Presidential Libraries Museum Visitor Survey

Presidential Libraries Museum Visitor Survey

Wirthlin-Harris-Final Reagan Museum Visitor Survey Formatted Revised May_09FINAL

Presidential Libraries Museum Visitor Survey

OMB: 3095-0066

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Presidential Libraries Patron Experience Survey

Page 5




MUSEUM VISITORS


Thank you for sharing your opinions on your visit to the museum at the Reagan Library. Your answers will help us understand your experience and to evaluate where we are doing well and where there is room for improvement.


All of your responses are for research purposes only.


1. Which of the following affected your decision to visit the museum at the Reagan Library? Please select all that apply.


Web site (Please specify: )

Another Presidential Library (Please specify: )

National Archives in Washington, DC

Word of mouth

Newspaper/Magazine

TV

Radio

Brochures/Rack cards/Travel guides (such as AAA)

Street banners, road signs, and billboards

Information at your hotel

Information from a convention and visitors bureau

Availability of a tour bus

Attendance at a special event

Other (Please specify: )


2. What did you expect to see before you visited the museum at the Reagan Library? Please select all that apply.


Exhibits about the president

Exhibits about American history

Documents and artifacts related to the president

A traveling/temporary exhibit (Please specify: )

Books or other library materials

A temporary or traveling exhibit

A special event at the library/museum

Photographs and audio/visual material related to the president and his family

Interactive exhibits

Other (Please specify: )


3. Would you say that your visit to the museum at the Reagan Library did not meet, met or exceeded your expectations?


Exceeded my expectations Met my expectations Did not meet my expectations













4. For the following questions, please focus solely on your impressions and experiences with the museum exhibits. How well does each of the following statements describe your recent experience at the museum at the Reagan Library?



STRONGLY AGREE

AGREE

NEITHER AGREE NOR DISAGREE

DISAGREE

STRONGLY DISAGREE

NOT APPLICABLE

I learned something I did not know before.

The exhibits presented the President and his Administration in a balanced manner.


STRONGLY AGREE

AGREE

NEITHER AGREE NOR DISAGREE

DISAGREE

STRONGLY DISAGREE

NOT APPLICABLE

I now have a better understanding of the President and his Administration.

The introductory film and the exhibits provided me with an understanding of the life and times of this president.

The exhibits helped me connect historic events to those of the present.

The visit made me feel personally connected to the President.

The exhibits provided a positive learning experience for the child(ren) I visited with.


5. Please rate your satisfaction with the following in regards to your recent visit to the Reagan Library’s collections or exhibits including the presidential home or grave site.



VERY SATISFIED

SOMEWHAT SATISFIED

NEITHER SATISFIED NOR DISSATISFIED

SOMEWHAT DISSATISFIED

VERY DISSATISFIED

NOT APPLICABLE

The amount of information about the President

The amount of information about the First Lady and/or President’s family

The amount of information about American history/democracy

The variety of artifacts and documents used in the exhibits

The variety of interactive/electronic exhibits

The quality of the museum experience in comparison to other museums you have enjoyed




6. Please rate your satisfaction with the following in regards to your recent visit to the Reagan Library’s collections or exhibits including the presidential home or grave site.



VERY SATISFIED

SOMEWHAT SATISFIED

NEITHER SATISFIED NOR DISSATISFIED

SOMEWHAT DISSATISFIED

VERY DISSATISFIED

NOT APPLICABLE








Wait time to see the exhibit(s)

Written information about the exhibits (booklets, brochures, pamphlets etc.)

The flow of the exhibit

Exhibit layout/presentation

Quantity of interactive exhibits

Quality of interactive exhibits

Labels and informational signage in the exhibits


VERY SATISFIED

SOMEWHAT SATISFIED

NEITHER SATISFIED NOR DISSATISFIED

SOMEWHAT DISSATISFIED

VERY DISSATISFIED

NOT APPLICABLE

How well the interactive/electronic exhibits were working

Exhibit lighting

Places to rest and reflect

The tour guide/volunteers


7. Again, thinking about your most recent experience at the museum at the Reagan Library overall, please rate how satisfied you were with each of the following.



VERY SATISFIED

SOMEWHAT SATISFIED

NEITHER SATISFIED NOR DISSATISFIED

SOMEWHAT DISSATISFIED

VERY DISSATISFIED

NOT APPLICABLE

Directions/Signage directing you to the library & museum

Parking

Admission fee

Admission process

Friendliness of the staff

Accessibility of the building and exhibit space

Selection of items in the gift shop/store

The museum restaurant/ café

Crowdedness

Accessibility of the restrooms






8. How satisfied were you with your experience overall at the museum at the Reagan Library?


Very satisfied

Somewhat satisfied

Neither satisfied nor dissatisfied

Somewhat dissatisfied

Very dissatisfied


9. How do you rate your experience at the Reagan Library in comparison with other Southern California theme experiences?

Liked it much less

Liked it somewhat less

Did not like it any more or less

Liked it somewhat more

Liked it much more



10. Please describe your first impressions as you, your family and friends approached the Library.






11. What was the best part of your most recent visit to the museum at the Reagan Library?






12. What one thing could be done to improve your overall experience at the museum at the Reagan Library?















VISITOR PROFILE


Our next set of questions is for classification purposes only.


13. Who did you visit the museum at the Reagan Library with?


Alone

Family/Friends/Co-Workers

A group of students

A tour group

Other (Please specify: ­­­­­­­­­­­­­­­­­­­__________________________________)


If you visited the Library with children, please answer question #14. Otherwise go to question #15.


14. How many children (under the age of 18) were with your group?


If applicable, please specify the range of their ages (choose all that apply):


0 – 5 years old

6 – 10 years old

11 – 13 years old

14 – 18 years old


15. What is your gender?


Male Female


16. In what year were you born?


(Please enter as a four-digit number, e.g., 1963)


17. What if the highest level of education you have attained?


Less than high school

High school or equivalent (e.g., GED)

Some college, but no degree

Associate’s degree

Undergraduate degree (e.g., B.A., B.S.)

Graduate school (e.g., M.S., M.D., Ph.D.)


18. Which of the following income categories best describes your total 2007 household income?


Less than $24,999

$24,999 to $49,999

$49,999 to $74,999

$75,000 to $99,999

$100,000 to $149,999

$150,000 to $199,999

$200,000 or more


THANK YOU FOR YOUR PARTICIPATION!

Please send completed surveys to [name and address of survey data collector).


Paperwork Reduction Act Public Burden Statement

A Federal agency may not conduct or sponsor, and a person is not required to respond to a collection of information unless it displays a current valid OMB control number. The information requested on this form is being collected and used by the National Archives and Records Administration to assess satisfaction with the Presidential Libraries’ Museum Programs. Public burden reporting for this collection of information is estimated to be 15 minutes per response, including time for reviewing instructions and completing and reviewing the collection of information. Send comments regarding the burden estimate or any other aspect of the collection of information, including suggestions for reducing this burden, to National Archives and Records Administration (NHP), 8601 Adelphi Road, College Park, MD 20740-6001. DO NOT SEND COMPLETED SURVEY FORMS TO THIS ADDRESS. SEND COMPLETED FORMS TO THE ADDRESS SHOWN AT THE END OF THE SURVEY.


OMB Identification Number 3095-0066


File Typeapplication/msword
File TitlePRESIDENTIAL LIBRARIES PATRON EXPERIENCE SURVEY DRAFT
AuthorBrandon T Condren
Last Modified ByNARAuser
File Modified2009-05-15
File Created2009-05-15

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