Native Hawaiian or Pacific Islander
Other [Specify] ___________
Refused
We would like to invite you to participate in a focus group to discuss issues relating to prescription drugs with 8 other people. The discussion will last approximately one and a half hours. Your participation and everything you say during the discussion will remain anonymous and confidential. Your name will not be used in any results from this research. You will receive $75 for participating in this group. Additionally we will serve you [insert type of food served] before the group discussion begins. Are you interested in participating in a focus group?
Yes continue
No [thank respondent politely]
I’m glad that you will be able to join us! The focus group will take place on (Day), (Date), at (Time) at [site location].
Calverton
|
Date & Time |
Education |
Group I |
|
High school or less |
Group II |
|
Some College or more |
Chicago
|
Date & Time |
Education |
Group I |
|
High school or less |
Group II |
|
Some College or more |
Will you be available to participate at this time?
Yes
No [thank respondent politely]
I would like to send you a confirmation letter and directions to the focus group. In order to do so, could you please tell me your mailing address (or fax number) and a phone number where you can be reached:
Name:______________________________________
Address:__________________________________________________________
City:_______________________ State:_________ Zip:______________
Phone:_______________________
Email:_______________________
Date of focus group:__________________ Time:________________
We are only inviting a select group of people, so it is very important that you notify us as soon as possible if for some reason you are unable to attend. Please call [recruiter] at [telephone number] if this should happen. We look forward to seeing you on [date] at [time].
Sample Moderator’s Guide
I. Introduction of Moderator
II. Ground Rules
III. Introduction of Topic
IV. Participant Introductions
Preliminary Questions
Explanation of Focus Group Purpose
VII. Main Task
VIII. False Close
IX. Close
File Type | application/msword |
Last Modified By | Jonna Capezzuto |
File Modified | 2007-10-12 |
File Created | 2007-10-12 |