Label Designs: Understanding
These tables provide summaries of the comparison examples that respondents will face on the internet survey.
Q17 and Q18: Gasoline and EV
Gasoline vehicle
Fuel Economy |
Consumption |
Annual Cost |
30 MPG |
3.3 gal/100 miles |
$1396* |
* some respondents will also see $116/month
Electric Vehicle
Fuel Economy |
Consumption |
Annual Cost |
Electric Range |
98 MPGe |
1.0 gallon gas equivlent/100 miles* |
$618** |
100 miles |
*some respondents will see 34 kw/hrs/100miles
** some respondents will also see $52/month
Q17: Which vehicle is better for a roundtrip of 120 miles?
Q18: Which vehicle is better for a roundtrip of 30 miles?
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Q19 and Q20: EREV and blended PHEV
EREV (Separate electric/gas operation values are listed in this table. Some respondents will see merged operation values)
Electric Operation |
Gas Operation |
|||||
Fuel Economy |
Consumption |
Annual Cost |
All Electric Range |
Fuel Economy |
Consumption |
Annual Cost |
90 MPGe |
37 kw-hrs/100 miles |
$672 |
30 miles |
32 MPG |
3.1 gal/100 miles |
$1322 |
Blended PHEV (Separate operation values are listed in this table. Some respondents will see merged operation values)
Blended Operation |
Gas Operation |
|||||
Fuel Economy |
Consumption |
Annual Cost |
Electric Assist Range |
Fuel Economy |
Consumption |
Annual Cost |
65 MPGe |
17 kw-hrs/100 miles + 1.0 gal/100 miles |
$738 |
30 miles |
54 MPG |
1.8 gal/100 miles |
$777 |
Q19: Which vehicle is better for a roundtrip of 20 miles?
Q20: Which vehicle is better for a roundtrip of 120 miles?
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Q21 and Q22: EREV and EV
EREV (Separate electric/gas operation values are listed in this table. Some respondents will see merged operation values)
Electric Operation |
Gas Operation |
|||||
Fuel Economy |
Consumption |
Annual Cost |
All Electric Range |
Fuel Economy |
Consumption |
Annual Cost |
90 MPGe |
37 kw-hrs/100 miles |
$672 |
40 miles |
54 MPG |
1.8 gal/100 miles |
$777 |
Electric Vehicle
Fuel Economy |
Consumption |
Annual Cost |
Electric Range |
119 MPGe |
28 kw-hrs/100 miles |
$510 |
90 miles |
Q21: Which vehicle is better for a roundtrip of 30 miles?
Q22: Which vehicle is better for a roundtrip of 120 miles?
All costs are based on $2.80 per gallon of gasoline, $0.12 per kw-hr, assuming 15,000 miles per year for annual costs.
File Type | application/msword |
File Title | Label Designs Understanding |
Author | abunker |
Last Modified By | Lucie Audette |
File Modified | 2010-05-20 |
File Created | 2010-05-20 |