Youth Reactions to Creative Advertising Concepts Designed to Reduce Tobacco Use among Multicultural Youth

Pretesting of Tobacco Communications

Hip Hop Brand Test Survey Version A

Youth Reactions to Creative Advertising Concepts Designed to Reduce Tobacco Use among Multicultural Youth

OMB: 0910-0674

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HIP HOP

BRAND TEST

SURVEY

Version A









  1. Which Hip Hop BRAND NAME do you like the best? (Circle one response)



  1. [Brand Name 1]



  1. [Brand Name 2]



  1. [Brand Name 3]



  1. [Brand Name 4]



  1. For [Brand Name 1], which LOGO do you like the best? (Circle one response)



  1. [Brand Name 1, Logo A]



  1. [Brand Name 1, Logo B]



  1. [Brand Name 1, Logo C]



  1. For [Brand Name 2], which LOGO do you like the best? (Circle one response)



  1. [Brand Name 2, Logo A]



  1. [Brand Name 2, Logo B]



  1. [Brand Name 2, Logo C]



  1. For [Brand Name 3], which LOGO do you like the best? (Circle one response)



  1. [Brand Name 3, Logo A]



  1. [Brand Name 3, Logo B]



  1. [Brand Name 3, Logo C]



  1. For [Brand Name 4], which LOGO do you like the best? (Circle one response)



  1. [Brand Name 4, Logo A]



  1. [Brand Name 4, Logo B]



  1. [Brand Name 4, Logo C]



  1. Please choose your OVERALL favorite logo design. (Circle one response)


  1. [Brand Name 1, Logo A]


  1. [Brand Name 1, Logo B]


  1. [Brand Name 1, Logo C]


  1. [Brand Name 2, Logo A]


  1. [Brand Name 2, Logo B]


  1. [Brand Name 2, Logo C]


  1. [Brand Name 3, Logo A]


  1. [Brand Name 3, Logo B]


  1. [Brand Name 3, Logo C]


  1. [Brand Name 4, Logo A]


  1. [Brand Name 4, Logo B]


  1. [Brand Name 4, Logo C]




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