Communications Testing for Comprehensive Communication Campaign for HITECH Act - Consumer Survey Focus Group

Client: ONC
Project: CONSUMER PSA
Task#: 8.4a

Title:
Balloon Head
Length: :60
Date: 06/27/13

VO: You are the keeper of the family healthcare
knowledge.

VO: It is your responsibility to keep the data for
your kids.

Format: Animation

VO: You know the medical histories, the
prescriptions, the immunizations, the test results.

VO: You may be called upon - day or night - to
remember and to accurately report every single
detail.

VO: Your husband

VO: Great Aunt Emma. They all rely on you.
To remember it all.

What if you were unavailable when your mom needed it? What if your child had an emergency and
the best treatment was delayed waiting on that vital
information in your head.

PARTNER LOGO
Paid for by the Department of Health and Human Services, and The Office of
the National Coordinator for Health Information Technology

VO: Now with BlueButton, you can relieve some of that pressure on yourself by having secure online access
to your personal health information. You have enough responsibilities!

VO: Electronic health records are available now,
and you have every right to access them, use
them, and share them.

VO: Visit medicare.gov/bluebutton and take control
of your health history. It’s not only the easiest way
to make sure your health future is the best it can
be. It’s really using your head.