Screener

Experimental Study: Effect of Promotional Offers in Direct-to-Consumer Prescription Drug Print Advertisements on Consumer Product Perceptions

Screener

Screener

OMB: 0910-0713

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Eligibility Criteria


  • Participants must be age 18 and over.

  • For Study 1, participants must have been diagnosed with insomnia or have experienced the symptoms of insomnia in the past month.

  • For Study 2, participants must have been diagnosed with high blood pressure by a healthcare professional.

  • Participants must be able to read, understand, and speak English.

  • Participants must not be healthcare professionals.

  • Participants must not work for a pharmaceutical company, an advertising agency, or a market research company.

  • An attempt should be made to have an equal number of males and females.

  • The sample should have some range of education and race/ethnicity represented.

  • Each interview will last approximately 20 minutes.

  • Obtain participant’s consent.


SCREENING QUESTIONS


S1. Are you at least 18 years old?

  • Yes continue

  • No eliminate [thank respondent politely]


S2. In what year were you born? ______


If Year is < or = 1994 continue

If Year is > 1994 eliminate [thank respondent politely]

DO NOT READ Don’t Know 8 eliminate [thank respondent politely]

DO NOT READ Refused 9 eliminate [thank respondent politely]


[INTERVIEWER: Recruit range of ages]


S3. Has a doctor or other healthcare provider ever said you have any of the following health problems?


a. Asthma _____Yes _____No [filler]

b. Diabetes _____Yes _____No [filler]

c. Insomnia _____Yes _____No

d. High blood pressure _____Yes _____No

e. Acid reflux or GERD _____Yes _____No [filler]

[STUDY 1: INTERVIEWER: If “no” to S3c, ask S4]

[STUDY 2: INTERVIEWER: If “no” to S3d, eliminate and thank respondent politely]


S4. Have you had any of the following health symptoms for the past month: [randomize]


a. Trouble falling asleep _____Yes _____No

b. Dizziness _____Yes _____No [filler]

c. Trouble staying asleep _____Yes _____No

d. Not feeling rested when you wake up _____Yes _____No

e. Numbness or tingling in your legs _____Yes _____No [filler]

f. Frequent heartburn _____Yes _____No [filler]


[STUDY 1: INTERVIEWER: If “no” to S4a, S4c AND S4d, eliminate and thank respondent politely]


S5. Are you trained or employed as a health care professional?

  • Yes eliminate [thank respondent politely]

  • No continue


S6. Do you work for a pharmaceutical company, an advertising agency, or a market research company?

  • Yes eliminate [thank respondent politely]

  • No continue


S7. Can you read, understand, and speak English?

  • Yes continue

  • No eliminate [thank respondent politely]


[S8 and S9 for Mall intercept participants only]


S8. Do you usually wear glasses or contact lenses for reading or watching television?

  • Yes ask S9

  • No continue


S9. Do you have your glasses or contact lenses with you today?

  • Yes continue

  • No eliminate [thank respondent politely]


DEMOGRAPHICS


S10. Gender

  • Male

  • Female


S11. What is the highest level of school you have completed or the highest degree you have received?

􀂉 Less than high school

􀂉 High school graduate—high school diploma or the equivalent (for example: GED)

􀂉 Some college but no degree

􀂉 Associate degree in college

􀂉 Bachelor’s degree (for example: BA, AB, BS)

􀂉 Advanced or post-graduate degree (for example: Master’s degree, MD, DDS,

JD, PhD, EdD)


S12. Are you Hispanic or Latino?

􀂉 No

􀂉 Yes


S13. What is your race? You may select one or more races.

􀂉 American Indian or Alaska Native

􀂉 Asian

􀂉 Black or African American

􀂉 Native Hawaiian or other Pacific Islander

􀂉 White


Thank you. I would like to invite you to participate in this study.


File Typeapplication/msword
File TitleScreener
Authorjuanmanuel.vilela
Last Modified ByDHHS
File Modified2012-06-06
File Created2012-06-06

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