mini statement

2013.05.30_HMTS_Expedited_Form_CPPW_Focus_Groups[1].docx

CDC and ATSDR Health Message Testing System

mini statement

OMB: 0920-0572

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Health Message Testing System Expedited Review Form



1. Title of Study: (Please append screener and questionnaire)


Shape1

Communities Putting Prevention to Work (CPPW) National Prevention Media Initiative Focus Groups with Parents/Caregivers




2. Study Population: (Discuss study population and explain how they will be selected/recruited.)

Shape2

The study population will be parents/caregivers of young and older children (0–10 yrs. and 11-18 yrs.) in three CPPW-funded communities: Philadelphia, PA; Minneapolis, MN; and Jefferson County (Birmingham), AL. A market research company was retained to recruit participants for the focus groups. FHI 360, in conjunction with CDC, developed a screening questionnaire designed to ensure that participants represented a mix of age ranges, income levels, and races/ethnicities reflective of the selected cities. In addition, recruitment targeted parents/caregivers who reported feeling overwhelmed. Ten participants will be recruited to seat eight in each session.



Respondent characteristics:

Shape3

Number of subjects: 96



Shape4 Number of males: 29

Shape6 Shape5

Age range: 25-64 years old

Number of females: 67

Shape7

Racial/ethnic composition: At least 48 non-white participants


Shape8 Special group status: (e.g., risk group, health care providers)

Type of group(s):

Parents/caregivers of young children (0–10 yrs.)

Parents/caregivers of older children (11–18 yrs.)



Shape9 Geographic location(s): Jefferson County, Alabama; Minneapolis, Minnesota;

Philadelphia, Pennsylvania



3. Incentives: (State what incentive will be offered and justify proposed incentives to be used in study.)

Shape10

All participants will receive an incentive of $50. Research on participation in focus groups indicates that without providing minimal levels of incentive, insufficient numbers of participants will attend and results will not be useful.



4. Study method: (Please check one below)

Shape11 Shape12 Central location intercept interview: Focus group: X

Shape13 Shape14 Online Interview: Individual in-depth interview (cognitive interview):


Shape15 Shape16 Telephone interview: (CATI used: yes or no): No


Shape17 Other (describe):

5. Purpose of the overall communication effort into which this health message(s) will fit:

Shape18 (Please provide 2-3 sentences below.)


The testing will capture relevant health behaviors and attitudes among parents/caregivers residing in CPPW obesity-funded communities toward the specific obesity-related health topics (e.g., active living and access to healthy foods) after the CPPW media activities. We will obtain reflections on appeal, attention, believability, perceived effectiveness, and message interest from parents/caregivers.


6. Category of time sensitivity: (Please check one below)

Shape19 Shape20 Shape21 Health emergency: Time-limited audience access:

Shape22 Press coverage correction: Trend Tracking X

Time-limited congressional/administrative mandate:

Shape23 Shape24 Ineffective existing materials due to historical event/social trends:


7. Describe nature of time sensitivity: (Please provide 2-3 sentences below.)


Shape25 The CPPW National Prevention Media Initiative is project is coming to an end in September 2013. In August 2010 (OMB No. 0920-0572), the beginning of the CPPW National Prevention Media Initiative, we conducted focus groups in these 3 communities. We plan to revisit these same 3 communities to replicate elements of the August 2010 focus groups, collecting cross-sectional qualitative contextual information that will allow us to learn about program/media initiative’s sustainability. This is an opportunity to hear from parents regarding their perspectives on challenges and opportunities related to obesity, and their perception of what obesity prevention efforts are now needed. This information will be useful to assess the CPPW National Prevention Media Initiative and to inform future communication efforts.

Shape26 8. Number of burden hours requested: 154 hours


BURDEN HOURS



Category of Respondent

No. of

Respondents

Participation

Time


Burden

Screener for Parents/ Caregivers of children


10 x 12 = 120


5/60 hours


10 hours








Parents/ Caregivers of children (0-10 yrs. and 11-18 yrs.)


8 x 12 = 96


90/60 hours


144 hours

Totals

120


5/60 or 90/60 hrs


154 hours


Shape27 9. Are you using questions from the approved question bank? Yes


Shape28 Shape29 If yes, please list the item number(s) for questions used from the question bank separated by a comma. (e.g., 1a, 3c, 130d)


2b, 14c, 1b, 10a, 14a, 17f, 27a, 5a, 3a, 4a, 13a, 12a, 1a, 45d, 7d, 31d, 1d, 2d, 12d, 24d, 1f, 136d, 123d, 124d, 125d, 126d, 127d, 76d




*** Items below to be completed by Office of Associate Director for Communication (OADC)***


1. Number of burden hours remaining in current year's allocation:


2. OADC confirmation of time-sensitivity: Yes:

No:


4037




Barbara Morrison


Project Officer

File Typeapplication/vnd.openxmlformats-officedocument.wordprocessingml.document
AuthorKing, Melanie E. (CDC/ONDIEH/NCCDPHP)
File Modified0000-00-00
File Created2021-01-31

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