Biennial Review of Defense Agencies and DOD Field Activities

2007 - 2008 Biennial Review
of Defense Agencies and DoD Field Activities

ID: DMA/AFIS00421724
You have been nominated to help us with the Biennial Review of Defense Agencies and DoD Field Activities. With your
help, we'll be able to determine how well the products and services provided by agencies and field activities meet the
needs of the organizations they serve. Each agency and activity has organized their mission into one or more business
lines. You have been nominated as a person knowledgeable about the following business line:
Agency/Activity: Defense Media Activity (and American Forces Information Service legacy products and services)
Business Line: Communicate messages and themes from senior DoD civilian and military leaders, and provide information
and entertainment products to the DoD family and external audiences, through all available media.
This business line includes these products and services:
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American news and entertainment distributed via American Forces Network (AFN) afloat radio, and Direct to Sailors
to military communities worldwide
DoD news and information distributed via AFN and Pentagon Channel to military communities worldwide, e.g.,
“Army Environmental Update, Army Now, Daily News Update (DNU), All Hands Television (AHTV), Air Force
Report, Today’s Air Force, Marines TV/Radio”
Internet systems-based programming (includes Bloggers Roundtable, Webcasting, podcasting, and video and audio
on demand)
Flagship print publications (includes Soldiers, All Hands, Airman, and Marines Magazines)
Other information publications, brochures, pamphlets, and posters (includes “Navy Almanac, Army Fact Sheets, Air
Force Lithographs”)
Stars and Stripes news gathering, reporting, print and electronic publications independent of DoD editorial control
Army and Air Force Hometown News Program. Informs the American public via over 10,000 subscribing media
outlets about Army and Air Force operations, programs, and activities of the service, including active duty military,
National Guard, Reserve, academy/ROTC cadets and civil servants.
Policy development for DoD broadcast, radio and television services, public web operations, Stars and Stripes, and
Hometown News Services through DMA HQ.

Please continue...

{DD-DA and M(BI)2025}

DMA/AFIS00421724
Background Questions:
Choose one of the following that best describes your organization's relationship with the Defense Media Activity
(and American Forces Information Service legacy products and services) for this business line.
Traditional
They produce and deliver the product or service with minimal input from us.
Support
We give them our requirements, then they produce and deliver the product or service to us.
Partner
We work together jointly in defining, producing and delivering the product or service.
Oversight
We provide guidance or direction to this organization about the products or services.

Choose one of the following that best describes your organization's relationship with the Defense Media Activity
(and American Forces Information Service legacy products and services) for this business line.
Command
One or more organizations under my control use products or services from this business line.
Coordinator
I coordinate my organization's use of products or services in this business line with the Defense Media Activity (and
American Forces Information Service legacy products and services).
Program Manager
I manage missions or functions that use this product or service.
Resource Manager
I manage the support of mission functions that use this product or service.
Direct Customer
I work with a mission or mission support function that uses this product or service.
Oversight
I provide guidance or direction to the agency or activity, or I review their performance.
None
I have no relationship with my organization’s use of this product or service.

DMA/AFIS00421724
Tell us about your organization and this business line.
1A. How important are the associated products and services to your organization?
Essential
Very important
Important
Somewhat important
Not important
No opinion

1B. How strong is your organization's continuing need for the products or services in this business line?
Strong continuing need
Moderate continuing need
Slight continuing need
No continuing need
No opinion

Tell us about your organization and this business line.
Yes
1C. Does your organization pay for the products or services received from this business
line?
1D. Does your organization influence the level of funding for this business line?
1E. Are these products or services available from another source?
1F. If these products or services are available elsewhere, is this agency/activity your
supplier of choice?
1G. Are these products or services something that your organization could do better itself?
1H. Are you aware of performance standards this agency or activity has for this business
line?
1I. If yes, have the performance standards been met?

No

I don't
Know

DMA/AFIS00421724
How satisfied are you with how Defense Media Activity (and American Forces Information Service legacy
products and services) responds to your organization in providing the products or services in this business line?
Very
Satisfied

Satisfied

Neutral Dissatisfied

Very
Dissatisfied

Does
Not
Apply

2A. Considers our issues
2B. Resolves our issues
2C. Understands our priorities
2D. Follows our priorities
2E. Knows our requirements
2F. Meets our requirements
How satisfied are you with how Defense Media Activity (and American Forces Information Service legacy
products and services) coordinates with your organization?
Very
Satisfied

Satisfied

Neutral Dissatisfied

Very
Dissatisfied

Does
Not
Apply

3A. Opportunities for oversight
3B. Opportunities for feedback
3C. Input on budgets and resource allocation
3D. Support from customer service representative
3E. Support from dedicated liaison
3F. Holding joint exercises
3G. Having joint boards or panels
3H. Other method
Specify other

How satisfied are you with the overall quality of the products and services in this business line?
Very
Satisfied
4A. Effectiveness (meets requirements)
4B. Quality (is free of defects)
4C. Efficiency (is easy to use)
4D. Cost effectiveness (good value)
4E. Timely (available when needed)

Satisfied

Neutral Dissatisfied

Very
Dissatisfied

Does
Not
Apply

DMA/AFIS00421724
How satisfied are you with these specific products and services in the business line?
Note - please rate only those products and services
you are familiar with.
5.1 American news and entertainment distributed via
American Forces Network (AFN) afloat radio,
and Direct to Sailors to military communities
worldwide
5.2 DoD news and information distributed via AFN
and Pentagon Channel to military communities
worldwide, e.g., “Army Environmental Update,
Army Now, Daily News Update (DNU), All
Hands Television (AHTV), Air Force Report,
Today’s Air Force, Marines TV/Radio”
5.3 Internet systems-based programming (includes
Bloggers Roundtable, Webcasting, podcasting,
and video and audio on demand)
5.4 Flagship print publications (includes Soldiers, All
Hands, Airman, and Marines Magazines)
5.5 Other information publications, brochures,
pamphlets, and posters (includes “Navy
Almanac, Army Fact Sheets, Air Force
Lithographs”)
5.6 Stars and Stripes news gathering, reporting, print
and electronic publications independent of DoD
editorial control
5.7 Army and Air Force Hometown News Program.
Informs the American public via over 10,000
subscribing media outlets about Army and Air
Force operations, programs, and activities of the
service, including active duty military, National
Guard, Reserve, academy/ROTC cadets and civil
servants.
5.8 Policy development for DoD broadcast, radio
and television services, public web operations,
Stars and Stripes, and Hometown News Services
through DMA HQ.

Very
Satisfied

Satisfied

Neutral Dissatisfied

Very
Cannot
Dissatisfied Judge

DMA/AFIS00421724
Please give us your comments
Please elaborate if you said your organization could provide these products and services for itself
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Please elaborate on your organization's ability to provide these products and services for all of DoD
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Please elaborate if you can on any "very dissatisfied" answers
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Specific suggestions you have for improving particular products or services
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Related products or services that you would like to have provided
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Other comments
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DMA/AFIS00421724
Sharing your results (please select one):
You may share my comments directly with no editing.
My comments contain no identifying information - they do not need to be edited.
Please edit any identifying information out of my comments before sharing it with Defense Media Activity (and
American Forces Information Service legacy products and services)

If you are not the person who this survey was addressed to, please tell us who you are. We will save your name and contact
information but the orginal name will not change.
Full name:
Email:
Phone:
You may reply using the method that is most convenient for you.
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Mail it in the enclosed envelope (Send to Westat, 1650 Research Boulevard, Rockville, MD 20850)
Visit the Biennial Review web site: https://biennialreview.osd.mil

Enter your Access code: 3662-7C93-EB20 to complete the survey online.
Questions? Call us toll free: 1-888-663-9084