NexGen
Domestic Quantitative $5 and $100 Tracking Questionnaire
Post $100 DOI
June 26, 2007
Job xx
N = 900
OMB Control Number ______________
Expiration Date __________
Hello, this is ____ from PSA interviewing. We are working with the U.S. Treasury Department’s Bureau of Engraving and Printing to better understand Americans’ views about U.S. currency. The information will be used to encourage Americans to learn about new currency designs.
Before we begin, I want to assure you that the U.S. Office of Management and Budget has approved this research under the Paperwork Reduction Act, and the control number and expiration date, as well as additional information about this survey and its approval are available at your request. All of your answers are completely voluntary and your responses will be kept confidential. The survey is expected to take about 15 minutes.
Screeners
1 Are you employed by a research company, an advertising agency, a television station, a radio station, or a newspaper?
Yes TERMINATE
No
Don’t know (VOL)
2 Which of the following categories best describes your age? READ CHOICES
Less than 18 TERMINATE
18-24
25-34
35-49
50-64
65+
Don’t know (VOL)
3 CODE GENDER
Male
Female
4 Which of the following categories best describes your current employment status? READ CHOICES
Employed full-time
Employed part-time
Retired
Homemaker
Student only
Unemployed
Don’t know (VOL)
5 ## IF Q4=C 1 OR 2 ## Which of the following best describes your occupation? READ CHOICES
High-level professional: such as doctor, lawyer, engineer, accountant, college dean, dentist
High and mid-level business: such as business manager, business owner, business executive, broker, account and project managers
Civil / military service: such as government, police, teacher, fireman, military
Other white collar: such as secretary, administrative assistant, telemarketer
Trades and skilled labor: such as carpenter, electrician, plumber, trucker
Unskilled labor / non-trade: such as factory worker, janitorial services, security guard, physical work, construction work, deliveries
Farming
Student
Homemaker
Don’t know (VOL)
6 ## IF Q4=C3 ## Which of the following best describes the occupation you worked in before retiring? READ CHOICES
High-level professional: such as doctor, lawyer, engineer, accountant, college dean, dentist
High and mid-level business: such as business manager, business owner, business executive, broker, account and project managers
Civil / military service: such as government, police, teacher, fireman, military
Other white collar: such as secretary, administrative assistant, telemarketer
Trades and skilled labor: such as carpenter, electrician, plumber, trucker
Unskilled labor / non-trade: such as factory worker, janitorial services, security guard, physical work, construction work, deliveries
Farming
Student
Homemaker
Don’t know (VOL)
7 ## IF Q4=C 1 OR 2 ## Is taking cash from customers or working at a cash register one of the primary responsibilities at your job?
Yes
No
Don’t know (VOL)
8 ## IF Q7=C1 ## Do you work in a bank, savings or credit institution, currency exchange point, or a place where currencies are traded?
Yes
No
Don’t know (VOL)
9 /* CODE */ AUDIENCE
BANK TELLER IF Q8=C1
CASH HANDLER IF Q8=C2
METRIC A: How often do you use the following U.S. bills? READ CHOICES
Always
Often
Sometimes
Rarely
Never
Don’t know (VOL)
REPEAT CODES
RANDOM ROTATE SERIES
10 $5
11 $10
12 $20
13 $50
14 $100
END SERIES
15 Have you seen or heard anything about recent or upcoming changes to the design of some U.S. bills?
Yes
No
Don’t know (VOL)
16 ## IF Q15=C1 ## Where have you heard about changes being made to the design of some U.S. bills? Please choose all that apply. READ CHOICES; MULTIPLE RESPONSES PERMITTED
On TV news programs
On TV commercials
On internet (website)
On radio
In a magazine
In the newspaper
On outdoor billboards/posters/at a metro station/airport/on taxi top
In a bank
In a store
From a friend, neighbor or colleague
Other SPECIFY
Don’t know (VOL)
17 ## IF Q15=C1 ## What have you seen or heard? OPEN END
## IF Q15=C2 ## The U.S. Treasury has redesigned the $20, $50, $10 and $5 bills in the past couple of years, and it just released the redesigned $100 bill.
ASK OF ALL
18 Why do you think the new designs are being introduced? OPEN END WITH PRECODES
To stop counterfeiting
To keep up with the Euro
To make the currency more attractive
To help people distinguish between denominations
Other SPECIFY
Don’t know (VOL)
19 Please name or describe any new features of the new $100 bills. Anything else? OPEN END
20 Please name or describe any features of either the old or the new U.S. $100 bills that might help people detect counterfeits. Anything else? OPEN END
Now you are going to hear a list of features that may be found on some U.S. currency. After each, please indicate how familiar this feature is to you. Then please indicate if you have used this feature in the past to check money for counterfeits.
METRIC A: Is this feature that is on the U.S. bills very familiar to you, somewhat familiar, not very familiar, or not at all familiar to you? READ CHOICES
Very familiar
Somewhat familiar
Not very familiar
Not at all familiar
Don’t know (VOL)
METRIC B: Have you used this feature to check money for counterfeits in the past? READ CHOICES
Yes
No
Don’t know (VOL)
REPEAT CODES
RANDOM ROTATE SERIES
21 A watermark in the paper that looks like a smaller picture of the portrait or another image when you hold it up to the light.
22 A thin security strip or thread that runs up and down through the paper that says what denomination the bill is which you can see when you hold it up to the light.
23 A number representing the denomination of the bill in the bottom right corner of the bill that changes color when you tilt it at different angles.
END SERIES
Now you are going to hear a list of features that may be found on the U.S. $100 bill. After each, please indicate how familiar this feature is to you. Then please indicate if you have used this feature to check a $100 bill for counterfeits.
METRIC A: Is this feature that is on the U.S. $100 bill very familiar to you, somewhat familiar, not very familiar, or not at all familiar to you? READ CHOICES
Very familiar
Somewhat familiar
Not very familiar
Not at all familiar
Don’t know (VOL)
METRIC B: Have you used this feature to check the U.S. $100 bill for counterfeits in the past? READ CHOICES
Yes
No
Don’t know (VOL)
REPEAT CODES
RANDOM ROTATE SERIES
24 PLACEHOLDER – Sensitive information about new features, confidential to the Bureau of Engraving and Printing and Department of the Treasury, will be added here after the Date of Issue of the $100 bill before this survey is released.
25 PLACEHOLDER – Sensitive information about new features, confidential to the Bureau of Engraving and Printing and Department of the Treasury, will be added here after the Date of Issue of the $100 bill before this survey is released.
26 PLACEHOLDER – Sensitive information about new features, confidential to the Bureau of Engraving and Printing and Department of the Treasury, will be added here after the Date of Issue of the $100 bill before this survey is released.
END SERIES
27 Thinking of all the features we have talked about, which one of these is most effective at helping you check your bills to make sure they are genuine? READ AND RANDOM ROTATE CHOICES
Watermark
Security thread
Color shifting ink
PLACEHOLDER
PLACEHOLDER
PLACEHOLDER
Don’t know (VOL)
28 When checking bills you receive, how important is it to be subtle, and not obvious that you are checking to make sure a bill is genuine? READ CHOICES
Very important
Somewhat important
Not very important
Not at all important
Don’t know (VOL)
29 Using a 1 to 7 scale, with 1 meaning no confidence at all in the United States currency and 7 meaning a great deal of confidence in the United States currency - how much confidence would you that say you have?
1 – No confidence at all
2
3
4
5
6
7 -- A great deal of confidence
Don’t know (VOL)
30 Would you say your confidence in U.S. currency has increased, decreased or remained about the same during the past year or so?
Increased
Decreased
Remained the same
Don’t know (VOL)
31 ## IF Q30 = C1 OR 2 ## Why is that? OPEN END WITH PRECODES
Change in exchange rate/exchange rate/value of dollar
Economy
War in Iraq
Terrorism/War on terrorism
Counterfeiting/Counterfeiting measures
Other SPECIFY
Don’t know (VOL)
32 Do you think counterfeiting of U.S. bills is a major problem, minor problem, or not a problem in our country?
Major Problem
Minor Problem
Not a Problem
Don’t know (VOL)
33 Have you ever been given a counterfeit U.S. bill?
Yes
No
Don’t know (VOL)
34 How likely do you think it is that you will be given a counterfeit U.S. bill in the future? READ CHOICES
Very likely
Somewhat likely
Not very likely
Not at all likely
Don’t know (VOL)
35 Please think about when you receive U.S. bills in general. How often would you say you check them to make sure they are not counterfeit - always, often, sometimes, rarely or never?
Always
Often
Sometimes
Rarely
Never
Don’t know (VOL)
36 What is the FIRST thing you would look for to check whether a bill is real or counterfeit? READ AND RANDOM ROTATE CHOICES
Look
Feel / Texture
Watermark or the faint image of the portrait or denomination that is visible when you hold the bill up to the light
Paper / Red and blue lines or threads in the paper(excluding feel, see above code)
Portrait / Face / Large picture
Security thread or plastic strip running through the bill that says the denomination of the bill
Color shifting ink in the number of the denomination in the lower right hand corner of the bill / The number of the denomination in the lower right-hand corner changes color when tilted
Small numbers imprinted across the face or back of the bill
Micro-printing or tiny print that appears on the face of the bill
Color of background
Symbols of freedom / American flag / American eagle / Liberty Bell / Statue of Liberty torch
PLACEHOLDER
Hold up to the light - specifically what are you looking for? SPECIFY
Other SPECIFY
Don’t know (VOL)
37 What is the SECOND thing you would look for to check whether a bill is real or counterfeit? READ AND RANDOM ROTATE CHOICES
## IF Q36 NOT=C1 ## Look
## IF Q36 NOT=C2 ## Feel / Texture
## IF Q36 NOT=C3 ## Watermark or the faint image of the portrait or denomination that is visible when you hold the bill up to the light
## IF Q36 NOT=C4 ## Paper / Red and blue lines or threads in the paper(excluding feel, see above code)
## IF Q36 NOT=C5 ## Portrait / Face / Large picture
## IF Q36 NOT=C6 ## Security thread or plastic strip running through the bill that says the denomination of the bill
## IF Q36 NOT=C7 ## Color shifting ink in the number of the denomination in the lower right hand corner of the bill / The number of the denomination in the lower right-hand corner changes color when tilted
## IF Q36 NOT=C8 ## Small numbers imprinted across the face or back of the bill
## IF Q36 NOT=C9 ## Micro-printing or tiny print that appears on the face of the bill
## IF Q36 NOT=C10 ## Color of background
## IF Q36 NOT=C11 ## Symbols of freedom / American flag / American eagle / Liberty Bell / Statue of Liberty torch
## IF Q36 NOT=C12 ## PLACEHOLDER
## IF Q36 NOT=C13 ## Hold up to the light - specifically what are you looking for? SPECIFY
Other SPECIFY
Don’t know (VOL)
38 Overall, how interested would you be in seeing, hearing or reading about the continued redesign of U.S. bills on television, in magazines, in newspapers, or online? READ CHOICES
Very interested
Somewhat interested
Not very interested
Not at all interested
Don’t know (VOL)
39 How concerned are you about the fact that changes are continuing to be made to the way some U.S. bills look? READ CHOICES
Very concerned
Somewhat concerned
Not very concerned
Not at all concerned
Don’t know (VOL)
40 How important do you think it is for people to hear about the changes continuing to be made to the way some U.S. bills look? READ CHOICES
Very important
Somewhat important
Not very important
Not at all important
Don’t know (VOL)
41 Have you received one of the new $5 or $100 bills with the new design yet? Please tell me all that apply. MULTIPLE RESPONSES PERMITTED; READ AND RANDOM ROTATE CHOICES
$5 bill
$100 bill
None of the above
Don’t know (VOL)
42 ## IF Q41=C1 ## Where did you receive the new $5 OPEN END WITH PRECODES
Bank/ATM
Store
Friend
Other SPECIFY
Don’t know (VOL)
43 ## IF Q41=C2 ## Where did you receive the new $100? OPEN END WITH PRECODES
Bank/ATM
Store
Friend
Other SPECIFY
Don’t know (VOL)
44 Are you aware that in order to stay ahead of counterfeiters, the U.S. currency will be changing every 7-10 years?
Yes
No
Don’t know (VOL)
45 How concerned does this make you about the changes coming to U.S. currency? READ CHOICES
Very concerned
Somewhat concerned
Not very concerned
Not at all concerned
Don’t know (VOL)
46 If you were given a counterfeit bill, do you think you would be able to detect that it was fake?
Yes
No
Don’t know (VOL)
47 Which of the following information sources do you receive news from at least fairly often? Please tell me all that apply. MULTIPLE RESPONSES PERMITTED; READ AND RANDOM ROTATE CHOICES
TV
Radio
Magazine
Newspaper
Internet
Don’t know (VOL)
48 Which of the following would be good ways to get information to you about changes to U.S. bills? Please tell me all that apply. MULTIPLE RESPONSES PERMITTED; READ AND RANDOM ROTATE CHOICES
TV news programs
Advertisements on TV
Radio news programs
Ads on the radio
Newspaper articles
Ads in newspapers
Magazine stories
Ads in magazines
Ads on the Internet
A website on the Internet
Don’t know (VOL)
49 How often do you use the Internet? READ CHOICES
Several times a day
At least once a day
A few times a week
At least once a week
Less than once a week
Never
Don’t know (VOL)
50 For statistical purposes only, we need to know your total family income for 2006. Will you please indicate which of the following categories best represents your total family income? READ CHOICES
Less than $15,000
$15,000 - $30,000
$30,000 - $50,000
$50,000 - $75,000
$75,000 - $100,000
$100,000+
Don’t know (VOL)
51 What is the last year of schooling that you have completed? READ CHOICES
1 – 11th grade
High school graduate
Technical school
Some college
College graduate
Post-graduate school
Don’t know (VOL)
52 To make sure we have a representative sample, could you please tell me your race or ethnicity? READ CHOICES
White/Caucasian (Not Hispanic)
Black/African-American
Caribbean-American
Hispanic/Latino
Asian-American
Native American
South Asian Indian
Other SPECIFY
Don’t know (VOL)
53 What is your current marital status? READ CHOICES
Married
Single
Widowed
Divorced
Don’t know (VOL)
54 Do you have any children under the age of 18 living at home? READ CHOICES
Yes
No
Don’t know (VOL)
55 CODE STATE
U.S. Post $100 DOI Tracking Survey
File Type | application/msword |
File Title | NexGen |
Author | User |
Last Modified By | einhorns |
File Modified | 2007-06-29 |
File Created | 2007-06-29 |