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Attachment 7
Clinic-Focused Intervention
Training Curriculum Summary
 and Objectives and
Presentations
Implementation
and Evaluation 
of an Intervention to Increase 
Colorectal
Cancer Screening 
in Primary Care Clinics
Funded by Division of Cancer Prevention and Control at 
Centers for Disease Control and Prevention (CDC) 
____________________________________________________________
Investigators
and Collaborators
CDC 
	- 
	Judith Lee, PhD
- 
	Mary White, ScD
Battelle 
	- 
	Daniel Montaño, PhD
- 
	Danuta (Danka) Kasprzyk, PhD
Contact
information (Battelle):
Henry Ford
Health System
	- 
	Jennifer Elston Lafata, PhD
- 
	Christina Moon, MA 
	
- 
	L. Keoki Williams, MD, MPH
- 
	GI specialist, MD, MPH
Lovelace
Clinic Foundation 
Lovelace
Sandia Health System
	- 
	Maggie Gunter, PhD
- 
	Shelley Carter, MPH, BSN
- 
	Cleveland Sharp, MD
- 
	GI specialist, MD
MODULE
I
PROJECT OVERVIEW: 
IMPLEMENTATION AND EVALUATION
__________________________________________________________________
Goals of
Intervention Program
	- 
	Increase colorectal cancer
	(CRC) screening among average-risk
	men and women
	in primary care clinics
	- 
	Increase motivation/intention
	of patients,
	clinicians, and
	clinical staff to
	complete CRC screening by:
	- 
	improving beliefs and attitudes toward CRC screening 
	
- 
	strengthening facilitators (office systems)
- 
	decreasing or eliminating barriers 
	
- 
	increasing social support
_____________________________________________________________
Intervention
	- 
	There are two parts to this
	intervention:
	- 
	Patient-focused
- 
	Clinic-focused
	- 
	At the clinic, all staff will be involved
	- 
	Clinicians
- 
	Clinical staff
	- 
	Front desk staff
- 
	Medical assistants
- 
	Nurses
_____________________________________________________________
Patient-focused
Intervention
	- 
	CRC screening education
	packets with letter signed by physicians sent to patients about 1–2
	weeks before HME appointment
- 
	Patients read CRC screening
	facts
- 
	Patients review CRC screening
	options
_____________________________________________________________
Patient-focused
Intervention
	- 
	Patients are primed for a
	conversation with their clinician about CRC screening options 
	
- 
	Conversation with clinician
	about CRC screening options leads to a CRC screening decision about
	modality
- 
	Patients then
	- 
	receive FOBT kits and instructions, OR 
	
- 
	recommendation to schedule FS or colonoscopy appointment 
	
_____________________________________________________
Clinic-focused
Intervention
	- 
	CRC training/skills building
	workshop with primary care clinicians and clinical staff
	- 
	Clinicians enhance skills regarding motivating patients to get
	screened
- 
	Clinical staff enhance skills for patient interactions and for
	office reminder systems
_____________________________________________________________
Clinic-focused
Intervention
	- 
	Have conversation about CRC screening with patients
- 
	Make mutual decision regarding screening modality
- 
	Implement screening:
	- 
	FOBT cards
- 
	FS appointment
- 
	Colonoscopy appointment
	- 
	All Clinical Staff and Clinicians:
	- 
	Formulate reminder system plan
	- 
	To prompt discussion of CRC screening
- 
	For return of FOBT cards
- 
	Appointment follow-up
_______________________________________________________________________
Clinic-focused
Intervention
	- 
	Use opportunities for patient education about CRC screening
- 
	Place CRC screening reminders in patient charts for clinicians 
	
	- 
	Give FOBT kits to patients with standardized instructions
- 
	Trained to tailor FOBT instructions for patients who call in with
	questions
	- 
	If Flexible Sigmoidoscopy
	(FS) or Colonoscopy chosen:
	- 
	Give patient information regarding appointment set up
_____________________________________________________________
Clinic-focused
Intervention
Using
reminder system implemented, Nurses/MAs:
	- 
	Follow-up with patients if
	FOBT results do not come in from lab
- 
	Follow-up with patients
	regarding FS or colonoscopy appointments
- 
	Take incoming calls from
	patients to help with questions about FS or colonoscopy
- 
	Follow-up with patients if FS
	or colonoscopy appointments not made/kept
__________________________________________________________________
Intervention/Evaluation
Design
Four Arms
Clinics Randomized
	- 
	Patient-focused intervention 
- 
	Clinic-focused intervention 
- 
	Combined patient-clinic intervention 
- 
	Usual care control group 
________________________________________________________________________
Evaluation
Study Design
	- 
	Pre- and post-test design
- 
	Baseline, 12 month follow-up
	assessments
	- 
	Patients
- 
	Clinic staff 
	
- 
	Clinicians
Pre-Intervention					Post-Intervention
	
	
	
		| 
			Clinic staff/clinicians | 
			Clinic staff/clinicians | 
	
		| 
			Patients | 
			Patients | 
______________________________________________________
OUTCOMES
	- 
	Primary – CRC screening tests done
- 
	Secondary – CRC screening conversations; kits distributed;
	appointments made
	- 
	Changes in attitude, beliefs, social influence
	- 
	Outcomes will be assessed
	via:
	- 
	Clinician, clinical staff, patient surveys
- 
	FOBT laboratory test records
- 
	FS and Colonoscopy procedure records
________________________________________________________________________
Survey
Instruments
	- 
	Clinician/Clinical
	Staff/Patient Surveys
	- 
	Patient education about CRC screening
- 
	Conversations about CRC screening
- 
	Intentions, motivations, attitudes, norms, facilitators, barriers
	related to CRC screening modalities
	- 
	FOBT card distribution
- 
	FS recommendation/intention
- 
	Colonoscopy recommendation/intention
________________________________________________________________________
What We
Need from You
	- 
	Commitment to study and
	adherence to protocol
- 
	Permission to contact about
	225 of your patients
- 
	Your participation in 3 hours
	of CE training for CRC screening 
	
- 
	Survey completion pre- and
	post- intervention (12 month follow-up)
________________________________________________________________________
Provider
Training Objectives
	- 
	Review current information
	about colorectal cancer (CRC) and CRC screening
- 
	Motivate clinicians and
	clinical staff to engage in CRC screening conversations with
	patients and to actively encourage and endorse CRC screening
- 
	Provide tools for targeted
	and effective CRC screening conversations with patients so that a
	shared screening decision may be made
- 
	Disseminate tools to
	effectively manage CRC screening office systems
- 
	Generate discussion about and
	find solutions to barriers to CRC screening that work for
	individuals and for specific clinic settings
MODULE
II
CRC and CRC SCREENING 
STATISTICS, EVIDENCE and GUIDELINES
________________________________________________________________________
Module II
Objectives
	- 
	Review CRC and CRC screening
	statistics 
	
- 
	Briefly review CRC screening
	modalities, with some evidence of efficacy and pros/cons of each
- 
	Review USPSTF CRC screening
	recommendations, and ACS and ACG guidelines for average-risk
	patients
Colorectal
Cancer Screening
BUILDING THE CASE
________________________________________________________________________
Colorectal
Cancer (CRC)
	- 
	CRC is third most common
	cancer diagnosed in the US
- 
	Second leading cause of
	cancer death
- 
	Lifetime probability of
	developing CRC is about 1 in 17 (1 in 17 men; 1 in 18 women)
- 
	Lifetime probability of dying
	from CRC is about 1 in 43
- 
	Average person dying of CRC
	loses about 13 years of life
________________________________________________________________________
Colorectal
Cancer Burden
	- 
	American Cancer Society
	estimates:
	- 
	145,000 new cases of CRC will be diagnosed in 2005 
	
	- 
	Males 72,648
- 
	Females 72,352
	- 
	56,000 individuals will die from CRC in 2005
	- 
	Males 27,956
- 
	Females 28,044
	- 
	Treatment cost of CRC in the
	U.S. is over $6.5 billion per year
__________________________________________________________________
CRC
Incidence and Mortality Rates
Average
Annual Age-Specific SEER Incidence per 100,000 Persons and U.S.
Mortality Rates By Gender, 1998-2002
(Graph)
________________________________________________________________________
Adenoma-Carcinoma
Sequence
-Most
CRC begins as polyps-over 95% of CRC arises in adenomatous polyps
-Twenty-five
percent of adults have adenomatous polpsa at age 50-about 5% would
progress to cancer if left in the colon
-Transformation
occurs to change polyps to carcinoma: process takes about 10-15 years
_____________________________________________________________
Colorectal
Cancer Detection
	- 
	Today CRC is the most
	preventable cancer
- 
	When CRC is detected at an
	early, localized stage, 5-year survival is 90%
- 
	Survival drops to:
	- 
	67% if detected at regional stage 
	
- 
	10% if detected at distant stage
	- 
	Only 38% of CRC is discovered
	at the localized stage
________________________________________________________________________
Objectives
of CRC Screening
Detect
 surgically curable CRC (Dukes’ A or B)
Prevent
cancers by detecting and resecting pre-malignant benign polyps
________________________________________________________________________
Accepted
CRC Screening Modalities
	- 
	Fecal Occult Blood Test
	(FOBT)
- 
	Flexible Sigmoidoscopy (FS)
- 
	FOBT plus FS
- 
	Colonoscopy
- 
	Double Contrast Barium Enema
	(DCBE)
____________________________________________________________
Colorectal
Cancer Screening
	- 
	U.S. Preventive Services Task
	Force (USPSTF) strongly recommends screening
- 
	National Committee for
	Quality Assurance (NCQA) added CRC measure to the Health Plan
	Employer Data and Information Set (HEDIS®)
	in 2004
- 
	American Cancer Society has
	developed CRC Screening Guidelines
________________________________________________________________________
Average
Risk for CRC
	- 
	Asymptomatic
- 
	No family or personal history
	of colorectal neoplasia
- 
	No chronic ulcerative colitis
	or Crohn’s colitis
- 
	Begin screening at age 50
	(MOST
CRC occurs in those of average risk; only 20% of CRC cases in those
with family history – first-degree relative - USPSTF)
________________________________________________________________________
American
Cancer Society 
2005 CRC Screening Guidelines
	Beginning at age 50, average
risk men and women should follow one of the following examination
schedules:
	- 
	Fecal Occult Blood Test (FOBT) every year 
 (not in-office FOBT)
- 
	Flexible Sigmoidoscopy (FS) every 5 years
- 
	Annual FOBT and FS every 5 years 
 (preferred over FOBT or FS
	alone)
- 
	Double-Contrast Barium Enema (DCBE) 
 every 5 years
- 
	Colonoscopy every 10 years
_______________________________________________________________________
American
College of Gastroenterology CRC Screening Guidelines 
	Beginning at age 50, average
risk men and women should follow one of the following examination
schedules:
	- 
	Preferred screening strategy:
	- 
	Colonoscopy every 10 years 
	
	- 
	Alternative screening strategy:
	- 
	FS every 5 years plus annual FOBT
_____________________________________________________________
US
Preventive Services Task Force
	- 
	Screening strategy choice
	should be based on:
	- 
	Patient preferences
- 
	Medical contraindications
- 
	Patient adherence
- 
	Available resources for testing and follow-up
	- 
	USPSTF: “Clinicians
	should talk to patients about the benefits and potential harms
	associated with each option before selecting a screening strategy.”
- 
	Cost-effective – less
	than $30,000 per additional year of life gained, regardless of
	screening strategy
________________________________________________________________________
CRC
Screening Efficacy Evidence Summary
	- 
	Randomized controlled trials:
	Annual
and biennial FOBT screening reduces CRC mortality by 15-33% and
incidence by 17-20%
	Sigmoidoscopic
screening could reduce CRC mortality by 59-75%
______________________________________________________
Fecal
Occult Blood Test 
Efficacy
Three
randomized controlled trials, all using Hemoccult ® test kit,
show reductions in risk of death from 15-33%.
Annual
FOBT v. Usual care – 33% lower CRC mortality (U.S. study,
randomized volunteers and rehydrated test cards)*
	- 
	9.46 deaths per 1,000 (annual FOBT) 
- 
	14.09 deaths per 1,000 (usual care) 
- 
	Biennial screening reduced mortality by 21% 
Two
European trials found 15-18% lower CRC mortality (unrehydrated test
cards, biennial screening)**
*N Eng J Med 1993; 328:1365 and J Natl Cancer Inst 1999; 91: 434
** Lancet 1996; 348:1472 and Lancet 1996; 348:1467
_____________________________________________________________
Fecal
Occult Blood Test 
Sensitivity/Specificity
Single
test
	- 
	Sensitivity – 40% 
- 
	Specificity – 96-98% 
Hydration
of specimen increases sensitivity (60%) but reduces specificity
(90%)*
Of 
patients who have a +FOBT using rehydrated slides:
	2%
will have cancer 
	6-8%
will have cancer or a large polyp
Annual
screening with hydrated specimens detected 49% of all incident
cancers**, but 38% has at least one colonoscopy due to + result
*Ann
Intern Med 1997; 126(10): 811
** N
Engl J Med 1993; 328: 1365
________________________________________________________________________
Fecal
Occult Blood Test 
Sensitivity/Specificity
	- 
	Single in office Digital
	Rectal Exam (DRE) and FOBT card test
	- 
	Sensitivity for detecting advanced neoplasia 4.6%*
- 
	Specificity 97.5%*
- 
	Of 284 individuals with
	advanced neoplasia, only 14 were found using DRE and in-office FOBT*
	  (Note: This method is NOT recommended)
	- 
	Common practice among primary
	care physicians**:
	- 
	32% overall do it
- 
	Variation by specialty (24% to 64%)
- 
	ObGyns proportionately more often (xx%)
- 
	Xx specialty least often (xx%)
_______________________________________________________________________
Fecal
Occult Blood Test 
Advantages
Non-invasive
No
complications
At-home
test
Detects
most CRCs and many advanced adenomas
Reduces
CRC mortality and incidence
Feasible,
widely available, and acceptable
Low
up-front cost, highly cost effective
________________________________________________________________________
Fecal
Occult Blood Test 
Disadvantages
	- 
	Physician and patient
	compliance
- 
	Tracking of returns
- 
	Patient reluctance
- 
	Patient dietary restriction
- 
	Low sensitivity and
	specificity with one test
- 
	Has to be repeated annually
	to be effective
________________________________________________________________________
Flexible
Sigmoidoscopy
Efficacy
Case-control
studies –
	Mortality
reduction
59%* (Flexible sigmoidoscope) (from cancers within reach of the
sigmoidoscope)
60%** (Rigid sigmoidoscope) 
Adjusted odds ratio .41 (on distal CRC)
*J Natl Cancer Inst 1992; 84: 1572
** N Engl J Med 1992; 326: 653
Randomized
controlled trials are underway
________________________________________________________________________
Flexible
Sigmoidoscopy
Sensitivity/Specificity
Identify
70-80% of patients with advanced adenomas or cancer* (using
colonoscopy as the criterion standard—FS results trigger
examination of the entire colon)
First-time
sigmoidoscopic screening detects about 7 cancers and about 60 large
polpys per 1,000 examinations
Specificity
difficult to define (but some polyps of low malignant potential may
be removed)
*N
Engl J Med 2000; 343:162 and N Engl J Med 2000; 343:169
________________________________________________________________________
Flexible
Sigmoidoscopy
Advantages
Feasible,
safe, acceptable
Simple
bowel preparation
No
sedation
Clinician
can see rectum and distal half of colon—where half of CRC
occurs
Sometimes
polyps can be removed during the screening test-diagnostic and
therapeutic
________________________________________________________________________
FOBT plus
Flexible Sigmoidoscopy
	- 
	Why both? Combination
	corrects limitations of either test alone
	- 
	FOBT insensitive for smaller polyps and distal cancers
- 
	Flexible sigmoidoscopy misses 30-40% of all polyps and cancers
____________________________________________________________
FOBT plus
Flexible Sigmoidoscopy
Efficacy and Sensitivity/Specificity
	- 
	Currently no randomized
	trials to compare tests alone vs. combined with mortality as
	endpoint
- 
	European randomized trials
	- 
	Adding sigmoidoscopy to FOBT increased the identification of
	adenomas or cancer by a factor of 2 or more
_____________________________________________________________
Colonoscopy
Efficacy
	- 
	Scientific evidence of
	efficacy - still being evaluated - National Polyp Study (1993)* 
	
	- 
	CRC incidence reduced by more than 75% (76-90%) with colonoscopy
	(compared to expected rate) 
	
- 
	However, based on historical controls and trial participants had
	more complete polyp removal than may occur in screening setting
	- 
	Lower incidence (OR=.47) and lower mortality (OR=.43)
*N Engl J
Med 1993;329:1977
**Arch
Intern Med 1995;155:1741
_____________________________________________________________
Colonoscopy
Sensitivity/Specificity
	- 
	Estimated sensitivity of a
	single exam is 90% for large polyps and 75% for small polyps (< 1
	cm)*
- 
	Specificity difficult to
	define (as with sigmoidoscopy)
*Gastroenterology
1997;112:24
________________________________________________________________________
Colonoscopy
Advantages
	- 
	Gold standard - some
	clinicians believe it is the most accurate test for finding polyps
	and cancers 
	
- 
	Clinicians see lining of
	entire colon and rectum
- 
	Most polyps and lesions can
	be removed during test – diagnostic & therapeutic
- 
	One test for 10 years –
	efficient – infrequent screening possible
_____________________________________________________________
Double
Contrast Barium Enema
	- 
	Alternative method for
	visualizing the rectum and entire colon
- 
	No randomized trials
	examining reduction in incidence or mortality using DCBE –
	still being evaluated
- 
	Substantially less sensitive
	and specific than colonoscopy for detecting neoplasia
- 
	National Polyp Study –
	DCBE not as sensitive as colonoscopy
________________________________________________________________________
SUMMARY
	- 
	Only annual and biennial FOBT
	have been shown in RCTs to reduce CRC incidence and mortality
- 
	Observational studies suggest
	that other screening modalities may reduce these outcomes, as well
- 
	One-time FOBT, sigmoidoscopy,
	or FOBT + sigmoidoscopy may miss a large proportion of advanced
	neoplasia when compared to colonoscopy
- 
	Similarly, BE misses many
	polyps when compared to colonoscopy
- 
	Screening for colorectal
	cancer appears cost-effective compared with no screening, but a
	single optimal strategy cannot be determined from the currently
	available data
Colorectal
Cancer Screening
UTILIZATION
____________________________________________________
CRC
Screening:
 Population-based Survey (BRFSS)
National
Data
	- 
	FOBT within 12 mos			21.5%
- 
	Lower endoscopy within 10
	yrs		45.0%
- 
	Either FOBT within 12 mos or
	lower
endoscopy within 10 yrs		54.0%
New Mexico
Data
	- 
	“Have you ever used a
	home blood stool test kit to determine whether your stool contained
	blood?” (population 50+ yrs)
	- 
	“Have you ever had a
	sigmoidoscopy or colonoscopy exam?” (population 50+ yrs)
*Behavioral
Risk Factor Surveillance System 2002
_____________________________________________________________________________
Lovelace
1998 3-yr CRC Screening Rates (Patients 50-80 yrs)
Colonoscopy
-18%
Flexible
Sigmoidoscopy -18%
FOBT
- 30%
No
CRC Screening  - 48%
________________________________________________________________________
HANDOUTS
MODULE II
	- 
	USPSTF: Screening for
	Colorectal Cancer - Recommendations and Rationale (with reference
	list)
- 
	USPSTF: Screening for
	Colorectal Cancer in Adults at Average Risk – A Summary of the
	Evidence (with reference list)
- 
	American College of
	Gastroenterology: Recommendations on Colorectal Cancer Screening
- 
	List of websites relevant for
	CRC screening
MODULE
III
ENHANCING SKILLS for 
CRC SCREENING CONVERSATIONS with PATIENTS
________________________________________________________________________
Module III
Objectives
	- 
	To provide tools for
	effective patient-clinician and patient-clinical staff CRC screening
	conversations that result in a shared screening decision;
- 
	To provide key messages,
	based upon common barriers/facilitators, to motivate clinicians and
	clinical staff to actively encourage and endorse CRC screening among
	their patients 
	
________________________________________________________________________
Colorectal
Cancer Screening
WHAT’S IMPEDING SCREENING?
QUESTIONS:
	- 
	Are patients being seen?
- 
	Are patients informed re
	screening? “Screen for Life” CDC multimedia campaign –
	is this enough?
- 
	How are patients due for
	screening detected and how is screening tracked?
- 
	How do clinicians and
	patients make decisions about screening? 
	
________________________________________________________________________
Colorectal
Cancer Screening
	- 
	Do patients keep their CRC
	screening test appointments?
	- 
	38% of patients did not keep their first scheduled appointment for a
	colonoscopy or flexible sigmoidoscopy^
	- 
	Do clinicians have CRC
	screening conversations with their patients? 
	
	- 
	Clinicians rarely discuss CRC screening with their patients
	- 
	CRC was discussed with only 14% of patients 50+ yrs in a rural
	primary care setting*
	- 
	Do clinicians capitalize on
	well visits to discuss CRC screening?
	- 
	Only 24% of well visits included delivery of FOBT screening and only
	8% included referrals for sigmoidoscopy**
^
Turner et al., Ann Intern Med 2004;140
*
 Ellerbeck et al., J Gen Intern Med 2001; 16(10)
** Stange
et al., Prev Med 2000; 31(2 Pt 1)
_____________________________________________________________
Colorectal
Cancer Screening
	- 
	Public awareness campaigns
	(e.g., CDC “Screen for Life”) targeting the public are
	great, BUT CRC messages need to be reiterated in a health care
	setting!!
- 
	One key to increasing CRC
	screening is capitalizing on existing patient-clinician and
	patient-clinical staff interactions!!
________________________________________________________________________
Colorectal
Cancer Screening
	- 
	How do clinicians and
	patients make decisions about CRC screening?
	- 
	Clinician Factors
- 
	Patient Factors
	- 
	Goal: Shared Decision-Making
________________________________________________________________________
What
Motivates Behavior?
	- 
	We all know that certain
	factors motivate behavior
- 
	Focusing on these factors in
	interpersonal interactions can help patients get motivated to engage
	in a behavior one is trying to encourage 
	
____________________________________________________________	
Integrated
Behavioral Model*
A ffect
ffect
A ttitude
Toward Act
ttitude
Toward Act
S 
 ocial
Support				Behavioral Intention		Behavior
ocial
Support				Behavioral Intention		Behavior
	 (CRC
Screening)
								(CRC
Screening)
S elf-Efficacy
elf-Efficacy
Facilitators
and Barriers
* J
Appl Soc Psychol 1998; 28(17): 1559
____________________________________________________________
Clinician
Factors*
	- 
	Positive Beliefs/Attitudes
	- 
	Patients benefit from early detection of CRC
- 
	Patients feel good having negative screening result
- 
	Makes clinician feel good about detecting cancer and saving patient
- 
	What else? How can these be reinforced?
*Cancer
Epi Biom Prev 2000; 9:665, Cancer Det Prev 2004, and Report to ACS,
CDC 1998 (Battelle)
________________________________________________________________________
Clinician
Factors
	- 
	Negative Beliefs/Attitudes
	- 
	Time-consuming and expensive
- 
	Not as cost-effective as other preventive actions
- 
	Difficult to convince patients
- 
	Patients won’t follow recommendations
_______________________________________________________________________
Clinician
Factors
	- 
	Time-consuming and expensive
	- 
	Screening tests covered by most health plans with small co-pay
- 
	Impact upon practice is positive 
	
	- 
	Not as cost-effective as
	other preventive actions
	- 
	CRC is the most preventable cancer today 
	
- 
	Several randomized controlled trials are underway
- 
	One smaller randomized controlled trial demonstrated an 80%
	reduction in CRC incidence among individuals receiving endoscopic
	screening*
	- 
	Difficult to convince
	patients
	- 
	Patients need encouragement and endorsement in the health care
	setting
*Thiis-Evensen
et al. Scand J Gastroenterol 1999;34(4)
_____________________________________________________________
Integrated
Behavioral Model
	- 
	Intention
- 
	Affect
- 
	Beliefs and Attitudes
- 
	Social Influence/support
- 
	Self-efficacy
- 
	Facilitators/Barriers 
	
_____________________________________________________________
Intention-Behavior
Continuum
	Intention				Behavior	
    Motivation				CRC
Screening
	 
  
 
	Our goal
is to move the patient along the Intention–Behavior Continuum -
from just thinking about CRC screening to doing it!
________________________________________________________________________
Intention-Behavior
Continuum
	Intention				Behavior
    Motivation				CRC
Screening
	 
  
 
	The first
step in moving the patient along this continuum is assessing where
the individual is currently in terms of intention (and what affect,
beliefs, attitudes, and social support factors are driving this).
________________________________________________________________________
What
Factors are Important
to this
Individual? 
	- 
	Intention/Motivation “How
	likely is this patient to get CRC screening if you recommend it?
- 
	Affect “How do you feel
	about having a CRC test?”
- 
	Attitudes/Beliefs “What
	is bad about getting a CRC test, and what is good about getting it?”
- 
	Social Support “What
	does your spouse/partner think you should do?”
- 
	Self-efficacy “If you
	wanted to have a CRC test, could you? If not, why not?”
_______________________________________________________________________
What
Factors are Important 
to this Individual? 
Patient
Conversation Guide
	- 
	React differently to negative
	responses than to positive responses
- 
	Ask targeted questions to get
	as much individual information as possible
- 
	Don’t overwhelm someone
	who isn’t ready with too much information
- 
	Don’t expect rational
	arguments to work for affective factors
- 
	Remember social support
	factors
- 
	Work toward a plan!!
________________________________________________________________________
Patient
Factors*
	- 
	Positive Beliefs/Attitudes
	- 
	Prevents CRC via polyp removal (FS)
- 
	Helps protect your health so you can take care of your family
- 
	Gives feeling of control over health
*Cancer
Epi Biom Prev 2000; 9: 685, Cancer Det Prev 2004, Report to ACS, CDC
1998 (Battelle)
________________________________________________________________________
Patient
Factors
	- 
	Negative Beliefs/Attitudes
	- 
	Needed only if have symptoms
- 
	Needed only if family history of CRC
- 
	Unnecessary if follow a healthy diet
	- 
	Spouse/partner encourages or discourages
- 
	Physician encourages
________________________________________________________________________
Patient
Factors
	- 
	Reinforce positive
	beliefs/attitudes (“When you have the screening test done,
	you’re taking good care of yourself.”
- 
	Counter/negate negative
	beliefs/attitudes (“It doesn’t hurt very much. Even if
	you don’t have symptoms, it’s necessary.”)
- 
	Reinforce social influence
	(“Talk this over with your spouse/partner and we’ll talk
	again.”; “As your physician, I strongly recommend that
	you do a (FOBT)/(FS))”
________________________________________________________________________
Increasing
Patient Interest
	- 
	Only 30-50% of patients who
	were given information about CRC screening indicate interest in
	having flexible sigmoidoscopy*
- 
	Providing print education
	materials isn’t enough!
- 
	Primary care clinicians can
	increase patient interest/willingness through discussion and
	endorsement/encouragement
*J Gen
Intern Med 1999;14
__________________________________________________________
Increasing
Patient Interest
	- 
	Use patient education print
	materials as a cue – have them available in the office!
- 
	Initiate conversation 
	
- 
	Respond to questions (more
	about this in Module IV) 
	
- 
	Remain open to patient
	ambivalence and use reflective listening – talk it through
	(more about this in Module IV)
_______________________________________________________________________
Increasing
Patient Interest
	- 
	Keep screening guidelines in
	the office – show to patients
- 
	Tell patients about their
	options 
	
- 
	Review procedures –
	preparation before test, what to expect in the office for
	sigmoidoscopy, any side-effects
- 
	How much detail does an
	individual patient need to make a decision? Respond to cues from
	patient! (more in Module IV)
- 
	Address concerns/barriers!
_______________________________________________________________________
Increasing
Patient Interest
	- 
	Give patients information
	about risk (“second leading cause of cancer death” and
	“average person dying of CRC loses about 13 years of life”
	– see Module II)
- 
	Give options for testing
- 
	But give your opinion too –
	patients want advice from their doctor
- 
	Discuss pros/cons of tests
________________________________________________________________________
Fecal
Occult Blood Test 
PROS
Non-invasive
and no complications
At-home
test –private
“You
won’t need to miss work”
Evidence
shows it saves lives
Clear
instructions – but stress that patients can ask questions!
________________________________________________________________________
Fecal
Occult Blood Test 
CONS
May
miss some polyps and cancers
“You
need to avoid some foods and medicines before and until stool samples
are collected”
“You
may find it unpleasant”
________________________________________________________________________
Flexible
Sigmoidoscopy 
PROS
Clinician
can see rectum and distal half of colon-where half of CRC occurs
Sometimes
polyps can be removed during the screening test—diagnostic and
therapeutic
Some
evidence suggests it saves lives
_______________________________________________________________________
Flexible
Sigmoidoscopy
CONS
Clinician
can only see part of the colon
“You
may need to avoid some foods and use strong laxatives and/or enemas
before test”
“You
will miss half a day of work”
“You
may feel discomfort during and after the exam”
Very
slight risk of perforation of the colon, reaction to medication,
bleeding
________________________________________________________________________
Colonoscopy
PROS
	- 
	Some evidence suggests it
	saves lives
- 
	Some clinicians believe it is
	the best test for finding polyps and cancers
- 
	Clinicians see lining of
	entire colon and rectum
- 
	Most polyps and lesions can
	be removed during test
_____________________________________________________________
Colonoscopy
CONS
	- 
	Scientific evidence of
	efficacy is still being evaluated
- 
	More extensive bowel
	preparation than other tests – restricted diet and strong
	laxatives and/or enemas
- 
	“Must be done in office
	and you must miss a day of work”
- 
	“You will need to take
	medication to relax and someone will have to drive you home”
- 
	Slight risk of perforation of
	the colon, reaction to medication, bleeding
- 
	Capacity issues – long
	waiting time for appt
_____________________________________________________________________
Barium
Enema
PROS/CONS
	- 
	Alternative method for
	visualizing the rectum and entire colon
- 
	No studies examining
	reduction in incidence or mortality using double contrast barium
	enema (DCBE) – still being evaluated
- 
	National Polyp Study –
	DCBE not as sensitive as colonoscopy
_____________________________________________________________
Motivating
Patients – 
Clinical Staff
	- 
	Encourage patients to ask
	questions of clinical staff about CRC screening
- 
	Encourage patients to explore
	CRC screening options with clinician
- 
	Opportunities for
	patient-clinical staff interaction
	- 
	“front-end” – during check-in, “rooming”
- 
	“back-end” – after appointments
_____________________________________________________________
Motivating
Patients – 
Clinical Staff
Perceived
Risk - give patients information about risk AS A FIRST STEP
	- 
	CRC is second leading cause
	of cancer death, and the third most diagnosed cancer 
	
- 
	Risk of CRC in your lifetime
	is 1 in 17
- 
	When CRC is found at an early
	stage, survival is 90% (most cancers detected early are curable!)
- 
	Average person dying of CRC
	loses 13 years of life 
	
_____________________________________________________________
Motivating
Patients – 
Clinical Staff
Conversation
during “rooming”
	- 
	Hand out materials during
	“rooming”
- 
	Materials in waiting room
	(patient-initiated)
	- 
	Poster / Pamphlet / Flip-chart
	- 
	Materials in exam room
	(patient-initiated)
	- 
	Poster / Pamphlet / Flip-chart
	- 
	Materials in exam room
	(clinician-initiated)
	- 
	Poster / Pamphlet / Flip-chart
_____________________________________________________________
Summary
Tool (handout)
	- 
	Use this as a prompt for
	conversations with your patients
- 
	Includes patient risk,
	screening guidelines and some pros/cons for each test
- 
	Emphasize importance and
	potential benefits of screening – clarify cons for each test
- 
	Explore options with patients
- 
	Give your opinion/advice!
_______________________________________________________________________
HANDOUTS
MODULE III
	- 
	Summary tool to use with
	patients
- 
	Integrated Behavioral Model
- 
	Patient Conversation Guide
- 
	Screen for Life Health
	Professional Facts on Screening
- 
	References 
	
MODULE
IV
MOTIVATIONAL INTERVIEWING 
for CRC Screening
_____________________________________________________________
Module IV
Objectives
	- 
	Review principles and framing
	of the interpersonal style of motivational interviewing 
	
- 
	Discuss motivational
	interviewing as it applies to increasing patient motivation for
	preventive care, specifically CRC screening
- 
	Provide mental maps and
	mental reminder systems for targeted and effective conversations
	with patients about CRC screening
________________________________________________________________________
MOTIVATIONAL
INTERVIEWING
	- 
	This module will
	review/enhance your ability to motivate your patients to have CRC
	screening tests
- 
	This module isn’t about
	teaching you how to interact with your patients!
- 
	This is a tool for you to use
- 
	The goal is to LISTEN to the
	patient carefully and LATER to react to the patient’s
	ambivalence with:
	- 
	reinforcement (for +) 
	
- 
	counter arguments/evidence (for -)
________________________________________________________________________
MOTIVATIONAL
INTERVIEWING
	- 
	Become more effective in developing individualized approaches to
	encourage preventive care (e.g. CRC screening)
	- 
	Provides structure for what
	you already do
________________________________________________________________________
Definition
of Motivational Interviewing
	A
directive, patient-centered counseling style for eliciting behavior
change by helping patients to explore and resolve ambivalence
	How to
get people to make decisions!
___________________________________________
Fix-it v.
Motivational Approach
Fix-it
Approach
	-Patients
need to act now
	-Patients
lack knowledge
	-Education
will convince patients
	-Patients
just need advice
Motivational
Approach
	-Patients
might not be ready for action yet
	-Patients
have intrinsic motivation but need encouragement
	-Patients
have education/knowledge
	-Patients
are willing to explore options
________________________________________________________________________
Fix-it v.
Motivational Approach
Fix-it
Role
	-More
appropriate for diseases caused by risk behaviors
-Not as appropriate for helping patients change risk behaviors or
adopt preventive care
________________________________________________________________________
Motivational
Interviewing Framing
	- 
	Seeking to understand the
	patient’s frame of reference, particularly via REFLECTIVE
	LISTENING
- 
	Expressing acceptance and
	affirmation
- 
	Eliciting and selectively
	reinforcing the patient’s own self-motivational statements
- 
	Assessing/Monitoring the
	patient’s degree of readiness to change
- 
	Affirming the patient’s
	freedom of choice and self-direction
_________________________________________________________
General
Principles of Motivational Interviewing
	- 
	Express empathy
- 
	Develop discrepancy
- 
	Roll with resistance
- 
	Support
________________________________________________________________________
General
Principles of Motivational Interviewing
	- 
	Acceptance facilitates change
- 
	Skillful reflective listening is fundamental
- 
	Ambivalence is normal
_____________________________________________________________
General
Principles of Motivational Interviewing
	- 
	Patient should come up with + arguments with clinician facilitation
- 
	Patient needs to perceive a discrepancy between present behavior and
	personal goals or values
___________________________________________
General
Principles of Motivational Interviewing
	- 
	Avoid arguing
- 
	Don’t oppose resistance directly or immediately
- 
	Patient is the primary resource for answers about his/her behavior
- 
	Use resistance as signal to respond differently
_______________________________________________________________________
General
Principles of Motivational Interviewing
	- 
	Patient, not clinician, is responsible for choosing and carrying out
	behavior
- 
	Clinician’s support is key and should be based on patient’s
	perception of barriers
- 
	Reinforce patient’s own motivation and capacity to carry out
	behavior
_____________________________________________________________
Motivational
Interviewing Patient Decision Balance
  + 				   -
         + 				   -
Reasons to
have 		Reasons not to have
CRC test
(Motivation)	CRC test (Resistance)
 
Benefits
of having		Concerns about 
CRC
test			having CRC test
Willingness			Reluctance
________________________________________________________________________
Motivational
Interviewing Framing
OARS
	- 
	Open-ended questions
- 
	Affirmation or reinforcement
- 
	Reflective listening
	- 
	Simple reflection
- 
	Amplified reflection
________________________________________________________________________
Motivational
Interviewing Framing: OARS
Open-ended
questions
	- 
	“Do you know what an
	FOBT is?” yes/no 
	
- 
	How much information does the
	patient have, how accurate is that information, and what about the
	person’s intention or motivation to get one?
- 
	“What do you know about
	the FOBT?” 
	
- 
	“Tell me what your
	experience has been with the FOBT.” 
	
- 
	“How do you feel about
	doing an FOBT?” 
	
- 
	Try to get the patient to
	give you MORE rather than LESS information 
	
- 
	Use prompts like “Describe….”
	and “Tell me about…” - conversational shortcuts
	to get more information and ask fewer questions to get it!
_____________________________________________________________
Reflective
Listening
	Patient:
I don’t want
to have a test for colon cancer because I think it will hurt and
anyway, I have my diabetes to worry about.
	Clinician:
You’re worried about getting your diabetes under control, and
you don’t want to worry about another disease at the same time,
especially if the test might be uncomfortable.
	(using
reflective listening)
_____________________________________________________________
Reflective
Listening
	Patient:
I don’t want
to have a test for colon cancer because I think it will hurt and
anyway, I have my diabetes to worry about.
	Clinician:
You’re worried about getting your diabetes under control, and
you don’t want to worry about another disease at the same time,
especially if the test might be uncomfortable. I know, I don’t
like to have tests that might hurt or be embarrassing, either!
	(using
reflective listening and affirmation)
________________________________________________________________________
Summaries
	- 
	Short – just a few sentences
- 
	Continue, rather than interrupt, patient’s conversational
	momentum
- 
	End with “what else?” (NOT “is there anything
	else?” a closed question that invites “no” as the
	answer)
- 
	Gives patient opportunity to correct you
	- 
	Encourages patient to reflect
	- 
	Shift from one focus to another
_____________________________________________________________
Assessing
Patient’s Readiness to Change
	Patient:
I heard about Katie
Couric getting that colon cancer test done. I don’t know much
about that, but I guess it might have saved her life. Too bad about
her husband not doing it, maybe he wouldn’t have died.
	Where is
this patient in the intention-behavior continuum for CRC screening?
Not on the radar screen at all? Thinking about it? Ready to do it?
Making plans to have it done? Having it done regularly?
________________________________________________________________________
Assessing
Patient’s Readiness to Change
	- 
	Precontemplation – not
	on the radar screen 
	
- 
	Contemplation –
	thinking about it
- 
	Preparation – still
	thinking, but starting to plan
- 
	Action – has had 1 or
	more CRC screening tests
- 
	Maintenance – having
	screening done regularly
_____________________________________________________________
Patient
Decision Balance and Flowchart
Why do any
of this?
	- 
	To determine where they are
	in the intention-behavior continuum
- 
	To then explore what factors
	are important to this INDIVIDUAL – what impacts the intention
	for CRC screening
- 
	To tailor your messages to
	“fit” the individual’s current frame of mind about
	CRC screening 
	
	- 
	How much information to give (e.g. how much detail)
- 
	What attitudes, beliefs, social support factors to reinforce or to
	counter 
	
________________________________________________________________________
Patient
Decision Balance and Flowchart
	- 
	Motivational interviewing is
	the “how” in the conversation guide – “intervene”
	to reinforce positive factors and counter negative factors 
	
	- 
	using the principles and framing of motivational interviewing
	- 
	Motivational interviewing is
	the piece between education and getting the patient into ‘action’
________________________________________________________________________
FRAMES
	- 
	Feedback
- 
	Responsibility
- 
	Advice-giving
- 
	Menu of Change Options
- 
	Empathic counseling
- 
	Self-efficacy
________________________________________________________________________
Frames
Examples
	Clinician:
So, Chris, you’ve read the information about CRC screening and
you have some questions about the different tests. Your questions
were really on target (feedback). 
______________________________________________________
fRames
Examples
	Clinician:
It’s up to you what to do now. CRC screening is a way to take
care of yourself (responsibility). 
_____________________________________________________________
frAmes
Examples
	Clinician:
I would recommend that you have an FOBT now and every year, as well
as a flexible sigmoidoscopy now and again in five years if those
FOBTs are negative. (advice).
______________________________________________________	
fraMeS
Examples
	Clinician:
I think that you have all of the information you need to make a good
decision (self-efficacy) and I’m available if you want to talk
about it some more (menu of options).
________________________________________________________________________
fraMes
Examples
	Clinician:
If you decide not to have a flexible sigmoidoscopy in 5 years, you
should still continue to have the FOBTs every year (menu
of options). 
_______________________________________________________________________	
framEs
Examples
	Clinician:
I know this was a lot of information and that it’s a hard
choice to make (empathy).
_______________________________________________________________________	
Summary:
Strategies for Motivation Enhancement
Build
Motivation 
	- 
	Ask open-ended questions
- 
	Listen reflectively
- 
	Affirm the patient
- 
	Summarize
- 
	Present personal feedback
- 
	Handle resistance
- 
	Reframe statement
- 
	Elicit self-motivational
	statements
_____________________________________________________________
Summary:
Strategies for Motivation Enhancement
Strengthen/Reinforce
Commitment 
	- 
	Recognize readiness for
	change
- 
	Discuss a plan
- 
	Communicate free choice
- 
	Discuss consequences of
	action/inaction
- 
	Give information and advice
- 
	Deal with resistance
- 
	Make a plan
_____________________________________________________________
HANDOUTS
MODULE IV
	- 
	Motivational Interviewing
- 
	Patient Conversation Guide
	with motivational interviewing framing
- 
	References
MODULE
Va
OFFICE SYSTEMS 
FOR CRC SCREENING
________________________________________________________________________
Module Va
Objectives
	- 
	To engage clinicians and
	clinical staff in a discussion to: 
	
	- 
	review existing office-based CRC tracking system
- 
	generate potential improvements or alternate solutions
	- 
	To provide clinicians and
	clinical staff with some options for office-based tracking of CRC
	screening, including identification of patients due for screening
	and follow-up
- 
	To reach group consensus
	about office system changes that would fit best within the specific
	clinic structure
________________________________________________________________________
Clinic-focused
Intervention
	- 
	Clinicians: have conversation
	about CRC screening with patients
- 
	All Clinical Staff: 
	
	- 
	Formulate reminder system (office) plan
	- 
	Use opportunities for patient education about CRC screening
- 
	Place CRC screening reminders in patient charts for clinicians
- 
	Give FOBT kits, with standardized instructions, to patients
- 
	Apply training to tailor FOBT instructions for patients who call in
	with questions
________________________________________________________________________
Clinic-focused
Intervention
	- 
	Follow-up with patients if FOBT results do not come in from lab
- 
	Give patients information or assist with appointments for FS or
	colonoscopy appointments 
	
- 
	Take incoming calls from patients to help with questions about FS or
	colonoscopy
- 
	Follow-up with patients if FS appointment not made/kept
________________________________________________________________________
Office
Systems for CRC Screening
	- 
	Identifying eligible patients
- 
	Tracking kits/appointments
- 
	Patient follow-up
________________________________________________________________________
Identifying
Eligible Patients
	- 
	Enter CRC screening
	information with vitals, e.g. on health maintenance form 
	
	- 
	Create preventive checklist
- 
	“Do you smoke?” “Have you had CRC screening?”
	yes/no
________________________________________________________________________
Identifying
Eligible Patients
	- 
	Staff review of patient
	records/visits
	- 
	Before each visit?
- 
	Weekly/monthly review – create slip and insert in patient
	file?
	- 
	Data collected during
	“rooming”
- 
	Data collected on health
	maintenance form
- 
	How is this noted?
- 
	Prompting clinicians to
	discuss CRC screening with patients
________________________________________________________________________
Identifying
Eligible Patients 
and Tracking
	- 
	Computerized “Prevention
	trap door” 
	
	- 
	System generates letters to patients who are due for screening
- 
	Bar codes for kits
	- 
	“Stamp” on a piece of paper already in system
- 
	Patient list for each type of test (with date and compliance
	columns)
- 
	Tickler Files
________________________________________________________________________
Tracking:
Tickler File (paper based)
	- 
	Clinician recommends test
- 
	Staff gives kit or contact
	information to patient (gastroenterology telephone/location)
- 
	Staff completes slip for test
- 
	Slip goes into tickler file
- 
	Staff (usually MA) checks
	file weekly (and checks for appointments, labs)
- 
	MA notifies clinician when
	test hasn’t been completed (e.g. patient doesn’t make
	appointment or no-show)
_
________________________________________________________________________
Tracking:
Tickler File (paper based)
	- 
	Send a reminder letter to the patient
- 
	Telephone the patient
- 
	Wait until patient’s next visit (clinician will discuss)
	- 
	Need for MA report to
	clinician?
	- 
	Instead, MA directly contacts patient when finds information in
	tickler file that appointment hasn’t been made or kept
________________________________________________________________________
Tracking:
Color-coded Tickler File (paper-based)
	- 
	Every month is a different
	color 
	
- 
	Clinician has a single sheet
	– checks for test (e.g. FOBT, FS) needed, includes date 
	
- 
	Sheet is put into tickler
	file
- 
	Each MA has a file for each
	month 
	
________________________________________________________________________
Tracking:
Color-coded Tickler File (paper-based)
	- 
	Sheet is kept in the file
	until it’s been resolved – file is kept in drawer until
	all has been resolved
- 
	MA can easily look in the
	drawer and spot those that aren’t the current month’s
	color – cue to check
- 
	MA makes progress notes at
	each check 
	
________________________________________________________________________
Tracking
Kits/Appointments
	- 
	How is FOBT kit distribution
	recorded?
	- 
	Patient file
- 
	Tickler file
	- 
	Who makes FS or Colonoscopy
	appointments?
	- 
	Who follows up - and when - if patient makes appt?
________________________________________________________________________
Patient
Follow-up
	- 
	Frequency and how long before sent?
- 
	Very important for colonoscopy (long wait)
	- 
	Who makes? MAs?
- 
	Does clinician have to recommend?
	- 
	What prompts patient
	follow-up?
	- 
	Lab notifies no appointment/no-show 
	
- 
	Tickler files
________________________________________________________________________
Office
Systems
	What
will work in this clinic?
	- 
	Formulate a specific plan
- 
	Set up a time schedule
	- 
	For plan
- 
	For implementation
MODULE
Vb
PROJECT
IMPLEMENTATION
________________________________________________________________________
Clinicians
	- 
	What is your implementation
	plan?
	- 
	How do you plan to increase CRC screening in your clinic?
- 
	How will you increase conversations with patients about CRC
	screening?
- 
	How will you modify your conversations with patients about CRC
	screening?
________________________________________________________________________
Clinical
Staff
	- 
	What is your implementation
	plan?
	- 
	How will you modify the protocol for identifying patients due for
	CRC screening?
- 
	How will you modify your conversations with patients about CRC
	screening?
- 
	How will you modify the protocol for answering questions when
	patients call in?
- 
	How will you modify the protocol for handing out FOBT kits?
- 
	How will you modify the protocol for patient appointment setting and
	follow-up?
_____________________________________________________________
WHO IS IN
CHARGE OF:
IMPLEMENTATION
PLAN?
| File Type | application/msword | 
| File Title | Attachment 7 | 
| Author | Dvv1 | 
| Last Modified By | Dvv1 | 
| File Modified | 2007-10-02 | 
| File Created | 2007-10-02 |