Label Designs: Influence
These tables provide summaries of the comparison examples that respondents will face on the internet survey.
Q24: Gasoline and EREV
Gasoline vehicle
Fuel Economy |
Consumption |
Annual Cost |
46 MPG |
2.2 gal/100 miles |
$923* |
*some respondents will also see $77/month
EREV (Separate electric/gas operation values are listed in this table. Some respondents will see merged operation values)
Electric Operation |
Gas Operation |
|||||
Fuel Economy |
Consumption |
Annual Cost |
All Electric Range |
Fuel Economy |
Consumption |
Annual Cost |
98 MPGe |
1.0 gallon gas equivalent/100 miles* |
$618 |
20 miles |
28 MPG |
3.6 gal/100 miles |
$1518 |
*some respondents will see 34 kw/hrs/100miles
Assuming that both these vehicles met all of your other requirements (including size, reliability, comfort, performance, appearance, and safety) and are identical in purchase price, which vehicle would you purchase?
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Q25: Gasoline and EV
Gasoline vehicle
Fuel Economy |
Consumption |
Annual Cost |
28 MPG |
3.6 gal/100 miles |
$1515* |
* some respondents will also see $126/month
Electric Vehicle
Fuel Economy |
Consumption |
Annual Cost |
Electric Range |
123 MPGe |
27 kw-hrs/100 miles* |
$492** |
85 miles |
* some respondents will see 0.8 gallon gas equivalent/100 miles
** some respondents will also see $41/month
Assuming that both these vehicles met all of your other requirements (including size, reliability, comfort, performance, appearance, and safety) and are identical in purchase price, which vehicle would you purchase?
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Q26: EREV and EV
EREV (Separate electric/gas operation values are listed in this table. Some respondents will see merged operation values)
Electric Operation |
Gas Operation |
|||||
Fuel Economy |
Consumption |
Annual Cost |
All Electric Range |
Fuel Economy |
Consumption |
Annual Cost |
89 MPGe |
38 kw-hrs/100 miles |
$680 |
32 miles |
31 MPG |
3.3 gal/100 miles |
$1369 |
Electric Vehicle
Fuel Economy |
Consumption |
Annual Cost |
Electric Range |
121 MPGe |
28 kw-hrs/100 miles |
$502 |
80 miles |
Assuming that both these vehicles met all of your other requirements (including size, reliability, comfort, performance, appearance, and safety) and are identical in purchase price, which vehicle would you purchase?
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Q27: EREV and blended PHEV
EREV (Separate operation values are listed in this table. Some respondents will see merged operation values)
Electric Operation |
Gas Operation |
|||||
Fuel Economy |
Consumption |
Annual Cost |
All Electric Range |
Fuel Economy |
Consumption |
Annual Cost |
90 MPGe |
37 kw-hrs/100 miles |
$672 |
30 miles |
32 MPG |
3.1 gal/100 miles |
$1322 |
Blended PHEV (Separate operation values are listed in this table. Some respondents will see merged operation values)
Blended Operation |
Gas Operation |
|||||
Fuel Economy |
Consumption |
Annual Cost |
Electric Assist Range |
Fuel Economy |
Consumption |
Annual Cost |
65 MPGe |
17 kw-hrs/100 miles + 1.0 gal/100 miles |
$738 |
30 miles |
54 MPG |
1.8 gal/100 miles |
$777 |
Assuming that both these vehicles met all of your other requirements (including size, reliability, comfort, performance, appearance, and safety) and are identical in purchase price, which vehicle would you purchase?
All costs are based on $2.80 per gallon of gasoline, $0.12 per kw-hr, assuming 15,000 miles per year for annual costs.
File Type | application/msword |
File Title | Influence Questions |
Author | abunker |
Last Modified By | Lucie Audette |
File Modified | 2010-05-20 |
File Created | 2010-05-20 |