FDA/CTP Consumer Risk Perceptions of Tobacco Products: 2nd Focus Group Study

OMB Control No. 0910-0497

Expiration Date: 06/30/2014

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The public reporting burden for this collection of information has been estimated to average 1.1
hours per response, including the time for reviewing instructions, searching existing data
sources, gathering and maintaining the data needed, and completing and reviewing the collection
of information.
An agency may not conduct or sponsor, and a person is not required to respond to, a collection
of information unless it displays a currently valid OMB control number.
Examples of statement text. (Note: Statements such as these will be displayed to focus group participants on posters and on
mock cigarette packages.)
1.
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50% more natural than most cigarettes
All the satisfaction you want, with less of the chemicals you don’t
Certified by an independent scientific panel as containing fewer carcinogens
Contains significantly fewer toxins, according to the U.S. Toxicological Association
Lower tar
Contains significantly less nicotine and carbon monoxide levels compared to regular cigarettes
Reduced exposure to cancer-causing chemicals
Arsenic-free!
America’s first cigarette with no formaldehyde
Only cigarette with NO acetone—the chemical found in paint thinner
50% lower ethylene oxide
Nitrosamine free!
Fewer harmful chemicals than other cigarettes
Independent scientific panel concluded this product is safer alternative to regular cigarettes
Lower risk of lung cancer compared to other brands, according to the U.S. Board of Cancer
Prevention
Safer alternative to most cigarettes
Results in less damage to health
Lower risk of heart disease compared to regular cigarettes
100% Natural Organically Grown Tobacco

Appended images that follow are presented as representative examples of what final
stimuli will look like. Font style, size and text placement may vary.

Carteret
Top
Please Do
NOT Litter

cigarette with

no formaldehyde

Carteret
20 Class A Cigarettes

Back

Left Side

America’s first

cigarette with

no formaldehyde

Carteret
20 Class A Cigarettes

Front

Carteret
Bottom

6

America’s first

285072

.

Questions
about
Carteret?
Call
1.800.784.8669

0

SURGEON GENERAL'S WARNING: Smoking Causes
Lung Cancer, Heart Disease, Emphysema, And
May Complicate Pregnancy

UNDERAGE
SALE
PROHIBITED

Right Side

Carteret
Top

a’s fi
rs

t ciga

rette with no form

de
a l d e hy

Am

e ric

a’s fi
rs

t ciga

rette with no formaldehyd

e
Questions
about
Carteret?
Call
1.800.784.8669

Carteret
20 Class A Cigarettes

Back

Left Side

6

.

Carteret
20 Class A Cigarettes

Front

Carteret
Bottom

285072

e ric

Please Do
NOT Litter

0

Am

SURGEON GENERAL'S WARNING: Smoking Causes
Lung Cancer, Heart Disease, Emphysema, And
May Complicate Pregnancy

UNDERAGE
SALE
PROHIBITED

Right Side

Carteret
Top
Please Do
NOT Litter

Questions
about
Carteret?
Call
1.800.784.8669

.

20 Class A Cigarettes

Back

Left Side

6

Carteret
20 Class A Cigarettes

Front

Carteret
Bottom

285072

Carteret

Natural Organically
Grown Tobacco

100%

100%

Natural Organically
Grown Tobacco

0

SURGEON GENERAL'S WARNING: Smoking Causes
Lung Cancer, Heart Disease, Emphysema, And
May Complicate Pregnancy

UNDERAGE
SALE
PROHIBITED

Right Side

Carteret
Top

a t u ra

l Organi

co
cally Grown Tobac

100

%N

a t u ra

l Organi

cally Grown Tobac

co
Questions
about
Carteret?
Call
1.800.784.8669

Carteret
20 Class A Cigarettes

Back

Left Side

6

.

Carteret
20 Class A Cigarettes

Front

Carteret
Bottom

285072

%N

Please Do
NOT Litter

0

100

SURGEON GENERAL'S WARNING: Smoking Causes
Lung Cancer, Heart Disease, Emphysema, And
May Complicate Pregnancy

UNDERAGE
SALE
PROHIBITED

Right Side

Top

20 Class A Cigarettes

Back

Left Side

Please Do
NOT Litter

Questions
about Durham?
Contact
1.800.784.8669

285072

6

Contains significantly less nicotine and carbon
monoxide levels compared to regular cigarettes

20 Class A Cigarettes

Front

Bottom

0

Contains significantly less nicotine and carbon
monoxide levels compared to regular cigarettes

SURGEON GENERAL'S WARNING: Smoking Causes
Lung Cancer, Heart Disease, Emphysema, And
May Complicate Pregnancy

UNDERAGE
SALE
PROHIBITED

Right Side

w

Top

20 Class A Cigarettes

Back

Left Side

Please Do
NOT Litter

Questions
about Durham?
Contact
1.800.784.8669

285072

6

Contains significantly less
nicotine and carbon monoxide levels
compared to regular cigarettes

20 Class A Cigarettes

Front

Bottom

0

Contains significantly less
nicotine and carbon monoxide levels
compared to regular cigarettes

SURGEON GENERAL'S WARNING: Smoking Causes
Lung Cancer, Heart Disease, Emphysema, And
May Complicate Pregnancy

UNDERAGE
SALE
PROHIBITED

Right Side

Top

20 Class A Cigarettes

Back

Left Side

Please Do
NOT Litter

Questions
about Durham?
Contact
1.800.784.8669

285072

6

All the satisfaction you want,
with less of the chemicals you don’t

20 Class A Cigarettes

Front

Bottom

0

All the satisfaction you want,
with less of the chemicals you don’t

SURGEON GENERAL'S WARNING: Smoking Causes
Lung Cancer, Heart Disease, Emphysema, And
May Complicate Pregnancy

UNDERAGE
SALE
PROHIBITED

Right Side

w

Top

20 Class A Cigarettes

Back

Left Side

Please Do
NOT Litter

Questions
about Durham?
Contact
1.800.784.8669

285072

6

All the satisfaction you want,
with less of the chemicals you don’t

20 Class A Cigarettes

Front

Bottom

0

All the satisfaction you want,
with less of the chemicals you don’t

SURGEON GENERAL'S WARNING: Smoking Causes
Lung Cancer, Heart Disease, Emphysema, And
May Complicate Pregnancy

UNDERAGE
SALE
PROHIBITED

Right Side