Experimental Studies of Nutrition Symbols on Food Packages

ICR 200912-0910-003

OMB: 0910-0655

Federal Form Document

Forms and Documents
Document
Name
Status
Supplementary Document
2010-01-19
Supplementary Document
2010-01-19
Supporting Statement B
2010-01-19
Supplementary Document
2009-12-09
Supplementary Document
2009-12-09
Supplementary Document
2009-12-09
Supplementary Document
2009-12-09
Supplementary Document
2009-12-09
Supporting Statement A
2010-01-19
ICR Details
0910-0655 200912-0910-003
Historical Active
HHS/FDA
Experimental Studies of Nutrition Symbols on Food Packages
New collection (Request for a new OMB Control Number)   No
Regular
Approved with change 01/19/2010
Retrieve Notice of Action (NOA) 12/14/2009
FDA shall submit the final versions of the study instruments and related material after consideration of relevant additional information (including cognitive testing and pre-testing results) for OMB approval before initiating the full study. As stated in the supporting statement, the study design is appropriate for the purpose of the study, but in describing the results, FDA will clearly acknowledge that the data does not provide nationally representative estimates of consumer attitudes, knowledge, behaviors, etc.
  Inventory as of this Action Requested Previously Approved
01/31/2013 36 Months From Approved
42,128 0 0
3,613 0 0
0 0 0

With the increased interest in healthier foods, U.S. food processors and retailers have been adding nutrition information, particularly nutrition quality icons (e.g., Smart Choices Program) and selected nutrient level disclosures (e.g., Guideline Daily Amounts), in addition to other labeling statements (e.g., nutrient content claims), to the front of packages (FOP). This type of nutrition labeling schemes is seen in other countries (e.g., United Kingdom, Sweden, and Australia) as well. FDA believes the proliferation of these nutrition labeling schemes in the domestic market and the various nutrition criteria they use necessitate the agency's exercising the responsibility that Congress gave it to, among other things, carefully examine consumer understanding and use of the various schemes to evaluate how well they impart useful nutrition information to U.S. consumers and whether certain schemes or types of schemes are better ways to impart the information. The agency held a public hearing in September 2007 and completed a focus group study in April 2008 to obtain comments and information about many consumer issues related to FOP nutrition labeling schemes. We are also aware of recent consumer research conducted by foreign governments, non-governmental organizations and academics. The existing information, however, does not fill many of the gaps in our understanding of the impacts of FOP nutrition labeling schemes on U.S. consumers. Most importantly, there is a lack of publicly available quantitative consumer research on the relative effectiveness of existing and alternative labeling schemes in helping U.S. consumers make better dietary decisions. Therefore, the agency is proposing to conduct two experimental studies to assess quantitatively consumer reactions to various FOP nutrition labeling schemes. The studies will be a critical input to ensure the usefulness of FOP nutrition information provided to U.S. consumers.

US Code: 21 USC 393(d)(2) Name of Law: FFDCA
  
None

Not associated with rulemaking

  74 FR 26244 06/01/2009
74 FR 62786 12/01/2009
Yes

2
IC Title Form No. Form Name
Cognitive Interview, Pretest, and Survey (Study 1)
Cognitive Interview, Pretest, and Survey (Study 2)

  Total Approved Previously Approved Change Due to New Statute Change Due to Agency Discretion Change Due to Adjustment in Estimate Change Due to Potential Violation of the PRA
Annual Number of Responses 42,128 0 0 42,128 0 0
Annual Time Burden (Hours) 3,613 0 0 3,613 0 0
Annual Cost Burden (Dollars) 0 0 0 0 0 0
Yes
Miscellaneous Actions
No
This is a new experimental study.

$600,000
Yes Part B of Supporting Statement
No
Uncollected
Uncollected
No
Uncollected
Jonnalynn Capezzuto 3018274659

  No

On behalf of this Federal agency, I certify that the collection of information encompassed by this request complies with 5 CFR 1320.9 and the related provisions of 5 CFR 1320.8(b)(3).
The following is a summary of the topics, regarding the proposed collection of information, that the certification covers:
 
 
 
 
 
 
 
    (i) Why the information is being collected;
    (ii) Use of information;
    (iii) Burden estimate;
    (iv) Nature of response (voluntary, required for a benefit, or mandatory);
    (v) Nature and extent of confidentiality; and
    (vi) Need to display currently valid OMB control number;
 
 
 
If you are unable to certify compliance with any of these provisions, identify the item by leaving the box unchecked and explain the reason in the Supporting Statement.
12/14/2009


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