Wild Dophin Conservation Survey, tourist version

Bottlenose Dolphin Conservation Outreach Survey

BDCO tourist survey

Tourist survey

OMB: 0648-0594

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NOAA Fisheries Service (NMFS) is conducting a survey for more information on the public’s
awareness and knowledge about wild dolphin conservation. The questions in this survey are
about dolphins in the wild rather than dolphins in public display facilities (i.e., zoos and aquaria);
therefore, any reference to the word “dolphin” means dolphins in the wild. The results of the
survey will be used to help determine the effectiveness of NMFS’ public outreach efforts for
wild dolphin conservation and guide future outreach activities.

Q1

How concerned are you, if at all, about protecting dolphins? (Please check one box)
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Q2

Very concerned
Somewhat concerned
Not very concerned
Not at all concerned

To the best of your knowledge, which statement is true? (Please check one box)
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It is illegal but not harmful to feed dolphins in the wild Æ please go to Q3
It is not illegal but harmful to feed dolphins in the wild Æ please go to Q3
It is illegal and harmful to feed dolphins in the wild Æ please go to Q3
It is not illegal nor harmful to feed dolphins in the wild Æ please go to Q4

Q3

Please tell us where you heard or read the information about feeding dolphins in the
wild. (Please check all that apply)
A.

B.

C.

D.

E

F.

G.

H.

Posted signs on or at:
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Docks or marinas
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Fishing Piers
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Visitor centers
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Other (please describe)__________________
Brochure from:
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Visitor Centers
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Hotel
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Boat rental company
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Zoo or Aquarium
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Federal, State, or Local Government
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Other (please describe) __________________
Public Service Announcement (PSA) through:
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Animal related television channel/show
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Non-wildlife related television channel
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Radio Station
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Newspaper
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Magazine
Zoological or nature center:
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Zoo, aquarium, or a wildlife theme park such as Gulf World or Sea World
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City, county, or state park
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Other (please describe) __________________
Internet:
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Florida Visitor Bureau or local tourism website
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Environmental conservation or non-profit organization website
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Federal, State, or Local Government website
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News related website
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Other (please describe) __________________
Television news:
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Local
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National
‰
Other (please describe) __________________
Newspaper article:
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Local
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National
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Other (please describe) __________________
Other:
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Educational workshops
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Nature/wildlife tour
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Word of mouth (i.e., friends and family)
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Billboard
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Other (please describe) __________________
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Cannot recall

Q4

Have you ever heard or read that it is all right to feed, pet, touch, or swim with
dolphins in the wild? (Please check one box)
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Q5

If you answered “Yes” to Q4, please tell us where you heard or read the
information. (Please check all that apply)
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Q6

Yes Æ please go to Q5
No Æ please go to Q6
Don’t know Æ please go to Q6

Television
Newspaper
Magazines
Radio
Movies
Advertisements
Aquarium
Zoos or wildlife parks
Commercial tour operations
Word of mouth (i.e., friends and family)
Other (please describe) __________________
Cannot recall

To the best of your knowledge, which statement is true? (Please check one box)
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‰
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Swimming with, touching, or petting dolphins is potentially illegal but not
harmful to you or dolphins Æ please go to Q7
Swimming with, touching, or petting dolphins is not illegal but harmful to both
dolphins and you Æ please go to Q7
Swimming with, touching, or petting dolphins is potentially illegal and harmful to
both you and dolphins Æ please go to Q7
Swimming with, touching, or petting dolphins is not illegal nor harmful to you or
dolphins Æ please go to Q8

Q7

Please tell us where you heard or read the information about swimming with,
touching, or petting dolphins. (Please check all that apply)
A.

B.

C.

D.

E

F.

G.

H.

Posted signs on or at:
‰
Docks or Marinas
‰
Fishing Piers
‰
Visitor Centers
‰
Other (please describe) __________________
Brochure from:
‰
Visitor Centers
‰
Hotel
‰
Boat rental company
‰
Zoo or Aquarium
‰
Federal, State, or Local Government
‰
Other (please describe) __________________
Public Service Announcement (PSA) through:
‰
Animal related television channel/show
‰
Non-wildlife related television channel
‰
Radio station
‰
Newspaper
‰
Magazine
Zoological or nature center:
‰
Zoo, aquarium, or a wildlife theme park such as Gulf World or Sea World
‰
City, county, or state park
‰
Other (please describe) __________________
Internet:
‰
Florida Visitor Bureau or local tourism website
‰
Environmental conservation or non-profit organization website
‰
Federal, state, or local government website
‰
News related website
‰
Other (please describe) __________________
Television news:
‰
Local
‰
National
‰
Other (please describe) __________________
Newspaper article:
‰
Local
‰
National
‰
Other (please describe) __________________
Other:
‰
Educational workshops
Nature/Wildlife Tour
‰
‰
Word of mouth (i.e., friends and family)
‰
Billboard
‰
Other (please describe) __________________
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Cannot Recall

Q8

In your opinion, what are the best outreach methods for educating the public on
safely viewing dolphins. (Please check one box for each category)
Very
effective

Somewhat
effective

Not very
effective

Not at all
effective

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Radio Public Service
Announcements

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Print Public Service
Announcement

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Internet……………

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Signs………….…..

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Billboards…………

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Local newspaper
articles……………

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National magazine
articles……………

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Local television
stories…………….

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National television
stories…………….

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Boater training
courses…………….

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Workshops or town
hall meetings………

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Podcasts…………..

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Educational
brochures and
pamphlets…………
TV Public Service
Announcements

Other (please explain)

Q9

If feeding, petting, touching, and/or swimming with dolphins interests you, what do
you think created this interest or desire (i.e, TV shows, aquaria/zoos, dolphins’
friendly appearance, etc)? (Please describe or else state if this does not interest you)
_______________________________________________________________________

Q10 Which statement below best describes your living situation? (Please check one box).
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I live in the Panama City Beach metro area Æ please go to Q18
I am a resident for part of the year in the Panama City Beach metro area Æ please go
to 18)
I am a first-time visitor to the Panama City Beach metro area Æ please go to Q11
I am a repeat visitor to the Panama City Beach metro area Æ please go to Q11

Q11 How many total days will you be in the Panama City Beach metro area for your
current trip? _________ day(s)

Q12 Which of the following best describes the purpose of your current trip to the
Panama City Beach metro area? (Please check one box)
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Work
Vacation
Visit family or friends
Other (please describe) __________________

Q13 For your current trip, did you come to the Panama City Beach metro area
specifically to view dolphins? (Please check one box)
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Yes
No

Q14 By what means did you travel to the Panama City Beach metro area for your
current trip? (Please check one box)
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Airline
Car
Bus
Other (please specify) __________________

Q15 Where did you stay while in the Panama City Beach metro area during your current
trip? (Please check one box)
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Hotel
Motel
Time-share/condo
Resort
Rented cottage
Motor home
Camp in state park
Stayed with local friends/family
Other (please describe) __________________

Q16 How many people, including yourself, are traveling with you to the Panama City
Beach metro area _______ Adults?

______ Children under 18?

Q17 During your current trip, which of the following activities do you plan to participate
in while you are in the Panama City Beach metro area? (Please check all that apply)
A.

B.

C.

D.

Fishing from:
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A boat belonging to you or someone in your group
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A rented boat
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A paid charter boat
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The beach
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Piers
Swimming from:
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Boats
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The beach
Viewing Dolphins from a:
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Boat belonging to you or someone in your group
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Rented boat
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Paid charter boat
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Paid jet skis tour
Other:
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Jet Ski
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Snorkel
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Scuba Dive
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Kayak
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Swim-with Dolphins Excursion

Q18 How may times have you participated in dolphin viewing activities in the Panama
City Beach metro area? (Please check one box)
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Never
Once
2-3 times
4-7 times
8-10 times
11 or more times

Q19 Have you ever participated in dolphin viewing activities in other areas of Florida,
the United States, or internationally?
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Yes Æ please go to Q20
No Æ please go to Q21

Q20 If you checked “yes” in Q19 to participating in dolphin viewing activities in other
areas of Florida, the United States, or internationally:
(a) In what location did you participate in these activities? (Please specify)
_____________________________________________________________________
(b) In these other areas, which of the following dolphin activities did you
participate? (Please check all that apply)
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Viewing dolphins from a boat
Viewing dolphins from jet-skis
Viewing dolphins from kayaks
Swimming with dolphins in the wild
Scuba-diving with dolphins in the wild
Other (please describe) __________________

Q21 Would you prefer to go on a dolphin viewing tour that: (Please check all that apply)
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Practices responsible viewing techniques and remains a safe distance from
dolphins Æ please go to Q23
Provides educational information on dolphins biology and research Æ please go
to Q23
Provides information on how to help with dolphin conservation Æ please go to
Q23
No or None of the above Æ please go to Q22

Q22 If you answered “no” or “none of the above” to Q21, which reason(s) below best
describes why? (Please check all that apply)
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It may cost more.
I want to get as close to dolphins as possible.
I don’t see the value in responsible viewing techniques.
Dolphins don’t need conservation measures.
Other (please describe) __________________

Q23 If you live in the Panama City Beach metro area year-round or for part of the year,
do you own a boat or jet-skis? (Please check one box)
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Yes
No
I’m a visitor

Q24 Are you a member of any organizations or associations related to the activities listed
below? (Please check all that apply)
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Boating
Fishing
Water-based recreational sports
Athletics
Conservation
Other (please describe) __________________

Q25 What is your home zip code, or if you are from another country, where is your home
country? (Please describe) _____________

Q26 Which of the following describes your employment status? (Please check one box)
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Employed full-time
Employed part-time
Homemaker
Student
Retired
Currently unemployed
Other (please describe) ___________________________________________

Q27 What was your total household income (before taxes) in 2008? (Please check one box)
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Less than $10,000
$10,000-$14,999
$15,000-$24,999
$25,000-$34,999
$35,000-$49,999

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$50,000-$74,999
$75,000-$99,999
$100,000-$149,000
$150,000-$199,999
$200,000 or more

Q28 Are you Hispanic or Latino? (Please check “No” if not Hispanic or Latino)
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Yes
No

Q29 What is your race? (Please select one or more)
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Asian
American Indian or Alaska Native
Black or African American
Native Hawaiian or other Pacific Islander
White

Q30 What language do you primarily speak at home? (Please check one box)
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English
Spanish
Other (please specify) __________________

Q31 Are you:
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Male
Female

Q32 What is the highest level of education you have attained? (Please check one box)
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Less than 9th grade
9th grade to 12th grade, no diploma
High school graduate (includes equivalency)
Some college, no degree
Two year college degree (AA, AS) or technical school
Four year college graduate (BA, BS)
Some graduate work, but did not receive a graduate degree
Graduate degree (MA, MS, PhD, JD, MD, etc)

Thank you for taking the time to complete this survey. Your participation is
greatly appreciated!
Public reporting burden for this information collection is estimated at 15 minutes, including time for
reviewing instruction and completing and reviewing the collection of information. An additional 15 minutes is
estimated for those respondents who choose to mail in their responses by the stamped and pre-addressed
envelope provided. All responses will be handled as confidential in accordance with NOAA Administrative
Order 216-100, Protection of Fishery Statistics. Notwithstanding any other provision of the law, no person is
required to respond to, nor shall any person be subject to a penalty for failure to comply with, a collection of
information subject to the requirements of the Paperwork Reduction Act, unless that collection of
information displays a currently valid OMB Control Number.


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