6100-17 Awards Application Promotional Partner

EPA's WaterSense Program (Renewal)

Attachment 17 awards_promo

Water Efficiency Collection - Private Sector

OMB: 2040-0272

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2009

OMB Control Number 2040-0272
Approval Expires 01/31/2010

WaterSense® Awards

Instructions

The U.S. Environmental Protection Agency’s WaterSense program is pleased to recognize the

accomplishments of its partners. Partners in each category contribute to our shared mission of
protecting the future of our nation’s water supply by promoting water-efficient products, services, and
practices.
To apply for a WaterSense award, please complete the following steps:
1. Ensure Eligibility. To be eligible for an award, you must have become a WaterSense partner
prior to January 1, 2009. In addition, you must have submitted your 2009 WaterSense annual
reporting form.
2. Complete the Awards Application Form. Please fill out the brief application form, including
your contact information, eligibility confirmation, and a description of your organization.
3. Compose a Written Statement. Please prepare a short, written statement that addresses each
of the evaluation criteria for your award category. Your written statement must be no more
than five (5) pages in length. (Please organize and label your responses to coincide with the
evaluation criteria categories). Your responses should address WaterSense-related efforts and
accomplishments that you conducted in 2008.
4. Compile Supporting Materials. Please include sample or supporting materials that clearly
demonstrate how your organization has supported the WaterSense program mission. The
materials should complement your written statement and provide WaterSense with tangible
examples of your outreach activities. Please refer to the category-specific instructions for your
sector for a list of examples.
5. Submit Two (2) Copies of the Complete Award Application Package. Mail two (2) copies
of your complete application package, including the application form, written statement, and
sample or supporting materials to:
WaterSense
c/o ERG
2300 Wilson Blvd., Suite 350
Arlington, VA 22201
Your application package must be postmarked no later than April 10, 2009.
If you have questions, please contact the WaterSense Helpline by e-mail at [email protected] or
by calling toll free: (866) WTR-SENS (987-7367).
The public reporting and recordkeeping burden for information collection requirements associated with the awards application for each respondent is estimated to
be 21 hours. An agency may not conduct or sponsor, and a person is not required to respond to, a collection of information unless it displays a currently valid OMB
control number. Send comments on the Agency’s need for this information, the accuracy of the provided burden estimates, and any suggested methods for minimizing
respondent burden, including through the use of automated collection techniques to the Director, Collection Strategies Division, U.S. Environmental Protection Agency
(2822T), 1200 Pennsylvania Ave., NW, Washington, D.C. 20460. Include the OMB control number in any correspondence. Do not send the completed form to this address.

(866) WTR-SENS (987-7367) · www.epa.gov/watersense · [email protected]

2009

OMB Control Number 2040-0272
Approval Expires 01/31/2010

WaterSense® Awards

Promotional Partner of the Year Application

Organization Name: _____________________________________________________________________
Number of Employees: ___________________________________________________________________
Population Served or Number of Members (if applicable): ______________________________________
Contact Name: _________________________________________________________________________
Contact Title: ___________________________________________________________________________
Contact Phone: __________________ Fax: _________________ E-mail: ___________________________
1. Please verify your eligibility:
❏ Joined WaterSense partnership prior to January 1, 2009?

Date joined:_________________

❏ Submitted 2009 annual reporting form?

Date submitted: _____________

2. Please provide a brief description (no more than 300 words) about your organization. If you are
selected to receive an award, this text will be the basis for describing your organization in award
recognition materials. Attach an additional page if necessary.
______________________________________________________________________________________
______________________________________________________________________________________
______________________________________________________________________________________
______________________________________________________________________________________
______________________________________________________________________________________
______________________________________________________________________________________
3. To complete the application process, carefully
review the written statement instructions
and evaluation criteria, prepare your written
statement, and submit your complete
application package by April 10, 2009.

EPA Form Number 6100-17.

Important Dates
Annual reporting form deadline: March 2, 2009
Application deadline: April 10, 2009
Award winner notification: June 19, 2009
Recognition ceremony: October 7-9, 2009

(866) WTR-SENS (987-7367) · www.epa.gov/watersense · [email protected]

Written Statement Instructions
Please compose your written statement by addressing each of the following evaluation criteria based
on your activities in 2008. Organize and label your statement using the categories listed below (e.g.,
“Education and Outreach Activities”). In total, your written statement must be no more than five (5)
pages in length, not including sample or supporting materials.
To strengthen your application:
•	

Include	measurable	results	wherever	possible.	For	promotional	partners,	this	might	include	the	
number of brochures distributed, number of media impressions, value of incentives, survey
results, and estimated water savings due to WaterSense-specific promotional efforts.

•	

Include	sample	or	supporting	materials	in	your	application	package	to	thoroughly	demonstrate	
your accomplishments. For promotional partners, these materials might include sample brochures,
articles, newsletters, photos, rebate forms, or other materials showcasing the WaterSense marks.

•	

Organize	your	written	statement	to	address	the	evaluation	criteria	and	avoid	double	counting	
your activities across categories.

WaterSense will evaluate your application based on your written statement in response to the criteria
below. The point values following each category indicate the maximum potential value for all activities
within that category.

Evaluation Criteria
1. Education and Outreach Activities (50 points)
•	

Describe	how	you	conducted	(including	quantity	and	reach)	WaterSense	related	consumer
and/or member outreach activities. For example, this might include developing Web sites,
writing and publishing newsletters, managing listservs, using billstuffers, producing public
signage, giving presentations, and organizing events that promoted WaterSense.

•	

Describe	how	you	conducted	WaterSense	related	media activities (including quantity and
reach) that resulted in increased public awareness about water efficiency and the WaterSense
program. For example, this might include pitching public service announcements, creating
and/or publishing articles or advertisements in newspapers, journals, or broadcast media that
promoted WaterSense.

2. Measurable Results (20 points)
•	

Describe	how	you	measured	the	effectiveness	of	your	WaterSense	related	promotional	
activities and include those metrics.

•	

Demonstrate	how	you	have	increased	public	awareness	of	the	WaterSense	brand	and	how	you	
measured that increase in awareness.

3. Incentive Programs (20 points)
•	

Describe	relevant	incentive	programs	or	events	your	organization	sponsored	or	promoted,	
which encouraged consumers to purchase WaterSense labeled products.

•	

Highlight	quantifiable	details.	For	example,	this	might	include	the	number	of	times	you	offered	
incentives, the number of recipients participating in incentive programs, the value of your
incentives, and the number of products the incentives covered.

4. Strategic Collaboration (10 points)
•	

Describe	how	you	have	collaborated	with	manufacturers,	retailers,	builders,	landscape	
irrigation professionals, and other groups to promote WaterSense messaging. Include how
your organization selected potential partners and the value the collaboration brings to the
WaterSense program in your region.


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