Restaurant Labeling _Examples ABCD

Restaurant Labeling _Examples ABCD.pdf- Appendix III.pdf

Focus Groups as Used by the Food and Drug Administration

Restaurant Labeling _Examples ABCD

OMB: 0910-0497

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Example A

American Fare Café
Sandwich Combos

Combos include Med Fries or Tots
and Med Soft Drink

or

Burger

1 Med. Combo

Add 50¢ for Lrg Fries or Tots
and Lrg Soft Drink
Add 130 - 240 Cal.

Sides

$5.49

Cal. 910 - 1340

Small / Med. / Large
$1.29 / $1.59 / $1.99
¢1.29
200 - 450
Cal.Cal.200
- 450

FriesFries
or Tots
or Tots

Burger
$3.19
Cal. 800

Onion Rings or Mozzarella Sticks

Cheeseburger

2 Med. Combo
$6.59

Soda

Cal. 1380 - 1810

Burger
$4.39

Small / Med. / Large
$1.50 / $1.99 / $2.49
Cal. 350 - 720

Fizz, Diet Fizz, Fare Soda, Diet Fare Soda,
AmCola, Diet AmCola

Small / Med. / Large
$1.39 / $1.69 / $1.89

Cal. 1270

Chicken Sandwich

3 Med. Combo
(Grilled or Crsipy)

$6.29

Cal. 0 - 390

Milk Shakes
Vanilla, Chocolate, Banana,
Caramel, Peanut Butter Fudge

Cal. 610 - 1070

Reg. / Large
$2.69 / $3.19

Cal. 420 - 1040

Sandwich

(Grilled or Crsipy)

$3.99

Cal. 400 / 550

Using 2000 calories per day as a reference point, consider how the menu item you select fits within your
total daily calorie needs, which may be higher or lower depending on age, physical activity, gender.
Additional nutrition information available upon request.

Example B

American Fare Café
Sandwich Combos
Burger

1 Med. Combo

Combos include Med Fries or Tots
and Med Soft Drink

or

Sides

Add 50¢ for Lrg Fries or Tots
and Lrg Soft Drink
Add 130 - 240 Cal.

Small / Med. / Large
$1.29
¢1.29 / $1.59 / $1.99
Cal. 200-220/300-320/430-450
Cal. 200 - 450

FriesFries
or Tots
or Tots

$5.49

Cal. 910 - 1340

Burger
$3.19

Small / Med. / Large
$1.50 / $1.99 / $2.49
Onion Rings or Mozzarella Sticks
Cal. 350-380/530-560/690-720

Cal. 800

Cheeseburger

2 Med. Combo
$6.59

Cal. 1380 - 1810

Soda
Fizz, Fare Soda, AmCola

Burger
$4.39
Cal. 1270

Diet Fizz, Diet Fare Soda, Diet AmCola

Chicken Sandwich

3 Med. Combo
(Grilled or Crsipy)

$6.29

Cal. 610 - 1070

Sandwich

Small / Med. / Large
$1.39 / $1.69 / $1.89
Cal. 180-190/230-240/380-390
Small / Med. / Large
$1.39 / $1.69 / $1.89
Cal. 0-2/0-3/0-4

Milk Shakes
Vanilla, Chocolate, Banana,
Caramel, Peanut Butter Fudge

Reg. / Large
$2.69 / $3.19
Cal. 420-690/610-1040

(Grilled or Crsipy)

$3.99

Cal. 400 / 550

Using 2000 calories per day as a reference point, consider how the menu item you select fits within your
total daily calorie needs, which may be higher or lower depending on age, physical activity, gender.
Additional nutrition information available upon request.

Example C

American Fare Café
Sandwich Combos
Burger

1 Med. Combo

Combos include Med Fries or Tots
and Med Soft Drink

or

Sides

Add 50¢ for Lrg Fries or Tots
and Lrg Soft Drink
Add 130 - 240 Cal.

Small / Med. / Large
¢1.29
$1.29 / $1.59 / $1.99
Cal.Av.
200 - 450
Cal. 320

FriesFries
or Tots
or Tots

$5.49

Cal. 910 - 1340

Burger
$3.19

Onion Rings or Mozzarella Sticks

Cal. 800

Cheeseburger

2 Med. Combo
$6.59

Cal. 1380 - 1810

Burger
$4.39
Cal. 1270

Soda
Small / Med. / Large
$1.39
/ $1.69 / $1.89
Fizz, Fare Soda, AmCola
Av. Cal. 180/Av. Cal. 230/Av. Cal. 380
Diet Fizz, Diet Fare Soda, Diet AmCola

Chicken Sandwich

3 Med. Combo
(Grilled or Crsipy)

$6.29

Cal. 610 - 1070

Sandwich

Small / Med. / Large
$1.50 / $1.99 / $2.49
Av. Cal. 530

Small / Med. / Large
$1.39 / $1.69 / $1.89
Av. Cal. 2

Milk Shakes
Vanilla, Chocolate, Banana,
Caramel, Peanut Butter Fudge

Reg. / Large
$2.69 / $3.19
Av. Cal. 550/Av. Cal. 820

(Grilled or Crsipy)

$3.99

Cal. 400 / 550

Using 2000 calories per day as a reference point, consider how the menu item you select fits within your
total daily calorie needs, which may be higher or lower depending on age, physical activity, gender.
Additional nutrition information available upon request.

Example D

Espresso CafŽ
Calories
Small / Med. / Large

Price
Small / Med. / Large

115 / 155 / 193
106 / 145 / 184
6 / 9 / 11
0/0/0

3.20 / 3.75 / 4.05
3.20 / 3.75 / 4.05
2.10 / 2.40 / 2.80
1.75 / 2.15 / 2.20

Ice Lattés & Mochas
Iced
Iced Latte
Double Iced Mocha

401 / 539 / 814
396 / 527 / 791
621 / 758 / 1033

3.49 / 3.99 / 4.59
3.19 / 3.69 / 4.29
3.79 / 4.19 / 4.79

Ice Fruit Smoothies
Strawberry Banana
Mango
Citrus Passion Fruit
Blueberry Pomegranate

540 / 720 / 1080
536 / 715 / 1073
585 / 753 / 1130
544 / 725 / 1087

3.39 / 3.99 / 4.79
3.39 / 3.99 / 4.79
3.39 / 3.99 / 4.79
3.39 / 3.99 / 4.79

Hot Beverages
Cappuccino
Café Au Lait
House Coffee
Brewed Hot Tea


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