DGA 2010 Formative Research to Inform Public

Generic Clearance to Conduct Formative Research/CNPP

Attachment_D v2_Adult_Survey 12 2 10

DGA 2010 Formative Research to Inform Public

OMB: 0584-0523

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ATTACHMENT D v2

Survey for USDA
Food Choices and Nutrition
Adult Population Survey
Section 1:
Message Testing (20 minutes)
A series of nutritional messages has been developed by United States Department of Agriculture
(USDA) to identify actions consumers can take to follow the new Dietary Guidelines 2010. The
Guidelines encourage all Americans to eat a healthy diet and provide recommendations for
making choices that add up to healthy and balanced eating habits.
The nutritional messages that will support the Dietary Guidelines are organized under three main
concepts about healthy eating. Please read the following messages carefully and provide your
feedback about each of them.
•

Calories count - know your number. Go to www.URL.gov

Strongly Somewhat Neutral Somewhat Strongly
Disagree Disagree - don’t
Agree
Agree
1
2
agree or
4
5
disagree
3
On a scale from 1 to 5, where 1 indicates that you “strongly disagree”, and 5 indicates that you
“strongly agree,” please indicate how much you agree or disagree with each of the following
statements.
1 I understand what this message
is telling me to do.
2 I believe I will benefit if I follow
the advice in this message.
Very
Somewhat Neutral Somewhat Very
Unlikely Unlikely
- don’t
Likely
Likely
1
2
agree or 4
5
disagree
3
On a scale from 1 to 5, where 1 indicates that you are “very unlikely,” and 5 indicates that you
are “very likely,” please indicate how likely or unlikely you are to do the following.
1 How likely are you to try the
recommendation within the next
week?
2 How likely are you to follow the
recommendation regularly over
the next six months?
•

Think…is it worth the calories?
Strongly Somewhat Neutral

Somewhat Strongly

Disagree
1

- don’t
Agree
Agree
agree or
4
5
disagree
3
On a scale from 1 to 5, where 1 indicates that you “strongly disagree”, and 5 indicates that you
“strongly agree,” please indicate how much you agree or disagree with each of the following
statements.
1 I understand what this message
is telling me to do.
2 I believe I will benefit if I follow
the advice in this message.
Very
Somewhat Neutral Somewhat Very
Unlikely Unlikely
- don’t
Likely
Likely
1
2
agree or 4
5
disagree
3
On a scale from 1 to 5, where 1 indicates that you are “very unlikely,” and 5 indicates that you
are “very likely,” please indicate how likely or unlikely you are to do the following.
1 How likely are you to try the
recommendation within the next
week?
2 How likely are you to follow the
recommendation regularly over
the next six months?
•

Disagree
2

Enjoy your food, but eat less.

1 How likely are you to try the
recommendation within the next
week?
2 How likely are you to follow the
recommendation regularly over
the next six months?
•

Avoid oversized portions.

Prepare meals more often at home, where you are in control of what’s in your food.

is telling me to do.
2 I believe I will benefit if I follow
the advice in this message.
Very
Unlikely
1

Somewhat Neutral Somewhat Very
Unlikely
- don’t
Likely
Likely
2
agree or 4
5
disagree
3
On a scale from 1 to 5, where 1 indicates that you are “very unlikely,” and 5 indicates that you
are “very likely,” please indicate how likely or unlikely you are to do the following.
1 How likely are you to try the
recommendation within the next
week?
2 How likely are you to follow the
recommendation regularly over
the next six months?
•

Save half your plate for fruit and vegetables.

Drink fat-free or low-fat (1%) milk.

Twice a week, make seafood the protein on your plate.
Strongly Somewhat Neutral Somewhat Strongly
Disagree Disagree - don’t
Agree
Agree
1
2
agree or
4
5
disagree
3
On a scale from 1 to 5, where 1 indicates that you “strongly disagree”, and 5 indicates that you
“strongly agree,” please indicate how much you agree or disagree with each of the following
statements.
1 I understand what this message
is telling me to do.
2 I believe I will benefit if I follow
the advice in this message.
Very
Somewhat Neutral Somewhat Very
Unlikely Unlikely
- don’t
Likely
Likely
1
2
agree or 4
5
disagree
3
On a scale from 1 to 5, where 1 indicates that you are “very unlikely,” and 5 indicates that you

are “very likely,” please indicate how likely or unlikely you are to do the following.
1 How likely are you to try the
recommendation within the next
week?
2 How likely are you to follow the
recommendation regularly over
the next six months?
•

Choose beans as a natural source of fiber and protein in soups, salads and main dishes.

Add red, orange and dark green vegetables such as tomatoes, sweet potatoes and
broccoli in main and side dishes.

statements.
1 I understand what this message
is telling me to do.
2 I believe I will benefit if I follow
the advice in this message.
Very
Unlikely
1

Eat fruit vegetables and unsalted nuts for snacks – they are nature’s original fast foods.

•

Choose water rather than sugary drinks.

Compare sodium in foods like soup, bread and frozen meals-- and choose the foods with
lower numbers.

agree or 4
5
disagree
3
On a scale from 1 to 5, where 1 indicates that you are “very unlikely,” and 5 indicates that you
are “very likely,” please indicate how likely or unlikely you are to do the following.
1 How likely are you to try the
recommendation within the next
week?
2 How likely are you to follow the
recommendation regularly over
the next six months?
•

Desserts, cheesy foods, and hot dogs are high in saturated fat – think of them as treats,
not everyday foods.

When eating out, order lower calorie menu options.
Strongly Somewhat Neutral Somewhat Strongly
Disagree Disagree - don’t
Agree
Agree
1
2
agree or
4
5

disagree
3
On a scale from 1 to 5, where 1 indicates that you “strongly disagree”, and 5 indicates that you
“strongly agree,” please indicate how much you agree or disagree with each of the following
statements.
1 I understand what this message
is telling me to do.
2 I believe I will benefit if I follow
the advice in this message.
Very
Somewhat Neutral Somewhat Very
Unlikely Unlikely
- don’t
Likely
Likely
1
2
agree or 4
5
disagree
3
On a scale from 1 to 5, where 1 indicates that you are “very unlikely,” and 5 indicates that you
are “very likely,” please indicate how likely or unlikely you are to do the following.
1 How likely are you to try the
recommendation within the next
week?
2 How likely are you to follow the
recommendation regularly over
the next six months?
•

Choose foods with lower calories, saturated fat, and sodium.

week?
2 How likely are you to follow the
recommendation regularly over
the next six months?
Section 2:
Graphic Concepts (5 minutes)
A series of graphic images has been developed to help explain aspects of the 2010 Dietary
Guidelines 2010, which encourage all Americans to eat an overall healthy diet and to be
physically active. The images are intended for consumers like you, and will be available on the
Internet, as well as through other channels. Please view the following images carefully and
provide your feedback about each of them.
[Show 2 sets of Thought Bubble Graphic Images, two images at a time. Images within each
set will differ on one variable only – the variable being tested. For each set, have participants
answer the following question. Survey ends with questions about a single image of the
Thought Bubble Graphic]
Please select the single best answer.

Graphic Image 2A:
[TB Image w/ F&V on LEFT, combined]

Graphic Image 2B:
[TB Image w/ F&V on TOP, Combined]

Graphic Graphic
No
Image
Image Difference
A
B
1 The image that most effectively
conveys the idea that half of what
you eat should be fruits and
vegetables.

Graphic Image 2C:
[TB Image w/ split F&V, LEFT]

Graphic Image 2D:
[TB Image w/ combined F&V, LEFT]
Graphic Graphic
No
Image
Image Difference
A
B

1 The image that most effectively
conveys the idea that half of what
you eat should be fruits and
vegetables.

Graphic Image 2E:
[TB Image w/ DAIRY CUP]

Graphic Image 2F:
[TB Image w/ DAIRY CIRCLE]
Graphic Graphic
No
Image
Image Difference
C
D

2 The image that most effectively
conveys the idea: “Include fat-free
or low-fat dairy products in your
meals.”

File Type	application/pdf
File Title	Microsoft Word - Attachment_D v2_Adult_Survey 12 2 10
Author	dbailey
File Modified	2010-12-02
File Created	2010-12-02