Conduct Focus Groups to Test Messages and Materials

Attachment D3

Moderator’s Guide for Health Professional Focus Groups

Electronic Health Records and Health IT

“NOT PLANNING” Group

Need in the room: Pencils and highlighters for all participants. Flip chart for moderator.

Introduction [10 minutes]

Welcome and thank you for joining us. My name is [moderator’s name] and I will be your moderator for this focus group session, which is about electronic health records and health information technology (health IT). I’d like to hear how you feel about issues related to this topic, and I’m also interested in your perceptions of some messages and materials written about this topic. I want to let you know that I am not an expert in this topic, rather I am an independent moderator trained to facilitate our discussion. Our client for this research is the U.S. Department of Health and Human Services, located in Washington, D.C. Our discussion should take about an hour and a half.

Disclosure

• Observation: There is a one-way mirror with observers in the next room who are interested in hearing your views, but don’t want to interrupt the conversation.

• Audio taping and video recording: This session will be recorded by audio and video tape to enable us to capture everything that is being said today. We will use the tape to write our report to our client.

• Confidentiality assured: All of your answers will be confidential, so feel free to say exactly what is on your mind. Nothing will be attributed to any particular person in our report. After we have written a report about all the opinions we have heard here and in other locations, the tapes and notes will be destroyed. Your name or any other personal information will not appear in the report.

Ground rules

• Need to hear from everyone, one at a time please.

• No right or wrong answers, want personal opinions.

• Moderator is impartial, please be candid and honest – tell us how you really feel.

• It’s okay to be critical; if you dislike something you hear, it’s fine to disagree but please be willing to offer your own views and opinions.

• If anyone needs to use the rest room, they are located [specify]. There is no need to stop the discussion.

Do you have any questions before we get started?

Participant introductions

• Brief introductions around the table – specialty, type of practice

Perceptions of Health IT and Communication with Patients (30 minutes)

• To what degree, if any, do you currently use health information technology (health IT) in your practice?

  • [Probe if necessary:

    • Use of health information exchange?

    • Use of e-prescribing?

    • Partial use of an EHR system?]

• Please describe for me your anticipated timing for the adoption and implementation of an electronic health record (EHR) system?

• What factors have affected your decision not to adopt an EHR system in the near future?

• What do you believe are the biggest challenges or obstacles to adopting an EHR system?

  • [Probe if necessary:

    • Cost to implement

    • Work flow/productivity impact

    • Training of staff

    • Identifying certified products

    • Understanding incentive payment structure]

• Can you think of any possible benefits of adopting an EHR system for your practice?

  • [Probe if necessary:

    • Complete and accurate patient information

    • Long-term cost savings and work flow efficiencies

    • Greater access to health information]

• Are there any possible benefits of adopting an EHR system for your patients?

  • [Probe if necessary:

    • Coordination of care

    • Convenience and access

    • Patient empowerment

    • Accuracy of patient records]

• What type of information or services have you used to learn about the process of adopting and implementing an EHR system?

  • Can you think of any types of information or services that would make you more likely to adopt an EHR system?

    • [Probe if necessary:

      • Information about what type of system to buy

      • A service to help you get your system up and running

      • Staff training services

      • Outcomes data about the value of EHRs and other health IT

      • Counsel/advice about achieving meaningful use and receiving incentives]

• The government has mandated a transition to electronic health records by 2014. Therefore, have you heard about what will happen to you and your practice if you do not adopt an EHR system?

• Do you have any concerns about the privacy and security of electronic health records and/or health information exchange? Please describe them.

  • How comfortable are you with the security system that other healthcare service providers and payment systems have in place to protect EHRs?

  • Thinking about your patients, have they expressed to you any concerns about the security of their medical and personal information on EHRs?

    • [Probe if necessary:

      • Privacy and security problems

      • Use/sale of EHR for research and/or marketing

      • Discrimination from employers/insurers/programs

      • Power outages or natural disasters]

  • Have you heard about any bad outcomes as a result of a breach in the privacy of a patient’s EHR?

    • What happened?

  • If a patient suffered from a breach in confidentiality and the misuse of their EHR, what recourse or remedy do you think is available to them?

  • What would make you feel more confident about the privacy and security of EHRs?

    • [Probe if necessary:

      • Certification

      • Peer recommendation

      • Vendor checklist, etc.]

• Do you or does someone in your practice currently talk with patients about the privacy and security of their health information?

  • [If yes:] What do you typically cover in your talks with patients?

• How feasible do you think it is in your practice to have this type of communication with patients?

  • Is it easy or difficult to do?

  • [If difficult:] What makes it difficult to do this?

• Can you think of any materials or resources that would help you facilitate this type of communication?

Message Testing (20 minutes)

A series of messages has been developed to explain some of the information we’ve discussed. These messages may be used in brochures, web sites, educational materials and other materials. I’d like to get your reactions to these messages. We’ll go through three separate messages.

[Hand out one page containing the three messages about benefits and penalties]

[For each message, ask:]

• How would you sum up your first impression of this message?

  • Do you like it? Not like it? What makes you say that?

• What are the main ideas this message is trying to get across?

  • How well do you think the main ideas come across in this message?

• Does this message prompt you to take an action?

  • What action does the message prompt you to take?

• Is there anything confusing, unclear or hard to understand?

• Is there anything you want to know that this message does not tell you?

• Is this message believable, or not?

  • Why or why not?

  • What additional information would you need to more strongly believe this message?

• Is this message appealing?

  • What makes the message appealing or unappealing?

  • What would make it more appealing?

• If you wanted to tell a colleague this information in a way that would make it memorable, how would you say it?

Materials Testing (25 minutes)

Several documents have been developed to explain information relating to the adoption of health IT. These documents will be made available to health professionals on government web sites and through partnering organizations. I’d like to get your reactions to these documents. We’ll go through two separate documents.

[Hand out two documents on health IT adoption and/or privacy and security of EHRs:

Materials 1: Fact Sheet: Advancing the Future of Health Care with Electronic Health Records

Materials 2: Fact Sheet: Using EHRs to Improve Health Care in Your Practice and Community

Materials 3: Paid Ad: Brull MUVer Ad]

Please take a few minutes to read the first document…

[For each document, ask:]

• How would you sum up your first impression of this document?

  • Do you like it? Not like it? What makes you say that?

• What are the main ideas this document is trying to get across?

  • How well do you think the main ideas come across in this document?

• Does this message prompt you to take an action?

  • What action does the message prompt you to take?

• Is there anything confusing, unclear or hard to understand in this document?

• Is there anything you want to know that this document does not tell you?

• Is this document believable, or not?

  • Why or why not?

  • What additional information would you need to more strongly believe this message?

• Is this document appealing?

  • What makes the message appealing or unappealing?

  • Is there anything that would make it more appealing?

• There is a visual identity [or logo] at the top of this document – how would you sum up your first impression of the visual identity?

  • Is it clear or unclear which agency has created this document?

  • Does the visual identity make the document more credible to you?

    • Does it reassure you that you can trust the information?

Sources and Channels (3 minutes)

• Where would these messages and materials need to be so that you would pay attention to them?

• Is or would your professional association be a trusted source for this information?

• What other sources would you trust for this information?

  • Are there specific media outlets, online sites or organizations that would be credible to you?

Wrap Up (2 minutes)

• Have your opinions or attitudes about electronic health records and health IT changed as a result of this session?

  • If so, how would you describe the change?

On behalf of HHS, I want to thank all of you for your input today.

• Check with clients for additional questions.

• Collect all materials.