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Weight the CBAMS Data |
Analysis |
Measure or statistic |
| 1 |
What is the best method for creating mindsets? |
"Mindsets" or attitudinal segments may shape Census communications policy for the next decade. The top project priority is to confirm that the method of statistically defining the mindsets is relatively stable and produces reliable, meaningful results that adequately distinguish between key population groups. |
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Use attitudes and knowledge measures to create population segments using at least: K-means, Q-type factor, and latent class analysis. Compare number of segments, proportion of the population, and segment profiles across approaches. Compare segment stability across variable sets to answer the question: do similar groups emerge even if variables are summarized in different ways? Select the approach that creates the simplest, most robust solution with a focus on profiling people with low affinity for Census. One goal is to define meaningful segments with as few variables as possible because formative research relies on quickly classifying new respondents into segment groups. We may also elect to explore CHAID or decision tree approaches. If we do, then self-reports of Decennial Census return will be used as the outcome measure. |
K-means, Q-factor, LCA; variable reduction through factor analysis or variable clustering, decision trees |
| 1.1 |
How consistent are mindsets over time? |
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Compare the performance of the selected approach in the CBAMS II and CBAMS I data. CBAMS II contains some questions that CBAMS I did not because we learned from CBAMS I some of the areas that we were missing. For this comparative analysis, we will only use questions that appear in both instruments |
K-means, Q-factor, LCA |
| 2 |
What are the Census mindsets? |
Once a method of analysis has been selected, we will want to actually assign and explore the mindsets. |
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| 2.1 |
Are unaware and unacquainted different? |
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In CBAMS I, there were five mindsets. One was defined a priori as all those respondents who were not aware of the Census (since these people were not asked all the survey questions). One of the remaining four (derived from Q-type factor analysis) was "unacquainted", characterized by low knowledge. In CBAMS II, all questions are asked of all respondents, so the final solution may have one or more groups characterized by low knowledge. |
Proportion or mean comparisons with appropriate adjustment for complex sample |
| 2.2 |
What are Census dislikers all about? |
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One of the CBAMS I mindsets was negative toward the Census. Since these are arguably the most important communications target, the final segmentation solution may identify more than one group with low or moderate affinity. We will characterize those groups initially in terms of their responses to specific belief statements. |
Proportion or mean comparisons with appropriate adjustment for complex sample |
| 2.3 |
What is the big group of Census likers about? |
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There were two groups characterized primarily by affinity for the Census, one of which was large and undifferentiated. CBAMS II contains more questions about Census beliefs and attitudes that can hopefully help to break down and characterize Census-likers. |
Proportion or mean comparisons with appropriate adjustment for complex sample |
| 2.4 |
What is each of the final segments really like? |
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Each of the candidates for statistical approaches produces final estimates of scores on the input measures. The profiles of the new segments may be similar to CBAMS I segments, but since so many new and different measures are included, this is unlikely. Hopefully, more content- rather than attitude-based differentiation will occur. |
Proportion or mean comparisons with appropriate adjustment for complex sample |
| 3 |
Who is in each mindset? |
In addition to knowing the attitude/knowledge profiles of each segment, Census needs to know the demographic profile. This profile contributes to communications plans. |
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| 3.1 |
Census clusters (Nancy Bates' K-means) |
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Census has classified Census locations into "clusters" that have specific demographic profiles. We will crosswalk the segments to these clusters and evaluate the correspondence. |
Proportion comparisons with appropriate adjustment for complex sample |
| 3.2 |
Demographic and HTC groups |
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Census is particularly interested in relating segments to Hard-to-Count groups. |
Proportion comparisons with appropriate adjustment for complex sample. Multinomial logistic. |
| 3.2 |
Census behavior |
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Self-reports of decennial Census experience, while not perfectly accurate, will be an important part of evaluating the utility of each segment |
Proportion comparisons with appropriate adjustment for complex sample. GLM models |
| 4 |
What are attitudes toward the use of administrative records |
Census is considering leveraging administrative records elsewhere in the government to supplement Census data. Questions about this evaluate overall attitudes and options for communicating about these changes with the public. |
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| 5 |
How can we reach the mindsets |
Communications profiles are not the top priority of the project, but adoption of new communications technologies can be an important correlate of mindset and approach to the world. |
Proportion comparisons with appropriate adjustment for complex sample |
| 6 |
Census in schools |
Census is working on partnering with schools to promote response. These questions will be used to contribute to program evaluation and future planning for that effort. |
Proportions |
| Question |
Primary Analysis Goals |
Also Used for Goal 1.1? |
On CBAMS I? |
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| A1. unaided awareness |
1,2 |
Yes |
Yes |
1 |
What is the best method for creating mindsets? |
| A3. aided awareness |
1,2 |
Yes |
Yes |
1.1 |
How consistent are mindsets over time? |
| C3r. Familiarity |
1,2 |
Yes |
Yes |
2 |
What are the Census mindsets? |
| Knowledge: C4ar. To decide how much money communities will get from the government? |
1,2 |
Yes |
Yes |
2.1 |
Are unaware and unacquainted different? |
| Knowledge: C4br. To decide how many representatives each state will have in Congress? |
1,2 |
Yes |
Yes |
2.2 |
What are Census dislikers all about? |
| Knowledge: C4cr. To see what changes have taken place in the size, location and characteristics of the people in the United States? |
1,2 |
Yes |
Yes |
2.3 |
What is the big group of Census likers about? |
| Knowledge: C4dr. To determine property taxes? |
1,2 |
Yes |
Yes |
2.4 |
What is each of the final segments really like? |
| Knowledge: C4er. To help the police and FBI keep track of people who break the law? |
1,2 |
Yes |
Yes |
3 |
Who is in each mindset? |
| Knowledge: C4fr. To help businesses and governments plan for the future? |
1,2 |
Yes |
Yes |
3.1 |
Census clusters (Nancy Bates' K-means) |
| Knowledge: C4gr. To locate people living in the country illegally? |
1,2 |
Yes |
Yes |
3.2 |
Demographic and HTC groups |
| Knowledge: C4hr. To determine state income tax rates? |
1,2 |
Yes |
Yes |
4 |
What are attitudes toward the use of administrative records |
| Knowledge: C4ir. To count both citizens and non–citizens? |
1,2 |
Yes |
Yes |
5 |
How can we reach the mindsets |
| Knowledge: C4jr. To determine the rate of unemployment? |
1,2 |
Yes |
Yes |
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| D1r. Knowledge of req. |
1,2 |
Yes |
Yes |
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| D2r. Knowledge of confidentiality |
1,2 |
Yes |
Yes |
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| B1r. Likelihood |
1,2 |
Yes |
Yes |
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| B5r. Importance |
1,2 |
Yes |
Yes |
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| C2r. Affinity |
1,2 |
Yes |
Yes |
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| ZIP |
3.1 |
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| E1ar. Invasion of privacy. |
1,2 |
Yes |
Yes |
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| E1br. It is important for everyone to be counted. |
1,2 |
Yes |
Yes |
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| E1er. Shows I am proud of who I am. |
1,2 |
Yes |
Yes |
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| E1fr. Let the government know what my community needs. |
1,2 |
Yes |
Yes |
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| E1gr. I just don’t see that it matters much. |
1,2 |
Yes |
Yes |
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| E1hr. It is my civic responsibility. |
1,2 |
Yes |
Yes |
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| E1ir. Promise of confidentiality can be trusted. |
1,2 |
Yes |
Yes |
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| E1jr. Information I provide will be misused. |
1,2 |
Yes |
Yes |
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| E1lr. The government already has my personal information. |
1,2 |
Yes |
Yes |
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| E1mr. I’ll never see results . |
1,2 |
Yes |
Yes |
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| E1nr. I don’t have time. |
1,2 |
Yes |
Yes |
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| BELIEF1.should only ask for the number of people living in the household and nothing else. |
1,2 |
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| BELIEF2. Refusing to fill out the Census is a way for people to show that they don't like what the government is doing. |
1,2 |
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| BENHARM. could personally benefit you in any way, personally harm you, or neither benefit nor harm? |
1,2 |
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| MOT1-MOT10 |
1,2 |
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| CE1. Did you receive a Census form in the mail in 2010? |
3.3 |
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| CE2. Did you or someone else in your household fill out and return the form? |
3.3 |
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| CE3 Did you personally fill out the form ? |
3.3 |
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| CE4 Did you personally return the form ? |
3.3 |
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| CE5. When you filled out the form, did you answer all the questions completely? |
3.3 |
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| C6r. Are you aware that if you don’t mail back the Census form that a Census Bureau interviewer tries to visit ? |
1,2 |
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Yes |
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| CE6. Did a Census interviewer visit your home? |
3.3 |
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| CE7. Did you or someone else from your household complete the Census with the interviewer? |
3.3 |
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| CE8 If you had a choice, would you prefer to answer the census by |
5 |
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| TOG1 The government in Washington can be trusted to use my information responsibly |
1,2 |
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| TOG2 I trust the government in Washington to keep my best interests in mind |
1,2 |
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| TOG3 When I give information to the government in Washington, I know it will be kept safe |
1,2 |
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| TOG4 The government in Washington should collect information about the population so that it can make the right decisions |
1,2 |
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| TOG5. I trust my state government more than the government in Washington. |
1,2 |
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| TOG6. I trust my city, town, and county government more than the government in Washington. |
1,2 |
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| TOG7. The Census Bureau is more trustworthy than most other parts of the government in Washington. |
1,2 |
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| Q32b:I don't think public officials care much what people like me think. |
1,2 |
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| Q32c:People's rights to privacy are well protected. |
1,2 |
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| Q32d:People have lost all control over how personal information about them is used. |
1,2 |
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| Q32f:The government knows more about me than it needs to. |
1,2 |
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| PRIV7. Businesses and private industry have too much information about me. |
1,2 |
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| COMP1. I usually wait to complete paperwork until it is due. |
1,2 |
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| COMP2. I usually take care of paperwork as soon as I receive it. |
1,2 |
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| COMP3. Completing paperwork on time makes me feel good. |
1,2 |
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| COMP4. I usually start and stop paperwork, rather than completing it in one sitting |
1,2 |
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| COMP5. I usually put paperwork I receive in a stack of things I need to complete at some point. |
1,2 |
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| COMP6. I sometimes miss deadlines for paperwork, especially when it’s not a bill. |
1,2 |
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| COMP7. I try to set aside a special time in the week to take care of paperwork. |
1,2 |
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| COMP8. I prioritize paperwork in terms of when it is due. |
1,2 |
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| AMCost1:The 2010 Census cost over $10 billion. The Census Bureau is looking at saving money next time by getting sex, age, date of birth, and race information from government records for people who don’t mail back their Census forms. |
4 |
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| AMCOST2:And on the same scale, how do you feel about the Census spending more by sending an interviewer to your home to ask you for the information? |
4 |
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| AMCOST3:On a scale of 1 to 5 where 1 is completely unwilling and 5 is completely willing, how willing would you be to give your Social Security Number to the Census in order to make it less costly for them to get information from other government agencies? |
4 |
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| AMCost4:In order to save money, would you approve or disapprove the Census Bureau getting sex, age, date of birth and race information for your household from [FILL ITEM]? |
4 |
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| AMCost5: Finally, if you had to choose, would you prefer that the Census save money by getting your household’s information from other government records or would you prefer that the Census spend more to send an interviewer to your home to ask you for it? |
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| AMBrd1:Some people think that filling out and mailing back a Census form is too much trouble. The Census Bureau is looking at ways to make the Census easier next time by getting sex, age, date of birth, and race information from government records for people who don’t mail back their Census forms. |
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| AMBrd2:And on the same scale, how do you feel about the Census sending an interviewer to your home to ask you for the information? |
4 |
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| AMBrd3:On a scale of 1 to 5 where 1 is completely unwilling and 5 is completely willing, how willing would you be to give your Social Security Number to the Census in order to make it easier for them to get information from other government agencies? |
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| AMBrd4:In order to make it easier to do the Census, would you approve or disapprove the Census Bureau getting sex, age, date of birth and race information for your household from [FILL ITEM]? |
4 |
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| AMBrd5: Finally, if you had to choose, would you prefer that the Census make things easier by getting your household’s information from other government records or would you prefer that the Census send an interviewer to your home to ask you for it? |
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| 3AMCtrl1:The Census Bureau is thinking about getting sex, age, date of birth, and race information from government records for people who don’t mail back their Census forms next time. |
4 |
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| AMCtrl2:And on the same scale, how do you feel about the Census sending an interviewer to your home to ask you for the information? |
4 |
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| AMCtrl3:On a scale of 1 to 5 where 1 is completely unwilling and 5 is completely willing, how willing would you be to give your Social Security Number to the Census in order to make it easier for them to get information from other government agencies? |
4 |
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| AMCtrl4:In order to make it easier to do the Census, would you approve or disapprove the Census Bureau getting sex, age, date of birth and race information for your household from [FILL ITEM]? |
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| AMCtrl5:Finally, if you had to choose, would you prefer that the Census gets your household’s information from other government records or would you prefer that the Census send an interviewer to your home to ask you for it? |
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| L2. In addition to your cell phone, is there at least one telephone inside your home that is currently working and is not a cell phone? Do not include telephones only used for business or telephones only used for computers or fax machines. |
Weighting |
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Yes |
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| L2a. How many? |
Weighting |
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Yes |
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| L3. In addition to your residential landline telephone, do you also use one or more cell phone numbers? |
Weighting |
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Yes |
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| L3a. How many? |
Weighting |
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Yes |
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| L6. Of all the telephone calls that you receive, are … |
Weighting |
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Yes |
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| INT1. Do you ever use your cell phone to access the internet? |
5 |
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| INT2. Do you ever use the internet on a laptop or desktop computer? |
5 |
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| J8r. On an average day, about how many hours do you use the Internet at home, work or somewhere else? |
5 |
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Yes |
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| On the internet, do you |
5 |
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| IntSite1. Pay bills, manage bank accounts, or trade stocks |
5 |
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| IntSite2. Visit social networking sites such as Facebook, Myspace, or Linkedin |
5 |
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| IntSite3. Shop or buy things on sites like amazon or expedia.com. |
5 |
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| IntSite4. Create accounts to get personalized information (like review your cell phone bill or read special content at a magazine) |
5 |
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| IntSite5. Read news sites or blogs |
5 |
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| IntSite6. Post things about yourself like pictures, status, or blog entries. |
5 |
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| IntSite7. Prepare and file state or federal income taxes |
5 |
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| INTSRC1-INTSRC4 You said that you [pop in from intsite1-intsite4] on the web. To do that, do you use your |
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| M1. Including yourself, how many people live in your household? |
3.2 |
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Yes |
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| M2. Are there children living at home with you who are under 18 and go to school? |
3.2 |
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Yes |
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| CIS1: In the past two years, have the children living at home with you brought home any materials about the Census? |
6 |
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| CIS2: In the past two years, have the children living at home talked about the Census with you? |
6 |
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| CIS3: When you talked with them about the Census, was it about things they had learned about the Census at school? |
6 |
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| M3. What is your marital status? |
3.2 |
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Yes |
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| M4. What is the highest grade or year of regular school you completed? |
3.2 |
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Yes |
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| M5. Are you Hispanic or Latino? |
3.2 |
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Yes |
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| M6. Which of these categories best describes your race? |
3.2 |
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Yes |
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| M7. What language is spoken most often in this household? |
3.2 |
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Yes |
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| M8. Were you born in the United States? |
3.2 |
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Yes |
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| M9. Do you rent or own your house or apartment? |
3.2 |
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Yes |
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| M10a. Is your total household income |
3.2 |
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Yes |
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| M11r. What is your age? |
3.2 |
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Yes |
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| M11a. In which of these age categories do you belong? |
3.2 |
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Yes |
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