Thank you for
participating. We’re here to talk about various aspects of
financial decision-making such as whether to buy something or
whether to use a credit card or cash. I just wanted to start off
by reassuring you that this is not a test of any kind…we
are not testing whether you have the right answer, wrong answer…we
really just want your beliefs and opinions. Feel free to just tell
us what is on your mind.
We
will not use any personal identifiable information. We will
compile the information we have from this and other groups and
present it as an aggregate summary. At the end of this session, I
can give you a little more information about the project itself.
We will be taking notes and recording the session so we don’t
miss any important information but as mentioned previously, we
will not use any personal identifiable information. This is also
noted in the consent form you signed. Any questions?
All
of us make lots of decisions every day. Two of the most common
daily decisions we make are about what to eat and what to buy.
There is a lot of information to help us make good decisions.
How
do you decide what to eat?
Prompt
– do you use information on the food groups?
Can
you identify the food groups? What are they?
Prompt
- grains, dairy, fruits protein, vegetables
Who
provides the information on the food groups?
Where
would one find this information?
Have
you looked at this information/website?
Do
the food groups influence what you eat?
What
are the daily allowances for the different food groups? (optional)
Do
you select what you are eating to balance the food groups?
(optional)
Is
it conscious or is it a gut feeling?
Now
let’s turn to financial decisions. What would you say are
the core financial decisions – like the food groups?
If
you had to choose six which ones would you pick?
Prompt
– these are the six financial core concepts
–saving/investing, spending, checking/protecting,
owing/borrowing, retirement saving, earning.
Is
it useful to know these six concepts?
Why?
Why
not?
Prompts:
Are the concepts necessary to improve financial decision-making?
Prompts:
How would you use these financial concepts?
Prompts:
What prevents people from thinking about these financial core
concepts
Prompts:
Does one need to know what the concepts are to search for
additional information?
What
are the other ways in which you would search for this information?
(optional)
Can
you identify where you might have first learnt the core financial
concepts?
(optional)
How
do you feel about these core financial concepts?
(optional)
Each
of these core financial concepts has knowledge and behaviors
attached to them.
Can
you identify any of the behaviors for each of these financial
concepts?
Prompt
– What behaviors are related to retirement saving,
investing, spending, earning, borrowing
How
confident are you about your ability to make these financial
decisions?
(optional)
What are the
barriers that prevent people from using core financial
competencies?
What
would make it easier for you to use these financial concepts?
Prompts:
Daily? Monthly? Annually?
We
are about to show you five messages that were designed to help
people remember the six core financial concepts. These messages
will be followed by five more that go beyond the concepts to some
key financial behaviors. Please take a look at each message and
right down your thoughts and feelings on the form in front of you.
Sample:
Survey A
Message
1-7: Clear Financial Signals (repeat questions for five other core
concept posters)
1) You
just saw a poster on the six core financial concepts. Please
answer the following questions on this poster:
Not
at all Extremely
a)
The message was clear 1 2 3 4 5
b)
The message would catch my eye 1 2 3 4 5
c) The
information was useful 1 2 3 4 5
d) I
liked the message 1 2 3 4 5
e)
The message would motivate me to 1 2 3 4 5
try
and remember the six concepts
f)
The message would motivate me to 1 2 3 4 5
get
more information on the core
financial
concepts
g)
Please take a moment to write down any words or feelings
that crossed your mind when you saw the message.
_______________________________________________________________________
_______________________________________________________________________
_______________________________________________________________________
Which
one did you like the best? Why? Least? Why?
Would
it be useful to reduce the number of key financial concepts?
To
be practical, how many is the right number of concepts?
Would
you change the order of the concepts? How?
Any
other suggestions to improve the messages?
Sample:
Survey B
Message
8-14: Clear Financial Signals (repeat questions for five other
core concept posters)
1) You
just saw a poster on behaviors related to the six core financial
concepts. Please answer the following questions on this poster:
Not
at all Extremely
a)
The message was clear 1 2 3 4 5
b)
The message would catch my eye 1 2 3 4 5
c) The
information was useful 1 2 3 4 5
d) I
liked the message 1 2 3 4 5
e)
The message would motivate me to 1 2 3 4 5
try
and remember the key financial behaviors
f)
The message would motivate me to 1 2 3 4 5
get
more information on the core
financial
behaviors
g)
Please take a moment to write down any words or feelings
that crossed your mind when you saw the message.
_______________________________________________________________________
_______________________________________________________________________
_______________________________________________________________________
Which
one did you like the best? Why? Least? Why?
Would
it be useful to reduce the number of key financial behaviors?
To
be practical, how many is the right number of behaviors?
Any
other suggestions to improve the messages?
Any
other suggestions to encourage more people to adopt these
financial behaviors?
Who
should provide the information on the core financial behaviors?
Where
would you look for this information?
Have
you looked at this information on a website?
Would
you use this information in education programs in schools?
Would
you use this information in the workplace?
This
session has been very valuable. Thank you so much for your
insights. Please stay for a few minutes if you would like to know
more about the project.
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