Form APPENDIX 1 APPENDIX 1 QUANTITATIVE PRE-LAUNCH PRE-TEST

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APPENDIX 1: QUANTITATIVE PRE-LAUNCH PRE-TEST

OMB No. 0930-0196

Expiration Date: 09/30/2013

Public Burden Statement: An agency may not conduct or sponsor, and a person is not required to respond to, a collection of information unless it displays a currently valid OMB control number. The OMB control number for this project is 0930-0196. Public reporting burden for this collection of information is estimated to average 10 minutes per respondent per year, as no time is necessary for reviewing instructions, searching existing data sources, gathering and maintaining data, nor completing and reviewing the collection of information. Send comments regarding this burden estimate or any other aspect of this collection of information, including suggestions for reducing this burden, to SAMHSA Reports Clearance Officer, 1 Choke Cherry Road, Room 8-1099, Rockville, Maryland, 20857.

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DRAFT – April 20, 2012

Project Registration #	__N__ TRANSLATIONS
GALLUP PANEL
City Center:	X SURVEY DESIGN:
CSAP Quantitative Pretest
Lloyd/Purcell	__Y__ PANEL SAMPLE
Mark Rupprecht, Programmer
February, 2012	n=250

Sb. FORM: (Code from Roadbed)

Welcome to The Gallup Panel Underage Drinking Prevention Survey.

This survey will only take you a few minutes to complete. Please enter your ID Code from the e-mail invitation you received earlier and click the "Begin Survey" button to continue.

ID Code

<Begin Survey>

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Copyright © 1994-2000, 2012 Gallup, Inc. All rights reserved. Privacy Policy

**HOUSEHOLD SAMPLE:

X Single Household

Multi-household

Dear (Prefix/First Name/Last Name/Suffix):

On behalf of The Gallup Panel, we would like to thank you for being a Panel member. It is important that your opinions be heard.

In this survey, we would like to get your feedback on several advertisements being considered by a government agency. Your feedback will help shape the success of the advertising campaign.

If you do not complete the survey in one sitting, you can log on again and the survey will resume where you left off. You will not have to repeat any of the questions you have already answered.

As usual, your responses are confidential. The Gallup Panel will never release any of your information.

Thank you in advance for your valued input.

Sincerely,

Darby Miller-Steiger

Panel Relationship Manager

Sa1. Just to confirm, are you (Prefix/First Name/Last Name/Suffix)?

1 Yes

2 No

(Error Message:)

A response is required to continue.

(If code 1 in Sa1, Skip to S1;

Otherwise, Continue)

We're sorry, but this Gallup Panel survey was intended for (Prefix/First Name/Last Name/Suffix).

If you feel you have received this message in error, or if you have questions about this survey, please contact Gallup Panel Support at [email protected] or call 1-888-297-8999.

Thank you. You may now close your browser or go to another Web site.

For the following questions, I want you to think about your

child/children who are between the ages of 9 and 15.

Q1. Currently, do you see drinking alcohol as an issue to be concerned about regarding your child/children?

1. Yes

2. No

Q2. Do you think there is anything you could do to prevent your child/children from drinking alcohol?

1 Yes (IF CODE 1 in Q2 continue)

2 No (SKIP TO Q4)

Q2a. What could you do to prevent your child/children from drinking alcohol? (Fill in response) (Allow 400 characters)

Q3. Have you ever had a conversation with your child/children about alcohol?

1. Yes (IF CODE 1 in Q3 continue)

2. No (SKIP TO Q4)

Q3a. Within the last 6 months, how often have you talked to you child/children about drinking alcohol?

1. Once

2. Twice

3. Three times

4. Four times

5. Five times or more

6 Not at all in the 6 months

Q3b. Within the last 6 months, how often have you talked to your child/children about the dangers of drinking alcohol?

1. Once

2. Twice

3. Three times

4. Four times

5. Five times or more

6 Not at all in the 6 months

Q4. Have you talked with the parents of your child/children’s friends about their children drinking alcohol?

1. Yes (IF CODE 1 in Q3 continue)

2. No (SKIP TO Q5)

Q4a. Within the last 6 months, how often have you talked with the parents of your child’s/children’s friends about children drinking alcohol?

1. Once

2. Twice

3. Three times

4. Four times

5. Five times or more

6 Not at all in the 6 months

Q5. If you were concerned or wanted to find information about preventing your child/children from drinking alcohol, where would you go to find information to help you address this concern? (Fill in response) (Allow 400 characters)

S2. AD SELECTION/QUOTA CHECK FOR NON-CONTROL GROUP: (PROGRAMMER NOTE: Select Ad with the least incidence based on number of completes in database and code as 1-8 as appropriate below.)

1 Ad 1

2 Ad 2

3 Ad 3

4 Ad 4

5 Ad 5

6 Ad 6

7 Ad7

8 Ad 8

Please spend a few moments reviewing the following advertisements being considered for an underage drinking prevention national media campaign, and then answer a series of questions about it.

INSERT PRINT ADS AND AUDIO/VIDEO FILES FOR TV AND RADIO ADS HERE

Q6. Without looking back at the ads, what organization sponsored this ad?

1 CDC

2 SAMHSA

3 HHS

4 NIH

8 Don't know

Q7. How likely would you be to seek out more information about this organization?

1 Not at all likely

2

3

4

5 Extremely likely

Q8. Please describe what you saw in the ad. What did it say? What did it show? Please be as specific as possible. (Fill in response) (Allow 400 characters)

Q9. What is the main message this ad is trying to convey? (Fill in response) (Allow 400 characters)

Q10. How relevant would you say this ad is to you?

1. Not at all relevant

2

3

4

5 Extremely relevant

Q11. Did the ad leave an impression on you?

1. Did not leave an impression

2

3

4

5 Left impression

Q12. To what extent did you like this ad?

1 Did not like it at all

2

3

4

5 Liked it a lot

(If 1, 2, or 3 in #Q12, Continue;

If No response, go to #Q13;

Otherwise, Skip to Q12B)

Q12A. What didn’t you like about it? (Fill in response) (Allow 200 characters)

(All in #8, Skip to #9)

Q12B. What did you like about it? (Fill in response (Allow 200 characters)

Q13. To what extent do you agree or disagree with each of the following statements about the ad itself? (Display A-L in grid format)

The ad…

A. is believable

1 Strongly disagree

2

3

4

5 Strongly agree

B. is confusing

1 Strongly disagree

2

3

4

5 Strongly agree

C. tells you something new

1 Strongly disagree

2

3

4

5 Strongly agree

D. is irritating

1 Strongly disagree

2

3

4

5 Strongly agree

E. is clever and quite entertaining

1 Strongly disagree

2

3

4

5 Strongly agree

F. is easy to understand

1 Strongly disagree

2

3

4

5 Strongly agree

G. grabs your attention

1 Strongly disagree

2

3

4

5 Strongly agree

H. is one of the best ads you've seen related to the prevention of underage drinking

1 Strongly disagree

2

3

4

5 Strongly agree

I. makes you think about underage drinking in a new way

1 Strongly disagree

2

3

4

5 Strongly agree

J. is unique

1 Strongly disagree

2

3

4

5 Strongly agree

K. You could relate to the people in the ad

1 Strongly disagree

2

3

4

5 Strongly agree

L. You could relate to the situation in the ad

1 Strongly disagree

2

3

4

5 Strongly agree

Q14. After seeing this ad, how likely are you to take any of the following actions related to your child/children and underage drinking? (Rotate A-P, keeping B and C, D and E, F and G, H and I, K and L, M and N, O and P together as sets)

A. Have a conversation with your child/children about underage drinking in the next 30 days?

5 Very likely

4

3

2

1 Not at all likely

7 DK

B. Let your child/children know how you feel about them drinking?

5 Very likely

4

3

2

1 Not at all likely

7 DK

C. Talk to your child’s/children’s friends’ parents about underage drinking?

5 Very likely

4

3

2

1 Not at all likely

7 DK

D. Visit the www.underagedrinking.samhsa.gov Web site for more information?

5 Very likely

4

3

2

1 Not at all likely

7 DK

E. Search the Internet for more information about underage drinking?

5 Very likely

4

3

2

1 Not at all likely

7 DK

F. Learn more about where your child/children is/are?

5 Very likely

4

3

2

1 Not at all likely

7 DK

G. Learn more about who your child’s/children’s friends are?

5 Very likely

4

3

2

1 Not at all likely

7 DK

H. Learn more about who your child/children are with?

5 Very likely

4

3

2

1 Not at all likely

7 DK

I. Monitor your child’s/children’s online activity?

5 Very likely

4

3

2

1 Not at all likely

7 DK

(PROGRAMMER NOTE: Right above the "Submit Survey" button, display:)

Please submit your survey to Gallup by clicking the "Submit Survey" button below. Once you close your browser, you will no longer be able to view the survey or change your responses.

<Submit Survey>

Thank you for participating in The Gallup Panel Underage Drinking Prevention Survey. Your opinions do count.

Please visit https://panelmembers.gallup.com/ to read about new findings from The Gallup Panel, meet other Panel members, update your contact information, and more.

You may now close your browser or go to another Web site.

Gallup panel 2012 CSAP UAD QUANTITATIVE PRE-test Web 02/02/21