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Effect of Promotional Offers in Direct-to-Consumer Prescription Drug Print Advertisements on Consumer Product Perceptions

ICR 201301-0910-005 · OMB 0910-0713 · Object 37303601.

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Effect of Promotional Offers in Direct-to-Consumer Prescription Drug Print Advertisements on Consumer Product Perceptions
Aikin
Gittleson, Daniel
2013-01-17
2013-01-17
partial