FDA Nutrition Symbol Focus Group Study
Appendix I - Screener
OMB No. 0910-0497
Hello Mr./Ms. __________________________________, my name is _______________ and I'm calling about a market research study in your area. We are recruiting for an upcoming focus group in which participants will be asked to share their thoughts and feelings about food products. Would you mind answering a few questions?
Q1. I am going to read some age categories --- could you please tell me in which category your age falls?
Under 18 years old → eliminate [thank respondent]
18-34 → continue
35-54 → continue
55 and over → continue
Q2. Do you or someone from your immediate family work for any of the following:
Market research or advertising firm → eliminate [thank respondent]
The Food and Drug Administration → eliminate [thank respondent]
US Department of Agriculture → eliminate [thank respondent]
National Institutes of Health → eliminate [thank respondent]
State or Local Health Agency → eliminate [thank respondent]
Food Manufacturer or Food Retailer → eliminate [thank respondent]
Healthcare industry → eliminate [thank respondent]
[If none, continue.]
Q3. Have you participated in a focus group within the past year?
[Interviewer: participation in telephone surveys is allowable.]
Yes → eliminate [thank respondent]
No → continue
Q4. Have you done any grocery shopping for yourself or for your household in the past six months?
Yes → continue
No → eliminate [thank respondent]
Q4a. (Albany only) Have you shopped at any Hannaford stores within the past six months?
Yes → continue
No → continue
[Interviewer: have at least 3 Hannaford shoppers in each of the Albany groups.]
Q5. [Interviewer: determine gender]
Male
Female
Q6. What is the highest grade or year of education that you have completed or the highest degree you have received?
0-11 years/grades → lower education group
12 years, high school graduate, GED → lower education group
1-3 years of college, community college,
Associate degree → higher education group
4 years of college, college graduate,
Bachelor’s degree → higher education group
More than 4 years of college,
post-graduate, Masters degree,
doctorate/Ph.D., law degree, MD → higher education group
Q7. Are you of Hispanic or Latino origin?
Yes → continue
No → continue
Q8. What is your race? I am going to read several categories of race. You may choose as many as they apply. Are you?
White → continue
Black or African American → continue
Asian → continue
Native Hawaiian or other Pacific Islander → continue
American Indian or Alaskan Native → continue
[DON’T READ] Hispanic → continue
[DON’T READ] Other → continue
We would like to invite you to participate in a focus group to discuss issues relating to food products with several other participants. The discussion will last approximately an hour and a half. Your participation and everything you say during the discussion will remain anonymous and confidential. You will receive $75 (Calverton) or $60 (Albany) cash for your time. Additionally we will serve you [insert type of food served] before the group discussion starts. Would you like to participate?
Yes → continue
No → terminate [Thank respondent]
I’m glad that you will be able to join us! The focus group will take place on (Day), (Date), at [5:30 or 7:30 p.m.] at [site location].
Will you be available to participate at this time?
Yes → continue
No → terminate [Thank respondent]
Great! I would like to send you a confirmation letter and directions to the facility. In order to do so, could you please tell me your mailing address (or fax number, email address) and a phone number where you can be reached:
Name:______________________________________
Address:__________________________________________________________
City:_______________________ State:_________ Zip:______________
Phone:_______________________ Fax:_________________________
Email:_______________________
Date of focus group:__________________ Time:________________
We are only inviting a few people, so it is very important that you notify us as soon as possible if for some reason you are unable to attend. Please call [recruiter] at [telephone number] if this should happen.
We look forward to seeing you on [date] at [time]. If you use reading glasses, please bring them with you to the focus group.
| File Type | application/msword |
| File Title | FDA Nutrition Symbol Focus Group Study |
| Author | CLin |
| Last Modified By | Jonna Capezzuto |
| File Modified | 2008-03-04 |
| File Created | 2008-03-04 |