Community Health Wave 4 Materials

Attachment 5d: CHMC Education Campaign Materials: Healthy Living (Year 1, Wave
4)
Select Education Campaign Materials Recommended for Testing
Material #

Location

Material Name

Education
Campaign
Campaign 1: Pima County, AZ -- This is My Healthy
D1

Pima County

Pueblo High
School Healthy
Eating Habits and
Active Lifestyle

D2

Pima County

Workplace
Wellness

This Is My Healthy
[Promoting healthy
eating habits and an
active lifestyle through
Pima school students]

This Is My Healthy
[Promoting healthy
eating habits and an
active lifestyles in the
workplace]

Medium

Image

TV:30

TV:30

http://www.youtube.com/watch?v=ltK6MKAQQs8&list=PLAE35DBFCFFCF28
D0&index=1&feature=plpp_video

http://www.youtube.com/watch?v=7ScPNZdnmSg&feature=BFa&list=PLAE3
5DBFCFFCF28D0&lf=plpp_video

1

Material #

Location

Material Name

D3

Pima County

Garden

Education
Campaign

Not Branded
[Similar to “This is My
Healthy Garden PSA” TV
ad.]

Medium

Image

Radio: 30

TEXT/NARRATIVE
WOMAN: When our daughter stepped in front of the TV and said,
“Mom, Dad”…
GIRL: Can I see you outside?
WOMAN: I thought to myself, are we in trouble?
There she was standing next to a sign she made that read Amanda’s
garden. We didn’t have a garden. But then she explained that, at
school, she learned to make small changes and smart choices and
how important it is for the whole family to be active and eat healthy.
ANNOUNCER: Find out how to get health at healthypima.org.
Brought to you by the Pima County Health Department and the U.S.
Department of Health and Human Services.

D4

Pima County

Basketball

This Is My Healthy

Print

2

Material #

Location

Material Name

D5

Pima County

Native American

D6

Pima County

Bananas

Education
Campaign

Medium

This Is My Healthy

Print

This Is My Healthy

Print

Campaign 2: Miami Dade County – Make Healthy Happen
D7
Miami Dade
CPPW Imagine - Make Healthy Happen
County
Bikes_ English
[This ad talks about PA
and healthy food. Very
similar to “No Sign” and
“Parks_English”. People
are holding signs and
bike paths are
mentioned.]

Image

TV:30

http://www.youtube.com/watch?v=qSD0Z4xsK0w&list=UUyqQa_WMcjNaJY
Qit5_dA2Q&index=12

3

Material #

Location

Material Name

Education
Campaign

D8

Miami Dade
County

Worksite
Wellness

D9

Miami Dade
County

Worksite print ad
screenshot

Make Healthy Happen

Print

D10

Miami Dade
County

Child Care

Make Health Happen

Print

Make Healthy Happen

Medium

Image

TV:30

[This ad is about healthy
worksites including PA
and healthy eating.]

http://www.youtube.com/watch?v=otfkpyOO5gc&feature=plcp

4

Select Individual Education Campaign Materials
Material #
D11

Location
San Diego

Material Name
Imagine

Education Campaign
Healthy Works
[Do not test with Healthy
Works “Raise your Voice”
TV ad or “Imagine” Radio
spot.]

Medium
TV:30

D12

San Diego

Raise Your Voice

Healthy Works
[Do not test with Healthy
Works “Imagine” TV ad or
“Raise Your Voice” Radio
spot.]

TV:30

D13

San Diego

Imagine :30

Healthy Works
[Do not test with Healthy
Works “Imagine” TV ad or
“Raise Your Voice” Radio
spot.]

Radio: 30

D14

San Diego

Raise Your Voice
:30

Healthy Works
[Do not test with Healthy
Works “Raise your Voice”
TV ad or “Imagine” Radio
spot.]

Radio: 30

Image

http://www.healthyworks.org/imagine-tv

http://www.healthyworks.org/raise-your-voice-tv
TEXT/NARRATIVE
ANNOUNCER: Imagine safe bike paths and walkways for all. Imagine
locally grown affordable farm fresh food. Over half of San Diego’s
children and adults are overweight or obese. But a healthier San Diego
is within reach. Building better health means more running trails and
safe walkways and locally grown, fresh affordable produce options.
Imagine what we can do together. Visit healthyworks.org to get
involved.
Disclaimer: Brought to you by the U.S. Department of Health and
Human Services and the County of San Diego.
TEXT/NARRATIVE
ANNOUNCER: Raise your hand if you need more walkways and bike
paths. Say the word if you want locally grown, affordable produce
available at your corner market. 50% of San Diegans are overweight or
obese. It’s time to take action. Together we can bring healthy choices
to our neighborhoods. Visit healthyworks.org to learn more. Let’s
make healthy work.
Disclaimer: Brought to you by the U.S. Department of Health and
Human Services and the County of San Diego.

5

Material #
D15

Location
HI State Dept.
of Health

Material Name
2000 lbs.

Education Campaign
Invisible Epidemics

Medium
TV:30

D16

HI State Dept.
of Health

American Children

Invisible Epidemics

Print

D17

Southern
Nevada Health
District

Clark County:
Imagine

Change our Community
[The radio and TV
“Change our Community”
ads have similar
messages but different
scripts. The TV ad talks
about healthy choices:
healthy food, easy access
to safe places to be
active.]

TV: 30

Image

http://www.youtube.com/watch?v=nLbC_BDnG_o

http://www.youtube.com/watch?v=meVCn6dcTnI&feature=plcp&contex
t=C37e2e6fUDOEgsToPDskJdGU1GJz0N_gfQwYtvVVuM

6

Material #
D18

Location
Southern
Nevada Health
District

Material Name
Clark County
Change our
Community:
Obesity Brand

Education Campaign
Change our Community

Medium
Radio: 60

D19

Nashville

NashVitality_NASH
VITGENERAL30_30_
HD-web.mov

NashVitality

TV:30

D20

San Antonio

Balance: Dose of
Reality

Balance

TV:30

Image
TEXT/NARRATIVE
ANNOUNCER: From the sunny skies and excitement to shopping and
entertainment - there are a lot of great things about living in Clark
County.
But in Clark County only 1 in 5 of us are eating the recommended
number of fruits and vegetables and only half of us are meeting
physical activity guidelines. And this isn’t just because we are
choosing to be unhealthy - in many cases it’s because there aren’t
healthy options for us to choose.
The truth is many people in our community don’t have access to
healthy options. Like safe places to be active or even affordable places
to shop for healthy food. And you can’t make healthy choices if there
are no any healthy choices to make. We are working to make our
community healthier because if our community is healthy we will be
too. Learn more about what we are doing to make Clark County a
healthier place to live and what you can do to get involved by visiting
changeourcommunityclarkcounty.org today. That’s change our
changeourcommunityclarkcounty.org.
DISCLAIMER: This message is brought to you by the southern Nevada
health district and the Department of Health and Human Services

http://www.youtube.com/watch?v=-_DP9vPU1EI

https://www.youtube.com/watch?v=m1zrXG9dNcg&list=UUy_PkRkAgC
V0bpJNJk7PjQA&index=14

7

Material #
D21

Location
Tri-County

Material Name
Let’s Play Soccer

Education Campaign
Let’s Play, Let’s Grow
Strong
[Refers to healthy eating
and physical activity]

Medium
TV:30

D22

Appalachian
District and Pitt
County

Take Step Two:
Bus Signage Work

Take Step Two

Outdoor Ad

D23

Appalachian
District and Pitt
County

Take Step Two:
Bus Signage Pocket

Take Step Two

Outdoor Ad

D24

Appalachian
District and Pitt
County

Take Step Two:
Commercial Break

Take Step Two

Radio: 30

Image

http://www.tchd.org/cppw_video_soccer.html

TEXT/NARRATIVE
ANNOUNCER: Here’s something to think about: In the same amount of
time it takes to get through this commercial break, you could be one
step closer to a healthier community.
Just pick up the phone to Take Step Two. Call your child’s after-school
program to discuss making activities healthier for kids.
Or Take Step Two and call your local planning board about new parks
and sidewalks to get people outside.
Take Step Two and make your community healthier. It’s easier than
you might think. Online at TakeStepTwo.com.
DISCLAIMER: Brought to you by the Centers for Disease Control and
Prevention.

8

Material #
D25

Location
Jefferson
County

Material Name
Child Care GM

Education Campaign
Champions for Health

Medium
Radio:30

Image
Text/Narrative
Announcer: Healthy kids start with healthy choices. Ask your
preschool or child care program to provide wholesome foods
and make sure your kids get lots of active play time. Easy
changes can make a big difference like low-fat milk and whole
grain breads. Try more fruits and veggies at dinner. Give your
kids the best chance to be champions. Play catch, tag and
games that keep them moving. For more information, visit
championsforhealth.org, an initiative of the Jefferson County
health action partnership funded by the Department of Health
and Human Services.

D26

La Crosse
County Pro
Health
Campaign

LX Brand

Get Active
[Focuses on “healthier
choices”- doesn’t
specifically state food or
physical activity but the
images portray people
walking, riding a bicycle,
as well as fruit.]

TV:30

http://www.youtube.com/watch?v=KFOXhctbD8c&list=UUM9hTAsSZ2wGPqzWQSVBNg&index=4&feature=plcp

9

Material #
D27

Location
LaCrosse
County, WI

Material Name
LaCrosse Brand

Education Campaign
Get Active

Medium
Radio: 60

Image
TEXT/NARRATIVE
ANNOUNCER: What is a toxic food environment?
KID: I don’t know.
ANNOUNCER: What happens when someone is sedentary?
KID: You blow up.
ANNOUNCER: Why should we care about obesity?
KID: huh?
ANNOUNCER: The problems sound complex, but they don’t have to
be. Childhood obesity is a serious problem in LaCrosse County. 2 out
of 3 adults are overweight as are 1 out of 3 of our children. This
generation of children could be the first to live shorter lives than their
parents. How can we make the healthy choice the easy choice?
KID: You as funny questions
ANNOUNCER: So what if La Crosse County schools, worksites and
restaurants made healthier choices easy. What if we all made small
changes in what we eat and how active we are and those changes
went a big way toward taking back the health of our community. Start
by visiting Getactivewisconsin.org. Then ask yourself what if and get
active turning “if” into “when”. Get active. Cause Community Change.
Brought to you by HHS Wisconsin Department of health services and
the La Crosse County Health Department.

D28

Oklahoma

Obesity

Cherokee Nation
Healthy Nation

Radio: 30

Hey this is Cindy lee.
Increases in obesity among adults and children have prompted concern
about the implications of our health.
Achieving and maintaining a healthy weight isn’t about a diet or a program.
It’s part of an ongoing lifestyle that includes proper nutrition, and regular
physical activity.
The players eat right and exercise to be competitive on the field. The fans
needs to eat right and exercise to be better to cheer them on.
Help make the healthy choice the easy choice.
Take the Cherokee challenge and visit Cherokee challenge dot Cherokee
dot org today.This message brought to you by Cherokee Nation Healthy
Nation.

10

Material #
D29

Location

Oklahoma

Material Name

Education Campaign

Medium

D30

Seattle, WA

Let’s Do This

Let’s Do This

TV: 30

Healthy Living

Cherokee Nation
Healthy Nation

Radio: 30

Image

Healthy Living Radio Spot:
I’m Stacy Lemmert, head nutritionist for the Oklahoma Sooners.
Increases in obesity among adults and children have prompted concern
about the implications for our health.
Achieving and maintaining a healthy weight isn't about a diet or program. It
is part of an ongoing lifestyle that includes proper nutrition and regular
physical activity.
The Sooners eat right and exercise to be competitive on the field.
We need our fans to eat right and exercise to better cheer them on. Help
us make the healthy choice the easy choice.
Take the Cherokee Challenge and visit cherokee challenge dot cherokee
dot org today.
Message brought to you by Cherokee Nation Healthy Nation.

http://www.youtube.com/watch?feature=player_embed
ded&v=UJbUj_kM90s

11