6100-17 Awards Application Retailer

2009

OMB Control Number 2040-0272
Approval Expires 01/31/2010

WaterSense® Awards

Instructions

The U.S. Environmental Protection Agency’s WaterSense program is pleased to recognize the
accomplishments of its partners. Partners in each category contribute to our shared mission of
protecting the future of our nation’s water supply by promoting water-efficient products, services,
and practices.
To apply for a WaterSense award, please complete the following steps:
1. Ensure Eligibility. To be eligible for an award, you must have become a WaterSense partner
prior to January 1, 2009. In addition, you must have submitted your 2009 WaterSense annual
reporting form.
2. Complete the Awards Application Form. Please fill out the brief application form, including
your contact information, eligibility confirmation, and a description of your organization.
3. Compose a Written Statement. Please prepare a short, written statement that addresses each
of the evaluation criteria for your award category. Your written statement must be no more
than five (5) pages in length. (Please organize and label your responses to coincide with the
evaluation criteria categories). Your responses should address WaterSense-related efforts and
accomplishments that you conducted in 2008.
4. Compile Supporting Materials. Please include sample or supporting materials that clearly
demonstrate how your organization has supported the WaterSense program mission. The
materials should complement your written statement and provide WaterSense with tangible
examples of your outreach activities. Please refer to the category-specific instructions for your
sector for a list of examples.
5. Submit Two (2) Copies of the Complete Award Application Package. Mail two (2) copies
of your complete application package, including the application form, written statement, and
sample or supporting materials to:
WaterSense
c/o ERG
2300 Wilson Blvd., Suite 350
Arlington, VA 22201
Your application package must be postmarked no later than April 10, 2009.
If you have questions, please contact the WaterSense Helpline by e-mail at [email protected] or
by calling toll free: (866) WTR-SENS (987-7367).
The public reporting and recordkeeping burden for information collection requirements associated with the awards application for each respondent is estimated to
be 21 hours. An agency may not conduct or sponsor, and a person is not required to respond to, a collection of information unless it displays a currently valid OMB
control number. Send comments on the Agency’s need for this information, the accuracy of the provided burden estimates, and any suggested methods for minimizing
respondent burden, including through the use of automated collection techniques to the Director, Collection Strategies Division, U.S. Environmental Protection Agency
(2822T), 1200 Pennsylvania Ave., NW, Washington, D.C. 20460. Include the OMB control number in any correspondence. Do not send the completed form to this address.

(866) WTR-SENS (987-7367) · www.epa.gov/watersense · [email protected]

2009

OMB Control Number 2040-0272
Approval Expires 01/31/2010

WaterSense® Awards

Retailer/Distributor Partner of the Year Application

Organization Name: _____________________________________________________________________
Number of Stores/Showrooms: ___ and/or Number of Customers: ___and/or Number of Employees: __
Contact Name: _________________________________________________________________________
Contact Title: ___________________________________________________________________________
Contact Phone: __________________ Fax: _________________ E-mail: ___________________________
1. Please verify your eligibility:
❏ Joined WaterSense partnership prior to January 1, 2009?

Date joined:_________________

❏ Submitted 2009 annual reporting form?

Date submitted: _____________

2. Please provide a brief description (no more than 300 words) about your organization. If you are
selected to receive an award, this text will be the basis for describing your organization in award
recognition materials. Attach an additional page if necessary.
______________________________________________________________________________________
______________________________________________________________________________________
______________________________________________________________________________________
______________________________________________________________________________________
______________________________________________________________________________________
______________________________________________________________________________________
______________________________________________________________________________________
______________________________________________________________________________________
3. To complete the application process, carefully
review the written statement instructions
and evaluation criteria, prepare your written
statement, and submit your complete
application package by April 10, 2009.

EPA Form Number 6100-17.

Important Dates
Annual reporting form deadline: March 2, 2009
Application deadline: April 10, 2009
Award winner notification: June 19, 2009
Recognition ceremony: October 7-9, 2009

(866) WTR-SENS (987-7367) · www.epa.gov/watersense · [email protected]

Written Statement Instructions
Please compose your written statement by addressing each of the following evaluation criteria based
on your activities in 2008. Organize and label your statement using the categories listed below (e.g.,
“In-Store Promotional Activities”). In total, your written statement must be no more than five (5) pages
in length, not including sample or supporting materials.
To strengthen your application:
•

Include measurable results wherever possible. For retailer and distributor partners, this might
include the number of advertisements or circulars featuring WaterSense labeled products, number
of Web page views, value of incentives, number or percentage of WaterSense labeled products
stocked on shelves, number or percentage of markets carrying WaterSense labeled products, for
example.

•

Include sample materials in your application package to demonstrate your accomplishments.
For retailer and distributor partners, sample materials might include sales staff training materials,
in-store marketing materials, or promotional items.

•

Organize your written statement to address the evaluation criteria and avoid double
counting your activities across categories.

WaterSense will evaluate your application based on your written statement in response to the criteria
below. The point values following each category indicate the maximum potential value for all activities
within that category.

Evaluation Criteria
1. In-Store or Showroom Promotional Activities (40 points)
•

Describe the WaterSense labeled products your organization sells and detail how your
organization promotes these products to customers within the store or showroom, such as
through in-store events, point-of-purchase materials, shelf talkers, or collateral placements.

•

Describe your methods for training sales associates about water efficiency and the WaterSense
labeled products you sell. Demonstrate how your sales associates in turn educate your
customers about WaterSense labeled products and ensure that their purchasing experience is
seamless.

•

Provide the number and/or percentage of your organization’s stores that offer WaterSense
labeled products and describe how you plan to continue and expand the promotion of
WaterSense labeled products.

2. Other Promotional Activities (40 points)
•

Describe other efforts designed to promote WaterSense labeled products to your customers,
such as through print and broadcast advertisements, circulars, or online promotions. Provide
samples and describe the prominence of these efforts by including the number and frequency
of the promotions.

•

Describe incentives your organization offered to customers for purchasing WaterSense
labeled products. Provide sample materials used with the incentives and provide quantifiable
results, if possible.

3. Use and Visibility of WaterSense Marks (10 points)
•

Describe how and where your organization has used the WaterSense marks to promote the
WaterSense program and/or your WaterSense partner status.

4. Strategic Collaboration (10 points)
•

Describe how your organization has collaborated with manufacturers, promotional partners
(e.g., utilities, nonprofits, trade associations, state and local governments), or other retailers
or distributors to further a common goal of increased water efficiency. Provide quantifiable
results, if possible, and explain how this collaboration relates to the WaterSense mission.