NOAA Visitor Questionnaire

Onsite Questionnaire

ID#:________ Date: ____/_____/_____ data collector name: _____________________________

site:_________________________________________________________________________________

NOAA Visitor Questionnaire

Thank you for taking the time to complete this questionnaire. Your honest feedback is appreciated.

1. At which site are you completing this questionnaire?

 Point Reyes

 Mavericks

 Monterey Bay

 Island Packers in Ventura Harbor (departure point to Channel Islands)

 Santa Cruz Island Scorpion Anchorage

2. What is your primary reason for visiting this site today? [Mark one response.]

 To walk, hike, picnic

 To boat

 To fish

 To visit this marine area

 Other (please describe):______________________________________________________

3. Are you visiting this site today alone or with others? [Mark one response.]

 Alone

 With friends/family

 Organized group

4. Approximately how much time did you spend at that site? [Mark one response.]

 Less than 4 hours  4 to 8 hours  8 to 12 hours

 12 to 24 hours  24 to 48 hours  More than 48 hours

5. What were your total trip expenditures?

 $0 to $1,000  $1,000 to $3,000  $3,000 to $6,000

 $6,000 to $10,000  More than $10,000

6. During your visit today, how many signs like this did you look at (see example below)?

\

[Mark one response.]  1  2-3  4 or more  Not sure/don’t recall

7. For the sign or signs you looked at today, where were they located? [Mark all that apply.]

 On a walking path or recreational trail

 On a boat launch, dock, or pier

 Near ticketing office, concessions, or restroom

 Not sure/don’t recall

 Other (please describe):______________________________________________________

8. Who do you think is responsible for installing the sign or signs? [Mark all that apply.]

 Not sure/don’t know

 City or local government

 State of California

 NOAA National Marine Sanctuaries

 National Park Service

 Other (please describe):______________________________________________________

9. Using the following 7-point scales, what is your overall opinion of the sign or signs you looked at today? [Mark one number on each scale below.]

9a.

Not at all informative

1

2

3

4

5

6

7

Very informative

9b.

Language was difficult to understand

1

2

3

4

5

6

7

Language was easy to understand

9c.

Tone was off-putting, bossy

1

2

3

4

5

6

7

Tone was friendly, helpful

10. What do you think the sign or signs were trying to communicate? [Mark all that apply.]

 Not sure/don’t recall

 General information about the animals that live in the area

 That this area is a protected ocean area

 Rules and regulations about what you can and cannot do in the area

 Other (please describe):______________________________________________________

11. What, if anything, did you find out about this site you’re visiting, that you didn’t know before reading the sign(s)? [Please describe.]

___________________________________________________________________________

12. What effect, if any did the sign or signs have on your visit to this site?

 None, the sign(s) neither enhanced nor detracted from my experience at this site.

 The sign(s) detracted from my experience at this site.

 The sign(s) enhanced my experience at this site.

 Other (please describe):______________________________________________________

13. On the sign or signs you looked at, did you see this symbol?

 No  Yes

14. Would you be interested in having the information on the sign or signs you looked at today available in another medium? [Mark one response.]

 No, I’m just not that interested in the information in any format.

 No, I prefer getting the information from a sign.

 Yes, I’d like to have the information in a brochure.

 Yes, I’d like to access the information via a website.

 Yes, I’d like to access the information via a mobile phone application.

 Yes, I have another suggestion (please describe):___________________________________

15. Thinking about the sign or signs you looked at today, have you seen similar signs anywhere else on the California coast?

 No [Skip to Question 16]

 Yes  15a. Where on the California coast? [Mark all that apply.]

 Not sure/don’t recall	 Monterey/Pacific Grove
 Bodega Bay	 Cambria/Moonstone
 Point Reyes	 Santa Barbara
 Golden Gate National Recreational Area	 Ventura
 Mavericks	 Oxnard
 Other (please describe): ________________________________________

16. Have you heard of the National Marine Sanctuaries?

 No  Yes

17. Please indicate whether you think the following statements are “true” or “false.”

[Circle one response in each row.]

17a.

National Marine Sanctuaries helps to protect marine and Great Lakes ecosystems.

True

False

17b.

People are not allowed to visit National Marine Sanctuaries.

True

False

18. What is your opinion of the following statement? [Circle one response.]

The health of the ocean and the actions of humans are inter-connected.

I Strongly Disagree

I Disagree

Neither Agree or Disagree

I Agree

I Strongly Agree

Now a few questions about you:

19. Are you?  Male  Female

20. What is your age?

 18 to 24  25 to 34  35 to 44  45 to 54  55 to 64  65+

21. [US residents only] What is your home zip code? ______________________

Thank you for completing this questionnaire. Please hand it to the data collector.

Randi Korn & Associates, Inc., 2012 5 OMB Control # ____ Expires ____