Burson-Marsteller / BEP
Domestic $5 and $100 Quantitative Messaging Study – June 26, 2007
N = 900
Including at least N=100 Elites
Job xx
OMB Control Number ______________
Expiration Date __________
Hello, this is ____ from PSA interviewing. We are working with the U.S. Treasury Department’s Bureau of Engraving and Printing to better understand Americans’ views about U.S. currency. The information will be used to encourage Americans to learn about new currency designs.
Before we begin, I want to assure you that the U.S. Office of Management and Budget has approved this research under the Paperwork Reduction Act, and the control number and expiration date, as well as additional information about this survey and its approval are available at your request. All of your answers are completely voluntary and your responses will be kept confidential. The survey is expected to take about 25 minutes.
Screeners
1 Are you employed by a research company, an advertising agency, a television station, a radio station, a newspaper, the federal government, or a bank?
Yes TERMINATE
No
Don’t know VOL
2 Which of the following categories best describes your age?
Less than 18 TERMINATE
18-24
25-34
35-49
50-64
65+
Don’t know VOL
3 CODE GENDER
Male
Female
4 Which of the following categories best describes your current employment status?
Employed full-time
Employed part-time
Retired
Homemaker
Student only
Unemployed
Don’t know VOL
5 ## IF Q4=C 1 OR 2 ## Which of the following best describes your occupation?
High-level professional: such as doctor, lawyer, engineer, accountant, college dean, dentist
High and mid-level business: such as Business manager, business owner, business executive, broker, account and project managers
Civil / military service: such as Government, police, teacher, fireman, military
Other white collar: such as Secretary, administrative assistant, telemarketer
Trades and skilled labor: such as carpenter, electrician, plumber, trucker
Unskilled labor / non-trade: such as Factory worker, janitorial services, security guard, physical work, construction work, deliveries
Farming
Student
Homemaker
Don’t know VOL
6 ## IF Q4=C3 ## Which of the following best describes the occupation you worked in before retiring?
High-level professional: such as doctor, lawyer, engineer, accountant, college dean, dentist
High and mid-level business: such as Business manager, business owner, business executive, broker, account and project managers
Civil / military service: such as Government, police, teacher, fireman, military
Other white collar: such as Secretary, administrative assistant, telemarketer
Trades and skilled labor: such as carpenter, electrician, plumber, trucker
Unskilled labor / non-trade: such as Factory worker, janitorial services, security guard, physical work, construction work, deliveries
Farming
Student
Homemaker
Don’t know VOL
7 For statistical purposes only, we need to know your total family income for 2006. Will you please tell me which of the following categories best represents your total family income?
Less than $15,000
$15,000 - $30,000
$30,000 - $50,000
$50,000 - $75,000
$75,000 - $100,000
$100,000+
Don’t know VOL
8 What is the last year of schooling that you have completed?
1-11th grade
High school graduate
Technical school
Some college
College graduate
Post-graduate school
Don’t know VOL
9 CODE ELITE
ELITE IF Q7=C5-6 AND Q8=C5-6
ELSE IF NOT ELITE
10 IF Q4=C 1 OR 2 Is taking cash from customers or working at a cash register one of the primary responsibilities at your job?
Yes
No
Don’t know VOL
11 ## IF Q10=C1 ## Do you work in a bank, savings or credit institution, currency exchange point, or a place where currencies are traded?
Yes
No
Don’t know VOL
12 CODE AUDIENCE
BANK TELLER IF Q10=C1
CASH HANDLER IF Q10=C2
METRIC A: How often do you use the following U.S. bills? READ CHOICES
Always
Often
Sometimes
Rarely
Never
Don’t know (VOL)
REPEAT CODES
RANDOM ROTATE SERIES
13 $5
14 $10
15 $20
16 $50
17 $100
/* END SERIES */
18 How do you typically get cash?
From a bank teller
From an ATM (automated teller machine)
From a cashier in a store
Other SPECIFY
Don’t know VOL
19 Which do you use most frequently when you make purchases in person for amounts less than $20? RANDOM ROTATE CHOICES; READ CHOICES
Cash
Credit Card
Debit Card
Check
Don’t know VOL
20 Which do you use most frequently when you make purchases in person for amounts between $20 dollars and $49 dollars? RANDOM ROTATE CHOICES; READ CHOICES
Cash
Credit Card
Debit Card
Check
Don’t know VOL
21 Which do you use most frequently when you make purchases in person for amounts between $50 dollars and $99 dollars? RANDOM ROTATE CHOICES; READ CHOICES
Cash
Credit Card
Debit Card
Check
Don’t know VOL
22 On average, how much cash do you carry in your wallet or pocket book? READ CHOICES
$0-19 dollars
$20-$39 dollars
$40-$59 dollars
$60-79 dollars
$80-$99 dollars
$100 dollars or more
Don’t know VOL
23 Using a 1 to 7 scale, with 1 meaning no confidence at all and 7 meaning a great deal of confidence , how much confidence would you say you have in United States currency?
1) 1 – No confidence at all
2) 2
3) 3
4) 4
5) 5
6) 6
7) 7 – A great deal of confidence
8) Don’t know VOL
24 Would you say your confidence in U.S. currency has increased, decreased or remained about the same during the past year or so? READ CHOICES
Increased
Decreased
Remained the same
Don’t know VOL
25 ## IF Q24=C 1 OR 2 ## Why is that? OPEN END WITH PRE-CODES
Change in exchange rate/exchange rate/value of dollar
Economy
War in Iraq
Terrorism/War on terrorism
Counterfeiting/Counterfeiting measures
Other SPECIFY
Don’t know VOL
26 Do you think counterfeiting of U.S. bills is a major problem, minor problem, or not a problem in our country? READ CHOICES
Major Problem
Minor Problem
Not a Problem
Don’t know VOL
27 If you were given a counterfeit bill, do you think you would be able to detect that it was fake?
Yes
No
Don’t know VOL
28 Please think about when you receive U.S. bills in general. How often would you say you check them to make sure they are not counterfeit? READ CHOICES
Always
Often
Sometimes
Rarely
Never
Don’t know VOL
29 How often would you say you check $5 U.S. bills that you receive to make sure they are not counterfeit? READ CHOICES
Always
Often
Sometimes
Rarely
Never
Don’t know VOL
30 How often would you say you check $100 U.S. bills that you receive to make sure they are not counterfeit? READ CHOICES
Always
Often
Sometimes
Rarely
Never
Don’t know VOL
31 What is the first thing you would look for to check whether a bill is real or counterfeit? OPEN END WITH PRECODES
Look
Feel / Texture
Watermark or the faint image of the portrait or denomination that is visible when you hold the bill up to the light
Paper / Red and blue lines or threads in the paper(excluding feel, see above code)
Portrait / Face / Large picture
Security thread or plastic strip running through the bill that says the denomination of the bill
Color shifting ink in the number of the denomination in the lower right hand corner of the bill / The number of the denomination in the lower right-hand corner changes color when tilted
Small numbers imprinted across the face or back of the bill
Micro-printing or tiny print that appears on the face of the bill
Color of background
Symbols of freedom / American flag / American eagle / Liberty Bell / Statue of Liberty torch
Hold up to the light - specifically what are you looking for? SPECIFY
Other SPECIFY
Don’t know VOL
32 What is the second thing you would look for to check whether a bill is real or counterfeit? OPEN END WITH PRECODES
IF Q31 NOT=C1 Look
IF Q31 NOT=C2 Feel / Texture
IF Q31 NOT=C3 Watermark or the faint image of the portrait or denomination that is visible when you hold the bill up to the light
IF Q31 NOT=C4 Paper / Red and blue lines or threads in the paper(excluding feel, see above code)
IF Q31 NOT=C5 Portrait / Face / Large picture
IF Q31 NOT=C6 Security thread or plastic strip running through the bill that says the denomination of the bill
IF Q31 NOT=C7 Color shifting ink in the number of the denomination in the lower right hand corner of the bill / The number of the denomination in the lower right-hand corner changes color when tilted
IF Q31 NOT=C8 Small numbers imprinted across the face or back of the bill
IF Q31 NOT=C9 Micro-printing or tiny print that appears on the face of the bill
IF Q31 NOT=C10 Color of background
IF Q31 NOT=C11 Symbols of freedom / American flag / American eagle / Liberty Bell / Statue of Liberty torch
IF Q31 NOT=C12 Hold up to the light - specifically what are you looking for? SPECIFY
Other SPECIFY
Don’t know VOL
33 Have you seen or heard anything about recent or upcoming changes to the design of some U.S. bills?
Yes
No
Don’t know VOL
34 IF Q33=C1 Where have you heard about changes being made to the design of some U.S. bills? Please tell me all that apply. MULTIPLE RESPONSES PERMITTED; READ AND RANDOM ROTATE CHOICES
On TV news programs
On TV commercials
On internet (website)
On radio
In a magazine
In the newspaper
On outdoor billboards/posters/at a metro station/airport/on taxi top
In a bank
In a store
From a friend, neighbor or colleague
Other SPECIFY
Don’t know VOL
35 ## IF Q33=C1 ## What have you seen or heard? OPEN END
## IF Q33=C2 ## In addition to the $20, $50, and $10 bills the U.S. Treasury has released in the past couple of years, the U.S. Treasury intends to introduce new designs to other denominations.
36 Why do you think the new designs are being introduced? OPEN END WITH PRECODES
To stop counterfeiting
To keep up with the Euro
To make the currency more attractive
To help people distinguish between denominations
Other SPECIFY
Don’t know VOL
37 What denomination, that is, which bill do you think is being redesigned and issued next? OPEN END WITH PRECODES
$5
$100
Other SPECIFY
Don’t know (VOL)
38 Overall, how interested would you be in hearing or reading about the continued redesign of U.S. bills on television, in magazines, in newspapers, or online? READ CHOICES
Very interested
Somewhat interested
Not very interested
Not at all interested
Don’t know VOL
Counterfeiting Messages
/* DISPLAY */ Now I am going to read you some possible reasons for checking your U.S. bills for counterfeits. After each, please indicate how interested this statement makes you in learning more about changes coming to U.S. currency, including features to help detect counterfeits, and how likely you are to check your bills after hearing this statement.
/* METRIC A */ How interested does this make you in learning more about changes coming to U.S. bills including features to help detect counterfeits? READ CHOICES
Very interested
Somewhat interested
Not very interested
Not at all interested
Don’t know VOL
/* METRIC B */ Given this statement, how likely are you to check your bills for counterfeits? READ CHOICES
Very likely
Somewhat likely
Not very likely
Not at all likely
Don’t know VOL
REPEAT CODES
RANDOM ROTATE SERIES
39 Counterfeiting is theft of someone’s hard-earned money, not a victimless crime. If you accept a counterfeit bill, you won’t get reimbursed for it, and it is illegal to knowingly pass one on to someone else. Help protect yourself, your neighbors, and our economy by checking your bills to make sure they are genuine.
40 The U.S. government monitors a range of counterfeit threats from digital technology to sophisticated printing press operations. Because today’s inexpensive advanced computers, scanners, and printers are making it easier for counterfeiters to create counterfeit bills, the number of counterfeits has jumped dramatically in the last few years. Be safe, not sorry; Check your money for fakes.
41 Roughly one in every 10,000 bills is a counterfeit. Don't make the mistake of accepting a fake. Learn to use the simple security features on your bills to make sure they are genuine.
42 The new high tech security features that are being added to redesigned U.S. bills are the most reliable tools for checking bills to make sure they are genuine.
43 In the U.S., the number of counterfeit bills passed has doubled in the past decade, to more than $60 million, and just last year almost 4,000 arrests were made in the U.S. related to counterfeiting. Don't make the mistake of accepting a fake - protect yourself by checking the new security features on bills you receive.
44 The U.S. $100 bill is the most common target of counterfeiters in the world. The redesigned $100 bill contains cool new high-tech features that are hard for counterfeiters to copy, but easy for you to check.
45 The combined efforts of law enforcement, improved security features and increased public awareness have kept counterfeiting at relatively low levels. However, the threat still exists, so continue to be smart about your money and always check for the authentic security features.
46 Many counterfeiting techniques are so advanced that it is fairly easy to fool someone who casually examines their money. The security features that have been added to the redesigned U.S. bills are the most reliable tools to make sure the bills are genuine. Protect yourself by learning a new easy-to-use security feature on each new bill so you won’t get stuck with counterfeit bills.
Features Messages
/* DISPLAY */ Now I am going to read you some short statements about changes being considered for the U.S. bills. Please indicate, first, how interested this statement makes you in learning more about changes coming to U.S. currency, including features to help detect counterfeits, and, second, how likely you are to check your bills after hearing this statement.
/* METRIC A */ How interested does this make you in learning more about changes coming to U.S. bills including features to help detect counterfeits? READ CHOICES
Very interested
Somewhat interested
Not very interested
Not at all interested
Don’t know VOL
/* METRIC B */ Given this statement, how likely are you to check your bills for counterfeits? READ CHOICES
Very likely
Somewhat likely
Not very likely
Not at all likely
Don’t know VOL
REPEAT CODES
RANDOM ROTATE SERIES
/* REPEAT CODES */
/* RANDOM ROTATE SERIES */
47 There are cool new tools to check your bills including a strip covered with small eagles that appear to move when you tilt the bill, an image that disappears and reappears when you tilt it, and a see-through image that’s incomplete until you hold it up to the light. Learn how to use them to make sure your money is legit.
48 Counterfeits aren’t always obvious, but the U.S. Treasury has made it easier to check the new bills. Look for an embedded watermark in the paper to the right of the big portrait. By tilting the bill back and forth, make the eagles move in the new strip and check for the color-shifting ink in the lower right hand corner. Look for the vertical security thread to the left of the portrait. Learn the security features of your money.
49 Know your money. The redesigned U.S. bills contain easy-to-use features including color-shifting ink, a strip covered with eagles that appear to move when you tilt the bill, a watermark, and a security thread. Protect yourself from counterfeiters by learning how to use the security features on your bills to check them.
50 Check your money to make sure it’s not fake. Tilt it – to see the color-shifting ink and eagles that move in the new strip; expose the watermark and security thread by holding it up to the light.
51 Since passing along counterfeit currency is illegal, it is important to check your bills. However, people often want to be discrete about checking to avoid alarming the person that just gave them the bill. The latest features such as a strip covered with small eagles that appear to move when you tilt the bill allow you to be subtle when protecting your hard earned money.
52 The most recently redesigned U.S. currency contained a feature for those who are visually impaired – a large numeral in the bottom right hand corner of the back of the bill. For the next denominations to be redesigned that feature will be enhanced to make it even easier for those with impaired vision to identify their bills.
53 The redesigned $100 bill will contain features never before seen on U.S. dollars - a strip covered with small eagles that appear to move when you tilt the bill, an image that disappears and reappears when you tilt the bill, and a see-through image that’s incomplete until you hold it up to the light. Even with all of the changes made to the U.S. currency, the currency will still be recognizable as quintessentially American.
54 To prevent counterfeiters from taking advantage of you, it is important to learn three easy-to-use features that are on all U.S. currency. Remember when receiving a bill tilt it to look for the eagles that move in the new strip and color-shifting ink and hold it up to the light to detect the watermark and security thread. Be smart; know your money.
55 The U.S. $100 bill is the most common target of counterfeiters in the world. The new $100 bill contains high-tech features that will make it the ultimate challenge for counterfeiters: a strip covered with eagles that appear to move when you tilt the bill, an image that disappears and reappears when you tilt it, and a see-through image that’s incomplete until you hold it up to the light.
56 How many anti-counterfeiting features can you find on a new $100 note?
57 Images that move, pictures that disappear, colors that change. The new $100 bill is something to see.
58 There is a message in your money. New U.S. currency designs fight counterfeiters with new visible and hidden features. Learn the ones you can use to check for fakes.
59 The U.S. Treasury has stepped up its counterfeit combat with a new $100 bill that includes very hi-tech security features like an innovative strip covered with eagles that appear to move when you tilt the bill. It’s the new order of money.
60 New advanced technology lets the U.S. Treasury raise the bar for counterfeiters to a new level. More complex and sophisticated visible and hidden features are a counterfeiters’ nightmare.
61 New U.S. $100 bills will have something never before seen on U.S. currency - a “motion” strip woven into the paper. When you “Tip the Strip,” the eagles fly.
62 To check new redesigned $100 bills to make sure they are authentic, the U.S. Treasury advises that you “Make it Move.” New features - a strip covered with small eagles that appear to move and a large disappearing/reappearing eagle - that are hard for criminals to duplicate can be seen by tilting the note back and forth.
END SERIES
63 Do you think counterfeiting of bills is a major problem, minor problem, or not a problem in our country? READ CHOICES
Major Problem
Minor Problem
Not a problem
Don’t know VOL
64 Please think about when you receive U.S. bills in general. How often would you say you check them to make sure they are not counterfeit? READ CHOICES
Always
Often
Sometimes
Rarely
Never
Don’t know VOL
65 Using a 1 to 7 scale, with 1 meaning no confidence at all and 7 meaning a great deal of confidence, how much confidence would you say you have in United States currency?
1) 1 – No confidence at all
2) 2
3) 3
4) 4
5) 5
6) 6
7) 7 – A great deal of confidence
8) Don’t know VOL
66 Where do you typically get most of your news from?
Newspapers
Television
Magazines
Radio
Internet
Other SPECIFY
Don’t know VOL
67 How often do you use the Internet?
Several times a day
At least once a day
A few times a week
At least once a week
Less than once a week
Never
68 Which of the following would be good ways to get information to you about changes to U.S. bills? Please tell me all that apply. MULTIPLE RESPONSES PERMITTED; READ AND RANDOM ROTATE CHOICES
1) TV news programs
2) Advertisements on TV
Radio news programs
Ads on the radio
Newspaper articles
Ads in newspapers
Magazine stories
Ads in magazines
Ads on the Internet
A website on the Internet
Don’t know VOL
69 To make sure we have a representative sample, could you please tell me your race or ethnicity?
White/Caucasian (Not Hispanic)
Black/African-American
Caribbean-American
Hispanic/Latino
Asian-American
Native American
South Asian Indian
Other SPECIFY
Don’t know VOL
70 What is your current marital status?
Married
Single
Widowed
Divorced
Don’t know VOL
71 Do you have any children under the age of 18 living at home?
Yes
No
Don’t know VOL
72 CODE STATE
| File Type | application/msword |
| File Title | NexGen |
| Author | User |
| Last Modified By | einhorns |
| File Modified | 2007-06-29 |
| File Created | 2007-06-29 |