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pdfAttachment B: CPPW Resource Center Guide
November 2011 • Table of Contents
Table of Contents
How to Use This Guide................................................................................................................................. 1
I. Introduction ............................................................................................................................................... 1
Overview of TA Provider Organizations........................................................................................... 1
Major Types of Support..................................................................................................................... 1
II. TA Providers by Topic Area .................................................................................................................... 4
Foundational Skills and Practices TA Providers/Organizations ........................................................ 4
At-a-Glance: Foundational Skills and Practices ................................................................................ 6
Nutrition TA Providers/Organizations .............................................................................................. 7
At-a-Glance: Nutrition...................................................................................................................... 8
Physical Activity/Built Environment TA Providers/Organizations................................................... 9
At-a-Glance: Physical Activity/Built Environment ........................................................................ 10
Tobacco TA Providers/Organizations ............................................................................................. 11
At-a-Glance: Tobacco Use Prevention and Control ........................................................................ 12
III. TA Provider Profiles ............................................................................................................................. 13
American Academy of Pediatrics .................................................................................................... 13
American Heart Association ............................................................................................................ 16
American Lung Association ............................................................................................................ 23
Americans for Nonsmokers’ Rights Foundation ............................................................................. 25
Association of American Indian Physicians .................................................................................... 28
Berkeley Media Studies Group ....................................................................................................... 30
BlazeSports America ....................................................................................................................... 32
Campaign for Tobacco-Free Kids ................................................................................................... 35
Cherokee Nation (Peer Mentoring Community) ............................................................................. 38
Community Food Security Coalition............................................................................................... 41
Community Initiatives ..................................................................................................................... 44
The Food Trust ................................................................................................................................ 47
Los Angeles County Tobacco Control and Prevention Program (Peer Mentoring Community) .... 50
Mark Fenton .................................................................................................................................... 54
Minnesota Department of Health (Peer Mentoring Community) .................................................... 57
National Association of Latino Elected and Appointed Officials Educational Fund ...................... 59
National Association for Sport and Physical Education .................................................................. 61
National Association of State Boards of Education ........................................................................ 63
National Complete Streets Coalition ............................................................................................... 66
National Recreation and Park Association ...................................................................................... 68
New York City Department of Health and Mental Hygiene (Peer Mentoring Community)........... 71
Prevention Institute.......................................................................................................................... 75
Public Health Law and Policy ......................................................................................................... 84
Safe Routes to School National Partnership .................................................................................... 93
Sesame Workshop ........................................................................................................................... 95
Society for Public Health Education ............................................................................................... 97
Tobacco Control Legal Consortium .............................................................................................. 100
Wisconsin Clearinghouse for Prevention Resources (Peer Mentoring Community) .................... 104
November 2011 • Table of Contents
How to Use This Guide
Throughout this document, you will see links that are shown in bold, red, and underlined text.
You can click these links to proceed to each section or Web site.
November 2011 • How To Use This Guide
I. Introduction
The Communities Putting Prevention to Work (CPPW) Resource Center supports CPPW
communities in reaching their Community Action Plan objectives by providing technical
assistance consultation, training, peer learning opportunities, and online tools and materials. A
robust national network of experts has been formed to deliver individualized, need-based support
to CPPW communities in preventing chronic disease through policy, systems, and environmental
change strategies.
The purpose of this guide is to familiarize CPPW communities with the types of support
available from the CPPW Resource Center as well as the organizations that provide support
through the Resource Center.
Overview of TA Provider Organizations
The CPPW Resource Center consists of 28 organizations including 10 HHS national
organizations, 13 subject matter expert organizations (under subcontract to ICF Macro), and 5
peer mentoring communities. These organizations serve as an extension of the CDC which offers
an array of technical resources including expertise in media, communication, health equity,
tobacco, nutrition, physical activity, obesity, management of community-based initiatives, and
program implementation of policy, systems, and environmental change.
Major Types of Support
The CPPW Resource Center provides four types of support to CPPW communities:
1.
2.
3.
4.
Group training events
Individualized TA/consultation
Peer-learning opportunities
Online resources
Group Training
Events
Action institutes
Annual grantee
meetings
Topical
workshops
Webinars
Individualized
TA/Consultation
Conference calls
and site visits
from CDC staff
and network TA
providers
Ongoing
consultation
Peer-Learning
Opportunities
Peer teams
Peer topic calls
November 2011 • Page 1
Online Resources
Presentations
Links to Web sites
Materials
Tools
Collaborative
space
Group Training Events
Group training events support multiple communities that share a common need. Training events
may occur in-person or via Webinars. Attendance by all communities are required at some
training events, such as the Action Institutes and the annual grantee meetings. Other trainings are
designed for a subgroup of communities to address needs that may only be relevant to
communities pursuing particular strategies and objectives. New training events will be developed
as common needs are identified among communities over the course of the program. Besides inperson meetings, the CPPW Resource Center offers regular Webinars through the CPPW
Webinar Series. This series features Webinars focused on the CPPW strategic focus areas that
are facilitated by expert organizations and that highlight community experiences.
For more information on group training events and the CPPW Webinar Series, please contact
Emily Hite at [email protected].
Individualized TA/Consultation
CPPW communities have unique needs and challenges that cannot be fully addressed by group
trainings. Therefore, the CPPW Resource Center also allows communities to access a national
network of experts for individualized consultation. The type and intensity of consultation are
tailored to the specific needs of each community. Consultations may range from brief email
exchanges in response to requests for basic information to site visits or trainings provided by one
or more experts, pending availability. To request individualized consultation, please submit a TA
request to your Project Officer.
For more information on the CPPW National TA Network, please contact Maya Mohan at
[email protected].
Peer Learning Opportunities
Communities that have been working to prevent chronic disease through environmental, systems,
and policy change have gained valuable insight and lessons regarding what is required to do this
work effectively. They also understand the barriers and challenges that get in the way of
progress. To capitalize on expertise that exists within the CPPW communities, the CPPW
Resource Center has launched two efforts to facilitate peer exchanges between communities:
Peer Teams and Peer Topic Calls.
Peer Teams are small teams of CPPW program staff, organized by content area and community
size (e.g., ―Physical Activity/Rural‖). These teams meet by phone monthly to build relationships
with fellow peers who are engaged in similar work (and face similar challenges), share their
experiences and learn from each other. Discussion topics are driven by the members of each
Peer Team.
November 2011 • Page 2
Peer Topic Calls are are one-time small group discussions among 10-15 participants about a
particular topic that has emerged as a priority need area for multiple sites. Calls are open to all
CPPW program staff members (up to 15 participants per call).
For more information on Peer Learning Opportunities (or to join a Peer Team!), please contact
Joey Vrazel at [email protected].
Online Resources
Relevant tools and resources for implementing CPPW activities are currently available at
www.cdc.gov/CommunitiesPuttingPreventiontoWork/resources. Efforts are underway to
update and expand the online resources which will remain available after CPPW funding has
ended. Resources span the entire spectrum of strategic focus areas at various levels. We also plan
to gather and add tools and resources developed by grantees as part of the legacy of CPPW.
For more information on the Online Resource Center, please contact Renee Ray at
[email protected].
November 2011 • Page 3
II. TA Providers by Topic Area
Foundational Skills and Practices TA Providers/Organizations
The following TA provider/organizations provide training and technical assistance related to
foundational skills and practices. Click on the TA provider/organization name to view a full
organizational profile and/or a Web site address to be directed to the Web site.
TA Provider/Organization Name
Abbreviation
Web Site
American Academy of Pediatrics
AAP
www.aap.org
American Heart Association
AHA
www.heart.org
American Lung Association
ALA
www.lungusa.org
Americans for Nonsmokers’ Rights
Foundation
ANR
www.no-smoke.org
Association of American Indian
Physicians
AAIP
www.aaip.org
Berkeley Media Studies Group
BMSG
www.bmsg.org
BlazeSports
Blaze
www.blazesports.org
Campaign for Tobacco Free Kids
CTFK
www.tobaccofreekids.org
Cherokee Nation
Cherokee
www.cherokee.org
Community Food Security
Coalition
CFSC
www.foodsecurity.org
Community Initiatives
CI
www.communityinitiatives.org
The Food Trust
FT
www.thefoodtrust.org
Los Angeles County Tobacco
Control and Prevention Program
LA
NA
Mark Fenton
MF
NA
Minnesota Department of Health
Minn
NA
National Association for Sport and
Physical Education
NASPE
NA
National Association of Latino
Elected Officials
NALEO
www.state.mn.us
National Association of State
Boards of Education
NASBE
www.nasbe.org
National Complete Streets Coalition NCSC
National Recreation and Park
Association
NRPA
November 2011 • Page 4
www.completestreets.org
www.nrpa.org
TA Provider/Organization Name
Abbreviation
Web Site
New York City Department of
Health and Mental Hygiene
NYC
www.fphny.org
Prevention Institute
PI
www.preventioninstitute.org
Public Health Law and Policy
PHLP
www.phlpnet.org
Safe Routes to School National
Partnership
SR2S
www.saferoutespartnership.org
Society for Public Health Education
SOPHE
www.sophe.org
Tobacco Control Legal Consortium
TCLC
www.wmitchell.edu
Wisconsin Clearinghouse for
Prevention Resources
WI
NA
November 2011 • Page 5
At-a-Glance: Foundational Skills and Practices
Healthy equity*
X
Sustainability*
Pricing Strategies
X
X
Hard-hitting media
messages on policy
X
X
Understanding
impacts of Federal
legislation in local
communities
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
WI
X
TCLC
Public health law
skills and practices*
SOPHE
X
X
SR2S
Tapping into
community
development funds *
X
PHLP
X
PI
X
NYC
X
NRPA
X
X
NCSC
X
X
NASBE
Leadership for PSE
change: strategic
communication;
multi-sector
collaboration*
X
NALEO
X
NASPE
X
Minn
X
MF
X
X
LA
X
X
FT
Partnerships,
community
organizing/outreach
X
CI
X
CFSC
X
Cherokee
AAIP
X
CTFK
ALA
X
Blaze
AHA
Coalition
Management
ANR
AAP
CDC Strategic
Focus Areas
BMSG
The chart below indicates the CPPW Strategic Focus Areas addressed by each TA Provider/Organization within Foundational Skills and Practices.
Please refer to the TA Provider Organizational Profile, following this chart, for more detailed information on each TA Provider/Organization.
X
X
X
X
X
X
X
X
X
X
X
X
X
X
* Additional training and TA topics (not a CPPW strategic focus area)
November 2011 • Page 6
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
Nutrition TA Providers/Organizations
The following TA provider/organizations provide training and technical assistance related to
nutrition. Click on the TA provider/organization name to view a full organizational profile and/or
a Web site address to be directed to the Web site.
TA Provider/Organization Name
Abbreviation
Web Site
American Academy of Pediatrics
AAP
www.aap.org
American Heart Association
AHA
www.heart.org
Berkeley Media Studies Group
BMSG
www.bmsg.org
Cherokee Nation
Cherokee
www.cherokee.org
Community Food Security Coalition
CFSC
www.foodsecurity.org
The Food Trust
FT
www.thefoodtrust.org
Minnesota Department of Health
Minn
www.state.mn.us
National Association of State Boards of
Education
NASBE
www.nasbe.org
National Recreation and Park Association
NRPA
www.nrpa.org
New York City Department of Health and
Mental Hygiene
NYC
www.fphny.org
Prevention Institute
PI
www.preventioninstitute.org
Public Health Law and Policy
PHLP
www.phlpnet.org
Sesame Workshop
Sesame
www.sesameworkshop.org
November 2011 • Page 7
At-a-Glance: Nutrition
X
X
X
Population approaches to increase access to healthy
foods in low-income communities (e.g. via food
assistance programs)*
X
X
X
School food environment (vending, competitive foods,
food service)
X
X
X
Understanding and using wellness policies to achieve
school-based objectives*
X
X
X
Pricing strategies (strategies to increase/decrease
prices of unhealthy/healthy food and beverages, etc.)
X
Hard-hitting media messages on policy
X
X
Understanding implications of Federal menu labeling
requirements
X
Local impact of Healthy Hunger-Free Kids Act (Child
Nutrition Reauthorization)
X
Health promoting opportunities in the Food,
Conservation, and Energy Act (Farm Bill)
X
* Additional training and TA topics (not a strategic focus area)
November 2011 • Page 8
Sesame
PHLP
Zoning, licensing, and incentives to address food
deserts, increase access to healthy food in lowincome communities, and ensure focus on health
equity (geographic approach)
PI
X
NYC
Sugar sweetened beverage media
NRPA
X
X
NASBE
FT
X
Food procurement (schools, hospitals, municipalities,
systems)
Minn
CFSC
Cherokee
AHA
AAP
CDC Strategic Focus Areas
BMSG
The chart below indicates the CPPW Strategic Focus Areas addressed by each TA Provider/Organization within the area of nutrition. Please refer to
the TA Provider Organizational Profile, following this chart, for more detailed information on each TA Provider/Organization.
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
Physical Activity/Built Environment TA Providers/Organizations
The following TA provider/organizations provide training and technical assistance related to
physical activity/built environment. Click on the TA provider/organization name to view a full
organizational profile and/or a Web site address to be directed to the Web site.
TA Provider/Organization Name
Abbreviation
Web Site
American Academy of Pediatrics
AAP
www.aap.org
American Heart Association
AHA
www.heart.org
Association of American Indian
Physicians
AAIP
www.aaip.org
Berkeley Media Studies Group
BMSG
www.bmsg.org
BlazeSports
Blaze
www.blazesports.org
Cherokee Nation
Cherokee
www.cherokee.org
Los Angeles County Tobacco Control
and Prevention Program
LA
NA
Mark Fenton
MF
NA
National Association for Sport and
Physical Education
NASPE
NA
National Association of Latino Elected
Officials
NALEO
www.naleo.org
National Association of State Boards of
Education
NASBE
www.nasbe.org
National Complete Streets Coalition
NCSC
www.completestreets.org
National Recreation and Park
Association
NRPA
www.nrpa.org
New York City Department of Health
and Mental Hygiene
NYC
www.fphny.org
Prevention Institute
PI
www.preventioninstitute.org
Public Health Law and Policy
PHLP
www.phlpnet.org
Safe Routes to School National
Partnership
SR2S
www.saferoutespartnership.org
Sesame Workshop
Sesame
www.sesameworkshop.org
November 2011 • Page 9
At-a-Glance: Physical Activity/Built Environment
Physical education in schools;
physical activity in after school
and childcare
Hard-hitting media messages on
policy
X
X
X
Zoning and licensing to address
physical activity
X
Health promoting opportunities in
the Safe, Accountable, Flexible,
Efficient Transportation Equity Act
(Federal transportation bill)
X
X
X
November 2011 • Page 10
X
X
X
X
NRPA
NYC
PI
PHLP
SR2S
X
X
X
X
X
X
X
X
X
X
Sesame
NCSC
X
X
X
X
NASBE
X
NALEO
X
NASPE
MF
X
LA
X
Cherokee
X
Blaze
AAIP
Built environment
AHA
AAP
CDC Strategic Focus Areas
BMSG
The chart below indicates the CPPW CDC Strategic Focus Areas addressed by each TA Provider/Organization within the area of physical
activity/built environment. Please refer to the TA Provider Organizational Profile, following this chart, for more detailed information on each TA
Provider/Organization.
X
Tobacco TA Providers/Organizations
The following TA provider/organizations provide training and technical assistance related to
tobacco use prevention and control. Click on the TA provider/organization name to view a full
organizational profile and/or a Web site address to be directed to the Web site.
TA Provider/Organization Name
Abbreviation
Web Site
American Academy of Pediatrics
AAP
www.aap.org
American Lung Association
ALA
www.lungusa.org
Americans for Nonsmokers’ Rights
Foundation
ANR
www.no-smoke.org
Berkeley Media Studies Group
BMSG
www.bmsg.org
Campaign for Tobacco Free Kids
CTFK
www.tobaccofreekids.org
Cherokee Nation
Cherokee
www.cherokee.org
Los Angeles County Tobacco Control and
Prevention Program
LA
NA
Minnesota Department of Health
Minn
www.state.mn.us
New York City Department of Health and
Mental Hygiene
NYC
www.fphny.org
Public Health Law and Policy
PHLP
www.phlpnet.org
Society for Public Health Education
SOPHE
www.sophe.org
Tobacco Control Legal Consortium
TCLC
www.wmitchell.edu
November 2011 • Page 11
At-a-Glance: Tobacco Use Prevention and Control
X
X
X
Zoning and licensing
X
Point of purchase requirements
X
X
Understanding Food and Drug Administration regulation of tobacco products
November 2011 • Page 12
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
Zoning and licensing to address tobacco
TCLC
Smoke-free multi-unit housing
X
SOPHE
X
PHLP
X
NYC
X
X
X
X
X
X
X
X
X
X
Minn
X
LA
X
Cherokee
X
Increase tobacco pricing
Hard-hitting media messages on policy
CTFK
ANR
Comprehensive smoke-free policy (workplaces, bars, restaurants)
ALA
AAP
CDC Strategic Focus Areas
BMSG
The chart below indicates the CPPW Strategic Focus Areas addressed by each TA Provider/Organization. Please refer to the TA Provider
Organizational Profile, following this chart, for more detailed information on each TA Provider/Organization.
X
X
X
X
X
X
X
X
X
X
X
III. TA Provider Profiles
American Academy of Pediatrics
The American Academy of Pediatrics is a nonprofit professional
membership organization of more than 60,000 pediatricians and child
health professionals. The AAP is dedicated to the attainment of
optimal physical, mental, and social health for all infants, children,
adolescents, and young adults. AAP has chapters in all 50 states,
Washington, D.C., and Puerto Rico. AAP members and leaders
develop and implement statewide children’s health policy and address
the needs of children at the national, state and local levels. The AAP Julius B. Richmond
Center of Excellence (AAP RCE) is dedicated to the elimination of children’s exposure to
tobacco and secondhand smoke.
Since 2006, the AAP RCE has worked to ensure that all clinicians are asking the right
questions about tobacco and secondhand smoke, and that all pediatricians have tools to help
them address elimination of tobacco from children’s lives through the development and
dissemination of clinical practice tools, research, and improvement of community health.
Technical Assistance Summary
Click on each heading name (i.e., Tobacco, Nutrition, or Foundational Skills) to skip to the
technical assistance detail for each item.
Tobacco
Increase tobacco pricing
Smoke-free multi-unit housing
Understanding Food and Drug Administration regulation of tobacco products
Hard-hitting media messages on policy, systems, and environmental change
Nutrition/Built Environment/Physical Activity
Hard-hitting media messages on policy, systems, and environmental change
Foundational Skills
Coalition management
Partnerships
Community organizing/outreach
Health equity
Hard-hitting media messages on policy, systems, and environmental change
Pricing strategies
November 2011 • Page 13
Technical Assistance Detail
Tobacco
Lectureship Program for Tobacco Control and Children’s Health
AAP RCE offers a two-day customized educational visiting lectureship program focused on
tobacco control and children’s health. The program further seeks to integrate tobacco control
activities in pediatric education in state AAP chapters and in educational institutions in the
United States and internationally.
Tobacco Prevention Policy Tool (TPPT)
AAP will develop and offer an interactive web-based tool, the Tobacco Prevention Policy Tool,
modeled after the Academy’s Prevention of Pediatric Obesity Policy Tool. The TPPT will be
cross-walked with clinical and policy framework components and different levels of intervention
to create a user-friendly matrix.
Webinar Series for Tobacco Practitioners
AAP RCE offers a Webinar series intended for practicing pediatricians, chapters, health
departments and community based organizations with topics focusing on advocacy, hot topics in
tobacco prevention and control, engaging health care professionals in tobacco control through
social media and communicating with patients and families, best practices and point of care
issues.
Nutrition/Built Environment/Physical Activity
Let’s Move! Initiative
The AAP, a partner in First Lady Michelle Obama's Let's Move! initiative, is urging every
pediatrician to calculate and plot BMI for every child at every well child visit, as well as to
provide all families with prescriptions for healthy, active living. To support members in
accomplishing these goals, the AAP offers many practice-friendly obesity resources:
1. AAP Obesity Policy Opportunities Tool: This tool is designed to showcase the various
policy strategies that support healthy active living for children and families and for
healthcare professionals who have experience in advocacy and are interested in focusing their
advocacy efforts on obesity prevention.
2. AAP Obesity Advocacy Glossary: The AAP Obesity Advocacy Glossary has a list of terms
provided as a resource to assist healthcare professionals in their advocacy efforts.
Foundational Skills
Leadership for Policy, Systems and Environmental Change
The AAP assists pediatricians and health care professionals build and enhance skills to make
practice, policy, systems, and environmental changes to improve the health of all children. In
order to make changes real and sustainable in communities and states much of the technical
November 2011 • Page 14
assistance provided relates to building a strong foundation for the changes. Technical assistance
is provided through various mechanisms including online resources and tools, trainings and
conferences, facilitating individual connections through the extensive AAP network of chapters
and pediatricians, and funding for local projects and events.
Population-Specific Expertise
Hispanic/Latino
Military
African American
American Indian
Lesbian, gay, bisexual, transgender
Rural; Asian/Pacific Islander
Low socioeconomic status
Urban
General population
Primary Technical Assistance Point of Contact
Regina Shaefer, MPH
Manager, Council on Community Pediatrics
847-434-4787
[email protected]
For More Information
www.aap.org/richmondcenter
November 2011 • Page 15
American Heart Association
The mission of the American Heart Association is to build healthier lives, free of cardiovascular
diseases and stroke. The American Heart Association has a broad array of services for improving
nutrition and encouraging physical activity among all population groups.
Technical Assistance Summary
Click on each heading name (i.e., Tobacco, Nutrition, Built Environment/Physical Activity, or
Foundational Skills) to skip to the technical assistance detail for each item.
Tobacco
Food procurement
Sugar-sweetened beverage media
Zoning, licensing, and incentives
Population approaches to increase access to healthy foods
Understanding implications of federal menu labeling requirements
Local impact of Healthy Hunger-Free Kids Act
Hard-hitting media messages
School food environment
Health-promoting opportunities
Pricing strategies
Understanding and using school wellness policies
Nutrition and Built Environment/Physical Activity
Master planning/health impact assessments
Complete Streets
Zoning and licensing to address physical activity
Multi-modal pathway networks
Transportation demand management
Joint-use agreements
Hard-hitting media messages on policy, systems, and environmental change
Physical education in schools (after school and childcare included)
Health-promoting opportunities for local communities and states in the Safe, Accountable,
Flexible, Efficient Transportation Equity Act
Foundational Skills
Coalition management
Partnerships, community organizing/outreach
Leadership for policy, systems, and environmental change
Tapping into community development and re-development funds and structures and other
local supports
Public health law skills and practices
Health equity
Hard-hitting media messages on policy, systems, and environmental change
Sustainability
November 2011 • Page 16
Technical Assistance Detail
Tobacco
Food procurement (schools, hospitals, municipalities, systems)
Sugar-sweetened beverage media
Zoning, licensing, and incentives to improve access to healthy food
Population approaches to increase access to healthy foods in low-income communities
Understanding implications of federal menu labeling requirements
Local impact of Healthy Hunger-Free Kids Act (Child Nutrition Re-Authorization)
Hard-hitting media messages on policy, systems, and environmental change
School food environment (vending, competitive foods, food service)
Health-promoting opportunities for local communities and states in the Food, Conservation,
and Energy Act
Pricing strategies (increase/decrease prices of unhealthy/healthy food and beverages)
Understanding and using school wellness policies to achieve school based objectives
Nutrition
Food Procurement (Schools, Hospitals, Municipalities, Systems)
AHA has developed recommendations for food procurement based on the best science available;
the organization can work with grantees on the following:
Promoting standards developed by the public health community
Identifying how public health standards compare to other proposals
Communicating and organizing a community in support of this issue
Developing supportive factsheets and research
Sugar-Sweetened Beverage Media
AHA has worked on a number of local campaigns regarding sugar-sweetened beverage
consumption and has adopted a goal of substantially reducing SSB consumption by 2020. The
organization has an expert in nutrition communication and can work with communities to
analyze their research results. AHA can work with grantees on the following:
Analyzing the results of research
Providing guidance in the development of campaigns
Communicating and organizing a community in support of this issue
Developing supportive factsheets and research
Zoning, Licensing, and Incentives to Improve Access to Healthy Food
Ensuring access to healthy food and decreasing access to unhealthy food is a top priority for
AHA, and can work with grantees on the following:
Communicating with zoning and licensing officials about ways to increase access to healthy
food in underserved communities
November 2011 • Page 17
Messaging in support of increased access to healthy foods
Understanding what constitutes good policy
Developing strong plans for community organizing in underserved communities
Communicating and organizing a community in support of this issue
Developing supportive factsheets and research
In addition, AHA has partnered with The Food Trust to assist with specific food desert expertise.
With a nutrition communication specialist, AHA is working to increase awareness of food
choices available and build public support for healthier options.
Population Approaches to Increase Access to Healthy Foods in Low-Income Communities
One of the keys to expanding healthy food access in low-income communities is to ensure that
the community takes advantage of the newly accessible food. AHA can help grantees with the
following:
Devising a plan to market and promote ideas to get healthier options into communities.
Communicating and organizing a community in support of this issue
Developing supportive factsheets and research
School Food Environment (Vending, Competitive Foods, Food Service)
Improving the school food environment has long been a focus of AHA; the organization can
assist grantees with the following:
Comparing proposals to improve school food to IOM and Alliance for a Healthier Generation
Standards
Offering guidance as to the proposed rules from USDA regarding school food and examining
ways schools might implement those standards and improve upon them.
Farm-to-school proposals efforts
Aaccess to a nutrition communication specialist to assist with parent communication/
organization in support of healthier school food
Access to materials to assist with improving food in daycare settings
Communicating and organizing a community in support of this issue
Developing supportive factsheets and research
Understanding and Using Wellness Policies to Achieve School-Based Objectives
Under the reauthorization of the Childhood Nutrition Act, all school districts in the country will
need to review their school wellness policies. AHA can help grantees with the following:
Developing materials and guidance for schools that not only speaks to what should be in the
wellness policies but also looks at how to effectively manage a school wellness committee.
Communicating and organizing a community in support of this issue
Developing supportive factsheets and research
November 2011 • Page 18
Pricing Strategies
AHA has long had a policy of working to decrease the price of healthy food and increase the
price of unhealthy food. The organization can help with:
The science behind pricing strategies
Positive messaging in support of your efforts and countering the opposition’s arguments
Organizing coalitions and communities in support of CPPW efforts
Hard-Hitting Media Messages on Policy, Systems, and Environmental Change
AHA understands that effective communications campaigns are tailored to speak to specific
audiences in a specific time; it has a team of people that work every day on communicating the
need for public health policy, systems, and environmental change. AHA can help identify the
right targets and the right message for those targets. In a number of cases, template messages
already have been developed.
Understanding Implications of Federal Menu Labeling Requirements
Implementation of the federal law and extension of that law to all restaurants is a key priority of
the AHA. AHA staff can provide:
Documents summarizing the legislation
Updates on the federal regulatory process
Help craft policies to extend the federal law to local restaurants
Assistance with communication tools and strategic campaign planning to extend the impact
of the labeling law
Impact of Healthy Hunger-Free Kids Act (Child Nutrition Re-Authorization)
AHA staff can provide:
Documents summarizing the law
Updates of the federal regulatory process, including how the implementation of this act is
impacted by the release of new dietary guidelines for Americans
Information about steps being taken to ease implementation
Understanding how local policies may help enhance the impact of the nutrition law
Communication tools to assist in talking to schools and parents
Health-Promoting Opportunities for Local Communities and States in the Food,
Conservation, and Energy Act
AHA will develop position statements and fact sheets related to the farm bill and will be able to
provide those as they are developed. Staff can provide updates as to the process and significant
milestones as Congress debates the bill.
November 2011 • Page 19
Built Environment/Physical Activity
Physical Education in Schools; Physical Activity in After School and Childcare
AHA believes that schools should offer mandatory physical education and has worked for years
to increase the number of states that mandate quality physical education for children. AHA is coauthor, with the National Association for Sport and Physical Education, of the SHAPE of the
Nation report which details, on a state-by-state basis, the approach each state takes to physical
education. AHA works directly with PE teachers across the country on Hoops for Heart and
Jump for Heart and can help:
Build support for physical education and physical activity in schools and communities
Communicate and organize a community in support of physical activity
Provide supportive factsheets and research
Built Environment (Master Planning, Health Impact Assessments – HIA, Complete Streets,
Zoning, Multi-Modal Pathway Networks, Transportation Demand Management, Joint-Use
Agreements)
AHA has a long history of working on issues related to the built environment and can help with:
The many government bodies that have input into these issues
Building an organizing plan and a communications plan to build public support for these
policies
Clarifying joint use laws as they relate to schools that may be confusing
Strong communication plans for the lag time between policy adoption and implementation
Communicating and organizing a community in support of this issue
Supportive factsheets and research
Health-Promoting Opportunities for Local Communities and States in the Safe, Accountable,
Flexible, Efficient Transportation Equity Act
AHA staff can provide you with updates as to where the transportation bill is in the process and
how changes and modifications may impact local public health work.
Foundational Skills
Licensing to Address Tobacco, Nutrition, and Physical Activity
AHA has a long history of working on issues related to increasing access to facilities that allow
for physical activity, increasing access to healthy food and decreasing access to unhealthy food.
AHA staff can help grantees work with the many government bodies that have input into these
issues and can help build an organizing plan and a communications plan to build public support
for these policies. AHA assistance also can help clarify joint law use laws as they apply to
schools.
November 2011 • Page 20
Coalition Management
AHA can provide training in building, maintaining and engaging a coalition. It is important to
note that building, maintaining and engaging are three very distinct objectives and each needs
significant attention. AHA can also provide technical assistance as needed when coalition issues
arise. One of AHA’s CPPW staff has experience as the executive director of a state tobacco
control coalition.
Partnerships, Community Organizing, Community Outreach
AHA CPPW staff has a long history of working in developing partnerships, community
organizing and community outreach, capable of providing trainings on each of these topics and
technical assistance as needed. AHA CPPW staff spent more than 20 years doing this work both
in the public health community and in other movements. AHA has experience organizing both
online and offline and an expertise in the marriage of online and offline worlds.
Leadership for Policy, Systems, and Environmental Change
AHA staff have spent more than 20 years working on policy, systems and environmental change
in the roles of legislative staffer, coalition director, lobbyist, journalist, youth engagement
director, grassroots organizer, and fundraiser. With training in change management and inertiabusting, AHA staff can help with strategic planning and implementation needs.
Public Health Law Skills and Practices
AHA has long experience of working on legal issues as they relate to public health. Examples
include tobacco and our work to expand placement of AEDs. Staff members have experience
working with legal counsel and organizations such as the Public Health Law Center and the
National Policy and Legal Affairs Network.
Health Equity
AHA has worked with and partnered with communities that are underserved in terms of nutrition
and access to physical activity facilities. AHA staff can help make such connections and assist
with building a coalition that includes representatives from underserved communities.
Sustainability
Sustainability can take two tracks. One track is fundraising and AHA CPPW staff can help write
a fundraising plan that sustains CPPW’s work. The second track is coalition development; AHA
staff can help build, maintain, and engage an active coalition that carries forward CPPW’s efforts
after the grant period has ended.
Identifying and Using Scientific Data Wisely
All public health campaigns are based on sound scientific data and other factual information. But
that data can sometimes be overwhelming; to be effective, the data must be used in a compelling
way. Research shows that how data are used, in some instances, determines whether the data are
fully understood. AHA staff will:
November 2011 • Page 21
Track new scientific studies and provide information when relevant new studies are
published
Summarize applicable scientific data and produce documents and fact sheets that use plain
English in discussing the relationship of science to policy
Assist with the development of communication materials and their use of science
When needed, reach out to national experts to help clarify science questions
Message Development and Delivery
Crafting the appropriate messages to persuade targeted audiences and then using all
communications channels that are appropriate for the audience, e.g. face-to-face meetings,
traditional media, social media, etc. AHA staff will:
Provide coalitions with template materials when those materials have been developed
Provide coalitions with access via teleconference to communications experts and our
communications staff
Offer training in the use of social media
Offer training in the use of traditional media
Telling the Story of Our Campaigns – Both Our Successes and Our Failures
The key to almost every public health campaign is telling the story of why change is needed.
And the determining factor as to how change is accepted by the community is always how the
story of the change is conveyed to the community. American Heart Association staff have
studied storytelling and developed a model for telling successful stories. AHA staff will:
Assist coalitions with the identification of the best stories to tell
Offer storytelling training if needed
Tell the story of the work CPPW communities are doing
Population-Specific Expertise
American Indian
General population
Primary Technical Assistance Point of Contact
Carter Headrick
Director of State and Local Obesity Initiatives
303-731-5578
[email protected]
For More Information
www.heart.org
November 2011 • Page 22
American Lung Association
Now in its second century, the American Lung Association is the
leading organization working to save lives by improving lung
health and preventing lung disease. With your generous support,
the American Lung Association is ―Fighting for Air‖ through
research, education and advocacy.
The American Lung Association maintains a dynamic
legislation.
map of the development of smoke-free
Technical Assistance Summary
Click on each heading name (i.e., Tobacco, Nutrition, or Foundational Skills) to skip to the
technical assistance detail for each item.
Tobacco
Comprehensive smoke-free policy (workplaces, bars, restaurants)
Increase tobacco pricing
Smoke-free multi-unit housing
Understanding FDA regulation of tobacco products
Foundational Skills
Coalition management
Partnerships, community organizing/outreach
Leadership for policy, systems, environmental change
Sustainability
Technical Assistance Detail
Tobacco
Comprehensive Smoke-Free Policy (Workplaces, Bars, Restaurants)
The ALA helps provide and review model ordinances regarding smoke-free policies. A Webinar
on smoke-free and tobacco-free policies is planned for the future. ALA will produce a policy
brief on tobacco-free campuses to be disseminated in August 2011.
Increase Tobacco Pricing
An ALA policy brief and factsheet are available on increasing cigarette taxes.
Smoke-Free Multi-Unit Housing
The ALA is developing an online curriculum and policy brief that will help CPPW communities
to work on smoke-free multi-unit housing policies.
November 2011 • Page 23
Understanding FDA Regulation of Tobacco Products
The ALA conducted a Webinar to address questions regarding the FDA Tobacco Control Act.
The Family Smoking Prevention and Tobacco Control Act grants the FDA authority to regulate
the manufacturing, marketing and sale of tobacco products. The ALA is tracking the
implementation of this far-reaching legislation on their Web site.
Policy Brief for Tobacco Use
The smoking rate within the LGBT community is roughly double that of the general population.
A new ALA report describes the problem and how to address it.
Foundational Skills
ALA has a series of webinars on their website focused on coalition building, documentation and
sustainability.
Population-Specific Expertise
LGBT population
General population
Primary Technical Assistance Point of Contact
Katherine Pruitt
AVP, Program Services
202-785-3355 x3447
[email protected]
For More Information
800-586-4872 (800-LUNG-USA)
www.LungUSA.org
November 2011 • Page 24
Americans for Nonsmokers’ Rights Foundation
Americans for Nonsmokers’ Rights Foundation is a
501(c)(3), educational nonprofit organization, which creates
comprehensive programs to prevent the harmful effects of
secondhand smoke and smoking among youth and adults.
Our goals include educating the public about the health effects of secondhand smoke and the
benefits of smoke-free environments. Ultimately, the ANR Foundation’s efforts are intended to
create a smoke-free generation of Americans that rejects tobacco use and is savvy to tobacco
industry tactics.
Americans for Nonsmokers’ Rights Foundation has more than 20 years’ experience promoting
prevention and education about smoking and secondhand smoke, and exposing tobacco
industry interference with public health policies.
Technical Assistance Summary
Click on each heading name (i.e., Tobacco, Nutrition, or Foundational Skills) to skip to the
technical assistance detail for each item.
Tobacco
Comprehensive smoke-free policies
Increase tobacco pricing
Smoke-free multi-unit housing
Zoning and licensing
Point-of-purchase requirements
Foundational Skills
Partnerships, community organizing/outreach
Leadership for policy, systems, environmental change
Public health law skills and practices
Technical Assistance Detail
Tobacco
Smoke-free Workplace/Public Place Efforts
ANR Foundation provides technical assistance on a broad range of issues related to
comprehensive smoke-free policy efforts at both the community at statewide levels. Topics
include:
Coalition development
Campaign planning
Using the science
November 2011 • Page 25
Hospitality industry worker outreach
Community engagement
Policy development
Communications
Implementation planning
What to expect from the opposition
Best Practices and Lessons Learned
Dedicated staff can also provide technical assistance related to best practices and lessons learned
in the following areas:
Smoke-free parks
Multi-unit housing
Emerging tobacco issues
Foundational Skills
Coalition Building
Having a good process and group structure is vital to effective health policy campaign. ANR
Foundation can help with hands-on training and technical assistance every step of the way for
developing effective, engaged community partnerships and overcoming the challenges of
creating coalition structures and systems. Especially for coalition leaders seeking to create
change in multiple health policy arenas with which they are not familiar, ANR Foundation help
coalition and project leadership identify training needs and gaps. In addition, the foundation can
help groups with the policy planning and policy implementation process.
Community Organizing/Partnerships
As more coalitions are seeking multi-issue community organizing campaigns for tobacco,
physical activity/built environment, and nutrition, it is clear that it is a challenge to find the
synergy between issues rather than ―silo‖ campaigns. ANR Foundation can help share the
emerging lessons learned and strategies relating to multi-issue ―healthy community‖ campaigns.
Topics include:
Creating a cross-issue message inventory
Community assessment and engagement
Coalition development
Pitfalls to avoid
Population-Specific Expertise
African American
LGBT population
General population
Rural
November 2011 • Page 26
Urban
Other: experience collaborating and working with a variety of communities from rural to
urban, and many of the groups noted above, including low socioeconomic status; lesbian,
gay, bisexual, and transgender; and African American in particular.
Primary Technical Assistance Point of Contact
Bronson Frick
Associate Director
510-841-3032
[email protected]
For more information
www.no-smoke.org
November 2011 • Page 27
Association of American Indian Physicians
The Association of American Indian Physicians was founded in 1971 as an educational,
scientific, and charitable non-profit corporation. A group of 14 American Indian and Alaska
Native physicians sought to establish an organization that would provide both support and
services to the American Indian and Alaska Native communities. At the time of its founding,
AAIP's primary goal was, and remains to improve the health of American Indian and Alaska
Natives. Its mission today is "to pursue excellence in Native American health care by promoting
education in the medical disciplines, honoring traditional healing principles and restoring the
balance of mind, body, and spirit."
Building on existing initiatives, AAIP is working with Native American CPPW programs to
encourage physical activity and enhance access to healthy foods (www.aaip.org/).
Technical Assistance Summary
Click on each heading name (i.e., Tobacco, Nutrition, or Foundational Skills) to skip to the
technical assistance detail for each item.
Foundational Skills
Coalition management
Partnerships, community organizing/outreach
Leadership for policy, systems, and environmental change
Health equity
Technical Assistance Detail
Foundational Skills
Assessment and Evaluation
AAIP is staffed to train American Indian/Alaskan Native communities in program assessment
and evaluation. AAIP can:
Provide ongoing assistance to communities in the use of evaluation results to ensure program
objectives are accomplished
Assist CPPW partners in developing action plans for building organizational capacity
necessary to accomplish program objectives through guidance on strategic planning and
documentation of the process of finding solutions to programmatic barriers
Prepare a model for implementation of policy, systems, and environmental change through
documentation of processes, lessons learned, and successes of these efforts in AI/AN
communities
November 2011 • Page 28
Community Outreach and Coalition Development
AAIP’s specific expertise is community outreach and coalition development targeted to AI/ANspecific programs and offers training and technical assistance (i.e. community outreach, media
development, strategic planning) to all organizations and programs seeking to promote increased
physical activity and improved nutrition in communities with significant Native American
populations. AAIP offers culturally specific team-building and coalition development assistance
to organizations focused on reaching AI/AN populations.
Policy Development
AAIP offers analysis of Native American communities including a determination of the most
appropriate method for working with local decision makers and tribal officials. Also, AAIP
provides assistance to national partners and CPPW communities in determining the most
appropriate policy solutions for a specific community regarding physical activity and nutrition.
This is accomplished through analysis by AAIP along with outreach and communication with a
large network of Native American leaders and organizations.
Population-Specific Expertise
American Indian
Primary Technical Assistance Point of Contact
Noelle Kleszynski
Program Director
405-946-7072, ext. 128
[email protected]
For More Information
www.aaip.org
November 2011 • Page 29
Berkeley Media Studies Group
Berkeley Media Studies Group works with public health
advocates to help them become stronger voices in policy debate.
Staff members are experts in media advocacy and the strategic
use of mass media to support community organizing and
advance healthy public policy. Since 1993, BMSG has trained
thousands of advocates working on tobacco, food and activity, alcohol, and violence prevention,
among other issues. BMSG’s interactive media advocacy training creates safe spaces where
participants gain the confidence to speak the courage of their convictions and the skills to make
the case for policy change. Participants learn to convey the importance of environments in
shaping health outcomes in the context of the specific solution they are seeking. BMSG’s media
advocacy trainings are based on its extensive knowledge of how public health issues are framed
and its studies of news content.
BMSG’s recent studies have examined food marketing in depth, including digital
marketing.
Technical Assistance Summary
Click on each heading name (i.e., Tobacco, Nutrition, or Foundational Skills) to skip to the
technical assistance detail for each item.
Tobacco, Nutrition, Built Environment/Physical Activity
Hard-hitting media messages on policy, systems, and environmental change
Technical Assistance Detail
Tobacco, Nutrition, Built Environment/Physical Activity
Media Training and Advocacy
BMSG works with public health advocates to help them become stronger voices in policy
debates on issues such as tobacco, food and activity, alcohol, and violence prevention. The staff
are experts in the following areas:
Media advocacy
Strategic use of mass media to support community organizing
Advance healthy public policy
Through interactive trainings and tailored coaching, advocates gain the skills to make the case
for policy change. They learn to convey the importance of environments in shaping health
outcomes in the context of the specific policy solution they’re seeking. BMSG’s strategic advice
is based on extensive knowledge of how public health issues are framed and its studies of news
content, including recent analysis of digital marketing and debates over selling soda in
November 2011 • Page 30
schools. In addition to building skills, BMSG can help advocates develop media advocacy
strategies and materials, such as press releases, talking points, and op-eds.
Population-Specific Expertise
18-29 year olds
Hispanic/Latino
Labor
Military
Mental health
African American
American Indian
LGBT population
Rural
Asian/Pacific Islander
Seniors
General population
Urban
Low socioeconomic status
Primary Technical Assistance Point of Contact
Fernando Quintero
Training and Strategic Consultation
510-204-9700
[email protected]
For More Information
www.bmsg.org
www.jointuse.org
digitalads.org/updates.php
November 2011 • Page 31
BlazeSports America
The mission of BlazeSports is to advance the
lives of children and adults with physical
disability through sport, physical activity,
healthy lifestyles, and the prevention of chronic
health conditions. BlazeSports created an
innovative community-based program model
that incorporates sport, physical activity, and healthy lifestyles into the daily life of youth with
physical disabilities and visual impairment as well as providing opportunities for sport
competition from recreational to high-performance events. The model is now a permanent fixture
in more than 60 communities nationwide. BlazeSports builds the capacity of local service
providers through real-time technical assistance, Active for Life toolkits, Webinars, workshops
and conferences, BlazeSports educational web-based “TV”, national certification courses,
national and local camps, and the BlazeSports Institute for Applied Science.
BlazeSports America, a 501(c)(3) national nonprofit organization, is the direct legacy of the
1996 Summer Paralympic Games in Atlanta, Ga. Today, it actively works with athletes who
have sustained injuries during military service.
Technical Assistance Summary
Click on each heading name (i.e., Built Environment/Physical Activity or Foundational Skills) to
skip to the technical assistance detail for each item.
Built Environment/Physical Activity
Master planning/health impact assessments
Complete Streets
Zoning
Multi-modal pathway networks
Transportation demand management
Joint-use agreements
Hard-hitting messages on policy, systems, and environmental change
PE in schools, afterschool/childcare
Foundational Skills
Coalition management
Partnerships, community organizing/outreach
Leadership for policy, systems, and environmental change
Health equity
Hard-hitting media messages on policy, systems, and environmental change
November 2011 • Page 32
Technical Assistance Detail
Built Environment/Physical Activity
BlazeSports Annual Conference (Fall of 2011)
BlazeSports will present its Disability Sport Certification courses as part of the BlazeSports
Annual Conference during the fall of 2011. This training – along with that provided through the
BlazeSports Webinars and videos available on their Web site will inform CPPW communities
and partners about how to improve the built environment to improve access and use by
individuals with disabilities.
BlazeSports 2011 Webinars
BlazeSports 2011 Webinars address:
Creating accessible environments
Risk management
How to use the BlazeSports toolkit
Fitness center access and equipment
BlazeSport 2011 Video Series
BlazeSports is developing videos on:
Promoting the benefits of physical activity for persons with disabilities
Scholastic and intramural track and field inclusion resource
Dispelling myths and eliminating fears about including individuals with disabilities in
physical activity, mobility training tips, and pool safety and accessibility
BlazeSports Web Site Resources
BlazeSports Web site resources including technical assistance (community program resource)
and policy toolkits will also provide guidance to communities on topics such as model policies
and accessibility guides on:
Daily physical activity
School wellness
Facilities and open space recommendations and adaptations (e.g., walking trails)
Transportation issues
Hard-Hitting Media Messages on Policy, Systems, and Environmental Change
BlazeSports is supporting campaigns to include individuals with disabilities in physical
education and physical activity programs. BlazeSports has developed policy materials to support
a campaign for daily physical education that includes hard-hitting resources such as a resolution,
justification, and supporting scientific data These pieces may be implemented as part of a
targeted campaign to secure a daily PE requirement. BlazeSports has likewise developed
materials on trails and accessibility. Materials on both of these topics – and others as they are
identified by communities – are available on the BlazeSports Web site.
November 2011 • Page 33
Program and Facility Access for Physical Activity
BlazeSports has extensive expertise in navigating the regulations related to ensuring accessibility
to programs and facilities for individuals with disabilities interested in sport and physical
activity. BlazeSports Web site is a resource for organizations and communities interested in
better understanding and evaluating the accessibility of their physical plant and programs.
Community-Based Recreational and Competitive Sport Program Developement
BlazeSports provides the full complement of resources and professional development
opportunities on community based recreational and competitive sports for individuals with
disabilities. BlazeSports' multi-disciplinary staff has expertise in adapting sport rules, training,
and equipment for persons with disabilities and is ready to provide communities with the tools
they need to develop a recreational and competitive sport program.
Foundational Skills
Partnership Development
BlazeSports national network of local sports clubs are a valuable resource for local communities
interested in including students and adults with disabilities in their programs. BlazeSports staff is
available to make introductions to local partners and facilitate the partnership of the local club
with community initiatives.
Campaign Management
BlazeSports staff is experienced in crafting communications and building campaigns that
appropriately speak to the issues important to individuals with disabilities. BlazeSports is
available to advise organizations and local communities on adjusting or refining their messages
to ensure it is inclusive of individuals with disabilities.
Population-Specific Expertise
18-29-year-olds
American Indian
Low socioeconomic status
Urban
Primary Technical Assistance Point of Contact
Ann Cody
Director of Policy and Global Outreach
202-312-7419
[email protected]
For More Information
www.blazesports.org
November 2011 • Page 34
Campaign for Tobacco-Free Kids
The Campaign for Tobacco-Free Kids is a leading force in the fight to reduce tobacco use and its
deadly toll in the United States and around the world. The effort combines research,
communications, and advocacy to focus the nation’s attention on the toll of tobacco use and the
proven solutions to reduce it, as well as on the egregious acts of the tobacco companies. The
campaign works with partners to advance policy change at the federal, state, and local levels in
the United States as well as internationally. Research, communications, and advocacy staff are
experienced advocates who have been involved in achieving broad tobacco policy change both
domestically and internationally.
The campaign advocates for public policies proven to prevent kids from smoking, help
smokers quit and protect everyone from secondhand smoke, including tobacco taxes, smokefree laws, funding for tobacco prevention and cessation, and FDA regulation of tobacco
products.
Technical Assistance Summary
Click on each heading name (i.e., Tobacco or Foundational Skills) to skip to the technical
assistance detail for each item.
Tobacco
Comprehensive smoke-free policy
Increase tobacco pricing
Point-of-purchase requirements
Hard-hitting media messages on policy, systems, and environmental change
Foundational Skills
Coalition management
Partnerships, community organizing/outreach
Leadership for policy, systems, and environmental change
Public health law skills and practices
Hard-hitting media messages on policy
November 2011 • Page 35
Technical Assistance Detail
Tobacco
General
The campaign can assist in:
Research, including development of fact sheets
Communications, specifically message research, messaging, materials development, earned
and paid media ideas and execution, and media relations
Advocacy strategy to support comprehensive smoke-free laws
Messaging, strategic planning, grassroots organizing, event ideas, etc.
Comprehensive Smoke-free Air Policy
The can provide technical assistance on:
Countering opposition claims, air quality monitoring, public opinion polling, and using
research for media and policy advocacy.
Execution and integration of advocacy campaigns on smoke-free policy, using existing
materials on the smoke-free issue which can be used by advocates.
Point-of-Purchase Requirements
The campaign can provide technical assistance on:
Exposing tobacco industry tactics at point of sale, advice on how state and local actions are
impacted by FDA authority, and using research for media and policy advocacy
Execution and integration of advocacy campaigns and working to pass FDA legislation,
which places limits on tobacco company marketing.
Increasing Tobacco Pricing
The campaign can provide technical assistance on:
Countering opposition claims, air quality monitoring, public opinion polling, and using
research for media and policy advocacy.
Research, Media, and Policy Advocacy
Aside from tobacco-specific experience and expertise, campaign staff members have general
expertise in research and media and policy advocacy and have conducted trainings on media and
policy advocacy on other public health issues.
November 2011 • Page 36
Foundational Skills
The campaign provides a wide range of resources to assist communities in raising public
awareness of the cost of tobacco, implementing smoke-free policies and legislation, and
sustaining such changes over time. Details can be found on the campaign’s Web site.
Population-Specific Expertise
General population
Primary Technical Assistance Point of Contact
Jessica Guilfoyle
202-481-9320
[email protected]
For More Information
www.tobaccofreekids.org
November 2011 • Page 37
Cherokee Nation (Peer Mentoring Community)
Technical Assistance Summary
Click on each heading name (i.e., Tobacco, Nutrition, Built Environment/Physical Activity, or
Foundational Skills) to skip to the technical assistance detail for each item.
Tobacco
Increase tobacco pricing
Nutrition
Understanding and using wellness policies to achieve school-based objectives
School food environment (e.g., vending, competitive foods, food service)
Health-promoting opportunities for local communities and states in the Food, Conservation,
and Energy Act
Built Environment/Physical Activity
Physical education in schools; physical activity in afterschool and childcare
Foundation Skills
Partnerships, community organizing/outreach
Leadership for policy, systems, and environmental change
Public health law skills and practices
Technical Assistance Detail
Tobacco
7th Generation Action Institute
The 7th Generation Action Institute provides in-depth training on development of partnerships
and collaboration between tribes and state departments of health in commercial tobacco control
and prevention that are both effective and respectful of tribal sovereignty. Workshops and
training will include:
November 2011 • Page 38
Effective commercial tobacco tax compacts to ensure evidence-based pricing strategies
Use of GIS mapping
School Health Index, School Wellness inventory to identify burden data in schools within
tribal jurisdictions and/or with high numbers of AI/AN students
How to work with schools to organize SWAT teams to effect 24/7 commercial tobacco-free
policies on school campuses and events
SWAT Advocacy Training
The SWAT youth organization is a training to mobilize, educate and equip Cherokee Nation
youth to unite against Big Tobacco. The advocacy training is working to empower youth to work
towards a tobacco free future and committed to developing leadership skills in youth through
training in tobacco issues, media literacy, policy development, presentation skills. In providing
leadership opportunities at the state and local levels, SWAT is building the capacity of its
advocates to enable environmental and policy change.
Policy, Systems, and Environment National Action Institute
The Action Institute will have two tracks (1) Commercial Tobacco Policy, Systems and
Environmental Change Track and (2) Nutrition, and Physical Activity Policy, Systems and
Environmental Track. The tobacco track will provide participants with monitoring and
surveillance data linking the use of commercial tobacco to disproportionate adverse health
effects among AI/AN populations. The Commercial Tobacco PSE Change Track will provide
evidence-based workshops, training, TA, and resources in the areas of evidence-based practices
leading to decreased tobacco use in adults and youth and decreased youth initiation. Action
Institute will target AI/AN tribal leaders (e.g., tribal chairmen; tribal attorneys general; tribal
health administrators; tribal schools superintendents, tribal directors of revenue; tribal gaming
leaders
Nutrition, Built Environment/Physical Activity
Policy, Systems, and Environment National Action Institute
Nutrition, and Physical Activity Policy, Systems and Environmental Change is one of two tracks
at the National Action Institute. Details are in the previous paragraph.
Healthy Schools Action Institute
Tools for Schools Action Institute is a training held for schools, primarily focused at Wellness
and Fit and Healthy School Committees. Workshops include nutrition content and how to teach
nutrition concepts in the classroom, P.E., after-school programs, etc. Workshops focus on how
to promote and include more minutes of physical activity throughout the day, how to supply
students with more access to fresh fruits and veggies and much more. All workshops are related
to improving the health of our children and giving the teachers/staff the tools and innovative
ideas on how to teach these concepts throughout the school day and create an environment
conducive to healthy choices. Workshops also focus on policy, system and environmental
change strategies to achieve a healthier lifestyle for students and community
November 2011 • Page 39
Foundational Skills
Healthy Communities Action Institute
The Cherokee Nation Strategic Alliance for Health Program provides a Healthy Communities
Annual Action Institute for community and school partners to receive ongoing support and
technical assistance to implement at the local level policy, system and environmental change
strategies that impact chronic disease. Participants are provided resources and tools that address:
examples of strategy implementation, evaluation indicators, and awareness of local, state and
national resources available and face-to-face interaction with local communities with similar
issues that can share challenges, barriers and steps to successful strategy implementation
Population-Specific Expertise
American Indian
General population
Primary Technical Assistance Point of Contact
Lisa Pivec, MS
Director, Community Health Promotion
Cherokee Nation Health Services Group
918-453-5616 (Office)
918-822-2535 (Cell)
918-458-6224 (Fax)
[email protected]
For More Information
www.cherokee.org
November 2011 • Page 40
Community Food Security Coalition
Community Food Security Coalition is a national alliance of 450 member organizations working
to strengthen the national movement and to build community-based food systems through policy
advocacy, training and technical assistance.
CFSC is a co-convener of the Healthy Corner Stores Network, a partnership led by CFSC, The
Food Trust, Public Health Law & Policy, and Urban Development.
Technical Assistance Summary
Click on each heading name (i.e., Nutrition or Foundational Skills) to skip to the technical
assistance detail for each item.
Nutrition
Food procurement (schools, hospitals, municipalities, systems)
Zoning, licensing, and incentives to improve access to healthy food
Population approaches to increase access to healthy foods in low-income communities
Local impact of Healthy Hunger-Free Kids Act
Health-promoting opportunities for local communities and states in the Food, Conservation,
and Energy Act
Food pricing strategies
Foundational Skills
Coalition management
Partnerships, community organizing/outreach
Leadership for policy, systems, and environmental change
Health equity
Technical Assistance Detail
Nutrition
Food Procurement
The Farm to School program organizes workshops and presentations to inform communities
about farm to school projects and brings together farmers, school food service directors, parents
and community organizers to address challenges and opportunities involved in creating a Farm to
School project. Assistance is provided on:
How to identify farmers
Working with school food service directors
Creating town hall meetings
November 2011 • Page 41
Zoning, Licensing, and Incentives to Improve Access to Healthy Food
CFSC is a co-convener of the Healthy Corner Store Network. The Network supports efforts to
increase the availability and sales of healthy, affordable food through small-scale stores in
underserved communities. The Network brings together community members, local government,
nonprofits, funders and others across the country to share best practices and lessons learned and
develop effective approaches to challenges. Technical assistance includes monthly Webinars, inperson meetings at national conferences, the Healthy Corner Store Network Web site and a
listserv.
Food Pricing Strategies
Technical assistance for storeowners, farmers’ market vendors, and others actively involved in
sale and purchase of healthy foods is available via conference call, onsite visits, and a variety of
publications and other resources including toolkits and promotional materials.
Understanding Impacts of Federal Legislation in Local Communities and Local
Opportunities/Local impact of Healthy Hunger-Free Kids Act
CFSC policy staff supported the passage of the Healthy Hunger-Free Kids Act (S.3307) and will
continue to advocate for its implementation and effectiveness as well as undertake analysis and
tracking to determine its impact.
Understanding Impacts of Federal Legislation in Local Communities and Local
Opportunities/Health-promoting opportunities for local communities and states in the Food,
Conservation and Energy Act (Farm Bill):
CFSC policy staff members are conducting outreach, including regional listening sessions and
phone calls, interviews, and surveys to help form a comprehensive platform for the farm bill
described above. The policy team also is developing tools and informational resources on a range
of federal legislative and administrative policies related to community food security.
Foundational Skills
Coalition Management
The Community Food Security Coalition has a diverse membership of organizations from social
and economic justice, anti-hunger, environmental, community development, sustainable
agriculture, community gardening, and other fields. CFSC provides expertise in training,
networking and advocacy to further the efforts of grassroots groups to create effective solutions
from the ground up.
Leadership for Policy, Systems and Environmental Change
Technical assistance includes workshops, publications and other resources to build capacity of
community food security advocates and to support the development of effective CFS initiatives.
CFSC directs a committee focused on policy planning, implementation and advocacy comprised
of diverse membership. In addition, CFSC also supports the development and operation of
November 2011 • Page 42
current and emerging Food Policy Councils. CFSC provides information about food policy
councils in the United States via its Web site and in response to specific inquiries, as well as
provides tailored assistance to councils to help them strategize, problem-solve and plan. Regional
networking meetings are held to bring together food policy council leadership to network and
share information.
Community Organizing/Outreach
Examples of technical assistance around community outreach, organizing and network include
hosting CFSC’s annual conference and an inaugural national conference on local and state food
policy May 2011.
Population-Specific Expertise
Hispanic/Latino
18-29-year-olds
Rural
African American
Seniors
General population
Urban
Low socioeconomic status
Primary Technical Assistance Point of Contact
Sara Padilla
[email protected]
Other Organization Experts
Marion Kalb
Director, National Farm to School Network
505-474-5782
[email protected]
For More Information
www.foodsecurity.org
November 2011 • Page 43
Community Initiatives
Community Initiatives (CI) is a network of professionals and partner organizations dedicated to
building healthy and whole communities. The CI team’s combined experience includes working
with leaders from over 300 communities to improve the health of their social, economic, and
physical environments. Serving as coaches, consultants, and facilitators, CI helps a wide range of
organizations, multisector partnerships, and national initiatives to shape collaborative approaches
focused on measurable change.
Team members bring expertise in the areas of strategic planning, coalition development,
governance, and community and organizational development.
Technical Assistance Summary
Click on each heading name (i.e., Nutrition or Foundational Skills) to skip to the technical
assistance detail for each item.
Foundational Skills
Coalition management
Partnerships, community organizing/outreach
Sustainability
Technical Assistance Detail
Foundational Skills
Coalition Management
Effective coalition development and management are central to the immediate and long-term
success of CPPW efforts. The CI team, having worked with hundreds of community coalitions
using a policy, systems and environmental change approach, offers local leaders a unique mix of
result -focused services, including:
Methods and tools for assessing the coalition’s strengths and vulnerabilities
Consulting and coaching services to enhance a coalition’s leadership, structures and practices
Skills training for effective decision making, action taking, stakeholder engagement and
sustainability planning
CI delivers custom workshops on this topic area, as well as tailored consulting engagements
with local coalition leaders and staff.
Partnerships, Community Organizing, Community Outreach
Efforts to establish healthier communities through policies, systems and environmental (PSE)
changes will invariably require unique sets of partnership strategies and skills. For the last 15
November 2011 • Page 44
years the CI team has provided consulting, training and coaching services for building and
enhancing partnerships, including:
Strategies and skills for engaging the broader public around place-based changes
Skill development and strategies for building strategic partnerships across different
community sectors
Growing partnership among multiple collaborative efforts focused on similar objectives
Effectively engaging both grassroots leaders and policy makers
CI delivers custom workshops on this topic area, as well as tailored consulting engagements with
local coalition leaders and staff.
Sustainability
CI brings experience, tools and examples from its consulting work to help coalition leaders in
figuring out the right formula for ―sustaining‖ their efforts and results. Sustainability, a crucial
and timely topic, can be viewed from multiple angles:
How do we maintain and/or grow the resources?
How do we organize, develop lasting structures/partnerships that can continually adapt and
deliver change and ongoing results?
How do we establish a community culture that supports better health for everyone in our
community?
These are some of the fundamental questions that leaders of local change efforts are asking. The
CI team brings demonstrated skills and expertise to help leaders discover their optimal answers
to these crux sustainability questions.
Peer-to-Peer Learning
CI team members have deep expertise in helping groups and networks to develop and use
effective peer learning strategies. These techniques are particularly useful to community leaders,
such as those who are guiding CPPW communities, who are pioneering new approaches. Peer
learning or coaching is based on Action Learning—essentially doing and learning at the same
time. CI has experience with in-person, phone -based, virtual and blended forms of peer
learning/coaching.
Designing and Helping Guide Outcome and Action-Oriented Learning Events
The CI team has helped national networks, organizations and local communities to design and
implement highly engaging and productive learning events or summits. CI team members help
organizers by:
Crafting a design (including an agenda) to meet the specific desired outcomes of the event
Create a highly engaging learning environment based on proven adult learning principles
Facilitate (to the extent desired) key portions of the learning event
Help design for and support follow-on actions from the learning event
Deliver training on areas of CI expertise (to extent desired)
November 2011 • Page 45
CI views this as a collaborative process, co-creating and delivering a learning event based on the
specific aspirations and needs to the local organizers.
Population-Specific Expertise
Rural
Urban
General population
Primary Technical Assistance Point of Contact
Roxanne Medina-Fulcher
Chief Operating Officer
[email protected]
For More Information
http://www.communityinitiatives.org
November 2011 • Page 46
The Food Trust
The Food Trust is a Philadelphia-based nonprofit organization whose mission is to provide
access to affordable, nutritious food. Since its founding in 1992, the Trust has received national
recognition for its innovative programs to reduce the burden of childhood obesity and other dietrelated diseases in underserved communities. With a staff of 75 employees, the organization
provides programs and services to increase access to nutritious food in underserved areas,
educate children and adults about the importance of healthy diets, and build sustainable
communities where everyone has access to healthy, affordable food.
The Food Trust’s programs are geared toward diverse minority communities and low-income
children and families.
Technical Assistance Summary
Click on each heading name (i.e., Nutrition or Foundational Skills) to skip to the technical
assistance detail for each item.
Nutrition
Food procurement (schools, hospitals, municipalities, systems)
Zoning, licensing, and incentives to improve access to healthy food
Population approaches to increase access to healthy foods in low-income communities
Understanding implications of federal menu labeling requirements
School food environment
Understanding and using school wellness policies to achieve school-based objectives
Foundational Skills
Coalition management
Partnerships, community organizing/outreach
Leadership for policy, systems, and environmental change
Health equity
Sustainability
Pricing strategies
Technical Assistance Detail
Nutrition
Community Nutrition Policies
The Food Trust can provide technical assistance for communities working on a broad range of
nutrition policies and initiatives including the following:
Campaigns for healthier corner stores
Working with retailers to increase availability of healthier choices
Increasing access to farmers’ markets
November 2011 • Page 47
Operating school market programs
Developing school/after-school snack or beverage policies
Improving a la carte vending options
Healthier emergency food systems
Improving after-school nutrition environment
Nutrition and Physical Activity in Schools and Daycare
The Food Trust can:
Provide assistance in how to use school wellness policies to achieve school-based objectives
Provide models to move schools from wellness plans to action and implementation
Provide expertise on youth leadership development and ways to engage youth as agents of
change in the school environment
Provide assistance in using NAP SACC, a tool for evaluating child care nutrition policies and
practices and for developing improvement plans
Foundational Skills
Coalition Building
The Food Trust has expertise in building coalitions to improve community food access. The
Food Trust can:
Provide training on strategies and process necessary to bring new food retail projects to
underserved communities
Help coordinate local and regional food access partnerships that have representation from
community groups, food retail industry, store operators, and local planners and developers
Provide assistance in how to leverage public financing to increase private investment, and
how to structure public financing to create new and improved healthy food retail space.
How to Evaluate, Measure and Communicate Community Level Impact
Technical assistance will support CPPW grantees in developing their evaluation framework and
measuring the community impact of CPPW initiatives. Grantees can receive guidance on:
What data to collect
How to organize it
Support with the analysis, interpretation and reporting of evaluation findings
Population-Specific Expertise
Low socioeconomic status
Urban
General population
Other diverse populations
November 2011 • Page 48
Primary Technical Assistance Point of Contact
Stephanie Weiss
215-575-0444, ext. 140
[email protected]
For More Information
www.thefoodtrust.org
November 2011 • Page 49
Los Angeles County Tobacco Control and Prevention Program (Peer
Mentoring Community)
The Los Angeles County Peer Mentoring Consultative Support and Training
Initiative (PMCSTI) leadership team will partner with the CPPW Technical
Assistance Coordinator to determine the technical assistance needs of the
CPPW grantees. The LA County PMCSTI will work in close collaboration
with the other CPPW mentoring communities to streamline requests and
coordinate responses to grantees.
The LA County PMCSTI is able to conduct trainings (in-person, webinars, or via other
communication channels) and provide other forms of technical assistance, including toolkits
and presentations in policy adoption, health inequity, media, and evaluation.
Technical Assistance Summary
Click on each heading name (i.e., Tobacco or Foundational Skills) to skip to the technical
assistance detail for each item.
Tobacco
Comprehensive smoke-free policy (workplaces, bars, restaurants)
Increase tobacco pricing
Smoke-free multi-unit housing
Understanding Food and Drug Administration regulation of tobacco products
Hard-hitting media messages on policy, systems, and environmental change
Foundational Skills
Coalition management
Partnerships, community organizing/outreach;
Leadership for policy, systems, and environmental change
Health equity
Hard-hitting media messages on policy, systems, and environmental change
Technical Assistance Detail
Tobacco
Policy Adoption Model
The LA County Tobacco Control and Prevention Program developed a staged-based policy
campaign model, the policy adoption model, for effective fostering of adoption of local tobacco
control policies. The PAM is organized into key policy development and adoption topic areas:
Community assessment
Policy campaign strategy
Coalition building/broadening
November 2011 • Page 50
Policy campaign implementation
Policy implementation and enforcement
Within, these key topic areas, grantees will learn how to build capacity to address health
inequities through culturally competent approaches, methods of community assessment/data
collection, and approaches for developing outreach and media campaign strategies and/or plans.
The LA County mentoring team can provide a Webinar on PAM and/or in-person PAM trainings
that would include a real-life example of walking through one of five topic areas in the PAM
model. The training could cover all phases of the model or specific phases depending on the need
of the community with an appropriate timeframe (e.g., four hours to cover one phase or one-day
training to cover all phases of PAM). In addition, the team could add another day to apply PAM
to a grantee’s specific policy objective along with their community partners. This would include
applying the different campaign tools discussed in the PAM training.
Foundational Skills
Health Equity
To address health equity in social service agencies, LA County offers the following Webinars:
Smoke-Free Policies and Cessation Programs
This is available to grantees working with behavioral health and substance abuse treatment
centers and provides them with practical tools on how to implement smoke-free policies and
cessation programs. Grantees have the opportunity to participate in a two-day training for an
embedded peer-to-peer quit smoking program that incorporates individual and group-level
interventions.
Leveraging Partnerships for Vulnerable Populations
A Webinar is being developed on how to leverage private-public partnerships to reach vulnerable
populations (i.e. LA Sparks Women’s NBA team, Ralphs Pharmacy NRT give-away – a part of
the Kroger Grocery Store Corporation).
Innovative Outreach Strategies
The team can also provide a Webinar on how to use innovative outreach strategies (e.g.,
Protecting the Hood Against Tobacco Scum, which utilizes the principles of social justice and
community capacity building in the delivery of pre-cessation services to underserved, often hardto-reach populations).
The LA County PMCSTI will provide mentoring to strengthen policy efforts on specific
strategies that address health inequities among underserved disadvantaged groups, including
those with clinical and sub-clinical substance abuse, mental health conditions, the homeless,
LGBT, low-income, youth, minority, and veterans’ populations. Strategies and trainings include:
Peer-to-Peer Quit Smoking Program (embedded wellness and cessation program)
How to Go Smoke-Free: Social Service Agency Toolkit and Model Policy Templates
Media outreach and partnership development to reach underserved populations
November 2011 • Page 51
Digital Media
To address digital media, LA County offers the following Webinars:
Digital Media
The LA County mentoring team can provide a Webinar on how to digital media effectively,
including Facebook and Twitter, but also search engine optimization and microsites - key to
policy and community work.
Utilizing Digital Media for Population Specific Outreach
The LA County mentoring team can provide a Webinar on how to effectively outreach to
populations such as Hispanic/Latino, African American, Asian Pacific Islander Americans and
the LGBT community through traditional media and digital media tools, including social media.
Media Advocacy Tools and Strategies
Media Advocacy tools and strategies to complement policy campaigns (traditional media, mobile
marketing approaches, digital approaches, and social media approaches)
Health Impact Assessments
The LA County mentoring team can provide technical assistance on how policy analysis and
evaluation approaches can be utilized toward policy development and post-adoption policy
efforts:
using health impact assessments
using needs assessments
modeling of policy impact based on available resources to the local community
The LA County mentoring team can provide a Health Impact Assessment 101 Webinar for
grantees. In addition, staff members are available for in-person meetings with grantees to provide
one-on-one feasibility studies for their individual policy/MAPPS goals.
Population-Specific Expertise
General population
Primary Technical Assistance Contact
Linda Aragon, MPH
Director, Tobacco Control & Prevention Program
Department of Public Health
213-351-7811 (Office)
213-351-2710 (Fax)
[email protected]
November 2011 • Page 52
Other Organization Experts
Rachel Tyree
Christine Li
For More Information
www.publichealth.lacounty.gov/tob/index.htm
November 2011 • Page 53
Mark Fenton
Mr. Fenton is a national public health, planning, and transportation expert and former host of the
America’s Walking series on PBS television. He is the author of numerous books, including the
best-selling Complete Guide to Walking for Health, Weight Loss, and Fitness (Lyons Press, 2nd
ed., 2008). He helped develop the University of North Carolina’s national Safe Routes to School
curriculum and has facilitated dozens of Safe Routes to School state trainings and community
workshops across the country.
He has been a community design and physical activity expert for the Y-USA Pioneering
Healthier Communities program and the Centers for Disease Control and Prevention’s
ACHIEVE program, both at national Action Institutes and in visiting dozens of communities for
intensive local assessment, training, and planning activities. He has done both remote and onsite
coaching with communities developing detailed physical activity and nutrition plans, and is
conversant with professionals and advocates in a variety of allied disciplines, including physical
activity and public health; planning and land use; transportation planning and engineering;
architecture and landscape architecture; trails, greenways, parks, and recreation; school and
safety officials; economic development; and the private development community.
Specific areas of expertise include Safe Routes to School, complete streets and active
transportation, mixed-use zoning and comprehensive planning practices, and health impact
assessment.
Technical Assistance Summary
Click on each heading name (i.e., Nutrition, Built Environment/Physical Activity or
Foundational Skills) to skip to the technical assistance detail for each item.
Nutrition
Zoning, licensing, and incentives to improve access to healthy food
Built Environment/Physical Activity
Master planning/health impact assessments
Complete Streets
Zoning
Multi-modal pathway networks
Transportation demand management
Joint-use agreements
Health promoting opportunities in the federal transportation bill
Foundational Skills
Coalition management
Partnerships, community organizing/outreach
Leadership for policy, systems, and environmental change
Tapping into community development/re-development funds and structures
November 2011 • Page 54
Technical Assistance Detail
Nutrition
Zoning to Overcome Food Deserts, Support Community Gardening and School Health
Mark Fenton is a public health, planning, and transportation consultant with an engineering and
public policy background, and strong skills in community education and interdisciplinary
planning and facilitation.
Support for Full Leadership Teams (or Subsets) on Strategic Level Planning
Mr. Fenton can assist with moving from the general principles and goals of the Community
Action Plan to implementation at the community level on built environment and physical activity
goals. This also includes related topics in nutrition (e.g. zoning to overcome food deserts, support
community gardening) and school health (Safe Routes to School, shared use agreements).
Built Environment/Physical Activity
General
Mr. Fenton can guide strategic discussions, assist in setting priorities for intervention,
particularly in the following areas:
Master planning; specific pedestrian, bicycle, and active transportation plan development;
zoning ordinance updates; and subdivision and development regulations and guidelines.
Health impact assessments
Complete Streets−both the technical concepts, and implementation
Multi-use pathway networks
Transit and transportation demand management, which has health equity implications
Safe Routes to School (even for rural settings) and joint-use agreements
Zoning and licensing to address physical activity
Health-promoting opportunities for local communities and states in the Safe, Accountable,
Flexible, Efficient Transportation Equity Act
Community Walk Audit
Mr. Fenton provides facilitated walks in which elements of the physical environment are
experienced and discussed in the context of their influence on healthy behaviors. This is intended
to teach participants how to replicate such walk throughout the community to gather input and
build momentum for change.
Foundational Skills
Mr. Fenton can provide site visits to communities to:
Build interest and excitement around plan implementation
Provide specific education and technical guidance for professional staff and advocates
November 2011 • Page 55
Assist in assessing the physical, policy, and cultural environment of the community and set
specific action steps
Educating and engage some of the most challenging stakeholders outside the health arena,
such as elected and appointed officials and policy makers, professionals outside the health
arena and the private sector.
Specific activities include but are not limited to a Community Asset Review and a Health
Summit. A review includes windshield tour of typical environments and challenges, as well as
discussion of policy issues. A summit can bring myriad disciplines together in a three- to sixhour session that includes education and facilitated work on developing specific action steps
toward building a healthier community environment. Mr. Fenton also can facilitate meetings of
community boards, advocates, and local leadership.
Population-Specific Expertise
Rural
Urban
General population
Organization Expert
Mark Fenton
781-910-4466
781-545-5004 (Home Office)
[email protected]
November 2011 • Page 56
Minnesota Department of Health (Peer Mentoring Community)
Minnesota Department of Health will share lessons learned about process,
implementation and outcomes in order to increase each community’s capacity
to implement policy, systems and environmental change approaches to increase
physical activity, improve nutrition and decrease tobacco use.
Specific areas of expertise include smoke-free multi-unit housing; engaging the business
community; policy, systems, and environmental change skills; and “Great Trays,” Minnesota’s
school food nutrition program.
Technical Assistance Summary
Click on each heading name (i.e., Tobacco, Nutrition, or Foundational Skills) to skip to the
technical assistance detail for each item.
Tobacco
Smoke-free multi-unit housing
Nutrition
School food environment (e.g., vending competitive foods, food service)
Foundational Skills
Coalition management
Partnerships, community organizing/outreach
Leadership for policy, systems, and environmental change
Technical Expertise Detail
Tobacco
Smoke Free Multi-Unit Housing
Minnesota is a leader in the area of smoke-free multi-unit housing. Consultation and materials
will be available regarding how to educate about and advocate for smoke-free multi-unit
housing. Information will be provided on implementing a smoke-free policy, advice on avoiding
pitfalls, also a model lease and other educational materials.
Nutrition
School Food Environment
Consultation and lessons learned are available on the Minnesota model, Great Trays, which
supports Minnesota schools with increased access to healthy foods and skill-based training. This
project brings eight statewide organizations together. Partners will work with Minnesota School
Food Buying Group, a non-profit cooperative.
November 2011 • Page 57
Foundational Skills
Coalition Management
Training and consultation is available on how to engage businesses in their coalitions;
connections between business and the built environment will also be explored.
Leadership for Policy, Systems, and Environmental Change
Examples of lessons learned include local interventions, passing and maintaining a statewide
secondhand smoke law, securing and maintaining statewide obesity program funding.
Population-Specific Expertise
General Population
Primary Technical Assistance Contact
Chris Tholkes
[email protected]
For More Information
www.health.state.mn.us/divs/oshii/cppw/index.html
November 2011 • Page 58
National Association of Latino Elected and Appointed Officials
Educational Fund
The NALEO Educational Fund is the leading nonprofit organization that
facilitates full Latino participation in the American political process, from
citizenship to public service.
Technical Assistance Summary
Click on each heading name (i.e., Nutrition or Foundational Skills) to skip to the technical
assistance detail for each item.
Foundational Skills
Coalition management
Partnerships, community organizing/outreach
Leadership for policy, systems, and environmental change
Health equity
Sustainability
Hard-hitting media messages on policy
Technical Assistance Detail
Foundational Skills
Webinars
September 29, 2011 – Navigating the Politics of Change
January 27, 2012 – Building a Base of Support/ Coalition Building
May 24, 2012 – Developing a Message/Effective Communication and Advocacy
National Convening
The NALEO Educational Fund is holding four national three-day intensive trainings consisting
of informational panels, workshops, and strategy sessions. The in-person meetings will be
complemented with Webinars and other technical assistance resources highlighting key
governance skills such as:
Recognition of decision-making capacity
Utilization of data
Navigating the politics of change
Messaging
Effective communication and advocacy
The NALEO Educational Fund is selecting 40-50 participants (CPPW communities will be given
priority) for each policy Institute. Latino elected officials from all levels of government are
encouraged to take advantage of this opportunity. Travel scholarships are available to cover
November 2011 • Page 59
roundtrip airfare, as well as a two-night hotel stay. Scholarships are limited and available
through a short application process.
February 24–26, 2012 – NALEO Policy Institute on Healthy Communities in San Francisco,
California
April 20–22, 2012 – NALEO Policy Institute on Healthy Communities in Chicago, Illinois
Population-Specific Expertise
Hispanic/Latino
Rural
Low socioeconomic status
Urban
Primary Technical Assistance Contact
Stephanie Ramirez
Deputy Director of Constituency Services
213-747-7606, ext. 4425
[email protected]
For More Information
www.naleo.org
November 2011 • Page 60
National Association for Sport and Physical Education
The preeminent national authority on
physical education and a recognized leader
in sport and physical activity, the National
Association for Sport and Physical
Education is a nonprofit professional
membership association that sets the
standard for practice in physical education and sport. NASPE envisions a society in which all
individuals are physically educated and participate in lifelong physical activity. Towards this
vision, NASPE seeks to enhance knowledge, improve professional practice, and increase support
for high-quality physical education, sport, and physical activity programs.
NASPE’s 15,000 members include K–12 physical education teachers, coaches, administrators,
researchers, and college/university faculty who prepare professionals in these areas.
Technical Assistance Summary
Click on each heading name (i.e., Nutrition or Foundational Skills) to skip to the technical
assistance detail for each item.
Physical Activity
Joint-use agreements
Physical education in schools (after school and childcare included)
Technical Assistance Detail
Physical Activity
Physical Activity in Schools (Recess, Intramurals and Interscholastic Sports)
NASPE and its partners offer Webinars, publications, consultation, and workshops geared
toward enhancing knowledge, improving professional practice, and increasing support for high
quality physical education, sport, and physical activity programs. NASPE:
Concentrates on comprehensive school physical activity programs that consist of five
components that include physical education, physical activity during school, physical activity
before and after school, staff involvement and family and community involvement for early
childcare settings and elementary, middle and high schools
Provides expertise on recess, intramurals and interscholastic sports, and physical activity
breaks in the classroom (incorporating movement during traditional classroom and
curriculum for 5-10 minutes at a time)
November 2011 • Page 61
Packaged Workshops
PIPEline Workshops provide state of the art, standards-based in-service training for K-12
physical educators. The workshops include full or half-day from a PIPEline professional
instructor as well as a notebook of relevant material for each participant to take back and use.
The following workshops are described at www.naspeinfo.org/pipeline.
Active Gaming and Interactive Fitness
Technology II: Applications for Physical Education Instruction
Curriculum Development: K-12 Physical Education
Instructional Practices: K-12 Physical Education
Instructional Models in Standards-Based Physical Education
Assessment Strategies: K-12 Physical Education
Let’s Get Moving: Physical Activity for Children Ages 3-5
STARS: Creating a ―Program of Excellence‖ Portfolio
Integrating Technology: K-12 Physical Education
Prolink
Prolink provides NASPE expert consultants who are available to customize an in-service
program, provide support and guidance for curriculum review, or any sport or physical education
project.
Physical Best
Physical Best is a comprehensive health-related fitness education program developed by physical
educators for physical educators. www.naspeinfo.org/physicalbest
Population-Specific Expertise
General population
Primary Technical Assistance Contact
Kristin Cipriani
Program Manager
703-476-3460
[email protected]
For More Information
www.naspeinfo.org
www.aahperd.org/naspe
www.headstartbodystart.orgwww.naspe.org
November 2011 • Page 62
National Association of State Boards of Education
For more than 50 years, the National Association of State Boards of
Education has assisted state boards of education, other state policymakers
and local education agencies in their efforts to promote high quality
education, including healthy and safe schools.
NASBE provides capacity building assistance to support effective policies and connecting
states with promising and evidence-based programs to implement the policies.
Technical Assistance Summary
Click on each heading name (i.e., Nutrition, Built Environment/Physical Activity, or
Foundational Skills) to skip to the technical assistance detail for each item.
Nutrition
Food procurement
Sugar-sweetened beverage media
Understanding and using wellness policies to achieve school-based objectives
Local impact of Healthy Hunger-Free Kids Act
Built Environment/Physical Activity
Physical education in schools (after school and childcare included)
Foundational Skills
Coalition management
Partnerships, community organizing/outreach
Leadership for policy, systems, and environmental change
Health equity
Sustainability
Technical Assistance Detail
Nutrition
Food Procurement
NASBE staff has expertise in providing assistance for:
Implementation of local wellness policies and the federal meal programs
Meeting the current nutrition standards for both reimbursable meals and competitive foods
Understanding newly proposed standards, and with the development and implementation of
standards that exceed the quality of current regulations
November 2011 • Page 63
Sugar-Sweetened Beverage Media
NASBE has worked with states, school districts and schools to successfully develop and
implement food marketing policies that eliminate sugar sweetened beverage advertising on
school campuses. NASBE staff members have:
Helped state leaders create coalitions to assess existing school food policies and develop
stronger policies based on national recommendations and existing models
Assisted in translating policy to state legislation and worked with state leaders to successfully
guide new policies through the legislative process
Provided expertise in successful implementation of all types of school food policies at the
state, district and local levels.
Understanding and Using Wellness Policies to Achieve School-Based Objectives
NASBE staff members can advise in the assessment, development and implementation of school
wellness policies based on national recommendations and existing models.
Local Impact of Healthy Hunger-Free Kids Act
NASBE staff members have has extensive knowledge of the Healthy Hunger-Free Kids Act and
can provide resources and training to help states, school districts and schools understand and
prepare for the changes that will occur.
Built Environment/Physical Activity
Physical Education in Schools (Afterschool and Childcare Included)
NASBE can:
Help state leaders create coalitions to assess existing physical education and physical activity
policies and develop stronger policies based on national recommendations and existing
models
Help translate policy to state legislation and worked with state leaders to successfully guide
new policies through the legislative process
Assist in successful implementation of physical education and physical activity policies at the
state, district and local levels in both school and childcare settings
Foundational Skills
Coalition Management / Community Organizing and Outreach
NASBE has assisted state boards of education and state departments of education with building
and maintaining coalitions of community stakeholders to serve as key advisors in policy
development and implementation. In addition to leveraging these existing relationships at the
state level, NASBE can advise organizations at all levels in the process of meaningfully
involving community partners in their own short- and long-term projects and programs.
November 2011 • Page 64
Leadership for Policy, Systems and Environmental Change
NASBE staff members have helped state leaders create coalitions to assess existing school health
policies and develop stronger policies based on national recommendations and existing models.
The organization also has helped translate these to state legislation and worked with state leaders
to successfully guide new policies through the legislative process. Additionally, NASBE has
expertise in implementation of school health policies at the state, district and local levels in both
school and childcare settings.
Health Equity
NASBE works with coalitions to understand the special needs of diverse populations and
successful approaches for ensuring efficient use of resources to meet these, leveraging
relationships and providing advice about best practices for effectively serving all types of
communities and individuals.
Sustainability
NASBE includes sustainable change in all of its policy development and implementation work.
The organization can help states, schools and school districts think strategically about the use of
resources and relationships to ensure that their work will result in maximum long-term impact
Population-Specific Expertise
Hispanic/Latino
Military
African American
American Indian
LGBT population
Rural
Asian/Pacific Islander
Low socioeconomic status
General population
Primary Technical Assistance Contact
Rachelle Chiang
[email protected]
For More Information
www.nasbe.org
November 2011 • Page 65
National Complete Streets Coalition
The National Complete Streets Coalition
works to transform transportation policy,
planning, and practice so roads begin to
serve everyone who is using them,
including transit users, bicyclists, and
pedestrians of all ages and abilities.
Groups representing users of the
transportation system, transportation practitioners, and organizations with concerns ranging from
the environment to public health are all active members of the coalition. NCSC works for the
adoption and effective implementation of Complete Streets ordinances, laws, and other policies
at the local, state, and federal levels through media advocacy, coalition building, peer
information-sharing, and professional training and technical assistance.
NCSC offers five types of hands-on workshops tailored to each client’s jurisdiction or state: an
introductory workshop, a policy development workshop, an implementation workshop, a
coalition-building workshop, and a workshop designed for use by a regional agency such as a
metropolitan planning organization.
Technical Assistance Summary
Click on each heading name (i.e., Built Environment/Physical Activity or Foundational Skills) to
skip to the technical assistance detail for each item.
Built Environment/Physical Activity
Master planning/health Impact assessments
Complete Streets
Zoning
Multi-modal pathway networks
Transportation demand management
Joint-use agreements
Foundational Skills
Coalition management
Partnerships, community organizing/outreach
Leadership for policy, system, and environmental change
Tapping into community development and re-development funds and structures and other
local supports
November 2011 • Page 66
Technical Assistance Detail
Built Environment/Physical Activity
Complete Streets is a powerful systems change model that:
Creates the political will to change the priorities of transportation planning to encourage
active travel, and then follows up with four clear steps to effective implementation
Offers highly effective Complete Streets policy development and implementation workshops,
which engage decision makers, stakeholders, and agency professionals in a highly interactive
daylong session
Provides access to nationally recognized experts trained in Complete Streets that help build
local leadership through an agenda tailored to each community's needs
Organize Webinars and phone assistance calls specific to CPPW communities' Complete
Streets needs to encourage peer exchange of ideas and resources and to draw from
experiences both within and outside of the CPPW network
Provides one-on-one evaluation of draft policy documents and strategic advice via email and
phone
In-person meetings with our workshop instructor corps
Foundational Skills
Leadership for Policy, Systems, and Environmental Change
NCSC guides communities through the process of implementing a Complete Streets policy,
using the framework of four steps to implementation and tools for evaluating implementation
progress. NCSC can help make connections across sectors to help replicate the organization’s
diverse national coalition on a local level.
Population-Specific Expertise
Rural
Low socioeconomic status
Urban
Seniors
Primary Technical Assistance Contact
Stephanie Seskin
773-270-3534
[email protected]
For More Information
www.completestreets.org
November 2011 • Page 67
National Recreation and Park Association
The National Recreation and Park Association is dedicated to educating professionals and the
public on the essential nature of parks and recreation. Through learning opportunities, research,
and communications initiatives, NRPA strives to generate significant public support for our
movement in order to advance the development of best practices and resources that will make
parks and recreation indispensable elements of American communities.
NRPA advocates for increased national funding for parks and recreation through federal
grants and initiatives that support healthy lifestyles, economic vitality and environmental
stewardship. It is hub for connecting advocates, professionals, suppliers and government
leaders in this effort.
Technical Assistance Summary
Click on each heading name (i.e., Nutrition, Built Environment/Physical Activity, or
Foundational Skills) to skip to the technical assistance detail for each item.
Nutrition
Zoning, licensing, and incentives to improve access to healthy food
Population approaches to increase access to healthy foods in low-income communities
School food environment (vending, competitive foods, food service)
Built Environment/Physical Activity
Master planning/health impact assessments
Complete Streets
Zoning
Multi-modal pathway networks
Transportation demand management
Joint-use agreements
Foundational Skills
Coalition management
Partnerships, community organizing/outreach
Leadership for policy, systems, and environmental change
Technical Assistance Detail
Nutrition
Community Nutrition Policies
Park and recreation agencies throughout the United States provide nutritious food to children
through summer and before/after school food service programs. Through a series of education
and communication tools, NRPA:
November 2011 • Page 68
Increased the number of agencies participating in the program and augment the number of
children fed
Supports increasing access to healthy food in low-income communities by promoting
community gardens through a number of programs and online resources
Offers a number of topically focused Webinars and policy roundtables on increasing access
to healthy foods in low income communities
Provides direct consultation to CPPW communities by linking them with experts, resources,
and other communities who have had success increasing access to healthy food choices.
Built Environment/Physical Activity
Resources Available
Park and recreation departments bring valuable experience and knowledge regarding health
and wellness programs that should be incorporated into the built environment. NRPA:
Leverages resources through existing resources developed through ACHIEVE and other
member programs
Offers a number of topically focused Webinars and policy roundtables around the built
environment including trail stewardship, planning and zoning, signage, and active
transportation
Provides direct consultation to CPPW communities by linking them with both experts in the
field and other communities who have had success increasing physical activity by improving
the built environment
Reduced Fees to Improve Access to Recreational Facilities
Some park and recreation agencies provide reduced fees and rates to improve access to
recreational facilities. Reduced fees encourage participation from individuals in the community
who are sometimes unable to participate in physical activity opportunities due to limited income.
Through NRPA’s large network of members and affiliates can:
Track these practices and disseminate information to the broader park and recreation
community to highlight the benefits of offering reduced fees
Provide strategies for working with local government to implement reduced fees
Increased Physical Activity Opportunities
NRPA is offering a number of topically focused Webinars and policy roundtables on increasing
opportunities for physical activity in low income communities. NRPA can:
Provide direct consultation to CPPW communities by linking them with experts, resources,
and other communities who have had success providing more opportunities for physical
activity through before/afterschool programs at park and recreation agencies.
November 2011 • Page 69
Foundational Skills
Best Practices Tracking and Other Services Available
Some park and recreation agencies provide reduced fees and rates to improve access to
recreational facilities. Reduced fees encourage participation from individuals in the community
who are sometimes unable to participate in physical activity opportunities due to limited income.
NRPA’s large network of members and affiliates enables it to track these practices and
disseminate information to the broader park and recreation community to highlight the benefits
of offering reduced fees and strategies for working with local government to implement reduced
fees.
Population-Specific Expertise
General population
Primary Technical Assistance Contact
Erika Terl, MA
Senior Program Manager
Office: 703-858-4730
Mobile: 703-554-3062
[email protected]
For More Information
www.nrpa.org
November 2011 • Page 70
New York City Department of Health and Mental Hygiene (Peer
Mentoring Community)
The NYC Department of Health and Mental Hygiene will provide mentees with tailored
mentoring and technical assistance customized to meet the specific needs of their community.
Technical Assistance Summary
Click on each heading name (i.e., Tobacco, Nutrition, or Foundational Skills) to skip to the
technical assistance detail for each item.
Tobacco
Comprehensive smoke-free policy (workplaces, bars, restaurants)
Increase tobacco pricing
Smoke-free multi-unit housing
Point-of-purchase requirements
Understanding FDA regulation of tobacco products
Nutrition
Food procurement (schools, hospitals, municipalities, systems)
Hard-hitting media messages on policy, systems, and environmental change
Built Environment/Physical Activity
Master planning/health impact assessments
Complete Streets
Zoning
Multi-modal pathway networks
Transportation demand management
Joint-use agreements
Hard-hitting media messages on policy, systems, and environmental change
Foundational Skills
Coalition management
Partnerships, community organizing/outreach
Leadership for policy, systems, and environmental change
Hard-hitting media messages on policy, systems, and environmental change
November 2011 • Page 71
Technical Assistance Detail
Tobacco/Foundational Skills
The NYC Department of Health and Mental Hygiene will provide mentees with tailored
mentoring and technical assistance customized to meet the specific needs of their community and
CPPW tobacco control activities as it relates to:
Implementing data collection, use and dissemination strategies to support policy goals
(related to: usage bans, sales restriction, labeling/signage/placement, and evidenced-based
pricing strategies to discourage tobacco use)
Implementing and evaluating regulatory and legislative smoke-free policies (workplaces,
bars, restaurants)
Incorporating media strategies at all stages (related to: hard-hitting counter-advertising, usage
bans, sales restriction, labeling/signage/placement, and evidenced-based pricing strategies to
discourage tobacco use)
Forming and maintaining coalitions necessary to support smoke-free policies
Mentees will have access to:
One-on-one technical assistance from all Bureau of Tobacco Control units, available on
media/education, research/evaluation, policy, cessation
Webinars, conference calls, conferences on effective strategies, best practices and resources
on, available on developing and evaluating hard-hitting media campaigns; Identifying and
strengthening community resources; Collecting data, monitoring progress and evaluating
outcomes
DOHMH’s educational materials, data collection tools, templates and more
Mentees will also be provided with monthly phone calls with DOHMH to check-in regarding
their needs, progress, setbacks and next steps (a more intensive schedule of technical assistance
can be provided, depending on the need of the community).
Nutrition
Food Procurement
The NYC Department of Health and Mental Hygiene and School Food FOCUS is hosting two
regional School Food Procurement Conferences that will bring together a wide variety of people
involved in school food, including CPPW staff and school food service directors, to discuss
issues around providing healthy, local and responsibly produced food to children. Mentees and
their school district counterparts will hear from their school food peers about practical steps
towards changing procurement practices on a large scale. They will also engage in round-table
discussions on school food issues and discuss salient topics and questions with school food
service directors, vendors, and others involved in the process of changing procurement.
In addition, conference attendees will have the opportunity to meet food vendors who may be
able to provide products that better fulfill school and health department priorities for improved
November 2011 • Page 72
foods. Prior to the SFPC, the NYC Department of Health and Mental Hygiene and FOCUS will
work with mentees and their partner school district to identify priority topics of school food
procurement and follow-up on objectives and issues explored at the conferences will be
provided.
Promoting Breast Feeding in Hospitals
The NYC Department of Health and Mental Hygiene offers a breastfeeding in hospitals
mentoring activity comprised of several components:
A Webinar hosted by the department’s Bureau of Maternal, Infant and Reproductive Health
on how to facilitate system-level change in hospitals by adopting baby-friendly practices.
Effective strategies, tools and resources will be shared on engaging hospitals, structuring
relationships and facilitating meetings, developing and delivering educational materials and
staff training, collecting data, monitoring progress and evaluating outcomes, and identifying
and strengthening community resources.
Advice from the executive staff of Baby-Friendly USA, the only U.S. organization that can
certify hospitals as ―baby-friendly,‖ and technical assistance from Baby-Friendly USA for a
select group of maternity hospitals identified within a jurisdiction
Educational materials, data collection tools, templates and much more from the department’s
work with local hospitals, including lessons learned and troubleshooting tools
National Salt Reduction Initiative Mentoring
The National Salt Reduction Initiative, lead by the department, has received support for
enhanced partner outreach through the CPPW mentoring grant. NSRI partners have committed to
the goal of a 20 percent reduction in population sodium intake by working with industry as part
of a voluntary, public process. The NSRI mentoring project provides guidance to NSRI partners
on outreach to the food industry, for example packaged food manufacturers, restaurants, and
supermarkets, to reduce sodium in packaged and restaurant food by meeting NSRI targets; and
one-to-one technical assistance, Webinars and resources on sodium reduction strategies.
Transfat Restriction Mentoring
NYC Department of Health and Mental Hygiene will provide one-on-one technical assistance,
materials and resources on transfat restriction strategies including regulation, implementation
and enforcement, education campaigns, and assessing transfat in the food service environment.
Materials
School Food FOCUS' Learnings from the Lab (Improving Milk): How Saint Paul
Public Schools collaborated with vendors and other districts to reduce the sugar content
of flavored milks
School Food FOCUS’ Learnings from the Lab (Enacting a Vendor Strategy): Questions
to ask your vendors to reach your goals of procurement change.
Transfat Help Center Web site provides information for restaurants and other food
service establishments on how to replace transfat in their food
November 2011 • Page 73
Built Environment/Physical Activity
The NYC Department of Health and Mental Hygiene and the American Institute of Architects
have worked to promote NYC’s Active Design Guidelines. The ADG, which can be accessed
here: www.nyc.gov/adg, provides architects and urban designers with a manual of strategies for
creating healthier buildings, streets, and urban spaces, based on the latest academic research and
best practices in the field. The guidelines includes urban design strategies for creating
neighborhoods, streets, and outdoor spaces that encourage walking, bicycling, and active
transportation and recreation, building design strategies for promoting active living where people
work and live and play−for example, through the placement and design of stairs, elevators, and
indoor and outdoor spaces, and discussion of synergies between active design and sustainable
design initiatives such as LEED.
Population-Specific Expertise
General population
Primary Technical Assistance Point of Contact:
Gail P. Goldstein, MPH
Mentoring Grant Project Director
NYC Communities Putting Prevention to Work
Bureau of Chronic Disease Prevention & Control
New York City Department of Health and Mental Hygiene
347-396-4249
[email protected]
For More Information
www.fphny.org
November 2011 • Page 74
Prevention Institute
Prevention Institute was founded in 1997 to serve as a focal point for primary prevention
practice—promoting policies, organizational practices, and collaborative efforts that improve
health and quality of life. As a national nonprofit organization, the Institute is committed to
preventing illness and injury, fostering health and social equity, and building momentum for
community prevention as an integral component of a quality health system. Prevention Institute
synthesizes research and practice; develops prevention tools and frameworks; helps design and
guide interdisciplinary partnerships; and conducts training and strategic consultation with
government, foundations, and community-based organizations nationwide and internationally.
Taking a comprehensive, integrated approach to solving complex health and social issues, the
Institute advances prevention efforts that address multiple problems concurrently and helps
practitioners and decision makers to achieve outcomes that are enduring and sustainable.
Prevention Institute has a broad demographic reach, with particular expertise in working with
public officials and developing programs designed to reach children.
Technical Assistance Summary
Click on each heading name (i.e., Nutrition, Built Environment/Physical Activity, or
Foundational Skills) to skip to the technical assistance detail for each item.
Nutrition
Food procurement (schools, hospitals, municipalities, systems)
Zoning, licensing, and incentives to improve access to healthy food
Population approaches to increase access to healthy foods in low-income communities
Hard-hitting media messages on policy, systems, and environmental change
Built Environment/Physical Activity
Master planning/health impact assessments
Complete Streets
Zoning
Multi-modal pathway networks
Transportation demand management
Joint-use agreements
Hard-hitting media messages on policy, systems, and environmental change
Foundational Skills
Coalition management
Partnerships, community organizing/outreach
Leadership for policy, systems, and environmental change
Public health law skills and practices
Health equity
Sustainability
Hard-hitting media messages on policy, systems, and environmental change
November 2011 • Page 75
Technical Assistance Detail
Nutrition
Food Procurement: Developing Standards for Healthy Food in Institutions
Prevention Institute can:
Provide guidance for nutrition standards
Provide guidance on standards for ensuring improved access to sustainable and local food
systems
Advise sites on how to use Setting the Record Straight, a national sign-on letter, as the basis
for food procurement policies
Food Systems and Food Policy
Prevention Institute can:
Provide an overview of the range of policy strategies communities are utilizing to create
greater access to healthy food
Assist communities in identifying the policies they want to prioritize and provide advice on
implementation
Emphasize the importance of working across sectors and identifying new partners that can
contribute towards achieving an equitable and healthy food system
Provide corresponding workshop: Recipes for Change: Healthy Food in Every Community;
Using the Environmental Nutrition and Activity Community Tool for Comprehensive
Change
Marketing to Kids
Prevention Institute shares current research and evidence about the impact of marketing and
advertising on kids’ behavior. Prevention Institute can:
Provide an overview of the extent of marketing to kids and the techniques and venues
utilized to market products
Help communities understand state and local policy options—in accordance with federal
law—that communities can utilize to address marketing to kids in schools, restaurants and
community settings
Conduct workshops on this topic and provide one-on-one advice.
Developing Standards for Healthy Food in Schools
Prevention Institute can:
Provide guidance for nutrition standards
Provide guidance on standards for ensuring improved access to sustainable and local food
systems
November 2011 • Page 76
Advise sites on how to use Setting the Record Straight, a national sign-on letter, as the basis
for food procurement policies.
Linking CPPW to Federal Nutrition Program:
Prevention Institute staff has knowledge of the various federal nutrition assistance programs and
can:
Help sites identify strategies to increase participation
Connect CPPW sites to national advocates who work specifically on the various food
assistance programs.
Built Environment/Physical Activity
Walkable Community Workshops
For communities interested in increasing walking-- the most common form of physical activity-walkable community workshops are a way to build support for transit-oriented development,
Safe Routes to School, and improved pedestrian infrastructure. Prevention Institute's staff
members are certified by the California Department of Health Services, California Center for
Physical Activity, and CalTrans as California Walkability Experts. Half-day workshops are
designed to:
Engage diverse community members, bring "fresh eyes" to the community, and build
consensus around priority improvements
Bring a health and safety perspective to this work
Provide walkable community experts that facilitate a fun, dynamic session that describes
solutions in plain language and leads an interactive walkabout in a way that excites
participants while giving them a new way of seeing their communities
Built Environment (Health Impact Assessments)
Prevention Institute can:
Orient CPPW sites to the basic concepts and processes involved in a health impact
assessment
Link sites to specific resources through close relationships with national health impact
assessment leaders
Parks and Open Space
Access to safe parks and open space has been linked to physical activity. Through the Healthy
Parks Healthy Communities program, Prevention Institute can:
Help communities understand the connection between health inequity and park inequities
Assist low income, rural and urban communities to explore mechanisms for funding new
parks and supporting operations and maintenance
Facilitate presentations and role-plays for communities to discuss park needs
November 2011 • Page 77
Assist communities in practicing for 'making the case' for supporting parks and open space to
local elected and appointed officials
Joint Use
Shared use of existing parks and playgrounds is a tried and true strategy for maximizing
community access to opportunities for physical activity -- particularly in communities where the
high cost of land, limited infrastructure, and unmet need for recreation opportunities are issues.
Prevention Institute is available for training and TA; our staff can provide:
Research to support joint use
A description of ―on the ground‖ experiences to get joint use agreements in place
A demonstration of photovoice as a youth engagement strategy
Promulgation of effective strategies for building partnerships to support joint use,
A description of joint use as a violence prevention strategy
Technical planning and legal experts at PHLP / Planning for Healthy Places who can assist
with the writing and execution of joint-use agreements
Transportation Policy
Equitable transportation policy and planning are emerging as important approaches to implement
MAPPS strategies.
Prevention Institute
Developed the transportation and land use policy resolution for the American Public Health
Association
Helped develop and served as an editor for Healthy, Equitable, Transportation Policy, a book
commissioned by the Convergence Partnership
Serves on various state and local coalitions to advance health through transportation policy
such as the Safe Routes to School California Network and the Healthy Places Coalition
Prevention Institute brings this knowledge to our work with local communities interested in
utilizing transportation policy to create healthier communities.
Linking Injury Prevention with Efforts to Increase Physical Activity
Injuries continue to be the leading cause of death for young people in the United States despite
the rich history of public health efforts in the field. As communities grapple with increasing
access to physical activity, injury prevention often comes up as a related issue that must be
addressed. Prevention Institute’s approach to injury prevention places an emphasis on:
The notion of convergence
Unique opportunities to address rates of injury in communities as well as physical inactivity
and lack of access to key resources through a comprehensive set of strategies with shared
benefits
November 2011 • Page 78
Foundational Skills
Communication Prevention: Messaging Policy, Systems, and Environmental Change Efforts
Prevention Institute is committed to promoting the successful efforts of community prevention
and policy/systems change through the media. PI has worked with federal legislators, national
public health organizations, and leading foundations to create synchronous messaging and
framing for systems and policy change with the goal of highlighting success, defusing negative
frames and increasing understanding of how environmental change connects to health.
Prevention institute can:
Provide assistance and training on how to use new and traditional media strategically to
frame and shape local prevention efforts
Provide assistance and training on how to pitch and place stories
Provide organizations with talking points, framing, and opportunities to work with media to
change the conversation on prevention through use of an engaged rapid response networks
Partnership and Collaboration
Prevention Institute staff has vast experience facilitating, staffing and participating in coalitions.
PI has worked with the leadership of local coalitions to address issues such as structure,
governance, roles and decision-making, as well as address major challenges and needs that come
up as collaboratives mature. In addition, PI’s experience working in collaboration has resulted in
the development of the following tools:
Developing Effective Coalitions: The Eight Step Guide, a framework to guide advocates and
practitioners through the process of building, nurturing, sustaining and evaluating coalitions
The Tension of Turf: Making it Work for the Coalition, which provides a conceptual
framework to help collaboratives deal with interdisciplinary turf struggles
Collaborative Leadership Tool, which provides an opportunity for coalition leaders to
identify strengths and areas for improvement in order to advance their leadership skills and
enhance the functioning of their collaborative
Prevention Institute can provide workshops on our tools, as well as facilitate strategic discussions
on how to address collaboration needs and challenges.
Partnering with Business: Rules of the Road
Communities often struggle with how and when to partner with business. As communities make
these decisions they may need specific tools to help them sort out the issues that arise, including
ethical considerations, finding partners, developing relationships, provide positive examples of
partnership, etc. Prevention Institute can provide guidance to communities and help determine
practices for working with business and industry.
Engaging Communities in Policy, Systems, and Environmental Change Efforts
Community engagement is a critical component that contributes to the success of policy,
systems, and environmental change and community organizations often have the reach in the
community that public health institutions do not. Prevention Institute can:
November 2011 • Page 79
Foster and strengthen collaborative efforts between public health departments and
community groups
Assist public health departments develop stronger partnerships with community-based
organizations to ensure synergy between the work of community-based organizations and
health departments
Making the Case and Building Political Will
As sites embark on their efforts, communities are working to persuade and engage diverse
stakeholders, including policymakers and the public. Prevention Institute can assist site in:
Creating persuasive, compelling stories that reflect the benefits and achievements of
prevention efforts to different audiences
Identifying and collecting persuasive data, such as partnerships, health outcomes, benefits to
local economy and other data
Framing prevention work to pro-actively support the importance of environmental change
and defuse negative frames
Incorporating community voices to personalize messages
Working effectively through media and social media outlets to increase awareness of and
support for community prevention efforts
Training Elected Officials
Local elected officials, including those working at the city, county, and school district level -have an important role to play in creating healthy communities through policy, systems, and
environmental change. Elected officials intuitively understand the importance of local
policymaking but many are not familiar with the notion of environmental change and the ways in
which local policy efforts support health and equity. Prevention Institute has provided training
and consultation to elected officials, including members of the National League of Cities and
National Association of Latino Elected Officials, providing these leaders with the knowledge and
tools to champion health policies in their locales. Prevention Institute is available to:
Provide training and consultation to local elected officials engaged in CPPW efforts
Work with health departments and leadership teams to develop a strategy to reach out to and
partner with local elected officials
Effective Multidisciplinary Partnership
Prevention Institute’s Collaboration Multiplier tool and corresponding workshop:
Help people from different fields better understand each other’s perspectives
Identify strengths and challenges
Helps collaboratives identify new sectors to reach out to and include in collaborative efforts
November 2011 • Page 80
Additionally, Prevention Institute can help communities think about how to embed the ―Health in
All Policies‖ concept in government and institutional practice to ensure that policies outside of
health and beyond the life of CPPW support healthier communities.
The How of Policy
While communities may benefit from specific technical assistance and guidance on each of their
policy strategies, there are some strategic considerations that cut across their MAPPS strategies.
Prevention Institute can:
Help communities navigate the strategy considerations that come with advocating for policy
change
Help communities explore the various elements of working on policy and organizational
practice change, including key issues steps such as how to develop a strong policy,
developing key partners, backing up your case, and planning for implementation and
evaluation
Help emphasize the reasons organizational practice and policy change are critical for
changing behavior and norms around nutrition, activity and tobacco control (for those new to
policy and organizational practice change)
Corresponding Workshop: The “How” of Policy Change
The How of Organizational Practice Change
Many CPPW communities are working to change practices within worksites, hospitals, schools,
childcare, faith-based organizations and other institutional settings. Changing organizational
practices is an important component of environmental change as organizations help shape norms.
Prevention Institute can help communities:
Understand the best practices that organizations can undertake
Navigate adopting and implementing organizational practice change
Corresponding Workshop: The “How” of Organizational Practice Change
Structuring Initiatives for Success
As prevention initiatives are underway, the leadership may be challenged with answering the
question: ―How do we structure ourselves to get the work done?‖ Prevention Institute can help
to:
Address the questions that arise as communities determine how to structure themselves for
success
Navigate key issues that may include: determining staffing, defining roles and
responsibilities for coalitions and workgroups, determining resource allocation, and
identifying measures of accountability
November 2011 • Page 81
Translating a Comprehensive Strategy into Action
PI supports prevention initiatives as they move from the planning to implementation stage to
identify a clear vision, key strategies, critical partners, and a range of activities based on local
health and assessment data, and to refine these issues as they come up during implementation. PI
has worked with sites that are tasked with working on multiple issues and determining how to
sequence and prioritize the various strategies they hope to advance is a key component of
success. PI’s ENACT and THRIVE tools were designed to help groups assess the current
environment, prioritize areas for immediate action, and be strategic about advancing a
comprehensive agenda.
Health Equity
Communities may be challenged with how they can address health equity while engaged in
population-based, countywide changes. This is often a challenge for public health and CPPW is
an opportunity for communities to dig deeper with their efforts to determine ways to ensure their
policy, systems, and environmental change interventions impact the entire community while
ensuring that populations most in need reap the benefits. Prevention Institute works to ensure
health equity is at the core of policy, systems, and environmental change. Our past experience
working in health equity includes:
Strengthening the argument for such an approach
Developing tools and strategies that are both grounded in quality research and have practical
applications for communities and policymakers
Guiding groups in applying effective strategies
Corresponding Workshop: Good Health Counts: A Community Approach to Addressing Health
Equity; Health Equity and Prevention Primer
Addressing the Intersection: The Links between Preventing Violence and Creating Healthy
Food and Activity Environments and Tobacco Free Communities
As communities work to institute policy, systems, and environmental change to address healthy
eating, physical activity and tobacco control, violence often times comes up as a barrier.
Violence and perceptions of violence interfere with policies to increase access to healthful food,
to create ―safe, attractive accessible places for activity‖ and to establish smoke-free communities
(e.g., fear of violence in the streets means residents are reluctant to support smoke-free housing if
they have to go outside to smoke). Prevention Institute can:
Ground CPPW communities in a primary prevention approach to violence prevention
Help communities identify strategies that address both violence and chronic disease
prevention
Work with communities to identify an interdisciplinary group of partners to engage in joint
efforts to improve both safety and chronic disease
November 2011 • Page 82
Corresponding Workshop: Addressing the Intersection: Links between Preventing Violence
and Creating Healthy Food and Activity Environments
Building Sustainability into Policy, Systems, and Environmental Change Initiatives
Prevention Institute emphasizes the importance of building sustainability into initiatives and
using ongoing evaluation to improve implementation and outcomes. Prevention Institute can
provide strategic advice and conduct workshops on how to ensure sustainability of CPPW
initiatives. Our approach focuses on:
Leveraging federal funding streams and other sources of funding to continue PSE efforts
Ensuring policy, systems, and environmental change efforts have sustainability measures
built in
Bringing together community partners to identify ways in which various partners can
continue to move the work forward
Exploring areas within local government to imbed CPPW efforts
Training a cadre of leaders who can apply their skills to foster future community prevention
efforts
Population-Specific Expertise
18-29-year-olds
African American
Low socioeconomic status
Hispanic/Latino
American Indian
Urban
LGBT population
General population
Rural
Seniors
Mental health
Asian/Pacific Islander
Other: children, elected officials
Primary Technical Assistance Point of Contact
Linda Shak
510-444-7738
[email protected]
For More Information
www.preventioninstitute.org
www.jointuse.org
November 2011 • Page 83
Public Health Law and Policy
Public Health Law and Policy partners with advocates and policymakers to create healthier
communities. PHLP provides in-depth research and analysis on legal and policy questions, and
translate complex information into practical tools and model policies. The organization can
expand the capacity of advocates, local public health and planning departments, schools,
government attorneys, elected officials, and others to advance their public health goals through
policy change strategies.
PHLP offers a multidisciplinary team of lawyers, urban planners, economic development and
redevelopment specialists, health educators, and communications experts.
Technical Assistance Summary
Click on each heading name (i.e., Tobacco, Nutrition, Built Environment/Physical Activity, or
Foundational Skills) to skip to the technical assistance detail for each item.
Tobacco
Comprehensive smoke-free policy (workplaces, bars, restaurants)
Increase tobacco pricing
Smoke-free multi-unit housing
Zoning and licensing to address tobacco
Point-of-purchase requirements
Understanding FDA regulation of tobacco products
Nutrition
Food procurement (schools, hospitals, municipalities, systems)
Zoning, licensing, and incentives to improve access to healthy food
Population approaches to increase access to healthy foods in low-income communities
School food environment (vending, competitive foods, food service)
Understanding and using wellness policies to achieve school-based objectives
Pricing strategies (strategies to increase/decrease prices of unhealthy/healthy food and
beverages, etc.)
Understanding implications of federal menu labeling requirements
Built Environment/Physical Activity
Master planning/health impact assessments
Complete Streets
Zoning
Multi-modal pathway networks
Transportation demand management
Joint-use agreements
Physical education in schools; physical activity in after school and childcare
Zoning and licensing to address physical activity
November 2011 • Page 84
Foundational Skills
Coalition management
Partnerships, community organizing/outreach
Leadership for policy, systems, and environmental change
Tapping into community development and re-development funds and structures and other
local supports
Public health law skills and practices
Health equity
Pricing Strategies
Understanding effects of federal legislation in local communities and local opportunities
Technical Assistance Detail
Tobacco
General Tobacco Technical Assistance
Local, state, and federal laws have significantly reduced tobacco-related damage to public health.
Our tobacco control trainings focus on a range of issues and strategies, including reducing
exposure to secondhand smoke, limiting the sale and promotion of tobacco products, and
increasing enforcement of existing laws. Our attorneys analyze draft ordinances and policies,
conduct research into local legal and policy issues, and provide technical assistance and training
to local advocates and other stakeholders.
PHLP training topics include:
Reducing exposure to secondhand smoke
Creating smokefree outdoor areas
Making multi-unit housing smokefree
Understanding the new FDA law
Regulating tobacco marketing
Limiting free tobacco samples
Licensing tobacco retailers
Restricting the number and density of tobacco retailers
Restricting the sale of certain tobacco products
Links to materials and tools:
Creating Smokefree Policies for Affordable Housing in California
How Disability Laws Can Help Tenants Suffering from Drifting Tobacco Smoke
How Landlords Can Prohibit Smoking in Rental Housing
How to Make a Condo Complex Smokefree
Legal Options for Tenants Suffering from Drifting Tobacco Smoke
Making a New Smokefree Housing Law Work
Options for Condo Owners Suffering from Drifting Secondhand Smoke
Licensing Ordinance: FAQs
November 2011 • Page 85
Model Smokefree Housing Ordinance
Americans for Nonsmokers' Rights Foundation List of Communities with Licensing
and Self-Service Display Ordinances
Case Studies on the Implementation and Enforcement of Local Tobacco Retailer
Licensing Ordinances in California
Model Land Use Ordinance
Model Licensing Ordinance (and Associated Plug-ins)
Municipal Authority to Regulate the Location and Operation of Tobacco Retailers
The Cost of Enforcement and Guide for Tobacco Licensure Fees
Using Tobacco Retailer Licensing to Provide Penalties for Violation of State Drug
Paraphernalia Laws
Guide to California’s Self-Service Display Law
Regulating Tobacco Marketing
Model Sampling Ordinance
Model Self-Service Display Ordinance
Workshops Available to Communities
Making Multi-Unit Housing Smoke Free
Licensing Tobacco Retailers
Restricting the Number & Density of Tobacco Retailers
Restricting the Sale of Certain Tobacco Products
Understanding the New FDA Law
Regulating Tobacco Marketing
Limiting Free Tobacco Samples
Nutrition
General Nutritional Technical Assistance
Strong obesity policy interventions in schools and communities can help improve access to
healthy foods and limit the availability of unhealthy options. Our trainings provide advocates
and policy leaders with legally sound guidance to make communities healthier. PHLP provides
consultation a full range of strategies to improve food access, from attracting new grocery stores,
working with small retailers, started and sustaining farmers markets, and community gardens.
The organization trains advocates on how to make use of a wide range of economic development
and redevelopment public financing programs to build healthy communities. PHLP advises
communities on leveraging federal nutrition assistance programs to increase access to healthy
foods and work with municipalities to implement healthy procurement policies. PHLP staff
members provide research, analysis, and model policies to address soda consumption, implement
menu labeling, and address the proliferation of fast-food outlets in communities.
November 2011 • Page 86
PHLP training topics include:
Healthy food in outdoor spaces: farmers markets and produce carts
An introduction to healthy food systems
Getting to grocery: tools for attracting healthy food retail to underserved neighborhoods
Healthy corner stores: incentives and partnerships for fresh food
WIC partnerships: making neighborhood stores healthier
Community gardens: partnerships, planning, and policy
Fast-food regulations
Addressing soda consumption in your community
New partnerships to improve food access: public health and redevelopment
Economic development funds for healthy corner stores
Municipal Vending Policies
For communities interested in developing healthy municipal vending policies, PHLP has model
contracts for beverages and snacks. PHLP staff members are available to review policies and
contracts and provide input into advocacy campaigns.
Schools
PHLP provides training and technical assistance on a variety of ways to create a healthy school
food environment, including strategies for ensuring healthy beverages in school vending
machines, improving access to fresh drinking water, restricting non-nutritious food and beverage
advertising on school grounds, and creating a healthy food zone in school neighborhoods.
Trainings
Creating a healthy food environment at school
Contracting for healthy vending
Regulating junk food and beverage advertising in schools
Understanding local purchase preference laws
Webinars
Pricing for Health: How to Make the Healthy Stuff Cheaper
Generating Revenue for Childhood Obesity Prevention through Sugar-Sweetened
Beverage Taxes and Fees
Healthy Corner Stores: Finding the Funding
New Partnerships for Healthier Corner Stores
Healthier Food for Revitalized Communities
Healthy Planning 101
Community Gardens for Public Health
Fresh Produce for Underserved Communities
Fast Food Regulations: Healthy School Food Zone and Toy Giveaway Ordinances
Junk Food Marketing to Kids: Can We Stop It?
November 2011 • Page 87
Materials and Tools
Creating a Healthy Food Zone Around Schools
Developing a Healthy Beverage Vending Agreement
District Policy Establishing a Healthy Vending Program
District Policy Restricting Food and Beverage Advertising on School Grounds
District Policy Restricting the Advertising of Food and Beverages Not Permitted to be
Sold on School Grounds
Establishing Land Use Protections for Community Gardens
Establishing Land Use Protections for Farmers Markets
First Amendment Implications of Restricting Food and Beverage Marketing in Schools
Funding Sources for Healthy Food Retail
General Plans and Zoning: A Toolkit on Land Use and Health
Getting to Grocery: Tools for Attracting Healthy Food Retail to Underserved Neighbor
hoods
Healthy Planning Policies: A Compendium from California General Plans
How to Create and Implement Healthy General Plans
Imposing a Regulatory Fee on Soda Sales
Model Healthy Food Zone Ordinance
Model Mobile Produce Cart Policy
Model Sugar-Sweetened Beverage Tax Legislation
Procurement Primer
Restricting Food and Beverage Advertising in Schools
Water Access in Schools: Model Wellness Policy Language
Model Healthy Beverage Contract for Local Government and Businesses (Under
development)
Model Healthy Snack Vending Contract for Local Government and Businesses (Under
development)
Workshops Available to Communities
Procurement, Purchasing and Wellness
Addressing Soda Consumption in Your Community
Healthy Planning 101: Basic Elements of Land Use Healthy Planning
201: Effective Policy Development
Political Landscape of Land Use Planning
Using Health Data in Neighborhood Planning
Engaging Residents in Healthy Planning
Healthy Corner Stores: Incentives & Partnerships for Fresh Food
Getting to Grocery: Tools for Attracting Healthy Food Retail to Underserved Neighborhoods
WIC Partnerships: Making Neighborhood Stores Healthier
November 2011 • Page 88
Built Environment/Physical Activity
General
Local governments, private developers, and community groups can all work together to ensure
patterns of development that encourage physical activity. PHLP provides model policies and
trainings on safe routes to school, complete streets and other healthy transportation policies, and
joint-use agreements. The organization works with local advocates to review of draft policies for
strong and effective land use policy language. PHLP offers presentations to stakeholders to
demystify fear of liability as a barrier to implementation. The training shares lessons learned
from practitioners who are working to include health in land use plans.
PHLP training topics include
Health on Wheels: Transportation Planning and Health Outcomes
Safe Routes to School
Complete Streets for Healthy Communities
Child-Care Settings: Increasing Physical Activity
Healthy Planning 101: Basic Elements of Land Use
Healthy Planning 201: Effective Policy Development
Schools
PHLP attorneys and planners also train on strategies for increasing physical activity, including
implementing effecting safe routes to schools programs, establishing complete streets policies,
and expanding access to public facilities through joint use agreements. PHLP will work with key
stakeholders to review or draft policies and build stakeholder buy in.
Trainings
Joint Use Agreements 101
Expanding Access to Public Facilities, Joint Use Agreements 201
Negotiation & Implementation, Child-Care Settings
Increasing Physical Activity
Webinars
Opening Up the Schoolyard
Walkable Streets and the Law
Complete the Streets!
Opening Up School Recreational Facilities for Community Use Through Joint Use
Agreements
Let’s Walk to School! Safe Routes to School and Liability
Materials and Tools
Checklist for Developing a Joint-Use Agreement (JUA)
General Plans and Zoning: A Toolkit on Land Use and Health
November 2011 • Page 89
Healthy Planning Policies: A Compendium from California General Plans
How to Enforce a Wellness Policy: A Guide for Parents and Community Advocates
How to Create and Implement Healthy General Plans
Model Comprehensive Plan Language on Complete Streets
Model Complete Streets Laws and Resolutions
Model Land Use Ordinance
Model Obesity Prevention Policy
Model Physical Activity Standards for Childcare Providers (For Infant Through Presch
ool-Age Children)
What Is a Joint-Use Agreement? (Also available in Spanish)
Model Joint-Use Agreements
Liability Risks for After-Hours Use of Public School Property: A 50-State Survey
Workshops Available to Communities
Childcare Settings: Increasing Physical Activity
Contracting for Healthy Vending
Creating a Healthy Food Environment at School
Safe Routes to School
Complete Streets for Healthy Communities
Healthy Planning 101: Basic Elements of Land Use Healthy Planning
201: Effective Policy Development
Political Landscape of Land Use Planning
Using Health Data in Neighborhood Planning
Engaging Residents in Healthy Planning
Health on Wheels: Transportation Planning and Health Outcomes
Procurement, Purchasing and Wellness
Regulating Junk Food & Beverage Advertising in Schools
Foundational Skills
Having a clear understanding of the legal and policy context for any public health effort is
critical for advocates and other community leaders seeking to create lasting and meaningful
change. PHLP has developed a series of trainings exploring the fundamentals of public health
law and policy, designed to introduce advocates and other community leaders to legal concepts
and issues that affect public health work. The organization is also available to build your
capacity to make the case for policy change. PHLP offers trainings on navigating the political
landscape of land use planning, using health data in neighborhood planning, engaging residents
in healthy planning, and developing interagency collaborations.
PHLP Training Topics Include
Policy 101
Public Health Law: What Can Government Regulate?
Preemption: Why It Matters for Public Health
November 2011 • Page 90
Enforcing Local Laws
Political Landscape of Land Use Planning
Using Health Data in Neighborhood Planning
Engaging Community Residents in Healthy Planning
Collaborating for Healthy Environments: Bringing Local Agencies Together
Cross-Cutting
PHLP staff are highly skilled presenters on land use strategies, including zoning and licensing, to
create healthy communities. PHLP has developed model policies to limit the number and density
of tobacco retailers, create strong tobacco retailer licensing programs, improve access to healthy
food, restrict the density of fast food restaurants, and increase physical activity opportunities.
PHLP Training Topics Include
Healthy Planning 101: Basic Elements of Land Use
Healthy Planning 201: Effective Policy Development
Materials and Tools
Economic Development and Redevelopment: A Toolkit on Land Use and Health
Getting Involved in Redevelopment: Strategies for Public Health Advocates
How to Partner with Government to Enforce Laws in Your Community
How to Use Redevelopment to Create Healthy Communities
A Legal Primer for the Obesity Prevention Movement
New Partnerships for Healthier Neighborhoods: Bringing Public Health and
Redevelopment Together
Rebuilding Healthier Neighborhoods: How Four Communities Brought Health into the
Redevelopment Process
Preemption: What it is and why it matters for Public Health
State Attorneys General: Allies in Obesity Prevention
Healthier Communities through Redevelopment: Rebuilding Neighborhoods for Better
Nutrition and Active Living (Under development)
A New Ally for Redevelopment: Working with Public Health (Under development)
Retrofitting Sprawl (Under development)
Workshops Available to Communities
Collaborating for Healthy Environments: Bring Local Agencies Together
Economic Development Funds for Healthy Corner Stores
Economic Development & Redevelopment 101
Enforcing Local Laws
Engaging Residents in Healthy Planning
Getting to Grocery: Tools for Attracting Healthy Food Retail to Underserved Neighborhoods
New Partnerships to Improve Food Access: Public Health & Redevelopment
Policy 101
November 2011 • Page 91
Political Landscape of Land Use Planning
Preemption: Why It Matters for Public Health
Pricing Strategies for Health
Public Health Law: What Can Government Regulate
Using Health Data in Neighborhood Planning
Population-Specific Expertise
Rural
Urban
Low socioeconomic status
General population
Primary Technical Assistance Point of Contact
Hannah Laurison
Program Manager
510-302-3343
[email protected]
For More Information
http://www.phlpnet.org
November 2011 • Page 92
Safe Routes to School National Partnership
The Safe Routes to School National Partnership (SRTSNP) help states and
communities to secure funding, share best practices, and create policy
changes that make it safer and easier for all children to walk and bicycle.
SRTSNP can help communities build local leadership and capacity to
implement SRTS; establish SRTS programs and policies jurisdiction wide;
and institutionalize ongoing funding and policy change for SRTS. The
Partnership’s mission is to advocate for safe walking and bicycling to and
from schools, and in daily life, to improve the health and well-being of
America’s children and to foster the creation of livable, sustainable
communities.
Safe Routes to School National Partnership is a fast growing network of 500 organizations,
government agencies, schools and professional groups leading the Safe Routes to School
national movement.
Technical Assistance Summary
Click on each heading name (i.e., Built Environment/Physical Activity or Foundational Skills) to
skip to the technical assistance detail for each item.
Built Environment/Physical Activity
Master planning/health impact assessments
Complete Streets
Zoning
Multi-modal pathway networks
Transportation demand management
Joint-use agreements
Foundational Skills
Coalition management
Partnerships, community organizing/outreach
Leadership for policy, systems, and environmental change
Tapping into community development and re-development funds and structures and other
local supports
Technical Assistance Detail
Built Environment/Physical Activity
Services Provided
The Safe Routes to School National Partnership can provide:
November 2011 • Page 93
Strategy support to local Safe Routes to School program and/or policy leaders via telephone
calls, email correspondence and site visits, including giving presentations, attending and/or
leading meetings and/or conducting walkabouts at schools
Assistance with developing and managing a local SRTS work plan during the CPPW time
frame, and creating a sustainability plan for maintaining SRTS post-CPPW
Assistance with developing a work plan for SRTS grant applications, application review, and
leveraging additional funding and developing systems for local evaluation of SRTS
programs−Webinars or conference presentations geared toward the community’s needs
Best practices and case studies from the national SRTS field
Workshops that gather and inform key stakeholders on important Safe Routes to School
program topics and further mobilize the group surrounding vital policy change initiatives
Assistance with developing agendas for select meetings, and attendance at meetings if
desired
Foundational Skills: Leadership and Capacity
Safe Routes to School can help build local leadership and capacity by:
Creating, educating and strengthening a SRTS community task force or coalition to work on
local programs and policy change related to SRTS and bicycle and pedestrian safety and
accessibility
Developing and organizing a diverse team of officials and representatives to run the Safe
Routes to School program, motivate volunteers, and institutionalize it within the schools and
city/county/school district(s)
Cracking open the silo effect−getting transportation, land use, education, health and other
stakeholder agencies to work together and to participate in SRTS-related coalition efforts
Population-Specific Expertise
Rural
Low socioeconomic status
Urban
General population
Primary Technical Assistance Point of Contact
David Cowan
Program Manager
303-955-1626
[email protected]
For More Information
www.saferoutespartnership.org
November 2011 • Page 94
Sesame Workshop
Sesame Workshop is the world’s leading educational media non-profit organization, reaching
millions of children and families in 140 countries worldwide. For over 40 years, the Workshop
has been making a meaningful difference in the lives of children by addressing their critical
developmental needs, creating innovative and engaging educational content delivered through a
variety of media – television, radio, books, magazines, film, video, online, mobile phones, digital
games, and more. The organization’s mission is to maximize the educational power of media to
The Sesame Workshop provides innovative, curriculum-based programs that use multiple
media to promote essential literacy, math, science, health, and social development skills for
children ages 2 to 9.
help all children reach their highest potential. The success of Sesame Workshop’s projects is
rooted in our approach, which ties together curriculum, research, and accountability for
achieving results.
Technical Assistance Summary
Click on each heading name (i.e., Nutrition or Built Environment/Physical Activity) to skip to
the technical assistance detail for each item.
Nutrition
Population approaches to increase access to healthy foods in low-income communities
School food environment (vending, competitive foods, food service)
Built Environment/Physical Activity
Physical education in schools (after school and childcare included)
Technical Assistance Detail
Nutrition, Built Environment/Physical Activity
Healthy Habits for Life Child Care Resource Kit
Sesame Workshop’s Healthy Habits for Life Child Care Resource Kit is a bilingual
(English/Spanish) multimedia resource to educate child care providers on integrating nutrition
and physical activity for young children. The kit includes a 200-page manual (100 pages each in
English and Spanish) containing lesson plans, strategies, and hands-on activities, as well
as a storybook for children, a short video, and take-home activity sheets to foster
November 2011 • Page 95
family interaction. Sesame Workshop is also creating a new Healthy Habits poster for
parents and families. All materials are available for free download.
Food for Thought: Eating Well on a Budget multimedia outreach resources
Sesame Workshop’s Food for Thought: Eating Well on a Budget initiative is a bilingual
(English/Spanish), multimedia outreach program designed to help support families who have
children between the ages of 2 and 8 and are coping with food insecurity. The program aims to
help families make healthy choices on a limited budget, and to raise awareness with the public
about food insecurity in the United States. All project materials are freely available online.
School Food Environment Webinars for Child Care Providers
Six bilingual (English/Spanish) training Webinars available to CPPW communities matched with
Sesame Workshop and with the National Association for Family Child Care. Webinars will
demonstrate how SW’s Healthy Habits for Life materials can be integrated into child care
settings to support nutrition goals.
Population-Specific Expertise
Hispanic/Latino
Military
African American
Rural
Asian/Pacific Islander
Low socioeconomic status
Other: expertise is based on impact on young children, their families and caregivers in these
areas
Primary Technical Assistance Point of Contact
Patrick Key
AVP, Philanthropic Development
212-875-6760
[email protected]
For More Information
www.sesameworkshop.org
www.sesameworkshop.org/initiatives/health/healthyhabits
November 2011 • Page 96
Society for Public Health Education
The Society for Public Health Education is a 501 (c)(3) professional
organization based in Washington, D.C., whose mission is to
provide global leadership to the profession of health education and
to promote the health of society through advances in health
education theory and research; excellence in professional
preparation and practice; advocacy for public policies conducive to
health; and the achievement of health equity for all. SOPHE’s
membership comprises some 4,000 individuals with formal training
and/or an interest in health education and health promotion
throughout the United States, 20 chapters, and 25 countries.
Members work in schools, universities, health care settings,
corporations, voluntary health agencies, international organizations, and federal, state and local
governments.
SOPHE has expertise in smoking cessation for pregnant women, and currently has CDC
cooperative achievements to provide policy/systems change technical assistance to Action
Communities for Health, Innovation, and EnVironmental changE (ACHIEVE) and the Racial &
Ethnic Approaches to Community Health (REACH) programs
Technical Assistance Summary
Click on each heading name (i.e., Tobacco or Foundational Skills) to skip to the technical
assistance detail for each item.
Tobacco
Comprehensive smoke-free policy (workplaces, bars, restaurants)
Point-of-purchase requirements
Hard-hitting media messages on policy, systems, and environmental change
Foundational Skills
Coalition management
Partnerships, community organizing/outreach
Leadership for policy, systems, and environmental change
Health equity
Sustainability
Technical Assistance Detail
Tobacco
Tobacco Media Tracking
SOPHE is currently tracking 15 key works related to tobacco and may be able to assist in media
tracking initiatives.
November 2011 • Page 97
Regulating Retail Sales of Tobacco
Assistance is available on regulating retail sales of tobacco, developing counter advertising, and point-ofpurchase restricting product placement. Technical assistance is provided by SOPHE members working at
the state level with community groups. Technical assistance presently is available by conference call.
Activating Youth against Tobacco
Conference call technical assistance is available on key elements of organizing youth to affect
tobacco policies and practices. One-day workshops are available.
Tobacco Quitlines and Cessation
SOPHE promotes health systems change for implementing Smoking Cessation and Reduction
in Pregnancy Treatment (SCRIPT), an evidence-based treatment protocol to address smoking
in pregnancy.
Services include Webinars, consultation, and onsite technical assistance workshops.
Foundational Skills
Strengthening Coalitions
Resources include both conference calls and onsite visits. A general overview presentation
usually is given through an initial conference call. Tools and general information available
online.
Sustainability
Resources include Webinar training on sustaining efforts of coalitions and organization
initiatives with sustainability features. Conference calls available now to assist matched
communities integrate sustainability features into their activities.
Population-Specific Expertise
18-29-year-olds
Hispanic/Latino
African American
American Indian
Rural
Asian/Pacific Islander
Low socioeconomic status
Urban
General population
November 2011 • Page 98
Primary Technical Assistance Point of Contact
Rose Marie Matulionis
Senior Project Director
[email protected]
For More Information
www.sophe.org
November 2011 • Page 99
Tobacco Control Legal Consortium
The Tobacco Control Legal Consortium (TCLC) is America’s legal network for tobacco control
policy. The primary source of legal technical assistance to CPPW grantees on tobacco-related
activities, the consortium has been named by CDC as one of the national organizations essential
to effective local tobacco control. It received CDC’s 2003 award for regional and national
collaboration and was identified by health researchers in 2008 as a national model for costeffective delivery of legal support to state and local health departments. The Consortium is based
at the Public Health Law Center at William Mitchell College of Law in St. Paul, Minnesota. The
consortium’s specialists are experts in designing, drafting, and implementing laws that are
evidence-based, workable, effective, and legally sound.
The Public Health Law Center coordinates the Public Health Law Network, which provides
legal technical assistance to public health agencies nationwide on all legal issues.
Technical Assistance Summary
Click on each heading name (i.e., Tobacco or Foundational Skills) to skip to the technical
assistance detail for each item.
Tobacco
Comprehensive smoke-free policy (workplaces, bars, restaurants)
Increase tobacco pricing
Smoke-free multi-unit housing
Zoning and licensing
Point of purchase requirements
Understanding FDA’s regulation of tobacco products
Foundational Skills
Coalition management
Partnerships, community organizing/outreach
Leadership for policy, systems, and environmental change
Public health law skills and practices
Health equity
Technical Assistance Detail
Tobacco
General
For a broad array of tobacco-related and public health law issues, the consortium can provide:
One-to-one assistance in solving urgent problems of individual communities
Training and presentations with user-friendly policy information
Practical resources, materials and publications to guide policy advocacy
November 2011 • Page 100
Strategic expertise in helping communities defend their policies against legal challenges
Reviews for draft policies and legislation
Help researching, analyzing and explaining legal issues and current or prospective legal
challenges related to public health laws
Packaged workshops
Smoke-Free Multi-Unit Housing
TCLC provides individualized technical assistance and training on many issues related to smokefree multi-unit housing, such as apartments, condominiums, townhouses, affordable (public)
housing, and nursing homes. TCLC can help analyze, interpret, and amend smoke-free housing
policies; and provide legal guidance to tenants, residents, landlords and property owners on
smoke-free matters.
Resources on the TCLC Web site that address smoke-free multi-unit housing issues include:
Publications on secondhand smoke seepage into multi-unit affordable housing
Smoke-free disclosure policies for multi-unit buildings
Infiltration of secondhand smoke into condominiums and other multi-unit dwellings
Legal options for condominium owners exposed to secondhand smoke
Overview of nursing home smoking exemptions and compliance with federal regulations
Zoning and Licensing
TCLS can provide individualized technical assistance and training on several issues related to
tobacco retailer zoning and licensing, including help developing and implement licensure and
zoning policies to control the locations of tobacco retailers and increase compliance with tobacco
control laws.
The consortium has resources on its Web site that address retailer licensing and zoning issues,
including publications on using licensing and zoning to regulate retailers, using tobacco retailer
licensing as an effective tobacco control enforcement tool, and local land use regulation in
locating tobacco retailers.
Point of Purchase
TCLS provides individualized technical assistance and training on several issues related to
tobacco
point-of-purchase
issues,
including
regulation
of
tobacco
retailer
number/location/density, advertising/counter advertising in retail stores, and display of tobacco
products in retail stores.
Web site resources address point-of-purchase issues, including publications on content-neutral
advertising laws and ways that communities can draft tobacco marketing regulations to meet
commercial speech (First Amendment) and Federal Cigarette Labeling and Advertising Act
considerations.
November 2011 • Page 101
TCLS has given several presentations on regulating the advertising and promotion of tobacco
products and can offer workshops on any of these topics.
Public Health Law Skills and Practices
The consortium provides individualized technical assistance and training on many issues related
to public health law skills and practices. The organization is experienced in many aspects of law
and policy development, as well as key public health areas such as product regulation, the legal
powers and duties of public health officials, the constitutional limits on public health powers,
rulemaking and administrative law, and legislative process and procedure.
TCLC can:
Help communities understand the importance of law in advancing public health, and the need
to consult with legal counsel in drafting, implementing, enforcing, and defending public
health policies
Explain the role of local, state, and federal authorities, including boards of health and other
agencies, in the development, enactment, enforcement and defense of public health policy
Public health law resources on our Web site include:
A series of publications on preemption and the public’s health (part of the Center’s
Preemption and Movement Building in Public Health project)
A series of policy materials on the role of attorneys general
Factsheets on topics such as drafting guidelines for public health policy, the function and role
of amicus briefs in public health litigation, and advocacy and lobbying for nonprofit
organizations
Understanding FDA regulation of tobacco products
TCLC provides individualized technical assistance and local, state and national training on many
issues related to the federal Family Smoking Prevention and Tobacco Control Act. The
organization serves as a consultant to CDC’s Office of Smoking and Health on the federal
tobacco legislation.
TCLC can:
Help communities understand the complex provisions of the federal legislation and how it
affects the tobacco control authority of state and local governments
Analyze, interpret, and amend tobacco control policies; and provide legal guidance to
communities, in light of the federal legislation
Target the public health law services described above specifically for tobacco-related issues
A Web site section devoted to issues related to federal tobacco legislation includes:
A series of fact sheets on the key elements of the federal legislation
November 2011 • Page 102
A series on the federal legislation’s impact on state and local tobacco authority
A series examining First Amendment considerations that limit the tobacco regulatory options
available to states, cities, and counties
A series examining other legal considerations that limit tobacco regulatory options of
communities, in light of the federal law
TCLC can offer packaged workshops on any of these topics.
Other Tobacco Control Issues
TCLC has materials on issues such as taxation, sales restrictions, youth access, tobacco
cessation, and tobacco litigation (including a Web site section on public health ―friend-of-thecourt‖ amicus briefs). Other areas of expertise include sugar-sweetened beverages, food deserts,
access to healthy food, health equity, built environment, school food environment (vending,
competitive foods, food service), physical education in schools; physical activity in after school
and childcare; wellness policies, pricing strategies related to food, federal menu labeling
requirements, and federal legislation.
Foundational Skills
Health Equity
TCLC provides individualized technical assistance on this topic. Expertise is available in health
and human rights, health disparities, and global health legislation.
Sustainability
TCLC provides individualized technical assistance on this topic.
Population-Specific Expertise
Hispanic/Latino
Labor
General population
Primary Technical Assistance Point of Contact
Maggie Mahoney
Deputy Director
651-290-7514
[email protected]
For More Information
www.wmitchell.edu
www.tclconline.org
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Wisconsin Clearinghouse for Prevention Resources (Peer Mentoring
Community)
For more than 30 years, the Wisconsin Clearinghouse
has provided a comprehensive range of preventionrelated services.
The clearinghouse provides educational, development, and evaluation resources in tobacco,
obesity, and other health promotion areas. Services are targeted but not limited to youth.
Technical Assistance Summary
Click on each heading name (i.e., Nutrition or Foundational Skills) to skip to the technical
assistance detail for each item.
Foundational Skills
Coalition management
Partnerships, community organizing/outreach
Leadership for policy, systems, and environmental change
Technical Assistance Detail
Foundational Skills
Promoting Effective Partnership and Collaboration
The clearinghouse can help groups develop strategies to:
Assess coalition functioning
Develop strategies to improve collaboration (through effective use of meetings and agendas,
recruitment strategies, and conflict management)
Utilize video chat and/or phone coaching/consultation
Connect with proven tools and resources to build skills and confidence and support your
efforts.
Packaged Webinar: Effective Meetings: Waste Less Time, Get More Done
What is the difference between a ―superb‖ and an ―average‖ meeting? This presentation will
showcase doable strategies for high power meetings.
November 2011 • Page 104
Strategic Policy, Systems, and Environmental Change
The clearinghouse can:
Help groups working to promote policy and systems change by building skills and
confidence in strategic communications
Provide resources through the Prevention Speaks Web site (www.preventionspeaks.org),
which will showcase CPPW stories and helpful resources
Wisconsin Clearinghouse Resources
The clearinghouse offers programs in:
Strategic Storytelling
Advocacy Communication
Social Media and Collaborative Technology
Tools to Strengthen Your Collaboration
Many resources (including packaged Webinars such as Persuasive Presentations, Speak to
Inspire, and more) can be found online.
Population-Specific Expertise
General population
Primary Technical Assistance Point of Contact
Julie Swanson
[email protected]
For More Information
wch.uhs.wisc.edu/index.html
www.preventionspeaks.org
November 2011 • Page 105
| File Type | application/pdf |
| Author | Betty W. Treschitta |
| File Modified | 2012-07-24 |
| File Created | 2012-07-24 |