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pdfVisitor Services Project — Herbert Hoover National Historic Site
Introductory script used in contacting visitors:
Hello! The National Park Service is conducting a visitor survey at Herbert Hoover
National Historic Site to gather your opinions about the park’s programs and services.
Participation is voluntary. If you decide to participate we would like to have the survey
mailed back. The mail-back questionnaire takes about 20 minutes to complete during or
after your visit. Would you like to participate?
IF NO: Thank you. IF YES: Thank you. I have a few quick questions for you. Who in
your group (at least 16 years old) has the next birthday?
Questions 1-4: Topic area 2⎯Trip/visit characteristics
Question 5: Topic area 1⎯Individual Characteristics
1) What type of group are you traveling with today?
2) (If with an organized group-tours, school, etc.) How many people are in your
group?
3) How many adults, 18 years and older, are in your personal group?
4) How many children, 17 years and younger, are in your personal group?
5) How old is the person who will complete the questionnaire?
So we can thank you and remind you to mail back the questionnaire, please write your
name, address, and email address/phone number. Thank you. Be sure to mail the
questionnaire—your opinions are important!
Training for interviewers: each interviewer receives 1-1/2 hours of training on how to
conduct interviews. This training goes over every aspect of interviewing, including
conducting the interviews using a sampling interval, avoiding sampling bias, and how to
handle all types of interviewing situations, including safety of the visitor and the
interviewer. Quality control is ensured by monitoring interviewers in the field, and by
checking their paperwork at the end of each day of surveying.
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1st follow-up printed on a scenic park postcard (sent to all participants 11 working days
after completion of survey)
Dear Visitor:
Thank you for participating in the Herbert
Hoover National Historic Site visitor study. We
look forward to hearing from you.
A select number of people were contacted for
this study, so your opinions are very important!
If you have already returned your questionnaire,
thank you. If not, please mail it today.
After eight months, look for the survey results at:
www.psu.uidaho.edu/vsp.reports.htm.
Cheryl A. Schreier, Superintendent
Herbert Hoover National Historic Site
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2nd follow-up note and letter with replacement questionnaire (sent to non-respondents
21 working days after completion of survey)
United States Department of the Interior
NATIONAL PARK SERVICE
Herbert Hoover National Historic Site
P. O. Box 607
West Branch, IA 52358-0607
IN REPLY REFER TO:
September 2, 2008
Dear Visitor:
The National Park Service would like to thank you for participating in the Herbert Hoover
National Historic Site visitor study. As of today, we have not received your
questionnaire. Because only a select number of visitors were contacted, each visitor's
comments are very important.
If you have already returned your questionnaire, thank you. If you have not returned
your questionnaire, please mail it today. Unless your questionnaire was mailed in the
last few days, we would appreciate you completing another one. We are enclosing a
replacement questionnaire in case you have misplaced the original.
In approximately eight months, the results of the visitor survey will be posted on the
Visitor Services Project website at www.psu.uidaho.edu/vsp.reports.htm.
If you have any questions regarding your questionnaire, please contact Margaret
Littlejohn, National Park Service Visitor Services Project Director by phone 208-8857863 or email: [email protected].
Thank you for sharing your opinions with us.
Sincerely,
Cheryl A. Schreier, Superintendent
Herbert Hoover National Historic Site
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3rd follow-up letter with replacement questionnaire (sent to non-respondents 35 working
days after completion of survey)
United States Department of the Interior
NATIONAL PARK SERVICE
IN REPLY REFER TO:
Visitor Services Project
PSU, College of Natural Resources
University of Idaho
P.O. Box 441139
Moscow, Idaho 83844-1139
September 22, 2008
I am writing about the visitor study at Herbert Hoover National Historic Site, in which you
agreed to participate. As of today, we have not received your completed questionnaire.
The waiting period for incoming questionnaires is almost over and we have not yet
received yours. I would appreciate you completing another one unless you mailed it
within the past few days.
The staff of Herbert Hoover National Historic Site is anxiously awaiting the survey
results. They want to use your ideas and opinions in making decisions about what
services and programs to provide for visitors in the future.
I am enclosing another questionnaire in case the previous one got lost. I urge you to
complete and return it by October 6, 2008. Your contribution to the success of this study
is greatly appreciated.
In approximately eight months, the results of the visitor survey will be posted on the
Visitor Services Project website at www.psu.uidaho.edu/vsp.reports.htm.
Should you have questions regarding your questionnaire, please contact me by phone:
(208)-885-7863 or email: [email protected].
Sincerely,
Margaret Littlejohn
Director, Visitor Services Project
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Social Science Program
National Park Service
U.S. Department of the Interior
Visitor Services Project
Herbert Hoover
National Historic Site
Visitor Study
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OMB Approval 1024-XXX (NPS# 08-XXX)
Expiration date: XXX-2008
United States Department of the Interior
NATIONAL PARK SERVICE
Herbert Hoover National Historic Site
P. O. Box 607
West Branch, IA 52358-0607
IN REPLY REFER TO:
July-August 2008
Dear Visitor:
Thank you for participating in this important study. Our goal is to
learn about the expectations, opinions, and interests of visitors to
Herbert Hoover National Historic Site. This information will assist
us in our efforts to better manage this park and to serve you, our
visitor.
This questionnaire is only being given to a select number of
visitors, so your participation is very important! It should only take
about 20 minutes after your visit to complete.
When your visit is over, please complete this questionnaire. Seal it
with the stickers provided on the last page and drop it in any U.S.
mailbox.
If you have any questions, please contact Margaret Littlejohn, NPS
VSP Coordinator, Park Studies Unit, College of Natural
Resources, P.O. Box 441139, University of Idaho, Moscow, Idaho
83844-1139, phone: 208-885-7863, email: [email protected].
We appreciate your help.
Sincerely,
Cheryl A. Schreier
Superintendent
This visitor study is partially funded by Recreation Fee Program funding.
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Herbert Hoover National Historic Site Visitor Study
DIRECTIONS
At the end of your visit:
1) Please have the selected individual complete this questionnaire.
2) Answer the questions carefully since each question is different.
3) For questions that use circles (O), please mark your answer by
filling in the circle with black or blue ink, or a pencil with dark
(e.g. #2) lead.
4) Seal it with the stickers provided.
5) Drop it in a U.S. mailbox.
Thank you!
PRIVACY ACT and PAPERWORK REDUCTION ACT statement:
16 U.S.C. 1a-7 authorizes collection of this information. This information will be
used by park managers to better serve the public. Response to this request is
voluntary. No action may be taken against you for refusing to supply the
information requested. Your name is requested for follow-up mailing purposes
only. When analysis of the questionnaire is completed, all name and address files
will be destroyed. Thus the permanent data will be anonymous. Please do not put
your name or that of any member of your personal group on the questionnaire. An
agency may not conduct or sponsor, and a person is not required to respond to, a
collection of information unless it displays a currently valid OMB control number.
Burden estimate statement: Public reporting burden for this form is estimated to
average 20 minutes per response. Direct comments regarding the burden estimate
or any other aspect of this form to Margaret Littlejohn, NPS Visitor Services
Project, College of Natural Resources, University of Idaho, P.O. Box 441139,
Moscow, ID, 83844-1139; email: [email protected].
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Herbert Hoover National Historic Site Visitor Study
Your Visit to Herbert Hoover National Historic Site
NOTE: In this questionnaire, your personal group is defined as anyone that you are
visiting the park with, such as spouse, family, friends, etc. This does not include the larger
group that you might be traveling with, such as school, church, scouts, or tour group.
1.
a) Prior to your visit, how did you and your personal group get information about
Herbert Hoover National Historic Site (NHS)? Please mark ( ) all that apply in
column (a). [2. TPLAN11]
•
b) If you were to visit Herbert Hoover NHS in the future, how would you and your
personal group prefer to obtain information about the park? Please mark ( ) all
that apply in column (b).
•
•
•
a) Prior to this visit? ( )
O
O
O
O
O
O
O
O
O
O
O
O
O
O
b) On a future visit? ( )
Obtained no information prior to visit Î Go to part b of this question
Previous visits
Friends/relatives/word of mouth
Travel guides/tour books (such as AAA, etc.)
Maps/brochures
Television/radio programs/DVDs
Newspaper/magazine articles/books
School class/educational program
E-mail/telephone/written inquiry to park
Park website: www.nps.gov/heho/
Herbert Hoover Presidential Library and Museum website:
www.hoover.archives.gov
Other websites
State welcome center
Other historical parks/sites (Please specify below)
This visit
O
O
O
O
O
O
O
O
O
O
O
O
O
Future visit
O
Local business/rest stop/gas station
O
O
Other (Please specify below)
O
This visit
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Future visit
Herbert Hoover National Historic Site Visitor Study
c) From the sources marked above, did you and your personal group receive the
type of information about the park that you needed? [2. TPLAN12]
O
No
O Yes Î Go to Question 2
Ð
d) If NO, what type of park information did you and your personal group need that
was not available? Please be specific. [2. TPLAN13]
2. The National Park Service manages Herbert Hoover NHS. The National Archives
and Records Administration manages the Presidential Library and Museum. Prior
to this visit were you aware that two different federal agencies administer these
sites? Please mark ( ) one. [1. KNOW12]
•
O
Yes, aware sites were managed by two different federal agencies
O
No, thought both sites were managed by National Park Service
O
No, thought both sites were managed by National Archives and Records
Administration
O
No, didn’t know who managed either site
3. On this trip to Herbert Hoover NHS, how did the site work into your travel plans?
Please mark ( ) one. [2. TPLAN4]
•
O
Herbert Hoover NHS was the primary destination
O
Herbert Hoover NHS was one of several destinations
O
Herbert Hoover NHS was not a planned destination
4. On this visit, were the signs directing you and your personal group to Herbert
Hoover NHS adequate? Please mark ( ) only one response for each. [6.
EVALSERV17]
•
a) Signs on interstates
O
Yes
O
No
O
Did not use
b) Signs on state highways
O
Yes
O
No
O
Did not use
c) City street signs in communities
O
Yes
O
No
O
Did not use
d) If you answered NO to any of the above, please explain. [6.EVALSERV18]
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5.
Herbert Hoover National Historic Site Visitor Study
a) On this visit, what activities did you and your group expect to participate in?
Please mark (•) all that apply in column a. [3. ACT21]
b) What activities did you and your group actually participate in on this visit?
Please mark (•) all that apply in column b.
•
•
a) Activities expected ( )
b) Activities on this visit ( )
O
Learning/researching history
O
O
Picnicking
O
O
Walking/hiking on trail
O
O
Attending ranger-led program
O
O
Attending living history program
O
O
Attending Artist-in-Residence program
O
O
Attending Library’s special program
O
O
Obtaining National Park passport stamp
O
O
Attending Hoover Fest (Hoover Ball, craftwork, fireworks)
O
O
Attending summer activities (farmers market, concert)
O
O
Painting/drawing/taking photographs
O
O
Other (Please specify below)
O
Expected
On this visit
c) Was there anything that you and your personal group wanted to do or see on
this visit but were not able to? [3.ACT25]
O
Yes
O No Î Go to Question 6
Ð
d) If YES, what was it? Please be specific. [3. ACT26]
e) Why weren’t you able to see or do what you wanted to? Please be specific.
[3.ACT27]
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Herbert Hoover National Historic Site Visitor Study
6. a) On this visit to Herbert Hoover NHS, did you and your personal group visit
the park on more than one day? [3. TRIPC12]
O
O
Yes
Ð
b) If YES, on how many days did
you visit Herbert Hoover NHS?
No
Ð
c) If NO, how many hours did you
visit Herbert Hoover NHS?
Number of days
Number of hours
(Please list partial days/hours as 1/4, 1/2, or 3/4: i.e. ¼ hr, 1 ½ hrs, 5 ¾ hrs)
d) Compared with what you had planned, how much time did you and your
group spend visiting Herbert Hoover NHS? Please mark ( ) only one.
[3.TRIPC33]
•
7.
O
Did not have a planned amount of time
O
Spent longer time than planned
O
Spent about the time planned
O
Spent less time than planned
a) On this visit to Herbert Hoover, did you and your personal group learn about
the following topics? Please mark ( ) Yes or No for each topic in column a.
[3. LEARN5]
•
b) Would you and your personal group be interested in learning about
these topics if you were to visit to Herbert Hoover NHS in the future?
Please circle mark answer for each topic in column b.
Topic
a) Learned on this visit? b) Future Interest?
( ) Yes
( ) No
( ) Yes
( ) No
•
•
•
•
Hoover’s humble beginnings
O
O
O
O
Hoover’s childhood family and fellowship
O
O
O
O
Hoover’s childhood tragedies and triumphs
O
O
O
O
Hoover’s faith, hope, and charitable nature
O
O
O
O
Hoover’s view on nature and stewardship
O
O
O
O
Hoover’s presidential legacy
O
O
O
O
Lou Henry and the Hoover family
O
O
O
O
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Herbert Hoover National Historic Site Visitor Study
c) Please list any additional topics you and your personal group are interested in
learning about. [3. LEARN 2]
d) What is one story about Herbert Hoover’s life and legacy that you would like
to share with friends or relatives?
Q. 7d: Topic area 6 ⎯ Visitor perceptions of their park experience
•
8. a) In column a, please mark ( ) all the services that you and your personal
group used in the nearby communities of West Branch, Coralville/Iowa City,
Cedar Rapids, and truck stops/gas stations along I-80 that were specifically
related to this park visit. [3.TRIPC21]
O
Did not use any services on this visit Î Go to part c of this question
•
b) In what communities did you obtain these support services? Please mark ( )
all that apply in column b. [3.TRIPC18]
b) Community ( )
•
a) Used on this visit ( )
West
Branch
Coralville/
Iowa City
Cedar
Rapids
• I-80 trucks stops/
gas stations
O
Bought gasoline
O
O
O
O
O
Ate meals in restaurants
O
O
O
O
O
Used a drink/vending
machine
O
O
O
O
O
Bought groceries
O
O
O
O
O
Stayed overnight in a
motel/hotel/B&B
O
O
O
O
O
Stayed overnight in a
campground/RV park
O
O
O
O
O
Shopped
O
O
O
O
O
Obtained information
about Herbert Hoover
NHS
O
O
O
O
O
Obtained other travel/
tourist information
O
O
O
O
O
Visited other nature/
historic/museum sites
O
O
O
O
O
Other (Please specify)
O
O
O
O
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Herbert Hoover National Historic Site Visitor Study
c) Do you have any comments about these services? [3.TRIPC22]
Service (List)
Community (Name)
Comment (Please be specific)
•
9. a) For this visit, please mark ( ) all the sites that you and your personal group
visited at Herbert Hoover NHS. If you did not visit a site, please leave that
circle blank. [3.ITIN3]
O
Tallgrass
Prairie
O Gravesite
Herbert Hoover Presidential
Library-Museum
O
Picnic area
O
Statue of Isis
House of the Maples
O
Schoolhouse
O
Friends
Meetinghouse
O
Birthplace
Cottage O
O
Blacksmith Shop
O
West Branch
Historical District
O
Visitor Center
Nor th
O
Village
Green
O
b) On this visit, which one of the above park sites did you and your personal
group visit first?
Q. 10: Topic area 1 ⎯ Visitor characteristics
10. a) Prior to this visit to Herbert Hoover NHS, what was your perception of
Herbert Hoover? Please mark ( ) only one.
•
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O
No prior opinion
O
Mostly positive
O
Neutral
O
Mostly negative
Herbert Hoover National Historic Site Visitor Study
b) As a result of this visit, how has your opinion about Herbert Hoover changed?
Please mark ( ) only one.
•
O
No, no change
O
Yes, more positive view
O
Yes, more negative view
11. a) During this visit (viewing exhibits, movies, taking the tour, etc.), did you learn
something about Herbert Hoover that is relevant or meaningful to your life
today?
Q. 11: Topic area 1 ⎯ Visitor characteristics
O
O
Yes
No
O
Not sure
b) If YES, what is the most important way that Hoover's life has relevance to
your life today?
•
12. a) Please mark ( ) all of the visitor services and facilities at the Herbert Hoover
Presidential Library and Museum that you or your personal group used.
[6.EVALSERV21]
b) Next, for only those Library and Museum services and facilities that you or
your personal group used, please rate their importance from 1-5.
c) Finally, for only those Library and Museum services and facilities that you or
your personal group used, please rate their quality from 1-5.
a) Visitor services/facilities used?
Mark ( )
•
O
Library brochure
O
Museum film
O
Assistance from library staff
O
Orientation provided by library staff
O
Museum exhibits
O
Restrooms
O
Library’s special program
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b) If used,
how important?
1=Not important
2=Somewhat important
3=Moderately important
4=Very important
5=Extremely important
c) If used,
what quality?
1=Very poor
2=Poor
3=Average
4=Good
5=Very good
Herbert Hoover National Historic Site Visitor Study
O
Library website: www.hoover.archives.gov
(used before or during this visit)
O
Library bookstore sales items
(selection, price, quality, etc.)
13. Overall, how would you rate the quality of the Herbert Hoover Presidential
Library and Museum? Please mark ( ) one. [6.EVALSERV1 variation]
•
Very poor
Poor
O
Average
O
O
Good
Very good
O
O
•
14. a) Please mark ( ) all of the visitor services and facilities that you or your
personal group used at Herbert Hoover NHS during this visit.
b) Next, for only those services and facilities at Herbert Hoover NHS that you or
your personal group used, please rate their importance to your visit from 1-5.
c) Finally, for only those services and facilities at Herbert Hoover NHS that you
or your personal group used, please rate their quality from 1-5.
a) Visitor services/facilities used?
Mark ( )
•
b) If used,
how important?
1=Not important
2=Somewhat important
3=Moderately important
4=Very important
5=Extremely important
O
Park brochure/map
O
Assistance from park staff/ranger
O
Visitor center exhibits
O
Visitor center film
O
Ranger-led programs
O
Living history/costumed interpretation
O
Trails in tallgrass prairie
O
Outdoor exhibits
O
Historic structures as exhibits
O
Restrooms
O
Junior Ranger program
O
Access for disabled persons
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c) If used,
what quality?
1=Very poor
2=Poor
3=Average
4=Good
5=Very good
Herbert Hoover National Historic Site Visitor Study
O
Park website: www.nps.gov/heho/
(used before or during this visit)
O
Visitor center bookstore sales items
(selection, price, quality, etc.)
15. Overall, how would you rate the quality of the visitor facilities, services, and
recreational opportunities provided to you and your personal group at Herbert
Hoover NHS during this visit? Please mark ( ) only one. [6.EVALSERV1]
•
Very poor
O
Poor
O
Average
Good
O
Very good
O
O
16. On this visit, were you and your personal group with the following type of groups?
[1.GR6]
a) Commercial guided tour group
O
Yes
O
No
b) School/educational group
O
Yes
O
No
c) Other organized group (such as
business group, scout group, etc.)
O
Yes
O
No
17. On this visit, what kind of personal group (not guided tour/school/other organized
group) were you with? Please mark ( ) only one. [1.GR5]
•
O
Alone
O
Family
O
Friends
O
Family and friends
O
Other (Please specify)
18. For you and your personal group on this visit, please indicate… (If you do not
know the answer, leave blank). [1.AGE3]
a) Current age
b) U.S. ZIP code or
name of country
other than U.S.
Yourself
_____
____________
______
Member #2
_____
____________
______
Member #3
_____
____________
______
Member #4
_____
____________
______
Member #5
_____
____________
______
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c) Number of visits to
Herbert Hoover NHS
lifetime (including this visit)
Herbert Hoover National Historic Site Visitor Study
Member #6
_____
____________
______
Member #7
_____
____________
______
19. a) On this visit, how many people were in your personal group, including
yourself? [1.GR3]
Number of people
b) On this visit to Herbert Hoover NHS, how many times did you and your
personal group enter the park? [3.TRIPC5]
Number of entries
20. a) Does anyone in your personal group have a physical condition that made it
difficult to access or participate in park services or activities? [1.GR2]
O
Yes
O No Î Go to Question 21
Ð
b) If YES, what services or activities were difficult to access/participate in?
21. If you were to visit Herbert Hoover NHS in the future, how would you and your
personal group prefer to learn about cultural and natural history/features of
Herbert Hoover NHS? Please mark ( ) all that apply. [3.FVIS4]
•
O
Not interested in learning about the park Î Go to Question 22
O
Indoor exhibits
O
Outdoor exhibits
O
Park website: www.nps.gov/heho
O
Self-guided
O
Volunteer opportunities
O
Special events
O
Interactive computer program tours
O
Living history/costumed interpretive programs
O
Electronic media/devices available to visitors (downloadable podcasts,
MP3, Windows Media™, etc.)
O
Audiovisual programs (DVD, video, or movie)
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Herbert Hoover National Historic Site Visitor Study
O
Printed materials (brochures, books, maps, etc.)
O
Other (Please specify)
22. a) What did you and your personal group like most about your visit to Herbert
Hoover NHS? [6.EVALSERV25]
b) What did you and your personal group like least about your visit to Herbert
Hoover NHS? [6.EVALSERV24]
23. If you were a manager planning for the future of Herbert Hoover NHS, what
would you propose? Please be specific. [6.OPMGMT6]
24. Is there anything else you and your personal group would like to tell us about
your visit to Herbert Hoover NHS? [6.OPMGMT8]
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Herbert Hoover National Historic Site Visitor Study
Thank you for your help! Please seal the questionnaire with the stickers provided
and drop it in any U.S. mailbox.
Printed on recycled paper
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Visitor Services Project
Park Studies Unit
College of Natural Resources
University of Idaho
P.O. Box 441139
Moscow, Idaho 83844-1139
OFFICIAL BUSINESS
| File Type | application/pdf |
| File Modified | 2008-07-14 |
| File Created | 2008-07-14 |