Cumberland Island - Transportation Study

	U.S. Department of the Interior National Park Service Social Science Division Visitor Services Project

OMB Control Number: 1024-0224

Current Expiration Date: 8/31/2014

Cumberland Island

National Seashore

The Lands and Legacies Tour

Visitor Study

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	United States Department of the Interior NATIONAL PARK SERVICE Cumberland Island National Seashore 101 Wheeler Street St. Marys, GA 31558
Summer 2012 Dear Park Visitor, Thank you for participating in this important study. You were selected because of your participation in the Lands and Legacies Tour. We would like to hear about your experience at Cumberland Island National Seashore. Especially we would like to learn about your opinions and evaluation of the services provided to you on the Lands and Legacies Tour. This information will assist park staff to improve the quality of the customer services on Cumberland Island. In addition, the information will be used in planning process to improve quality of services and visitor experience on the Lands and Legacies tour. This questionnaire is only being given to a select number of visitors, so your participation is important and appreciated. It should only take about 15 minutes to complete. Please return your completed questionnaire to the lock-box by Sea Camp Ranger Station. We appreciate your help. Sincerely, [insert signature] Fred Boyles Superintendent

DIRECTIONS

1. Please have the selected individual (at least 16 years old) complete this questionnaire.

2. Answer the questions carefully since each question is different.

3. For questions that use circles (O), please mark your answer by filling in the circle with black or blue ink. Please do not use pencil.

4. Return the completed questionnaire to the lock-box by the Sea Camp Ranger Station

Paperwork Reduction Act Statement: This information will be used by the National Park Service as authorized by 16 U.S.C. 1a-7. We will use this information to evaluate the tour services provided by Cumberland Island National Seashore. Your responses are voluntary and anonymous. A Federal agency may not conduct or sponsor, and you are not required to respond to, a collection of information unless it displays a currently valid OMB Control Number and expiration date. We estimate that it will take an average of 15 minutes to complete the questionnaire. You may send any comments concerning the burden estimates or any aspect of this information collection to Lena Le, NPS Visitor Services Project, College of Natural Resources, University of Idaho, P.O. Box 441139, Moscow, ID, 83844-1139; or [email protected] (email).

Topic Area 2 - TPLAN1

1. a) Prior to this visit, how did you obtain information to prepare for your visit to Cumberland Island National Seashore? Please mark (_•) all that apply.

O	Previous visits
O	Live in the local area
O	Friends/relatives/word of mouth
O	Inquiry to park via phone, mail or email
O	Cumberland Island National Seashore website: www.nps.gov/cuis
O	Other websites — which one(s)? ______________________
O	Ferry companies
O	Local businesses (hotels, motels, restaurants, etc.)
O	Maps/brochures
O	Newspaper/magazine articles
O	Other tourist sites (not National Park Service)
O	Social media (such as Facebook, Twitter, etc.)
O	State welcome center/visitors bureau/chamber of commerce
O	Television/radio programs/DVDs
O	Travel guides/tour books (such as AAA, etc.)
O	Other (Please specify) ____________________________

Topic Area 2 – TPLAN2

b) From the sources you used prior to this visit, did you receive the type of information about the park that you needed?

O No O Yes  Go to Question 2

Topic Area 2 – TPLAN3

c) If NO, what type of park information did you need that was not available? Please be specific.

Topic Area 2 – TPLAN2

2. a) Did you receive adequate information to prepare for the Lands and Legacies tour?

O Yes O No

Topic Area 2 – TPLAN3

b) If NO, what type of information did you need that was not available? Please be specific.

Topic Area 3 – ITIN7 (Variation)

3. a) The Lands and Legacies Tour includes a number of stops at various sites. In your opinion, how appropriate was the amount of time spent at each site? Please mark (_•) one answer for each site.

Topic Area 6 – EVALSERV16 (Variation)

b) In your opinion, should some stops be removed from the tour? Please mark (_•) Yes or No for each stop.

Site	a) Length of stop				b) Remove from the tour?
	Too short	About right	Too long	Did not stop	Yes	No
Stafford Cemetery	O	O	O	O	O	O
Plum Orchard	O	O	O	O	O	O
Lunch Break	O	O	O	O	O	O
Wharf Ruins	O	O	O	O	O	O
First African Baptist Church	O	O	O	O	O	O
The entire tour	O	O	O	O

Topic Area 3 – TRANS8 (Variation)

4. There are other sites on Cumberland Island that are currently not included in the Lands and Legacies Tour. In your opinion, should any of the following sites be substituted for one or more of the stops on the tour? Please mark (_•) all that apply

O None  Go to Question 5

O Dungeness Ruins

O Ice House Museum

O Beach

O Other (please be specific) ________________________

Topic Area 6 – EVALSERV10

5. Please rate the quality of the park guides for the Lands and Legacies Tour on this visit. Please mark (_•) one for each aspect.

Aspect	Very poor	Poor	Average	Good	Very good
Professionalism	O	O	O	O	O
Helpfulness	O	O	O	O	O
Courteousness	O	O	O	O	O
Communication skills (style, volume, tone, etc.)	O	O	O	O	O
Ability to engage audience in the conversation	O	O	O	O	O
Quality of information provided on the tour	O	O	O	O	O
General knowledge of the area	O	O	O	O	O

Topic Area 6 – EVALSERV22 (Variation)

6. During the Lands and Legacies Tour, a variety of interpretive topics are discussed, as listed in the table below. To design a program that better meets your needs, we’d like to hear about your opinion on each topic.

a) First, for each topic, please indicate your level of interest.

b) Second, for each topic, please indicate the level of information you received during the tour. Please mark (_•) one for each topic.

Topic	a) Interested in the topic?			b) Depth of the information provided
	Not at all	Somewhat	Very	Not enough, need to be strengthened	About right	Too much information
African American experiences (Settlement area)	O	O	O	O	O	O
Gilded Age	O	O	O	O	O	O
Island plants	O	O	O	O	O	O
Island wildlife	O	O	O	O	O	O
Plantation era	O	O	O	O	O	O
Kennedy Wedding	O	O	O	O	O	O
Timucuan Indians	O	O	O	O	O	O
Wildland fires	O	O	O	O	O	O
Wilderness	O	O	O	O	O	O

Topic Area 3 – FVIS15

c) Please list any additional topics that you would like to be included during the tour.

Topic Area 6 – EVALSERV17

7. a) Please indicate how satisfied you were with the following features of the van used for the Lands and Legacies Tour. Please mark (_•) one for each feature.

Feature	Not at all satisfied	Slightly satisfied	Neutral	Very satisfied	Completely satisfied
Comfort level	O	O	O	O	O
Mechanical noise level	O	O	O	O	O
Aesthetic appearance	O	O	O	O	O
Ability to view outside scenery	O	O	O	O	O
Overall ride experience in the van during the tour	O	O	O	O	O

Topic Area 6 – EVALSERV16 (Variation)

b) If given the choice, which of the following vehicle options would you prefer for the Lands and Legacies Tour? Please mark (_•) only one.

O Vehicle with closed windows for climate control

O Open air vehicle to better view outside scenery

Topic Area 6 – EVALSERV27

8. a) For this visit, how did you make reservations for the Lands and Legacies Tour?

O Reservations were made the day of the tour as walk-in

O Advance reservations were made via phone/fax

Topic Area 6 – EVALSERV29

b) Please rate the quality of the reservation process. Please mark (_•) one for each aspect.

Aspect	Very poor	Poor	Average	Good	Very good
Information provided by reservation staff	O	O	O	O	O
Accuracy of reservation information	O	O	O	O	O
Ease of use	O	O	O	O	O

Topic Area 6 – EVALFEE2

9. a) Currently the charge for the Lands and Legacies Tour is $15/adult, and $12 for senior citizens and children under 12. In your opinion, is this amount appropriate? Please mark only one answer.

O Too high O About right O Too low

Topic Area 6 – EVALFEE (Variation)

b) On a future visit, would you be willing to pay $20 per adult and $17 for senior citizens and children under 12, if the fees were used to fund the increasing cost to operate the Land and Legacy Tour?

O Yes, likely O No, unlikely O Unsure

Topic Area 3 – FVIS22

10. a) If transportation was offered, would you be interested in taking a guided tour of Plum Orchard Mansion?

O No  Go to Question 11

O Yes

Topic Area 6 – EVALFEE1

b) Would you be willing to pay a fee of $10 per adult and $7 for senior citizens and children under 12 to take the Plum Orchard Mansion tour? Please mark (_•) one.

O Yes, likely O No, unlikely O Unsure

Topic Area 6 – EVALSERV3

11. What aspects of the Lands and Legacies Tour did you like most? Please be specific.

Topic Area 6 – EVALSERV2

12. What aspects of the Lands and Legacies Tour did you like least? Please be specific.

Topic Area 6 – EVALSERV1

13 How would you rate the overall quality of the Lands and Legacies Tour at Cumberland Island National Seashore? Please mark (_•) one.

Very poor Poor Average Good Very good

O O O O O

Topic Area 6 – OPMGMT12

14. If you were a park manager, what would you do to improve the quality of the Lands and Legacies Tour? Please provide specific comments about services and facilities provided such as vehicles, personnel, reservation system, etc.

Topic Area 3 – TRIPC6

15. a) On this visit, did you spend more than one day visiting Cumberland Island National Seashore?

O Yes O No  Go to Question 16

b) If Yes, how many days did you spend visiting the island?

Number of days

Topic Area 3 – ACT1

c) In addition to taking the Lands and Legacies Tour, in which other activities did you participate on the island?

O Camping O Playing on the beach

O Boating O Hiking

O Wildlife viewing O Biking

O Other (Please specify)

Topic Area 1 – GR2

16. On this visit, were you and your personal group part of a larger organized group (such as tour group, school, scout, club, church, etc.)?

O Yes O No

Topic Area 1 – GR1

17. a) On this visit, what kind of personal group (not guided tour/school/other organized group) were you with? Please mark (_•) one.

O Alone O Friends

O Family O Family and friends

O Other (Please specify)

Topic Area 1 – GR3

b) On this visit, how many people were in your personal group, including yourself?

Number of people 16 years and older

Number of people under 16 years of age

c) How many people in your personal group took the Lands and Legacies Tour?

Number of people

Topic Area 1 – AGE3

18. What is your age? ____________

1 Topic Area 1 – AGE1

9. a) What is your U.S. zip code? _________________________

b) If you are not from the U.S. please specify the name of your country_______________

Topic Area 1 – AGE1

20. Including this visit, how many times have you visited Cumberland Island National Seashore? _________ times

Topic Area 7 – ECON1

21. a) Which category best represents your annual household income? Please mark (_•) one.

O	Less than $24,999	O	$50,000-$74,999	O	$150,000-$199,999
O	$25,000-$34,999	O	$75,000-$99,999	O	$200,000 or more
O	$35,000-$49,999	O	$100,000-$149,999	O	Do not wish to answer

b) How many people are in your household? Number of people

Topic Area 6 – OPMGMT3

22. Is there anything else you would like to tell us about your visit to Cumberland Island National Seashore?

Topic Area 6 – EVALSERV1

23 Overall, how would you rate the quality of the facilities, services, and recreational opportunities provided to you and your personal group at Cumberland Island National Seashore during this visit? Please mark (_•) one.

Very poor Poor Average Good Very good

O O O O O

Printed on recycled paper

Thank you very much for your valuable input. Please return your completed questionnaire to the lock-box by Sea Camp Ranger Station.