CS-10-251 - Prepaid Card Marketing Customer Survey

Forms and Documents

Document	Type	Status	Availability
CS-10-251- Attachment to Supporting Statement_18jan2011_no2_OMB edits.doc	Supporting Statement B	Uploaded 2011-01-25	Available
Supporting Statement.pdf	Supporting Statement A	Uploaded 2011-01-25	Repair queued

IC Document Collections

IC ID	Collection	Type	Status	Form
195935	CS-10-251 - Prepaid Card Marketing Customer Survey	Other-Survey	New

ICR Details

OMB Control No: 1545-2204	ICR Reference No: 201101-1545-005
Status: Historical Active	Previous ICR Reference No:
Agency/Subagency: TREAS/IRS	Agency Tracking No:
Title: CS-10-251 - Prepaid Card Marketing Customer Survey
Type of Information Collection: New collection (Request for a new OMB Control Number)	Common Form ICR:  No
Type of Review Request: Emergency	Approval Requested By: 01/13/2011
OIRA Conclusion Action: Approved with change	Conclusion Date: 01/25/2011
	Date Received in OIRA: 01/12/2011
Terms of Clearance: Treasury modified survey and supporting statements to address statistical concerns raised by OMB.

	Inventory as of this Action	Requested	Previously Approved
Expiration Date	07/31/2011	6 Months From Approved
Responses	5,734	0	0
Time Burden (Hours)	542	0	0
Cost Burden (Dollars)	0	0	0

---

Abstract: The purpose of the social marketing prepaid card initiative is to evaluate taxpayer knowledge, beliefs, barriers and perception of the prepaid card—providing first-hand information that has not been collected to date. In Fiscal Year (FY) 2009, the IRS initiated a formal effort to collaborate with financial institutions (banks) and Volunteer Income Tax Assistance (VITA) sites to encourage taxpayers who do not request direct-deposited refunds to opt for a prepaid card sponsored by the financial institutions. These taxpayers are likely to be unbanked and without means of freely cashing their refund check. The perceived benefits of the prepaid card program are 1) faster transfer of refunds to the taxpayer compared to the paper check mode, and 2) low-cost transactions to use the refund amount. To help improve participation, IRS is hoping to leverage the theory and principles of social marketing. Social marketing principles and practices apply marketing principles to social programs. This data will provide the IRS with practical information to be used to determine the value of offering the prepaid card to taxpayers in the future.

Emergency Justfication: Emergency approval is requested on this ICR to meet agency needs and customer service. VITA sites will begin tax services in the very near future to meet taxpayer needs. per the arrangements requested by OMB we are seeking approval by 1/13/2011.

---

Authorizing Statute(s): None

Citations for New Statutory Requirements: None

---

Associated Rulemaking Information
RIN:	Stage of Rulemaking:	Federal Register Citation:	Date:
	Not associated with rulemaking

---

Federal Register Notices & Comments

Did the Agency receive public comments on this ICR? No

---

Number of Information Collection (IC) in this ICR: 1

IC Title	Form No.	Form Name
CS-10-251 - Prepaid Card Marketing Customer Survey

---

ICR Summary of Burden

	Total Approved	Previously Approved	Change Due to New Statute	Change Due to Agency Discretion	Change Due to Adjustment in Estimate	Change Due to Potential Violation of the PRA
Annual Number of Responses	5,734	0	0	5,734	0	0
Annual Time Burden (Hours)	542	0	0	542	0	0
Annual Cost Burden (Dollars)	0	0	0	0	0	0

Burden increases because of Program Change due to Agency Discretion: Yes

Burden Increase Due to: Miscellaneous Actions

Burden decreases because of Program Change due to Agency Discretion: No

Burden Reduction Due to:

Short Statement: In Fiscal Year (FY) 2009, the IRS—responding to a Treasury request to decrease issuance of paper checks—initiated a formal effort to collaborate with financial institutions (banks) and Volunteer Income Tax Assistance (VITA) sites to encourage taxpayers who do not request direct-deposited refunds to opt for a prepaid card sponsored by the financial institutions. These taxpayers are likely to be unbanked and without means of freely cashing their refund check. The perceived benefits of the prepaid card program are 1) faster transfer of refunds to the taxpayer compared to the paper check mode, and 2) low-cost transactions to use the refund amount. The process involves marketing of a prepaid card to taxpayers who are due a refund and elect not to have their refund direct deposited. The IRS solicited different banks for participation in the program. The result of creating this survey will increase the burden by an estimated 542 hours and 5,734 responses. Based on a sample of potential respondents of 9,556 and a response rate of 60%, we expect 5,734 survey participants leaving 3,822 non-participants.

---

Annual Cost to Federal Government: $5,990

Does this IC contain surveys, censuses, or employ statistical methods? Yes Part B of Supporting Statement

Is the Supporting Statement intended to be a Privacy Impact Assessment required by the E-Government Act of 2002? No

Is this ICR related to the Affordable Care Act [Pub. L. 111-148 & 111-152]? No

Is this ICR related to the Dodd-Frank Wall Street Reform and Consumer Protection Act, [Pub. L. 111-203]? No

Is this ICR related to the American Recovery and Reinvestment Act of 2009 (ARRA)? No

Is this ICR related to the Pandemic Response? Uncollected

---

Common Form ICR:  No

---

On behalf of this Federal agency, I certify that the collection of information encompassed by this request complies with 5 CFR 1320.9 and the related provisions of 5 CFR 1320.8(b)(3).

The following is a summary of the topics, regarding the proposed collection of information, that the certification covers:

(a) It is necessary for the proper performance of agency functions;

(b) It avoids unnecessary duplication;

(c) It reduces burden on small entities;

(d) It uses plain, coherent, and unambiguous language that is understandable to respondents;

(e) Its implementation will be consistent and compatible with current reporting and recordkeeping practices;

(f) It indicates the retention periods for recordkeeping requirements;

(g) It informs respondents of the information called for under 5 CFR 1320.8 (b)(3) about:

(i) Why the information is being collected;

(ii) Use of information;

(iii) Burden estimate;

(iv) Nature of response (voluntary, required for a benefit, or mandatory);

(v) Nature and extent of confidentiality; and

(vi) Need to display currently valid OMB control number;

(h) It was developed by an office that has planned and allocated resources for the efficient and effective management and use of the information to be collected.

(i) It uses effective and efficient statistical survey methodology (if applicable); and

(j) It makes appropriate use of information technology.

If you are unable to certify compliance with any of these provisions, identify the item by leaving the box unchecked and explain the reason in the Supporting Statement.

Certification Date: 01/12/2011

---