USDA/AMS Market News Organic Opinion Survey

USDA-AMS MARKET NEWS ORGANIC OPINION SURVEY - February 2014
							OMB No. 0535-0269 Approval Expires: 6/30/2014 Project Code: 947 QID:       SMetaKey: 3611
								United States Department of Agriculture
							USDA/NASS National Operations Division 9700 Page Avenue, Suite 400 St. Louis, MO 63132-1547 Phone: 1-888-424-7828 Fax: 1-855-515-1328 E-mail: [email protected]

Please make corrections to name, address, and ZIP Code, if necessary.
The information you provide will be used for improving organic market information. In accordance with the Confidential Information Protection provisions of Title V, Subtitle A, Public Law 107–347 and other applicable Federal laws, your responses will be kept confidential and will not be disclosed in identifiable form to anyone other than employees or agents. By law, every employee and agent has taken an oath and is subject to a jail term, a fine, or both if he or she willfully discloses ANY identifiable information about you or your operation.  Response is voluntary.
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Have you ever used organic marketing information from USDA/AMS Market News?
101	1Yes -- Continue 3No -- Go to Item 4.
How frequently do you use organic market information from USDA/AMS Market News? (Check one)
102	1Daily 2Weekly 3Monthly 4Quarterly 5Annually 6Less than annually
How useful are the following types of USDA/AMS Market News organic information? (Check one box per row)

Market News Organic Information				Not Useful	Slightly Useful	Somewhat Useful	Very Useful	Extremely Useful
Wholesale prices			103	1	2	3	4	5
Retail prices			104	1	2	3	4	5
Shipping point or point of production prices			105	1	2	3	4	5
Supply data (imports and shipments)			106	1	2	3	4	5
Historical data			107	1	2	3	4	5
Other			109	1	2	3	4	5
(Specify:	108	__________________)

4. How important would the following be for your organic operation? (Check one box per row)

USDA/AMS Market News Reporting						Not Important	Slightly Important	Somewhat Important	Very Important	Extremely Important
Continuing the current reporting program					110	1	2	3	4	5
Adding regions					112	1	2	3	4	5
(Specify:	111		______________________)
Adding commodities or products					114	1	2	3	4	5
(Specify:	113		__________________)
Increasing report frequency					115	1	2	3	4	5
Improving access to historical data					116	1	2	3	4	5
Improving electronic access to market data					117	1	2	3	4	5
Other					119	1	2	3	4	5
(Specify:		118		_________________)

5. How interested are you in the following organic commodities? (Check one box per row)

Organic Commodities		Not Interested	Slightly Interested	Somewhat Interested	Very Interested	Extremely Interested
Livestock and Meat	120	1	2	3	4	5
Feedstuffs (feed grain, hay)	121	1	2	3	4	5
Food grade grains	122	1	2	3	4	5
Edible beans and pulses	123	1	2	3	4	5
Fruits and Vegetables	124	1	2	3	4	5
Poultry and Eggs	125	1	2	3	4	5
Dairy	126	1	2	3	4	5
Cotton	127	1	2	3	4	5

6. When establishing a value for your organic products in the marketplace, how often are the value or price discoveries determined by the following methods? (Check one box per row)

Methods				Never	Rarely	Sometimes	Often	Very Often
Spot market negotiation			128	1	2	3	4	5
Negotiated price contracts			129	1	2	3	4	5
Formula based contracts			130	1	2	3	4	5
Price set by buyer			131	1	2	3	4	5
Price set by seller			132	1	2	3	4	5
Other			134	1	2	3	4	5
(Specify:	133	________________)

7. How often do you use the following sources for organic market information? (Check one box per row)

Sources				Never	Rarely	Sometimes	Often	Very Often
Agricultural industry publications			135	1	2	3	4	5
Brokers			136	1	2	3	4	5
Competitors			137	1	2	3	4	5
Reports and information from USDA/AMS Market News			138	1	2	3	4	5
Neighbors			139	1	2	3	4	5
Trade association newsletters			140	1	2	3	4	5
Other USDA agencies			142	1	2	3	4	5
(Specify:	141	________________)
Other			144	1	2	3	4	5
(Specify:	143	________________)

8. Please provide any suggestions or comments you feel would improve the organic market information from the USDA/AMS Market News Service.
145

This completes the survey. See back page for information on USDA/AMS Market News’s Organic Reports

Thank you for your Help

Respondent Name:	9911	9910 MM DD YY
	Phone:	Date:

USDA/AMS Market News’s Organic Reports

USDA/AMS Market News covers a number of organic products at each of the market levels it reports including shipping point, wholesale, and retail. It also tracks some movement on domestic shipments and imports. The Market News Portal, and the many reports and detailed market information from USDA/AMS Market News, can be found at:

www.marketnews.usda.gov/portal

Additionally, Market News provides a number of specialized commodity-specific market reports for the organic sector. These are listed below along with a link to the reports:

Cotton

Annual Organic Cotton Market Summary

www.ams.usda.gov/mnreports/cnaocms.pdf

Dairy

Organic Dairy Market News

www.ams.usda.gov/AMSv1.0/dairyorganic

Fruits and vegetables

National Fruit and Vegetable Organic Summary

www.ams.usda.gov/mnreports/fvdorganic.pdf

Livestock, poultry and grain

National Organic Grain and Feedstuffs

www.ams.usda.gov/mnreports/lsbnof.pdf

Organic Poultry and Eggs

www.ams.usda.gov/AMSv1.0/PYMarketNewsReportsOrganic

Response

Respondent

Mode

Enum.

Eval.

Change

Office Use for POID

1-Comp 2-R 3-Inac 4-Office Hold 5-R – Est 6-Inac – Est 7-Off Hold – Est 8-Known Zero

9901

1-Op/Mgr 2-Sp 3-Acct/Bkpr 4-Partner 9-Oth

9902

1-Mail 2-Tel 3-Face-to-Face 4-CATI 5-Web 6-E-mail 7-Fax 8-CAPI 19-Other

9903

098

100

785

789 __ __ __ - __ __ __ - __ __ __

R. Unit

Optional Use

921

407

408

9906

9916

S/E Name