Supporting Statement A 2 - Satis Survey

Supporting Statement A 2 - Satis Survey.doc

Customer Satisfaction with the FHA Resource Center Survey

OMB: 2502-0603

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Supporting Statement for Paperwork Reduction Act Submissions


General Instructions


A Supporting Statement, including the text of the notice to the public required by 5 CFR 1320.5(a)(i)(iv) and its actual or estimated date of publication in the Federal Register, must accompany each request for approval of a collection of information. The Supporting Statement must be prepared in the format described below, and must contain the information specified in Section A below. If an item is not applicable, provide a brief explanation. When Item 17 of the OMB Form 83-I is checked "Yes", Section B of the Supporting Statement must be completed. OMB reserves the right to require the submission of additional information with respect to any request for approval.


Specific Instructions


A. Justification


  1. Explain the circumstances that make the collection of information necessary. Identify any legal or administrative requirements that necessitate the collection. Attach a copy of the appropriate section of each statute and regulation mandating or authorizing the collection of information.


This information collection consists of a survey of users of the Department’s Federal Housing Administration (FHA) primary contact center. It is designed to determine whether the Department is appropriately and adequately serving their needs. It follows HUD’s commitment to use surveys to measure performance and changes in performance.


In addition to the importance HUD management places on the information provided by customers, the Federal Government mandates collecting this information through Executive Order (EO) 12862. This EO mandates that agencies survey their customers to identify the kind and quality of services they want their level of satisfaction with existing services.


FHA operates a contact center designed to provide program guidelines, insurance processing information, and consumer information. In order to evaluate the level of service that is provided to HUD/FHA clients the agency contact center management team requires the input of its clients on the performance of the customer service operation. This operation includes the contracted contact center agents, agency staff that support them, as well as the contact center self-service option available via a web-based frequently asked questions (FAQ) site. The survey includes three separate survey types:


  • Internal Resolution: a five question survey to determine satisfaction with questions that required escalation from FHA Resource Center contract staff to agency staff for resolution.

  • Escalated Resolution: a five question survey to determine satisfaction with questions that were resolved by contracted FHA Resource Center staff.

  • Self-Service Resolution: a four question survey to determine satisfaction with questions resolved via the FHA Resource Center self-service internet site.


The users of the contact center include both housing industry professionals (lender underwriters, lender processors, appraisers, real estate agents, non-profits, etc.) as well as consumers (homeowners, renters, prospective homebuyers, etc.).



  1. Indicate how, by whom, and for what purpose the information is to be used. Except for a new collection, indicate the actual use the agency has made of the information received from the current collection.


The information will be utilized to determine the effectiveness of our customer service operations and tools. Client feedback is a significant portion of the evaluation of any contact center operation and will be utilized to identify areas for improvement, establish baselines of client satisfaction, and determine improvement or decline in service over time.


  1. Describe whether, and to what extent, the collection of information involves the use of automated, electronic, mechanical, or other technological collection techniques or other forms of information technology, e.g., permitting electronic submission of responses, and the basis for the decision for adopting this means of collection. Also describe any consideration of using information technology to reduce burden.


Information collection will be done utilizing either an automated telephone based survey or via a web-based survey mechanism. HUD’s decision to utilize this method will ease the time burden on the client in the collection of the information, improve the accuracy of the survey responses, and improve the agency’s ability to sort and report on the resulting survey data. The collection methods for the two types of electronic collection are provided below:


  • The telephone based survey will be initiated randomly for callers to the contact center. If the client agrees to the survey request they will be transferred to an interactive voice response (IVR) survey that will collect only their responses to the survey questions and house those responses in an on-line database. No personal information will be collected from the client surveyed nor will there be any documentation or history related to the transfer of that caller into the IVR survey mechanism.

  • The web based survey will be initiated randomly for those that seek information from the contact whether by telephone, email, or via our web-based FAQ site. A random selection of service requests will be selected each month and provided with an email requesting their consideration of a survey related to their recent service request. If the client agrees to the survey they will select a link from within the requesting email and be guided to a web-based survey tool. The responses to the survey questions are housed in an on-line database. The survey tool neither seeks privacy related information nor collects it within the survey mechanism.


  1. Describe efforts to identify duplication. Show specifically why any similar information already available cannot be used or modified for use for the purposes described in Item 2 above.


A review of the agency’s approved customer service survey mechanisms was completed and existing mechanisms lacked the specificity necessary to achieve the goals outlined in Item 2 above.


  1. If the collection of information impacts small businesses or other small entities (Item 5 of OMB Form 83-I), describe any methods used to minimize burden.


Respondents to this survey will include representatives of organizations and businesses that do business with HUD to provide services or benefits to end customers. These organizations and businesses consist of non-profit organizations and for-profit entities. As such, some respondents will be representatives of small for-profit businesses and small non-profit organizations. Sampling only a portion of the universe of such entities and establishing the voluntary nature of participation in this survey are all geared to minimize the burden, and perceived burden, on such entities.


  1. Describe the consequence to Federal program or policy activities if the collection is not conducted or is conducted less frequently, as well as any technical or legal obstacles to reducing burden.


The data collection is designed to obtain feedback on the performance of the largest provider of information and technical support for FHA residential mortgage insurance programs. This feedback is essential to ensure that the agency is providing not only the highest level of customer service to our clients but to ensure that the nature and type of information being provided is adequate to support the agency’s mission and programs.


  1. Explain any special circumstances that would cause an information collection to be conducted in a manner:


The proposed data collection activities are consistent with the guidelines set forth in 5 CFR 1320.6 (Controlling Paperwork Burden on the Public - General Information Collection Guidelines). There are no special circumstances that require deviation from these guidelines.


  1. If applicable, provide a copy and identify the date and page number of publication in the Federal Register of the agency’s notice, required by 5 CFR 1320.8(d) soliciting comments on the information collection prior to submission to OMB.


N/A Included with Generic Collection


The Office of Single Family Housing convened a focus group of intended survey recipients in October 2011 to review the proposed survey instruments and provide feedback. The focus group consisted of a cross section of user types and provided feedback on all aspects of the survey instruments, data collection, and record keeping. Feedback from this focus group generated changes to expand the survey instrument from one comprehensive instrument to the three instruments currently contained in this request. Additional feedback provided input in the specific wording of survey questions, the content of the survey instructions and disclosure information.


  1. Explain any decision to provide any payment or gift to respondents, other than remuneration of contractors or grantees.


N/A


  1. Describe any assurance of confidentiality provided to respondents and the basis for the assurance in statute, regulation, or agency policy.


The technology utilized to capture survey results (either via the IVR or Web-based survey options) does not collect or maintain any data specific to the individual respondent. This includes any telephone number, email address or IP address associated with the respondent’s interaction with the technology. Respondent’s will be notified prior to their initiation of the survey that no personal data of information will be captured or collected during the survey.


  1. Provide additional justification for any questions of a sensitive nature, such as sexual behavior and attitudes, religious beliefs, and other matters that are commonly considered private. This justification should include the reasons why the agency considers the questions necessary, the specific uses to be made of the information, the explanation to be given to persons from whom the information is requested, and any steps to be taken to obtain their consent.


N/A


  1. Provide estimates of the hour burden of the collection of information.


Exhibit 1 summarizes the sampling frames, survey samples and projected number of respondents for each survey type. The estimated response rates were derived from testing of the survey instruments. Exhibit 2 shows the estimated burden per respondent and for the project overall.


Exhibit 1





Respondent Group

Respondent Universe (Annual Volume of Resource Center Users)

Survey Sample
(3% of Users)

Estimated Response Rate

Projected Number of Completed Surveys

Escalated Resolution

239,341

7,180

0.30

2,154

Internal Resolution

603,409

18,102

0.30

5,431

Self Service Resolution

34,420

1,033

0.30

310

Total

877,170

 

 

7,895

 

 

 

 

 

The hourly cost per response is based on the per capita income of the United States of $26,059 (US Bureau of the Census, 2010 American Community Survey) and the corresponding hourly earnings of $12.53; the total annualized cost for completing the survey is estimated to be $4,761.40.

Exhibit 2





Number of Respondents

Total Burden per Respondent (Minutes)

Total Annual Burden Hours

Hourly Cost

Annual Cost

7,895

3

395

$12.53

$4,946.22



  1. Provide an estimate for the total annual cost burden to respondents or record keepers resulting from the collection of information. (Do not include the cost of any hour burden shown in Items 12 and 14).


There are no additional costs to respondents.


  1. Provide estimates of annualized costs to the Federal government. Also, provide a description of the method used to estimate cost, which should include quantification of hours, operational expenses (such as equipment, overhead, printing, and support staff), and any other expense that would not have been incurred without this collection of information. Agencies may also aggregate cost estimates from Items 12, 13, and 14 in a single table.


The cost of the survey is an included cost in the overall Project Management contract item within the larger FHA Resource Center contract (HUD Contract Number C-OPC-23389 – Single Family Client Management Center). The agency anticipates no additional cost burden for the technology utilized, collection of data, project management, or report preparation.


  1. Explain the reasons for any program changes or adjustments reported in Items 13 or 14 of the OMB Form 83-I.


This is a new survey to be included under 2502-XXXX. The survey Customer Satisfaction with the FHA Resource Center will be the primary method for obtaining feedback from the contact center users. The primary focus of this survey is to assess customers’ satisfaction with their interactions with the FHA Resource Center and to assess changes in their satisfaction over time.


  1. For collections of information whose results will be published, outline plans for tabulation and publication. Address any complex analytical techniques that will be used. Provide the time schedule for the entire project, including beginning and ending dates of the collection of information, completion of report, publication dates, and other actions.


Results from the survey will not be published. Data will be reported to the agency on a monthly basis for use in identifying and facilitating necessary changes to the contact center operations.


  1. If seeking approval to not display the expiration date for OMB approval of the information collection, explain the reasons that display would be inappropriate.


N/A


  1. Explain each exception to the certification statement identified in Item 19, "Certification for Paperwork Reduction Act Submissions," of OMB Form 83-I.


No exceptions.


B. Collections of Information Employing Statistical Methods


The agency should be prepared to justify its decision not to use statistical methods in any case where such methods might reduce burden or improve accuracy of results. When Item 17 on the Form OMB 83-I is checked, "Yes," the following documentation should be included in the Supporting Statement to the extend that it applies to the methods proposed:


  1. Describe (including a numerical estimate) the potential respondent universe and any sampling or other respondent selection methods to be used. Data on the number of entities (e.g., establishments, State and local government units, households, or persons) in the universe covered by the collection and in the corresponding sample are to be provided in tabular form for the universe as a whole and for each of the strata in the proposed sample. Indicate expected response rates for the collection as a whole. If the collection had been conducted previously, include the actual response rate achieved during the last collection.



Client Type of Incoming Service Request

Average Annual Incoming Service Requests

Escalated Resolution

Internal Resolution

Estimated Response Rate (3%)

Appraiser

31,839

16,843

14,996

955

Attorney

2,865

834

2,032

86

Auditor/CPA

1,112

228

884

33

Builder

2,773

937

1,835

83

Closing Agent

1,104

244

860

33

Congressional Staff

34

8

25

1

FHA

185

42

144

6

Gov - Federal

758

152

606

23

Gov - Local

396

83

313

12

Gov - State

455

88

367

14

Homebuyer

81,258

1,138

80,120

2,438

Homeowner

86,778

868

85,910

2,603

Housing Counselor

2,301

633

1,668

69

Inspector

1,441

453

989

43

Landlord

1,037

30

1,007

31

Lender Applicant

666

112

554

20

Lender Loan Officer

76,008

9,957

66,051

2,280

Lender Manager

48,669

14,747

33,922

1,460

Lender Processor

137,554

36,864

100,689

4,127

Lender Staff

69,780

23,516

46,264

2,093

Lender Underwriter

181,908

124,789

57,119

5,457

Non-Profit

1,846

389

1,456

55

Other

33,171

2,587

30,583

995

Real Estate Professional

42,239

5,449

36,790

1,267

Rehab Consultant

750

105

645

23

Renter

35,539

36

35,503

1,066

Trade Association

295

73

222

9



  1. Describe the procedures for the collection of information.


Surveys will be conducted each month on a random selection of contact center users specific to each survey type. Surveys will be conducted during the month, typically between 24-48 hours from the date of service, to ensure that the respondent’s interaction with the Resource Center is still fresh in their mind.


Potential participants will be randomly selected from a pool of eligible contact center users and will be offered all appropriate survey mechanisms. The chart below provides an overview of the survey type, pool of potential respondents and mechanism offered:


Respondent Group

Pool of Potential Respondents

Survey Mechanism Offered

Escalated Resolution

239,341

IVR and Web-Based

Internal Resolution

603,409

IVR and Web-Based

Self Service Resolution

34,420

Web-Based



  1. Describe methods to maximize response rates and to deal with issues of non-response. The accuracy and reliability of information collected must be shown to be adequate for intended uses. For collections based on sampling, a special justification must be provided for any collection that will not yield "reliable" data that can be generalized to the universe studied.


Potential survey respondents will be provided an opportunity to participate via a live interaction with a contact center agent (for IVR based surveys) or via the email address provided or confirmed in their most recent interaction with the FHA Resource Center (for web-based surveys). The immediacy of the survey should maximize the response rate by increasing the respondent’s understanding of the subject of the survey request (higher recognition rate) as well as reduce the possibility of a change in the respondent’s email address (higher delivery rate).


A true random selection of participants with the anticipated sample size should produce reliable data adequate for the intended purposes of this survey.


Respondent Group

Respondent Universe (Annual Volume of Resource Center Users)

Survey Sample
(3% of Users)

Projected Number of Completed Surveys

Margin of Error

Escalated Resolution

239,341

7,180

2,154

2.2

Internal Resolution

603,409

18,102

5,431

1.4

Self Service Resolution

34,420

1,033

310

7.1



  1. Describe any tests of procedures or methods to be undertaken. Testing is encouraged as an effective means of refining collections of information to minimize burden and improve utility. Tests must be approved if they call for answers to identical questions from 10 or more respondents. A proposed test or set of test may be submitted for approval separately or in combination with the main collection of information.


The Office of Single Family Housing convened a focus group of intended survey recipients in October 2011 to review the proposed survey instruments and provide feedback. The focus group consisted of a cross section of user types and provided feedback on all aspects of the survey instruments, method of collection, data collection, and record keeping. Feedback from this focus group did not generate any concerns with the method of delivery, the technology utilized to solicit and collect survey responses, or the burden necessary to access or complete the survey.


  1. Provide the name and telephone number of individuals consulted on statistical aspects of the design and the name of the agency unit, contractor(s), grantee(s), or other person(s) who will actually collect and/or analyze the information for the agency.


David Dwyer, Housing Program Officer

600 East Broad Street

Richmond, VA 23219

(804) 822-8419

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File Modified2012-04-26
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