Att A ORIG Protocol Summary 20130815

ATTACHMENT A: Protocol Summary

CDC Message Testing: Radiation Emergencies Infographics

(Online Survey)

Goal:

Explore the effectiveness of radiation emergency infographics prepared for the CDC Radiation Emergencies website.

Objectives:

1. Determine whether infographics effectively communicate radiation emergency topics.

2. Evaluate the extent infographics are relevant, comprehensible, credible, appealing, & motivate desired actions.

Target Audience: The target audience for this research is the public.

Selected Infographics:

CDC has developed 13 infographics for the Radiation Emergencies website on various topics. These infographics will be incorporated into the survey on a rotating basis to ensure the survey is not too lengthy.

Protective Actions:

• Where to Go in a Radiation Emergency

• Decontamination for Yourself and Others

Radiation Emergencies and Health:

• Radiation and Pregnancy

• Radiation Contamination Versus Exposure

• How Potassium Iodide (KI) Works

• How Prussian Blue Works

Types of Radiation Emergencies:

• Improvised Nuclear Device

• Nuclear Weapon

• Dirty Bomb or Radiological Dispersal Device

• Radiological Exposure Device

• Nuclear Power Plant Accident

• Transportation Accident

• Occupational Accident

OMB Approval:

CDC will seek OMB approval through an amendment to its existing broad-based agency approval for message testing [Health Message Testing System (HMTS)]. CDC is encouraged to use questions from a pre-approved question bank in developing data collection instruments. Questions from the pre-approved question bank will focus on 5 areas:

• Comprehension (do you understand the infographic?)

• Believability (do you believe the actions described in the infographic will protect you?)

• Self-Efficacy (are you confident you can perform the actions described in the infographic?)

• Content and Wording (do you understand the text in the infographic?)

• Appearance (is the infographic visually appealing?)

Other questions will focus on channels of communication & additional information desired by online survey participants.

Methodology:

Data will be collected using online surveys. Participants will be recruited nationwide by commercial market research firms using an online survey platform. Participants will be diverse in gender, age, & education level.

Up to 600 participants will provide feedback for each infographic. The survey will last no longer than 15 minutes. Surveys will follow the following general outline:

• Qualifying questions (to screen out public health, emergency management medical, or radiation professionals)

• Reactions to a selection of the infographics

• Identification of additional desired information & preferred methods for receiving infographic

Data will be analyzed and a final report will be prepared.