OMB Control Number: 3060‑0501 August 2011
Title: Section 73.1942, Candidates Rates; Section 76.206, Candidate Rates; Section 76.1611, Political Cable Rates and Classes of Time
SUPPORTING STATEMENT
47 CFR Section 73.1942 requires broadcast licensees and 47 CFR Section 76.206 requires cable television systems to disclose any station practices offered to commercial advertisers that enhance the value of advertising spots and different classes of time (immediately preemptible,1 preemptible with notice,2 fixed,3 fire sale,4 and make good5). These rule sections also require licensees and cable TV systems to calculate the lowest unit charge.6 Broadcast stations and cable systems are also required to review their advertising records throughout the election period to determine whether compliance with these rule sections require that candidates receive rebates or credits.
47 CFR Section 76.1611 requires cable systems to disclose to candidates information about rates, terms, conditions and all value-enhancing discount privileges offered to commercial advertisers.
Section 315 of the Communications Act of 1934, as amended directs broadcast stations and cable operators to charge political candidates the "lowest unit charge of the station" for the same class and amount of time for the same period, during the 45 days preceding a primary or runoff election and the 60 days preceding a general or special election.
The Commission is requesting an extension of this information collection in order to receive the full three year OMB approval/clearance for this collection.
This information collection does not affect individuals or households; thus, there are no impacts under the Privacy Act.
Statutory authority for this collection of information is contained in Sections 154(i) and 315 of the Communications Act of 1934, as amended.
2. The disclosures required in 47 CFR Sections 73.1942, 76.206 and 76.1611 are to ensure that candidates receive the same lowest unit charge as other advertisers. These disclosure requirements also serve to ensure that broadcast licensees and cable system operators provide timely, accurate, and complete information on rates and sales practices to legally qualified candidates for public office.
3. We do not believe the use of information technology is feasible in this situation due to these disclosure requirements contained in this information collection.
4. This agency does not impose a similar information collection on the respondents. There are no similar data available.
5. This collection may have a significant impact on a substantial number of small entities/businesses. In conformance with the Paperwork Reduction Act of 1995, the Commission is making an effort to minimize the burden on all respondents. However, this collection is a statutory requirement contained in Section 315 of the Communications Act of 1934, as amended.
6. If this information collection were not conducted by the Commission, legally qualified candidates running for public office would not be aware of, and not be able to take advantage of, the same advertising rates and sales practices available to commercial advertisers.
7. There are no special circumstances associated with this information collection.
8. The Commission published a Notice (76 FR 37352) in the Federal Register on June 27, 2011 seeking comments from the public on the information collection requirements contained in this supporting statement. No comments were submitted to the Commission following publication of the Notice.
9. There will be no payment or gifts given to respondents.
10. There is no need for confidentiality with this collection of information.
11. This information collection does not address any private matters of a sensitive nature.
12. The following is estimated for public burden:
Number of
Rule Number of Disclosures/ Hrly. Burden Hrly. In-house
Sections Respondents reviews/records Burden Hours Wage Cost
Section 73.1942 15,400 25 disclosures 0.5 hrs. 192,500 hrs. $26 $ 5,005,000
15,400 2 calculations7 20 hrs. 616,000 hrs. $26 $16,016,000
15,400 2 record reviews 2 hrs. 61,600 hrs. $26 $ 1,601,600
Section 76.206 & 2,711 10 disclosures 0.5 hrs. 13,555 hrs. $18 $ 243,990
Section 76.1611 2,711 2 calculations8 10 hrs. 54,220 hrs. $18 $ 975,960
2,711 2 record reviews 2 hrs. 10,844 hrs. $18 $ 195,192
TOTALS: 948,719 hrs. $24,037,742
Total Number of Annual Respondents: 15,400 commercial broadcast stations
2,711 cable systems
18,111 (respondents)
Total Number of Annual Responses:
Section 73.1942 – 15,400 commercial broadcast stations
x 25 disclosures/station
385,000 disclosures
Sections 76.206 and 76.1611 – 2,711 cable systems
x 10 disclosures/system
27,111 disclosures
385,000 disclosures + 27,110 disclosures = 412,110 disclosures (responses)
Total Annual Burden Hours: 948,719 hours
Total Annual “In-house” Cost: $24,037,742
The total annual burden hours were arrived based on the following data:
*For Section 73.1942, we estimate that there are 15,400 commercial broadcast stations.
*We estimate that each commercial broadcast station will make 25 disclosures of the lowest unit charge to candidates annually. The average burden on licensee is 0.5 hours per disclosure.
*We also estimate that each commercial broadcast station will calculate the lowest unit charge semi-annually (2 times annually) with an average burden of 20 hours per station.
*Additionally, we estimate that each commercial broadcast station will review their records an average of 2 times throughout the election period with an average burden of 2 hours per review.
*We assume that the general manager/sales person of the broadcast station would disclose the lowest unit charge to candidates, would calculate the lowest unit charge semi-annually, and review a station’s records two times throughout the election period. We estimate that this general manager/sales person would have an average salary of $26 hour.
* For Sections 76.206 and 76.1611, there are approximately 5,421 cable systems in the nation. We estimate that in any given year, candidates for public office will be seeking origination cablecasts from approximately half of these systems (2,711). We estimate that these cable systems will be required to make the various advertising rate disclosures set forth in 47 CFR Sections 76.206 and 47 CFR Section 76.1611 to an average of 10 candidates (10 disclosures). The average burden on systems to disclose this information is estimated to be 0.5 hours per candidate.
*Systems are also required to periodically review their advertising records throughout the election period to determine whether compliance with Section 76.206 requires that candidates receive rebates or credits. We estimate that cable systems will review their records an average of two (2) times throughout the election period, undergoing a burden of two (2) hours per review.
*We estimate that each cable system will calculate its lowest unit charge semi-annually with an average burden of 10 hours per system.
*We estimate an average hourly wage of $18.00 per hour for individuals tasked with the requirements for disclosure, lowest unit charge calculation, and record review.
These estimates are based on Commission staff's knowledge and familiarity with the availability of the data required
13. Annual Cost Burden:
Total annualized capital/startup costs: None
Total annual costs (O&M): None
(c) Total annualized cost requested: None
14. There is no cost to the Federal Government.
15. There are no program changes to this collection. There are adjustments/decreases to the number of respondents of 1,606, to the annual responses of 10,060 and to the annual burden hours of 35,574. These decreases/adjustments are due to less respondents/responses being accounted for under this information collection.
16. These data will not be published for statistical use.
17. We will display the expiration date for OMB approval of this information collection.
18. There are no exceptions to the certification statement.
B. Collections of Information Employing Statistical Methods:
This information collection does not employ any statistical methods.
1 “Immediately preemptible” is time that can be preempted without notice.
2 “Preemptible with notice” means time which cannot be preempted without prior notice to the advertiser given by a specific time, for example, one week before airing.
3 “Fixed time” connotes the guarantee of placement during a particular time (e.g., 6:45am on Saturday, January 21, 2005).
4 “Fire sale” means the sale of a station's available inventory at the last minute.
5 “Make good” means a spot announcements rescheduled as a result of technical difficulty or preemption.
6 The lowest unit charge is the rate the station charges its most favored commercial advertiser for the same class and amount of time during the same time period.
7 Each commercial broadcast station will calculate the lowest unit charge semi-annually (2 times/year).
8 Cable systems will calculate its lowest unit charge semi-annually (2 times/year).
| File Type | application/msword |
| File Title | SUPPORTING STATEMENT |
| Author | SGERMAN |
| Last Modified By | cathy.williams |
| File Modified | 2011-06-28 |
| File Created | 2011-06-21 |