Federal Register Notice 60-day

Health Message Testing Statement - Attachment 2 - FRN.pdf

CDC and ATSDR Health Message Testing System

Federal Register Notice 60-day

OMB: 0920-0572

Document [pdf]
Download: pdf | pdf
20296

Federal Register / Vol. 73, No. 73 / Tuesday, April 15, 2008 / Notices
ESTIMATED ANNUALIZED BURDEN HOURS

Health Department ..........

10

75

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Health Department ..........

10

120

15/60

Health
Health
Health
Health
Health

11
11
11
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11

3
1
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Pediatric Influenza Hospitalization Surveillance Project Case Report Form.
Adult Influenza Hospitalization Surveillance Project Case Report
Form.
Adult Discharge Audit Case Report Form .....................................
Adult Discharge Audit Form A: Description of Matching Method ..
Adult Discharge Audit Form B: Sampling Strategy .......................
Adult Discharge Audit Form C: Summary .....................................
Adult Discharge Audit Form D: Future ..........................................

BILLING CODE 4163–18–P

DEPARTMENT OF HEALTH AND
HUMAN SERVICES
Centers for Disease Control and
Prevention
[60Day–08–0572]

Proposed Data Collections Submitted
for Public Comment and
Recommendations

jlentini on PROD1PC65 with NOTICES

Number of responses per
respondent

Type of respondent

Dated: April 8, 2008.
Maryam I. Daneshvar,
Acting Reports Clearance Officer, Centers for
Disease Control and Prevention.
[FR Doc. E8–7971 Filed 4–14–08; 8:45 am]

In compliance with the requirement
of section 3506(c)(2)(A) of the
Paperwork Reduction Act of 1995 for
opportunity for public comment on
proposed data collection projects, the
Centers for Disease Control and
Prevention (CDC) will publish periodic
summaries of proposed projects. To
request more information on the
proposed projects or to obtain a copy of
the data collection plans and
instruments, call 404–639–5960 and
send comments to Maryam I. Daneshvar,
CDC Acting Reports Clearance Officer,
1600 Clifton Road, MS–D74, Atlanta,
GA 30333 or send an e-mail to
[email protected].
Comments are invited on: (a) Whether
the proposed collection of information
is necessary for the proper performance
of the functions of the agency, including
whether the information shall have
practical utility; (b) the accuracy of the
agency’s estimate of the burden of the
proposed collection of information; (c)
ways to enhance the quality, utility, and
clarity of the information to be
collected; and (d) ways to minimize the
burden of the collection of information
on respondents, including through the
use of automated collection techniques
or other forms of information
technology. Written comments should

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Department
Department
Department
Department
Department

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be received within 60 days of this
notice.
Proposed Project
Health Message Testing System,
0920—0572—Revision—National Center
for Health Marketing (NCHM),
Coordinating Center for Health
Information and Service (CCHIS),
Centers for Disease Control and
Prevention CDC).
Background and Brief Description
The National Center for Health
Marketing (NCHM) was established as
part of the Centers for Disease Control
and Prevention’s Futures Initiative to
help ensure that health information,
interventions, and programs at CDC are
based on sound science, objectivity, and
continuous customer input.
Before CDC disseminates a health
message to the public, the message
always undergoes scientific review.
However, reflecting the current state of
scientific knowledge accurately
provides no guarantee that the public
will understand a health message or that
the message will move people to take
recommended action. Communication
theorists and researchers agree that for
health messages to be as clear and
influential as possible, target audience
members or representatives must be
involved in developing the messages
and provisional versions of the
messages must be tested with members
of the target audience.
However, increasingly there are
circumstances when CDC must move
swiftly to protect life, prevent disease,
or calm public anxiety. Health message
testing is even more important in these
instances, because of the critical nature
of the information need. Consider the
following situations:
CDC must communicate about a
hazard, outbreak, or other emergency
that presents an urgent threat to one or
more segments of the public. The
national crisis in which anthrax spores
contaminated mail, postal facilities, and

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Average burden per response
(in hours)

Number of respondents

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congressional buildings is a striking
example.
CDC receives a mandate from
Congress with a tight deadline for
communicating with the public about a
specific topic. For example, in 1998
Congress gave CDC 120 days to develop
and test messages for a public
information campaign about
Helicobacter pylori, a bacterium that can
cause stomach ulcers and increase
cancer risk if an infected individual is
not treated with antibiotics.
Emerging lifestyle or technological
trends create an ephemeral opportunity
to leverage the attention or behavior of
the public to increase the reach and/or
salience of prevention messages. For
example, media monitoring reveals a
partnership between Napster, a musicbased web site, and the Pennsylvania
State University. This partnership
creates an ample opportunity for CDC to
join in the collaboration to reach
students with a salient health promotion
message. For instance, a ticker found on
the top of the Napster homepage screen
might contain an informational URL
followed by a message encouraging
students, especially those residing in
dormitories, to receive the meningitis
inoculation series at their campus
health center. This message would be
tailored prior to the beginning of each
academic year and would need to be
posted in a timely manner before the
arrival of the incoming freshman class.
Of equal importance, this
communication mechanism can be
effectively used in emergency ‘‘rapid
response’’ situations such as the campus
shooting incidents at Virginia Tech and
North Illinois University.
In the interest of timely health
message dissemination, many programs
forgo the important step of testing
messages on dimensions such as clarity,
salience, appeal, and persuasiveness
(i.e., the ability to influence behavioral
intention). Skipping this step avoids the
delay involved in the standard OMB
review process, but at a high potential

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Federal Register / Vol. 73, No. 73 / Tuesday, April 15, 2008 / Notices
cost. Untested messages can waste
communication resources and
opportunities because the messages can
be perceived as unclear or irrelevant.

Untested messages can also have
unintended consequences, such as
jeopardizing the credibility of Federal
health officials.

There is no cost to the respondents
other than their time.

ESTIMATED ANNUALIZED BURDEN HOURS
Number of
responses per
respondent

Number of
respondents

Data collection method

Total burden
hours

Central Location Intercept Interviews ..............................................................
Telephone Interviews .......................................................................................
Individual In-depth Interview (Cognitive Interviews) ........................................
Focus Group Screenings .................................................................................
Focus Groups ..................................................................................................
Online Surveys ................................................................................................

300
300
200
900
300
400

12
12
10
10
20
12

5/60
4/60
6/60
3/60
8/60
6/60

300
240
200
450
........................
480

Total ..........................................................................................................

2,400

........................

........................

2,470

Dated: April 8, 2008.
Maryam I. Daneshvar,
Acting Reports Clearance Officer, Centers for
Disease Control and Prevention.
[FR Doc. E8–7973 Filed 4–14–08; 8:45 am]
BILLING CODE 4163–18–P

Dated: April 4, 2008.
Elaine L. Baker,
Director, Management Analysis and Services
Office, Centers for Disease Control and
Prevention.
[FR Doc. E8–8039 Filed 4–14–08; 8:45 am]

National Center for Injury Prevention
and Control/Initial Review Group,
(NCIPC/IRG)

Year 2008 Requests for Applications related
to the following individual research
announcement: TS08–001, Program on
Exposure-Dose Reconstruction and
Computational Methods to Quantify
Exposures to Hazardous Substances.
Agenda items are subject to change as
priorities dictate.
Contact Person for More Information: J.
Felix Rogers, Ph.D., M.P.H., NCIPC/ERPO,
CDC, 4770 Buford Highway, NE., M/S F62,
Atlanta, Georgia 30341, Telephone (770)
488–4334.
The Director, Management Analysis and
Services Office has been delegated the
authority to sign Federal Register notices
pertaining to announcements of meetings and
other committee management activities for
both CDC and the Agency for Toxic
Substances and Disease Registry.

In accordance with section 10(a)(2) of
the Federal Advisory Committee Act
(Pub. L. 92–463), the Centers for Disease
Control and Prevention (CDC)
announces the following meeting of the
aforementioned review group:

Dated: April 4, 2008.
Elaine L. Baker,
Director, Management Analysis and Services
Office, Centers for Disease Control and
Prevention.
[FR Doc. E8–7975 Filed 4–14–08; 8:45 am]

Time and Date: 1 p.m.–3 p.m., May 9, 2008
(closed).
Place: Teleconference.
Status: The meeting will be closed to the
public in accordance with provisions set
forth in Section 552b(c)(4) and (6), Title 5,
U.S.C., and the Determination of the Director,
Management Analysis and Services Office,
CDC, pursuant to Section 10(d) of Public Law
92–463.
Purpose: This group is charged with
providing advice and guidance to the
Secretary, Department of Health and Human
Services, and the Director, CDC, concerning
the scientific and technical merit of grant and
cooperative agreement applications received
from academic institutions and other public
and private profit and nonprofit
organizations, including State and local
government agencies, to conduct research on
environmental exposures to hazardous
substances.
Matters to be Discused: The meeting will
include the review, discussion, and
evaluation of cooperative agreement
applications submitted in response to Fiscal

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BILLING CODE 4163–18–P

DEPARTMENT OF HEALTH AND
HUMAN SERVICES

DEPARTMENT OF HEALTH AND
HUMAN SERVICES

Centers for Disease Control and
Prevention

Centers for Disease Control and
Prevention

Advisory Committee to the Director,
Centers for Disease Control and
Prevention, (ACD, CDC)
In accordance with section 10(a)(2) of
the Federal Advisory Committee Act
(Pub. L. 92–463), CDC, announces the
following meeting of the
aforementioned committee:

jlentini on PROD1PC65 with NOTICES

Average
burden per
response
(in hours)

Time and Date: 8 a.m.—4 p.m., May 1,
2008.
Place: CDC, Tom Harkin Global
Communications Center, Auditorium B, 1600
Clifton Road, Atlanta, GA 30333.
Status: Open to the public, limited only by
the space available. The meeting room
accommodates approximately 150 people.
Purpose: The committee will provide
advice to the CDC Director on strategic and
other broad issues facing CDC.
Matters To Be Discussed: Agenda items
will include discussions on health systems
transformation.
Agenda items are subject to change as
priorities dictate.
Contact Person for More Information: Brad
Perkins, M.D., M.B.A., Executive Officer,
Advisory Committee to the Director, CDC,
1600 Clifton Road, NE., M/S D–14, Atlanta,
Georgia 30333; Telephone (404) 639–7000.
The Director, Management Analysis and
Services Office, has been delegated the
authority to sign Federal Register notices
pertaining to announcements of meetings and
other committee management activities, for
both the CDC and the Agency for Toxic
Substances and Disease Registry.

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DEPARTMENT OF HEALTH AND
HUMAN SERVICES
Centers for Disease Control and
Prevention
Statement of Organization, Functions
and Delegations of Authority
Part C (Centers for Disease Control
and Prevention) of the Statement of
Organization, Functions, and
Delegations of Authority of the
Department of Health and Human
Services 45 FR 67772–76, dated October
14, 1980, and corrected at 45 FR 69296,
October 20, 1980, as amended most
recently at 73 FR 6728, dated February
2, 2008, is amended to reflect the
reorganization of the National Center for
Health Marketing, Coordinating Center
for Health Information and Service,

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File Typeapplication/pdf
File TitleDocument
SubjectExtracted Pages
AuthorU.S. Government Printing Office
File Modified2008-04-15
File Created2008-04-15

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