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pdfVehicle Purchase - Buyers Label 2 (Reversed)
Vehicle Purchase - Buyers Label 2 (Reversed)
Thank you very much for agreeing to participate in our online survey. As a person who recently purchased a new vehicle or is planning on doing so, your opinions are very important to us.
The auto industry is creating many new and exciting technologies to power our vehicles more efficiently. To help people make the best choices for them, the fuel economy label that appears on all new vehicles
sold in the United States is being revised by the United States Environmental Protection Agency and Department of Transportation. These revisions will allow all of us to compare more accurately among all
vehicle technologies.
Your participation in our brief (12-15 minutes) online survey is completely voluntary and critical to the label redesign effort. All your responses will be completely anonymous and will only be reported in
combination with those of other survey respondents.
The survey is best viewed by maximizing your computer screen. Please be sure to scroll down to the bottom of each page and click the "Next" button to proceed. The bar at the bottom of each page tells you
how much of the survey you have completed.
The survey is programmed so that if you need to stop and complete it at a later time you will be brought back to where you left off. (Just click 'Exit this survey' in the top right hand corner if you need to stop
before completing the survey.)
Please click "Done" at the end of the survey so that your answers will be saved in our database. Once you have clicked “Done”, you will not be able to make any changes.
Please complete the survey by September 22, 2010. Thank you for sharing your opinions!
In this section we are interested in the type of new vehicle (not used, not leased, not a motorcycle) you purchased most recently.
* 1. Did you purchase a new vehicle (not used, not leased, not a motorcycle) in the last 12 months?
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No
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Yes
2. What make and model of new vehicle did you purchase most recently? (Makes are listed alphabetically. Click on the 'drop down box' and scroll down to
find your vehicle.)
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Vehicle Purchase - Buyers Label 2 (Reversed)
3. Are you the primary driver of this vehicle?
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No
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Yes
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Equally share use of this vehicle
4. What is the percent of city and highway driving you do with this vehicle?
(For example: City 25; Highway 75. The city and highway numbers should
add up to 100. Enter whole numbers. DO NOT INCLUDE THE PERCENT
SIGN.)
City %
Highway %
5. About how many miles is this vehicle driven on a typical day?
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20 miles or less
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61-70 miles
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21-30 miles
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71-80 miles
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31-40 miles
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81-90 miles
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41-50 miles
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91-100 miles
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51-60 miles
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More than 100 miles
Vehicle Purchase - Buyers Label 2 (Reversed)
6. Thinking about your vehicle selection process, what actions did you take and in what order
did you take them? (ONLY CHECK ACTIONS YOU TOOK.) Do this by checking the first thing
you did in the #1 column, checking the second thing you did in the #2 column, etc.
1st
2nd
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4th
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6th
Looked at dealership internet sites
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Looked at magazines, newspapers, or other printed sources of information
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Visited a dealership
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Looked at manufacturer internet sites
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Discussed with people you know
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Looked at other internet sites (such as Edmunds.com, cars.com, vehix.com)
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Other important things you did in your vehicle selection process (please specify here)
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7. Which types of vehicles did you seriously consider when you first started looking for a new vehicle? (Check all that apply.)
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Sports car
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Large car
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Pickup truck
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Subcompact car
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Station wagon
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Minivan
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Compact car
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Sport utility vehicle (SUV)
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Full-size van
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Midsize car
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Crossover
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Other (please specify below)
If chose 'other', please specify here
8. Please identify up to 3 vehicles you seriously considered before making your final decision. (Makes are listed alphabetically. Click on the 'drop down boxes'
and scroll down to find your vehicles.)
Vehicle 1
Vehicles seriously considered
Vehicle 2
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Vehicle 3
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Vehicle Purchase - Buyers Label 2 (Reversed)
9. What were the top 5 primary factors or attributes that drew you to the
vehicles you seriously considered? Please rank order these by checking
your #1 factor in the #1 column, checking your #2 factor in the #2 column, and
so on until your top 5 factors have been ranked. BE SURE TO SCROLL
DOWN SO THAT YOU CAN SEE ALL THE FACTORS/ATTRIBUTES.
#1
#2
#3
#4
#5
Green/environmentally friendly
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All wheel drive or 4-wheel drive
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Cargo space
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Seating capacity
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Reliability/repair costs
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Gas mileage/fuel economy
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Brand name
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Safety
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Comfortable to drive/leg/head room
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Towing capacity
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Price/affordability
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Body style
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Performance/handling/power
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Warranty
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Alternative fuels
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Features/amenities
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Styling/appearance/image
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Other factors/attributes in your top 5 (please specify here)
Now we’re interested in how you thought about fuel economy when you shopped for your most recently purchased new vehicle.
Vehicle Purchase - Buyers Label 2 (Reversed)
10. On a scale of 1 to 7, where 1 is ‘not important at all’ and 7 is ‘very important’, how important a consideration was fuel
economy when choosing your new vehicle?
1 = Not important at all
2
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7 = Very important
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Level of importance
* 11. Before buying your most recent new vehicle, did you search for information about fuel economy/fuel consumption?
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No
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Yes
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Don't remember
12. Where did you search for information on fuel economy/fuel consumption? (please check all that apply)
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Government Web sites (e.g. fueleconomy.gov, EPA Green Vehicle Guide)
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Radio ads
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Television ads
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Auto magazines (e.g. Car & Driver, Road & Track, Motor Trend)
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Newspapers
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Auto dealers
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Asked others who have similar vehicle
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Manufacturers' Web sites
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Consumer Reports
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Fuel economy label on vehicles
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Vehicle Web sites (such as Edmunds.com, cars.com, vehix.com, kbb.com)
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Environmental organizations
Other (please specify here)
Vehicle Purchase - Buyers Label 2 (Reversed)
13. Please rate each of the following on a scale of 1 to 7 (with 1 being 'not compelling at all'
and 7 being 'very compelling') in regard to how compelling they are to buying a fuel efficient
vehicle.
1 - not
compelling
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7 - very
compelling
at all
To reduce the number of trips to the gas station
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To save money
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Makes our oil supplies last longer
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Better for the environment
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Reduces climate change
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Reduce our dependency on other countries
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Other 'very compelling' factors (please specify here)
We are interested in your thoughts about the fuel economy label as a source of information.
14. Do you remember seeing the fuel economy label on vehicle windows when shopping for your most recent new vehicle?
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No
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Yes
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Don't know
15. On a scale of 1 to 7, where 1 is ‘not important at all’ and 7 is ‘very important’, how important was the FUEL ECONOMY
LABEL in helping you to choose the make and model of your most recent new vehicle ?
Level of importance
1 = Not important at all
2
3
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5
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7 = Very important
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Please note that the information in the following paragraphs is not a question but a description of the different types of vehicle technologies. It is important to read the information below for answering questions on
the following pages.
Four types of advanced technology vehicles are either already available or will be in the near future:
Vehicle Purchase - Buyers Label 2 (Reversed)
• Hybrid Vehicles use a gasoline engine as well as an electric motor to propel the vehicle. However, the only fuel a hybrid vehicle uses is gasoline, either to propel the vehicle or to charge the
battery.
• Electric Vehicles use electricity stored in batteries to propel the vehicle. You charge the battery by plugging your vehicle into an electrical outlet. The vehicle travels until the charge is
depleted or you re-charge it. You do not have the option to run it on gasoline.
• Extended Range Electric Vehicles have two modes of operation, when the battery is charged and when it isn’t. 1) Once charged, the vehicle at first runs on only electricity. 2) When the battery
is discharged, it uses gasoline, either to propel the vehicle or to charge the battery. Important: daily driving distance can GREATLY affect amount of gasoline used. Can go all the way from zero
gasoline (if shorter commutes and plenty of recharging) to entirely gasoline (if longer drives and no recharging).
• Plug-in Hybrid Electric Vehicles work like an Extended Range Electric Vehicle in that it has two modes of operation—when battery is charged and when it isn’t, but: 1) When it’s charged, the
vehicle uses up the charge along with some gasoline. 2) When the battery is discharged, it uses gasoline, either to propel the vehicle or to charge the battery. Important: daily driving distance
can GREATLY affect amount of gasoline used.
To help consumers decide whether advanced technology vehicles might be good choices for them, the fuel economy label is being revised. These revisions will allow you to compare more accurately among all
vehicle technologies. Your answers to the following questions will help this label redesign effort.
The next 6 questions ask you to look at the labels from two vehicles. YOU SHOULD ASSUME THAT ANY PLUG-IN VEHICLES START FULLY CHARGED AND THERE ARE NO RECHARGING
OPPORTUNITIES DURING THE SPECIFIED TRIP.
WHEN ANSWERING QUESTIONS ON THE FOLLOWING PAGES, PLEASE BE SURE TO SCROLL TO THE RIGHT SO THAT YOU CAN SEE ALL OF BOTH LABELS.
Vehicle Purchase - Buyers Label 2 (Reversed)
16. Which vehicle is better for a round-trip of 120 miles?
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Vehicle A
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Vehicle B
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Both are equally good
17. Which vehicle is better for a round-trip of 30 miles?
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Vehicle A
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Vehicle B
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Both are equally good
Vehicle Purchase - Buyers Label 2 (Reversed)
18. Which vehicle is better for a round-trip of 20 miles?
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Vehicle A
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Vehicle B
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Both are equally good
19. Which vehicle is better for a round-trip of 120 miles?
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Vehicle A
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Vehicle B
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Both are equally good
Vehicle Purchase - Buyers Label 2 (Reversed)
20. Which vehicle is better for a round-trip of 30 miles?
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Vehicle A
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Vehicle B
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Both are equally good
21. Which vehicle is better for a round-trip of 120 miles?
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Vehicle A
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Vehicle B
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Both are equally good
Vehicle Purchase - Buyers Label 2 (Reversed)
22. What label information did you use in deciding which vehicle was better in the previous questions? (check all that apply)
YOU MAY WANT TO USE THE LABEL BELOW TO ASSIST YOU AS YOU ANSWER THIS QUESTION.
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Rating information
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Gasoline and/or electricity cost information
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Vehicle range information
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Environmental impact information
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Fuel economy information
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Gasoline and/or electricity consumption information
Other (please specify here)
Vehicle Purchase - Buyers Label 2 (Reversed)
The next 4 questions ask you to look at the labels for two vehicles and determine which you would purchase. For each question assume that the two vehicles are the same make and model, but
that the vehicle technology is different (for example, gasoline vehicle and electric vehicle). AS YOU ANSWER THESE QUESTIONS, PLEASE THINK ABOUT YOUR OWN DAILY DRIVING PATTERNS.
WHEN ANSWERING QUESTIONS ON THE FOLLOWING PAGES, PLEASE BE SURE TO SCROLL TO THE RIGHT SO THAT YOU CAN SEE ALL OF BOTH LABELS.
Vehicle Purchase - Buyers Label 2 (Reversed)
23. Assuming the same make and model of vehicle for both labels above and assuming that both vehicles met
all your other requirements (including size, reliability, comfort, performance, appearance, and safety) and are
identical in purchase price, which vehicle would you purchase when you consider your typical travel pattern?
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Vehicle A
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Vehicle B
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Equally likely to purchase either vehicle
Vehicle Purchase - Buyers Label 2 (Reversed)
24. Assuming the same make and model of vehicle for both labels above and assuming that both vehicles met
all your other requirements (including size, reliability, comfort, performance, appearance, and safety) and are
identical in purchase price, which vehicle would you purchase when you consider your typical travel pattern?
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Vehicle A
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Vehicle B
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Equally likely to purchase either vehicle
Vehicle Purchase - Buyers Label 2 (Reversed)
25. Assuming the same make and model of vehicle for both labels above and assuming that both vehicles met
all your other requirements (including size, reliability, comfort, performance, appearance, and safety) and are
identical in purchase price, which vehicle would you purchase when you consider your typical travel pattern?
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Vehicle A
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Vehicle B
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Equally likely to purchase either vehicle
Vehicle Purchase - Buyers Label 2 (Reversed)
26. Assuming the same make and model of vehicle for both labels above and assuming that both vehicles met
all your other requirements (including size, reliability, comfort, performance, appearance, and safety) and are
identical in purchase price, which vehicle would you purchase when you consider your typical travel pattern?
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Vehicle A
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Vehicle B
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Equally likely to purchase either vehicle
27. What label information did you use in deciding which vehicle you would purchase in the previous questions? (check all that apply)
YOU MAY WANT TO USE THE LABEL BELOW TO ASSIST YOU AS YOU ANSWER THIS QUESTION.
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Rating information
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Vehicle range information
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Gasoline and/or electricity consumption information
c
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f
g
Gasoline and/or electricity cost information
c
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f
g
Fuel economy information
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Environmental impact information
Other (please specify here)
Vehicle Purchase - Buyers Label 2 (Reversed)
Vehicle Purchase - Buyers Label 2 (Reversed)
28. Please rank order the top five things that would motivate you to seriously consider buying
an advanced technology vehicle (such as an electric vehicle or a plug-in hybrid electric
vehicle)? Do this by checking your #1 motivator in the #1 column, checking your #2 motivator
in the #2 column, etc.
#1 motivator
#2 motivator
#3 motivator
#4 motivator
#5 motivator
Lower fuel costs
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Lower cost of vehicle
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Environmental benefits
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Reduce the number of trips to the gas station
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Vehicle and parts are reliable
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Better fuel efficiency
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Good vehicle range
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n
j
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n
Reduce our dependence on gasoline
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k
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m
n
j
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m
n
j
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n
j
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n
j
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n
Good maintenance costs
j
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n
j
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n
j
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n
j
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n
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n
Other things in your top five that would motivate you (please specify here)
29. The label that you saw for an electric vehicle shows that it emits 0 CO2 grams per mile (tailpipe only); all other vehicles
emit some CO2 per mile from their tailpipes. What does it mean that electric vehicles are rated to have 0 CO2 emissions?
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l
m
n
The electricity used to power electric vehicles has no carbon dioxide emissions associated with it.
j
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l
m
n
The electricity used to power electric vehicles may cause carbon dioxide emissions at a powerplant, but the vehicle does not produce any additional CO2 emissions.
j
k
l
m
n
Other
If 'other', please specify.
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Vehicle Purchase - Buyers Label 2 (Reversed)
30. Where would you prefer to see information on the CO2 emissions associated with producing electricity or
other fuels which power vehicles?
j
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m
n
On the label, in addition to “tailpipe only” emissions
j
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m
n
On the label, combined with tailpipe emissions, in addition to a “tailpipe only” emissions value
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m
n
On a website instead of the label; the label should have “tailpipe only” emissions
j
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m
n
Other (please specify below)
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m
n
Information on the emissions associated with producing electricity and other fuels to power a vehicle is not important to me
If 'other', please specify.
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In this section we would like to know a little bit about you. Please remember that all of your answers are strictly confidential.
31. On a scale of 1 to 7, where 1 = 'among the first people' and 7 = 'among the last people', how would you rate yourself in
regard to when you generally get new gadgets that come on the market?
1 - among the first
2
3
4
5
6
7 - among the last
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l
m
n
j
k
l
m
n
j
k
l
m
n
j
k
l
m
n
j
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n
j
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n
j
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n
I'm generally
32. What is your home zip code?
Zip code
33. How many working motorized vehicles does your household have?
j
k
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m
n
1
j
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l
m
n
2
j
k
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m
n
3
j
k
l
m
n
4
j
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l
m
n
5 or more
4
j
k
l
m
n
5 or more
34. How many licensed drivers in your household?
j
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m
n
1
j
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l
m
n
2
j
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m
n
3
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m
n
Vehicle Purchase - Buyers Label 2 (Reversed)
35. What is your gender?
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m
n
Male
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m
n
Female
36. Which of the following ranges includes
your age?
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n
18-24
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m
n
45-54
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l
m
n
25-34
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l
m
n
55-64
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m
n
35-44
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m
n
65 or over
37. What is the highest level of education you have completed?
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m
n
Less than high school
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m
n
College graduate (Bachelor's degree or equivalent)
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l
m
n
High school diploma or GED
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l
m
n
Postgraduate degree (Masters, Doctorate, Law, Medical)
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l
m
n
Some college / AA degree / Technical school degree
38. How many people live in your household? Number of people includes
you, your spouse/partner, your children (including full-time students under
age 23 even if they do not live at home), and any legal dependents.
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m
n
1
j
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l
m
n
6
j
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l
m
n
2
j
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l
m
n
7
j
k
l
m
n
3
j
k
l
m
n
8
j
k
l
m
n
4
j
k
l
m
n
9
j
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l
m
n
5
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m
n
10 or more
Vehicle Purchase - Buyers Label 2 (Reversed)
39. Which of the following categories includes your household's total 2009
income (before taxes)?
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m
n
Less than $15,000
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l
m
n
$75,000 to less than $100,000
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k
l
m
n
$15,000 to less than $25,000
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k
l
m
n
$100,000 to less than $125,000
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k
l
m
n
$25,000 to less than $50,000
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k
l
m
n
$125,000 to less than $150,000
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l
m
n
$50,000 to less than $75,000
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m
n
$150,000 or more
40. Do you have any comments about the label designs you saw in this survey?
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These were all the questions we had for you today. BE SURE TO CLICK THE 'DONE' BUTTON BELOW SO THAT YOUR ANSWERS ARE ENTERED.
| File Type | application/pdf |
| File Modified | 0000-00-00 |
| File Created | 0000-00-00 |