PSA Storyboards

Test PSA Storyboards for Gyn Cancer.pdf

Focus Group Testing to Effectively Plan and Tailor Cancer Prevention and Control Communication Campaigns

PSA Storyboards

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“I Had”

BACKGROUND MUSIC

Woman 1: I didn’t think it was anything.

Woman 2: I had a backache for a couple of
weeks…it just wouldn’t go away.

Woman 3: I felt bloated.
ANNOUNCER: These symptoms may be nothing…
But they could be early warning signs of cervical,
ovarian, uterine, or other gynecologic cancers.

Get the Facts About Gynecologic Cancer

1-800-CDC-INFO
www.cdc.gov/cancer/knowledge/

Woman 4: My best friend felt pain in her pelvic
area. She thought she might have pulled a muscle.

Woman 5: I was spotting, but I already went
through menopause.

Woman 6: My sister was tired all the time. She
didn’t feel like herself for weeks. Seeing her doctor
may have saved her life.

ANNOUNCER: Know what’s normal for you…and if
you think something’s wrong…see your doctor. Ask
about gynecologic cancer…Get the facts…Get the
Inside Knowledge.

“ORCHestra”

Bloating, heartburn, or backache.

SOUND EFFECTS: Flute music.

SOUND EFFECTS: Cello music.

ANNOUNCER: Listening to music –
that’s easy.

SOUND EFFECTS: Orchestra music with
occasional off-notes.

ANNOUNCER: But what about listening to
your body, the most finely tuned instrument of
all? Do you know when something is not quite
right—when something may be a bit off-key…
not normal for you?

ANNOUNCER: Like bloating, heartburn, or a
backache that won’t go away.

Get the Facts About Gynecologic Cancer

1-800-CDC-INFO
www.cdc.gov/cancer/knowledge/
Spotting, itching, burning.

ANNOUNCER: Spotting when you’re not
having your period. Itching or burning in the
genital area.

Feeling tired.

ANNOUNCER: Feeling tired all the time for no
good reason.

ANNOUNCER: These symptoms may be
nothing…But they could be early warning
signs of cervical, ovarian, uterine, or other
gynecologic cancers.

ANNOUNCER: If your body feels out of
harmony for two weeks or longer, talk to your
doctor. Ask about gynecologic cancers.

ANNOUNCER: Listen to your body. And get
the Inside Knowledge.

“Latin JAzz”

Bloating, heartburn, or backache.

SOUND EFFECTS: Sax music.

SOUND EFFECTS: Conga music.

ANNOUNCER: Listening to music – that’s
easy.

SOUND EFFECTS: Latin jazz music with
occasional off-notes.

ANNOUNCER: Like bloating, heartburn, or a
backache that won’t go away.

ANNOUNCER: But what about listening to
your body, the most finely tuned instrument of
all? Do you know when something is not quite
right? When something may be a bit off key…
just not right?

Get the Facts About Gynecologic Cancer

1-800-CDC-INFO
www.cdc.gov/cancer/knowledge/
Feeling tired all the time.

ANNOUNCER: Feeling tired all the time for no
good reason.

ANNOUNCER: It may be nothing…But it could
also be an early warning sign of gynecologic
cancer, such as cervical, ovarian, uterine,
vaginal, or vulvar cancer. Each has different
signs. Different risk factors.

ANNOUNCER: If your body feels out of
harmony for two weeks or longer, talk to your
doctor. Ask about gynecologic cancers.

ANNOUNCER: Tune in…Get the Inside
Knowledge about gynecologic cancer..

Spotting, itching, burning.

ANNOUNCER: Spotting when you’re not
having your period. Itching or burning in the
genital area.

“Mannequin”

BACKGROUND MUSIC
ANNOUNCER: Every woman’s body is different.

ANNOUNCER: But here’s what we have in
common…if something doesn’t feel ‘normal’ for us,
we usually know it.

And so is how we feel…

ANNOUNCER: Like pelvic pain, pressure, or
bloating. A backache that won’t go away.
Or abnormal bleeding, itching, or sores in the
genital area.

ANNOUNCER: It could be a change in bathroom
habits – like having to ‘go’ more often, and more
urgently, than is normal for you.

Get the Facts About Gynecologic Cancer

1-800-CDC-INFO
www.cdc.gov/cancer/knowledge/

ANNOUNCER: Or feeling tired all the time for no
good reason.

ANNOUNCER: These things may be nothing to
worry about, but find out for sure. See your doctor
and ask about gynecologic cancer, including
cervical, ovarian, uterine, and vaginal cancers.

ANNOUNCER: Get the facts. Get the Inside
Knowledge.

“MIRROR”

BACKGROUND MUSIC

ANNOUNCER: But what about what’s happening
on the inside? You know when something doesn’t
feel normal for you…

ANNOUNCER: We check out how we look…
on the outside.

ANNOUNCER: Like being tired or bloated all the
time for no good reason. Having abnormal bleeding,
itching, burning, or sores in the genital area.

Get the Facts About Gynecologic Cancer

1-800-CDC-INFO
www.cdc.gov/cancer/knowledge/

ANNOUNCER: Needing to ’go’ more often or
more urgently than usual. Or having back pain
that won’t let up.

ANNOUNCER: It could be nothing. Or your body
may be saying something is wrong.

ANNOUNCER: If you notice anything that isn’t
normal for you for two weeks or longer, talk to a
doctor. Ask about gynecologic cancer, such as
cervical, ovarian, uterine, and vaginal cancers.

ANNOUNCER: Get the facts. Get the Inside
Knowledge about gynecologic cancer.


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