FOCUS GROUPS TO DEVELOP DISTRACTED DRIVING MESSAGING

Forms and Documents

Document Name	Status
Form NHTSA Form 1085 FOCUS GROUPS TO DEVELOP DISTRACTED DRIVING MESSAGING Form and Instruction	New
Appendix B - Federal Register Notice.pdf Supplementary Document	2009-11-27
Cover Letter for Emergency Request.doc Supplementary Document	2009-11-27
NHTSA 2009 Emergency OMB Request for Focus Groups (11-27-09).doc Supporting Statement A	2009-11-27

IC Document Collections

IC ID	Document Title	Status
191439	FOCUS GROUPS TO DEVELOP DISTRACTED DRIVING MESSAGING Form and Instruction	New

ICR Details

OMB Control No: 2127-0664	ICR Reference No: 200911-2127-002
Status: Historical Active	Previous ICR Reference No:
Agency/Subagency: DOT/NHTSA	Agency Tracking No:
Title: FOCUS GROUPS TO DEVELOP DISTRACTED DRIVING MESSAGING
Type of Information Collection: New collection (Request for a new OMB Control Number)	Common Form ICR:  No
Type of Review Request: Emergency	Approval Requested By: 11/30/2009
OIRA Conclusion Action: Approved with change	Conclusion Date: 11/30/2009
	Date Received in OIRA: 11/30/2009
Terms of Clearance: Going forward, DOT will comply with OMB's standards on race and ethnicity. DOT will also not assure confidentiality unless backed by statute.

	Inventory as of this Action	Requested	Previously Approved
Expiration Date	05/31/2010	6 Months From Approved
Responses	216	0	0
Time Burden (Hours)	324	0	0
Cost Burden (Dollars)	0	0	0

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Abstract: NHTSA is requesting approval for collecting information through the use of focus groups. This information will be used to develop advertisements and public service announcements to support a distracted driving enforcement demonstration program that NHTSA awarded to New York and Connecticut in October 2009, and plans to conduct in quarterly waves beginning in 2010. NHTSA anticipates making these messages available to other States that are interested in conducting high visibility distracted driving enforcement projects or other educational activities. Focus groups do provide an important role in gathering information because they allow for a more in-depth understanding of drivers’ attitudes, beliefs, motivations, and feelings than do quantitative studies. A focus group serves the narrowly defined need for direct and informal opinion on a specific topic.

Emergency Justfication: Ms. Chandana Achanta Office of Information and Regulatory Affairs Office of Management and Budget Washington, D.C. Dear Ms. Achanta: Pursuant to Office of Management and Budget (OMB) procedures established at 5 CFR Part 1320, Controlling Paperwork Burdens on the Public, I ask that the following collection of information, “Focus Groups to Develop Distracted Driving Messaging” be processed pursuant to section 1320.13 Emergency Processing. I have determined that this information must be collected prior to the expiration of time periods established under Part 1320, and that this information is essential to NHTSA’s development of strategic messaging in order to meet agency deadlines for programmatic activity designed to reduce distracted driving. NHTSA cannot reasonably comply with the normal clearance procedures because the use of normal clearance procedures is reasonably likely to cause NHTSA to miss its deadline to provide the participating States (Connecticut and New York) with the messaging. Therefore, NHTSA requests 180 day emergency clearance to conduct focus group sessions to develop potential messaging strategies. Please approve or disapprove the collection of information by close of business November 27, 2009. Sincerely, Brian McLaughlin Senior Associate Administrator Research and Program Development

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Authorizing Statute(s): US Code: 49 USC 30168 Name of Law: Motor Vehicle Safety Act of 1966
  

Citations for New Statutory Requirements: None

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Associated Rulemaking Information
RIN:	Stage of Rulemaking:	Federal Register Citation:	Date:
	Not associated with rulemaking

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Federal Register Notices & Comments

Did the Agency receive public comments on this ICR? No

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Number of Information Collection (IC) in this ICR: 1

IC Title	Form No.	Form Name
FOCUS GROUPS TO DEVELOP DISTRACTED DRIVING MESSAGING	NHTSA Form 1085	Participant Screener & Moderators Guide

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ICR Summary of Burden

	Total Approved	Previously Approved	Change Due to New Statute	Change Due to Agency Discretion	Change Due to Adjustment in Estimate	Change Due to Potential Violation of the PRA
Annual Number of Responses	216	0	0	216	0	0
Annual Time Burden (Hours)	324	0	0	324	0	0
Annual Cost Burden (Dollars)	0	0	0	0	0	0

Burden increases because of Program Change due to Agency Discretion: Yes

Burden Increase Due to: Miscellaneous Actions

Burden decreases because of Program Change due to Agency Discretion: No

Burden Reduction Due to:

Short Statement: The program change is due to the focus group information collection that will increase NHTSA’s overall burden hour total by 324 burden hours.

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Annual Cost to Federal Government: $190,500

Does this IC contain surveys, censuses, or employ statistical methods? No

Is the Supporting Statement intended to be a Privacy Impact Assessment required by the E-Government Act of 2002? No

Is this ICR related to the Affordable Care Act [Pub. L. 111-148 & 111-152]? Uncollected

Is this ICR related to the Dodd-Frank Wall Street Reform and Consumer Protection Act, [Pub. L. 111-203]? Uncollected

Is this ICR related to the American Recovery and Reinvestment Act of 2009 (ARRA)? No

Is this ICR related to the Pandemic Response? Uncollected

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Common Form ICR:  No

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On behalf of this Federal agency, I certify that the collection of information encompassed by this request complies with 5 CFR 1320.9 and the related provisions of 5 CFR 1320.8(b)(3).

The following is a summary of the topics, regarding the proposed collection of information, that the certification covers:

(a) It is necessary for the proper performance of agency functions;

(b) It avoids unnecessary duplication;

(c) It reduces burden on small entities;

(d) It uses plain, coherent, and unambiguous language that is understandable to respondents;

(e) Its implementation will be consistent and compatible with current reporting and recordkeeping practices;

(f) It indicates the retention periods for recordkeeping requirements;

(g) It informs respondents of the information called for under 5 CFR 1320.8 (b)(3) about:

(i) Why the information is being collected;

(ii) Use of information;

(iii) Burden estimate;

(iv) Nature of response (voluntary, required for a benefit, or mandatory);

(v) Nature and extent of confidentiality; and

(vi) Need to display currently valid OMB control number;

(h) It was developed by an office that has planned and allocated resources for the efficient and effective management and use of the information to be collected.

(i) It uses effective and efficient statistical survey methodology (if applicable); and

(j) It makes appropriate use of information technology.

If you are unable to certify compliance with any of these provisions, identify the item by leaving the box unchecked and explain the reason in the Supporting Statement.

Certification Date: 11/30/2009

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