Youth Reactions to Creative Advertising Concepts Designed to Reduce Tobacco Use among Multicultural Youth

Unique ID _______________ OMB No: 0910-0674 Exp: 03/31/2016

HIP HOP

BRAND TEST

SURVEY

Version A

1. Which Hip Hop BRAND NAME do you like the best? (Circle one response)

1. [Brand Name 1]

2. [Brand Name 2]

3. [Brand Name 3]

4. [Brand Name 4]

2. For [Brand Name 1], which LOGO do you like the best? (Circle one response)

1. [Brand Name 1, Logo A]

2. [Brand Name 1, Logo B]

3. [Brand Name 1, Logo C]

3. For [Brand Name 2], which LOGO do you like the best? (Circle one response)

1. [Brand Name 2, Logo A]

2. [Brand Name 2, Logo B]

3. [Brand Name 2, Logo C]

4. For [Brand Name 3], which LOGO do you like the best? (Circle one response)

1. [Brand Name 3, Logo A]

2. [Brand Name 3, Logo B]

3. [Brand Name 3, Logo C]

5. For [Brand Name 4], which LOGO do you like the best? (Circle one response)

1. [Brand Name 4, Logo A]

2. [Brand Name 4, Logo B]

3. [Brand Name 4, Logo C]

6. Please choose your OVERALL favorite logo design. (Circle one response)

1. [Brand Name 1, Logo A]

2. [Brand Name 1, Logo B]

3. [Brand Name 1, Logo C]

4. [Brand Name 2, Logo A]

5. [Brand Name 2, Logo B]

6. [Brand Name 2, Logo C]

7. [Brand Name 3, Logo A]

8. [Brand Name 3, Logo B]

9. [Brand Name 3, Logo C]

10. [Brand Name 4, Logo A]

11. [Brand Name 4, Logo B]

12. [Brand Name 4, Logo C]

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