DTV Texting Campaign

Forms and Documents

Document Name	Status
0660.ViralTexting.EmergReview.SuppStmt.doc Supporting Statement A	2009-05-13
0660.ViralTexting.ExpeditedRev.OMBLtr..pdf Supplementary Document	2009-05-13

IC Document Collections

IC ID	Document Title	Status
189132	DTV Texting Campaign - Billboard Screens Other-Billboard Screen	New

ICR Details

OMB Control No: 0660-0030	ICR Reference No: 200905-0660-001
Status: Historical Active	Previous ICR Reference No:
Agency/Subagency: DOC/NTIA	Agency Tracking No:
Title: DTV Texting Campaign
Type of Information Collection: New collection (Request for a new OMB Control Number)	Common Form ICR:  No
Type of Review Request: Emergency	Approval Requested By: 05/14/2009
OIRA Conclusion Action: Approved without change	Conclusion Date: 05/13/2009
	Date Received in OIRA: 05/13/2009
Terms of Clearance: This collection is approved with the following terms of clearance. This NTIA collection is approved as an emergency clearance to meet ARRA requirements. This collection will be valid for six months. If NTIA decides to continue to use this collection past the approved emergency request clearance time period, it must resubmit to OMB under the normal PRA clearance process for a three year approval.

	Inventory as of this Action	Requested	Previously Approved
Expiration Date	11/30/2009	6 Months From Approved
Responses	1,000	0	0
Time Burden (Hours)	17	0	0
Cost Burden (Dollars)	0	0	0

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Abstract: The American Recovery and Reinvestment Act of 2009 (ARRA), signed by President Obama on February 17, authorizes $650 million in funding for additional coupons and the extension of related activities, including consumer education. To communicate the change in the transition date – and to help unprepared consumers to take action and maintain their access to television programming – the National Telecommunications and Information Administration (NTIA) is extending its consumer education outreach effort.

Emergency Justfication: Days before the nation’s full-power television stations were slated to complete the transition to all-digital broadcasting, President Obama signed the DTV Delay Act into law, moving the final day for transition from February 17 to June 12, 2009. Congress passed the legislation, which gave unprepared consumers more time to prepare for the transition. As of March 29, 2009 Nielsen indicated 3.4 percent (approximately 3.9 million of the 114.5 million U.S. TV homes) were completely unprepared for the switch. While this number is relatively small, several demographic groups are unprepared at a rate significantly higher than the national average: 1) 6.3 percent of TV homes where the head of the household is under 35 years of age; 2) 6.2 percent of African-American TV homes; and 3) 5.6 percent of Hispanic TV homes. The proposed viral texting outreach campaign will give NTIA the opportunity to reach unprepared consumers.

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Authorizing Statute(s): None

Citations for New Statutory Requirements: None

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Associated Rulemaking Information
RIN:	Stage of Rulemaking:	Federal Register Citation:	Date:
	Not associated with rulemaking

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Federal Register Notices & Comments

Did the Agency receive public comments on this ICR? No

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Number of Information Collection (IC) in this ICR: 1

IC Title	Form No.	Form Name
DTV Texting Campaign - Billboard Screens

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ICR Summary of Burden

	Total Approved	Previously Approved	Change Due to New Statute	Change Due to Agency Discretion	Change Due to Adjustment in Estimate	Change Due to Potential Violation of the PRA
Annual Number of Responses	1,000	0	0	1,000	0	0
Annual Time Burden (Hours)	17	0	0	17	0	0
Annual Cost Burden (Dollars)	0	0	0	0	0	0

Burden increases because of Program Change due to Agency Discretion: Yes

Burden Increase Due to: Changing Regulations

Burden decreases because of Program Change due to Agency Discretion: No

Burden Reduction Due to:

Short Statement: This is a new information collection.

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Annual Cost to Federal Government: $89,000

Does this IC contain surveys, censuses, or employ statistical methods? No

Is the Supporting Statement intended to be a Privacy Impact Assessment required by the E-Government Act of 2002? No

Is this ICR related to the Affordable Care Act [Pub. L. 111-148 & 111-152]? Uncollected

Is this ICR related to the Dodd-Frank Wall Street Reform and Consumer Protection Act, [Pub. L. 111-203]? Uncollected

Is this ICR related to the American Recovery and Reinvestment Act of 2009 (ARRA)? Yes

Is this ICR related to the Pandemic Response? Uncollected

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Common Form ICR:  No

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On behalf of this Federal agency, I certify that the collection of information encompassed by this request complies with 5 CFR 1320.9 and the related provisions of 5 CFR 1320.8(b)(3).

The following is a summary of the topics, regarding the proposed collection of information, that the certification covers:

(a) It is necessary for the proper performance of agency functions;

(b) It avoids unnecessary duplication;

(c) It reduces burden on small entities;

(d) It uses plain, coherent, and unambiguous language that is understandable to respondents;

(e) Its implementation will be consistent and compatible with current reporting and recordkeeping practices;

(f) It indicates the retention periods for recordkeeping requirements;

(g) It informs respondents of the information called for under 5 CFR 1320.8 (b)(3) about:

(i) Why the information is being collected;

(ii) Use of information;

(iii) Burden estimate;

(iv) Nature of response (voluntary, required for a benefit, or mandatory);

(v) Nature and extent of confidentiality; and

(vi) Need to display currently valid OMB control number;

(h) It was developed by an office that has planned and allocated resources for the efficient and effective management and use of the information to be collected.

(i) It uses effective and efficient statistical survey methodology (if applicable); and

(j) It makes appropriate use of information technology.

If you are unable to certify compliance with any of these provisions, identify the item by leaving the box unchecked and explain the reason in the Supporting Statement.

Certification Date: 05/13/2009

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