Safer California Universities
Project Goal
To evaluate the efficacy of a
“Risk Management” approach to alcohol problem prevention
NIAAA grant #R01 AA12516
with support from CSAP/SAMHSA.
Random Assignment
Intervention Sites
CSU Chico
Sacramento State
CSU Long Beach
UC Berkeley
UC Davis
UC Riverside
UC Santa Cruz
Comparison Sites
Cal Poly SLO
San Jose State
CSU Fullerton
UC Irvine
UC Los Angeles
UC San Diego
UC Santa Barbara
Integrated Intervention Strategies for Off-Campus Drinking
Compliance Checks
DUI Check Points
Party Patrols
Social Host “Response Cost” Ordinance
and….
Social Host Safe Party Campaign
Key Objective:
Maximize Focus
Clear deadline
Bounded time frame
Limited number of components
Highly (overly?) prescribed
Modified after first year’s experience
Outcomes
Annual student surveys each November
Likelihood of getting drunk at a given generic setting (e.g., Greek parties; residence halls) plus additional aggregate measure across all settings
Two baseline years combined vs. two years post-intervention combined
Controlling for individual-level variables and campus/community variables
In addition…
No Displacement
Practical Significance
At each campus, 900 fewer students drinking to intoxication at off-campus parties and 600 fewer getting drunk at bars/restaurants during the fall semester at intervention schools relative to controls.
Equivalent to 6,000 fewer incidents of intoxication at off-campus parties and 4,000 fewer incidents at bars & restaurants during the fall semester at Safer intervention schools relative to controls
…but there’s much more to implementation
A Common Viewpoint
Ask how many
-Currently using EM strategies
-Not using EM strategies, but interested
-No desire to use environmental management strategies
What are the Barriers to Pursuing Environmental Management Strategies?
Solicit list from audience
Barriers to Pursuing
Environmental Management Strategies?
See if there’s anything I/they missed
Lack of control – easy to decide when to hold an event, can’t control what media covers, how police respond to parties, what policies campus/city enact
Barriers – (walls) that others put up (e.g., people who expect you to do the same old thing)
Too much time/money – other things they’re working on
Don’t know where to start – seems overwhelming
Before I talk about what worked for us, very quick mention of what we’ve been doing
Social Host –focus on host and how to create safer environment vs. typical strategy of telling party goers how to be safe; education on liabilities as well
Joint Patrols and DUI Checkpoints – held by City of Davis PD and UC Davis PD – most of these activities were ones they hold every year (through grant we were able to provide small amount of additional funds for overtime)
– what was new was that some of the patrols involved a UCD PD officer riding along with a DPD officer and patrolling campus and City
Increased visibility of enforcement – key piece; 1st year – press conference; newspaper articles, Aggie Family Pack, VC email one year; emails to Greeks, Athletes, campus Housing residents, Orientation presentations, etc.
Good neighbor – Davis NNO (City, Campus and ASUCD co sponsor; lots of effort from City staff); safe party/good neighbor packs at beginning of year and week prior to Picnic Day
Materials – lots of brochures, party packs, magnets, wallet cards, water bottles, etc. that promoted safe party strategies and mentioned increased enforcement – gave more thought to purpose of items – promoted enforcement or specific behaviors
Other campuses – cost response ordinance (not viable in our political climate and some of the tools already exist in our noise and nuisance ordinances)
Some of what we’re doing fits with more traditional college HP strategies, but we’ve changed the focus so it supports EM (e.g., materials, workshops – focus on party host, liability, party environment)
What Worked For Us
Ask hard questions about the value of what you’re currently doing
Balance process and action
Be a resource (or a matchmaker)
Find and nurture great partners
Build on the prior year
Keep swinging
“Everyone else is doing it”
Ask hard questions about the value of what you’re currently doing
• what can you put down that isn’t as effective – fewer special events, changed intern program (twice)
•Focus on our mission – change student behavior, help them be healthier and achieve academic success
Balance process and action
•Ask – who really likes thoughtful discussions, ensuring everyone is included, reviewing lots of data?
•Who dreads the meetings I just described and would like to get to action? Remember that you’ll likely have both people in the room.
•Use people’s time well – didn’t need entire coalition around the table to talk about the enforcement plan – we met with campus and city police lieutenants; we talked to communications staff separately
Be a resource to others … or a matchmaker (facilitator)
•e.g., find out what campus/community police have planned for the start of the year (got them together) send an email to the campus newspaper, include contacts, data, quotes
•helps police and newspaper
•Good neighbor work – brought right people together in a room, now have very small role (and it would happen without us) – 4th year – over 130 neighborhood parties on the same day
•Think about what you can provide that is value added (e.g., $ for enforcement, getting prizes to increase student participation in NNO)
Partners
•Law enforcement, local government relations, City
Build on the prior year
•Don’t have to do it all in one year – repeat after me “I don’t have to do it all in one year.”
•It typically takes more time the first time you do something. The next year, you can spend less time on the continuing pieces and add new ones in.
Keep swinging – sometimes you get lucky
•Hank Aaron - “My motto was always to keep swinging. Whether I was in a slump or feeling badly or having trouble off the field, the only thing to do was keep swinging”.
•VC/Mayor letter – our campus very reluctant to send out blanket emails; were planning on sending it out via email to groups we had access to, ended up going out to entire student body
Everyone else is doing it – helpful for those within a multi-campus system
•Ties in – not reinventing the wheel (e.g., brochure layout from CSUS)
What Was Difficult for Us
(at least initially)
Press conferences can be a lot of work
Missed groundwork with key student groups
Remembering that “all publicity is good”
Balancing multi-site research plan with reality of our community
I came into the project about a week before the launch, so the experience is different.
Press conferences can be a lot of work, but we got a lot of coverage
Lack of groundwork with key student groups (AS, newspaper) – press coverage worked – made them think there was lots of extra enforcement at a time when they already felt community police were targeting certain groups – had to go back and work with them – took a lot of time, but paid off; would have been much easier on the front end
Remembering that “all publicity is good”
- “all publicity is good except an obituary notice.” Behan, Brendan F.
Balancing multi-site research plan with reality of our community
-Talk to your research colleagues; stay true to the basic principles and work within the reality of your community (but stretch)
Remember, what was difficult on our campus may be easy at yours and vice versa
What is Difficult Now
Fewer problems – people moving on to other issues
Fighting the stereotypes; getting people to believe the data
Keeping it fresh
Harder to get people engaged
People don’t believe our good results, think many more students drink than do
Harder to come up with “what’s new” for our news service staff (although media usually open to college and alcohol stories at certain times of year)
Final Advice from The Great One
(not me – Wayne Gretzky)
“You miss 100% of the shots you never take.”
File Type | application/vnd.ms-powerpoint |
File Modified | 2009-12-07 |
File Created | 2009-11-12 |