Collection Instrument Modifications

0169 - Collection Instrument Modifications.doc

Farmers Market Census Questionnaire

Collection Instrument Modifications

OMB: 0581-0169

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Collection Instrument Modifications


Current location of question

Previous location of question

Modification of question

Preliminary Information



Question 1

Same location but the question was previously not numbered

Wording changed to improve clarity

Question 2

Same location but the question was previously not numbered

Wording changed to improve clarity

Question 3

Same location but the question was previously not numbered

Wording changed to improve clarity

Question 4

New question added to get a better description of who is completing the survey questionnaire

n/a

Question 5

Same location but the question was previously not numbered

This question no longer asks for title of the person completing the questionnaire and the date the questionnaire was completed.

Section 1



Question 6

New question added to insure that the market was in operation during the time period the questionnaire makes inquires

n/a

Question 7

Same question previously numbered Part 1, question 1

Wording changed to improve clarity

Question 8

Same question previously numbered Part 1, question 2

Wording changed to improve clarity

Question 9

Same question previously unnumbered second part of Part 1, question 2

Wording changed to improve clarity

Question 10

New question added to determine if the market had a peak season

n/a


Current location of question

Previous location of question

Modification of question

Question 11

New question to determine the days of operation of the market weekday versus weekend

n/a

Question 12

New question to determine the number of days and the days of operation of the market during different seasons of operation

n/a

Question 13

Same question previously numbered Part 1, question 3

Wording changed to improve clarity

Question 14

Same question previously numbered Part 1, question 4

Wording changed to improve clarity

Question 15

New question added to better measure sales and compare weekday to weekend sales days

n/a

Question 16

New question added to better measure sales in peak seasons compared to off peak season and special days the market is open such as Thanksgiving or Christmas market days

n/a

Question 17

Same question previously numbered Part 2, question 12

Wording changed to improve clarity. The order of the question was changed to improve the flow of the questionnaire.

Question 18

New question added to better clarify the location of the market in reference its surrounding area

n/a

Question 19

Same question previously numbered Part 1, question 11

Wording changed to improve clarity. The order of the question was changed to improve the flow of the questionnaire.

Question 20

New question added to define how many miles from the market where products are still defined as local

n/a

Current location of question

Previous location of question

Modification of question

Question 21

Same question previously numbered Part 2, question 24

Wording changed to improve clarity. The order of the question was changed to improve the flow of the questionnaire.

Question 22

Same question previously numbered Part 2, question 14

Wording changed to improve clarity. The order of the question was changed to improve the flow of the questionnaire.

Question 23

Same question previously numbered Part 2, question 19

Wording changed to improve clarity. Three answer selections were added “domations to the public”, “Grants” and “Market fundraising events”. The order of the question was changed to improve the flow of the questionnaire.

Question 24

Same question previously numbered Part 2, question 20

Wording changed to improve clarity. On answers selection was added “not a fee, but there were other requirements (e.g., food gleaning). The order of the question was changed to improve the flow of the questionnaire.

Question 25

Same question as previously unnumbered second part of Part 2, question 20

Wording changed to improve clarity. One answer selection was added for ease of tabulation “fee per square foot”. The order of the question was changed to improve the flow of the questionnaire.


Current location of question

Previous location of question

Modification of question

Question 26

Same question as Part 2 question 21.

Wording changed to improve clarity. There is an answer selection added for volunteer managers.

Question 27

Same question as previously unnumbered second part of Part 2, question 21

Wording changed to improve clarity.

Question 28

Same question as Part 2 question 22.

Wording changed to improve clarity. The order of the question was changed to improve the flow of the questionnaire.

Question 29

New question added to determine the prevalence of market managers that managed multiple markets

n/a

Question 30

New question added to measure the number of different markets managed by the same manager.

n/a

Question 31

New question added to determine if the market had paid employees other than the market manager

n/a

Question 32

Same question as Part 2 question 23

Wording changed to improve clarity. The answer catgory of “How many volunteers work at your market?” was split off into a separate question. The order of the question was changed to improve the flow of the questionnaire.

Question 33

New question added to determine if the market used volunteer labor.

n/a







Current location of question

Previous location of question

Modification of question

Question 34

Same question as Part 2 question 23

Question was split into two questions and reworded to improve clarity.

Question 35

New question added to directly ask if the market conducted an advertising campaign in 2009.

n/a

Question 36

Same question as Part 2 question 16.

Wording changed to improve clarity. The order of the question was changed to improve the flow of the questionnaire.

Question 37

Same question as Part 2 question 15.

Wording changed to improve clarity. The order of the question was changed to improve the flow of the questionnaire.

Question 38

New question added to get the perception of how managers rated the performance of their market in key categories

n/a

Question 39

Same question as Part 2 questions 25 and 26.

Wording changed and question combined to improve clarity. The rating system was changed so it would be easier for the respondent to answer. There were 6 answer categories added:

  1. Permanent market facility

  2. Creation of a market reserve fund for market improvements

  3. Food safety training

  4. Hiring ( or increasing the paid hours) of the market manager

  5. Increase in average spending per customer

  6. Increase in web/Internet marketing


Current location of question

Previous location of question

Modification of question

Question 40

Same as Part 3 question 32

Wording changed to improve clarity. The order of the question was changed to improve the flow of the questionnaire.

Question 41

New question added to determine if farmers markets had an impact on the scope operations of producer(s)/vendor(s)

n/a

Question 42

New question added to measure the impact of farmers market on the scope of producer(s)/vendor(s) farming operation

n/a

Question 43

Same as Part 1 question 5

Wording changed to improve clarity. The order of the question was changed to improve the flow of the questionnaire.

Question 44

New question added to determine the number of vendors at markets during different marketing periods, (seasons), of the year.

n/a

Question 45

Same as Part 3 question 29

Wording changed to improve clarity. An additional income category was added to make income categories similar size. The order of the question was changed to improve the flow of the questionnaire.


Current location of question

Previous location of question

Modification of question

Question 46

Same as Part 3 question 30

Wording changed to improve clarity. Distance categories were changed to gain more information about how close producers are located to the market. The order of the question was changed to improve the flow of the questionnaire.

Question 47

Same as Part 3 question 31

Wording changed to improve clarity and the number of vendors of Hispanic ethnicity is asked in a separate question. Respondents were only asked to provide the numbers of vendors in each category and were not required to calculate a percentage. The order of the question was changed to improve the flow of the questionnaire.

Question 48

Same as Part 3 question 31

Wording changed to improve clarity and the number of vendors of specific racial groups is asked in a separate question. Respondents were only asked to provide the numbers of vendors that were of Hispanic ethnicity and were not required to calculate a percentage. The order of the question was changed to improve the flow of the questionnaire.

Question 49

Same as Part 1 question 6

Wording changed to improve clarity and more specific categories were used to better describe the products at farmers markets


Current location of question

Previous location of question

Modification of question

Question 50

Same as Part 1 question 7

Wording changed to improve clarity and an “I don’t know answer category was added.

Question 51

New question added to measure the relative availability of organically labeled products at the market.

n/a

Question 52

Same as Part 1 question 8

Wording changed to improve clarity and more specific categories were used to better describe the organically labeled products at farmers markets

Question 53

Same as Part 1 question 9

Question was split into two questions and reworded to improve clarity. The order of the question was changed to improve the flow of the questionnaire.

Question 54

Same as Part 1 question 9

Question was split into two questions and reworded to improve clarity. The order of the question was changed to improve the flow of the questionnaire.

Question 55

Same as Part 4 question 37

Wording changed to improve clarity.

Question 56

New question added to determine the number of customers at markets during different marketing periods, (seasons), of the year.

n/a

Question 57

Same as Part 4 question 38

Categories were changed to make them consistent with distance categories of producer/vendors

Question 58

Same as Part 2 question 17

Wording changed to improve clarity and the answer category of “I do not know” was added.



Current location of question

Previous location of question

Modification of question

Question 59

Same as Part 1 question 10

Wording changed and question combined to improve clarity. The rating system was changed so it would be easier for the respondent to answer. There were 3 answer categories added:

  1. “Condition of product (no bruises, perfect shape, no blemishes, etc.)

  2. Opportunity to establish relationship with vendor(s)

  3. Social atmosphere of the market

Question 60

Same question as the first section of Part 3 questions 33, 34, and 35

This question was separated from questions 33, 34 and 35 to give the questionnaire better flow. One additional answer selection was added “Special Supplemental Nutrition Program for Women, Infants and Children (WIC)

Question 61

Same question as the unnumbered second section of Part 3 question 33

Wording changed to improve clarity. The addition of the number of years the market participated in the program was added to this question to determine how many years this type of nutrition benefit has been accepted at this market.


Current location of question

Previous location of question

Modification of question

Question 62

Same question as the unnumbered second section of Part 3 question 34

Wording changed to improve clarity. The addition of the number of years the market participated in the program was added to this question to determine how many years this type of nutrition benefit has been accepted at this market.

Question 63

New question to measure the use of the newly defined WIC program benefits at farmers markets

n/a

Question 64

Same question as the unnumbered second section of Part 3 question 35

Wording changed to improve clarity. The addition of the number of years the market participated in the program was added to this question to determine how many years this type of nutrition benefit has been accepted at this market.

Question 65

New question to determine if this market converted EBT benefits into script or tokens

n/a

Question 66

New question to determine if federal nutrition benefits recipients were provided double value for their federal nutrition program benefits

n/a

Question 67

Same question as the first section of Part 3 question 36

Wording changed to improve clarity. This question was made as a standalone question to improve the flow of the questionnaire


Current location of question

Previous location of question

Modification of question

Question 68

New question added to get the number of producers that participated in gleaning at farmers markets

n/a

Question 69

Same question as the unnumbered third section of Part 3 question 36

Wording changed to improve clarity. This question was made as a standalone question to improve the flow of the questionnaire

Question 70

Same as Part 4 question 39

Wording changed to improve clarity.



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File Modified2009-10-07
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