Stated Choice Matrices

Tour Bus Stated Choice Matrix
Indicators (Attributes) and Standards (Levels) for the Stated Choice Questions
Indicators (Attributes)
Standards (Levels)
1. Percentage chance of seeing a grizzly bear A. 25%
B. 50%
C. 75%
2. Number of buses seen along the road at one A. Photo 1 (0 buses)
time
B. Photo 3 (2 buses)
C. Photo 5 (6 buses)
3. Number of buses seen at informal wildlife
A. Photo 1 (0 buses)
stops
B. Photo 3 (2 buses)
C. Photo 5 (6 buses)
4. Number of buses seen at rest stops
A. Photo 1 (0 buses)
B. Photo 3 (2 buses)
C. Photo 5 (6 buses)
5. Accessibility of buses
A. You would need to make a
reservation for a bus trip about a
month in advance.
B. You would need to make a
reservation for a bus trip about 6
months in advance.
C. You would need to make a
reservation for a bus trip about a year
in advance.
6. Trip length
A. Bus trips would average about 4
hours (reach the Teklanika area).
B. Bus trips would average about 6 hours
(reach the Toklat area).
C. Bus trips would average 8 hours or
more (travel most or all of the road,
including the Eielson, Wonder
Lake/Kantishna areas).

VTS Bus Stated Choice Matrix
Indicators (Attributes) and Standards (Levels) for the Stated Choice Questions
Indicators (Attributes)
Standards (Levels)
1. Percentage chance of seeing a grizzly bear A. 25%
B. 50%
C. 75%
2. Number of buses seen along the road at one A. Photo 1 (0 buses)
time
B. Photo 3 (2 buses)
C. Photo 5 (6 buses)
3. Number of buses seen at informal wildlife
A. Photo 1 (0 buses)
stops
B. Photo 3 (2 buses)
C. Photo 5 (6 buses)
4. Number of buses seen at rest stops
A. Photo 1 (0 buses)
B. Photo 3 (2 buses)
C. Photo 5 (6 buses)
5. Accessibility of buses
A. Most visitors would be able to get on
a bus on the day and time they prefer.
B. Many visitors would have to get on a
bus earlier or later in the day than
they prefer.
C. Many visitors would have to wait a
day to get on a bus.
6. Trip length
A. Bus trips would average about 4
hours (reach the Teklanika area).
B. Bus trips would average about 6 hours
(reach the Toklat area).
C. Bus trips would average 8 hours or
more (travel most or all of the road,
including the Eielson, Wonder
Lake/Kantishna areas).