NORE Appendix A

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National Ocean Recreational Expenditure (NORE) Survey

NORE Appendix A

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Appendix A


Similarities and differences between the National Ocean Recreation Expenditures Survey (NORES) and the National Marine Recreational Fishing Expenditure Survey (NMRFES)


Below is a discussion of relevant similarities and differences between the National Marine Recreational Fishing Expenditure Survey (NMRFES) and the National Ocean Recreation Expenditures Survey (NORES).


Survey content


The NMRFES survey is collecting participation, effort, expenditure, and demographic information from known marine recreational anglers in coastal counties. That is, the sample frame consists of marine recreational fishermen who have been intercepted at coastal locations nationwide and who have agreed to participate in a follow-up mail survey. Participation information includes whether the angler fished in saltwater in the last 2 and 12 months. Effort information includes the number of days spent saltwater fishing in the last 2 and 12 months. Information collected related to expenditures includes those of durable goods (e.g., boats, vehicles, and second homes), semi-durable goods (e.g., fishing tackle and gear), and recent trip expenses (e.g., transportation, food, lodging, bait, and ice), related to their saltwater angling activities. Demographic information that is collected includes gender, age, education, employment level, race, and ethnicity. Other, more detailed information specific to fishing activities, e.g., which fish species were targeted and how old the angler was when he/she learned to fish, is also collected. Geographic information such as zip code of residence and location (city/state) of the angler’s most recent saltwater fishing trip is also collected.


The NORES survey is collecting participation, effort, and expenditure information related to eight categories of ocean recreation activities from a stratified (by region), random sample of Knowledge Networks’ (KN’s) research panel. All 50 states and the District of Columbia will be sampled. Participation information includes whether the individual engaged in ocean recreation in the last 2 and 12 months. Effort information includes the number of days an individual spent participating in these activities in the last 2 and 12 months. Expenditure information for durable goods (related to ocean recreation activities), semi-durable goods (specific to their most recent ocean recreation activity) and recent trip expenses (also specific to their most recent ocean recreation activity) will also be collected. Demographic information is not collected by the survey. This information will be made available to NMFS researchers as it has already been collected by KN when their research panel members agree to participate on their research panel. Geographic information related to the individual’s residence is not collected as this too is collected by Knowledge Networks. However, location (city/state or county/state) of the individual’s most recent ocean activity will be collected by the survey. In addition, information related to whether changes in air temperature (+/- 5, 10, 15 degrees) from what was experience on their most recent trip, might affect their participation in their most recent ocean activity.


Table JA summarizes the similarities and differences in survey content.




NMRFES

NORES

Activities of interest

Marine fishing; combines both finfishing and shellfishing

8 ocean recreation categories; includes one category for marine finfishing and another category for marine shellfishing

Participation

Whether the angler fished in saltwater in the last 2 and 12 months

Whether the individual engaged in ocean recreation in the last 2 and 12 months. Information about which activities were engaged in will be collected.

Effort

Number of days spent saltwater fishing in the last 2 and 12 months

Number of days engaged in ocean recreation in the last 2 and 12 months.

Expenditures

Durable, semi-durable, and recent trip expenses related

Durable, semi-durable, and recent trip expenses

Durable expenditures

Expenses on boats, vehicles, and second homes in the last 12 months related to saltwater fishing

Expenses on boats, vehicles, and second homes in the last 12 months related to ocean recreation

Semi-durable expenditures

Expenses on fishing tackle and gear, and other semi-durable items in the last 12 months used for saltwater fishing

Expenses on ocean activity-related semi-durable items in the last 2 months

Recent trip expenditures

Expenses on transportation, food, lodging, and other items during their most recent saltwater fishing trip

Expenses on transportation, food, lodging, and other activity-related items during their most recent ocean recreation activity

Demographic information

Gender, age, education, employment level, race, ethnicity, income

Not collected in the survey. This information has already been collected by Knowledge Networks and will be available to the NMFS. Characteristics include gender, age, education, employment level, race, ethnicity, income

Geographic information

Residence information (zip code) and location of recent ocean recreation activity (city/state) is collected by the survey

Residence information (zip code) is available from Knowledge Networks; location of recent ocean recreation activity (city/state) is collected by the survey

Other information

Age when first started fishing, who taught them to fish, why they go fishing, other fishing-related information

Likelihood of engaging in their most recent ocean activity if the air temperature was higher or lower


Timing


The NMRFES is currently collecting information for 2011. Wave 1 was implemented in March 2011 to capture marine recreational fishing activities for January and February. There are a total of six, two-month waves to collect information throughout 2011. The final wave, Wave 6, will be implemented in January 2012 to collect information for November and December 2011.


The timing of the NORES’ six, two-month waves are similar to the NMRFES but is planned for 2012. A pre-test is planned prior to full survey implementation. Tentatively, this pre-test is planned for November to collect information for September and October (Wave 5) or for January to collect information for November and December (Wave 6). The pre-test is planned for a region of the U.S. where weather is still conducive for ocean recreation activities, such as the Pacific or South Atlantic Regions. However, it may be possible to expand the pre-test to include other regions to compare relative participation rates between these regions, and compare participation rates with the NSRE’s estimates. Expanding the pre-test will be dependent on funding availability. The full survey is planned to begin in March 2012 (Wave 1) to capture ocean recreation activities for January and February. The period between the pre-test and March 2012 will allow time for changes to the survey and sampling design, as needed.


Table KB summarizes the similarities and differences in timing of these surveys.



NMRFES

NORES

Period of data collection

2011; all 12 months

2012; all 12 months

Pre-test

Unknown

Planned for 2011; either W5 or W6

Number of waves

6

6

Timing between waves

2 months

2 months

Description of waves (W)

W1: March 2011; information for January and February

W1: March 2012; information for January and February


W2: May 2011; information for March and April

W2: May 2011; information for March and April


W3: July; information for May and June

W3: July; information for May and June


W4: September; information for July and August

W4: September; information for July and August


W5: November; information for September and October

W5: November; information for September and October


W6: January 2012; information for November and December

W6: January 2013; information for November and December


Survey administration


The NMRFES is a mail-based survey implemented by various contracted entities nationwide, including private survey administration firms and regional Fisheries Commissions, depending on the region. Primary coordination responsibility is lead by the NMFS, Office of Science & Technology (ST) in Silver Spring, MD. The sample frame used consists of saltwater anglers who have been intercepted while fishing at various coastal locations nationwide, and who have agreed to participate in a follow-up mail survey. The data collection is currently being implemented and will collect information for all 12 months in 2011. The survey instrument may vary by region, depending on the fish or shellfish species that are targeted, as well as other factors. In Wave 1, New England and the Mid-Atlantic were not sampled due to historically low rates of fishing effort during this time of the year (i.e., January and February) and due to funding constraints. In Wave 6, some states in New England such as Maine are not sampled for these same reasons. Data analysis will likely be conducted by the NMFS.


The NORES is planned as a web-based survey to be implemented by KN. Primary coordination responsibility is lead by NMFS economists in the Southwest Fisheries Science Center (SEFSC) in Santa Cruz, CA and in the Northeast Fisheries Science Center (NEFSC) in Woods Hole, MA. The survey instrument will not vary by region. KN’s web-enabled research panel is planned as the sample frame to be used. A stratified (by region), random sample of the general population in this research panel is planned. All 50 states and the District of Columbia will be sampled. The proposed data collection will collect information for all 12-months in 2012. Data analysis will be conducted by NMFS economists at the SWFSC and NEFSC.


Table LC summarizes the similarities and differences in survey administration.



NMRFES

NORES

Coordination responsibility

NMFS, Office of Science & Technology

NMFS, Southwest and Northeast Fisheries Science Centers

Mode of data collection

Mail-based

Web-based

Period of data collection

2011; all 12 months

2012 (proposed); all 12 months

Implementation

Various private survey firms and regional Fisheries Commissions

Knowledge Networks

Sample frame

Anglers intercepted in coastal locations nationwide

Knowledge Networks’ web-enabled research panel

States sampled

States of residence of anglers intercepted in coastal locations

50 states and District of Columbia

Region or state not sampled, by wave

W1: New England and Mid-Atlantic Regions not sampled; W6: Maine not sampled

All regions sampled in each wave

Data analysis

Likely NMFS economists

NMFS economists




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